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VIEWABILITY BENCHMARKSInternational Q3/2017Please see below the latest report of Meetrics‘ Viewability Benchmarks for the International European market.The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.TotalViewability55%Ø-Viewtime14.5 sec(Q2: 57%)(Q2: 25.5 sec)Halfpage AdLeaderboardMPU / Med. Rectangle67% 19.6 sec58% 13.1 sec49% 13.2 secwww.meetrics.com/en/benchmark-reports/
VIEWABILITY BENCHMARKSGermany Q3/2017Please see below the latest report of Meetrics‘ ViewabilityBenchmarks for the International European market.The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear inthe visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.TotalViewabilityØ-Viewtime58%28.5 sec(Q2: 57%)(Q2: 26.1 sec)BillboardHalfpage AdMedium Rectangle60% 17.6 sec64% 30.8 sec49% 27.2 secSitebarSuperbannerSkyscraper82% 48.7 sec57%72%26.4 sec31.7 secwww.meetrics.com/benchmarks-de/
VIEWABILITY BENCHMARKSFrance Q3/2017Please see below the latest report of Meetrics‘ ViewabilityBenchmarks for the International European market.The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear inthe visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.TotalViewability59%Ø-Viewtime23.0 sec(Q2: 58%)(Q2: 24.3 sec)Grand AngleLeaderboardMedium Rectangle65% 22.7 sec52% 27.6 sec51% 22.8 secwww.meetrics.com/en/benchmark-reports/
VIEWABILITY BENCHMARKSUK Q3/2017Please see below the latest report of Meetrics‘ ViewabilityBenchmarks for the International European market.The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear inthe visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.TotalViewability52%Ø-Viewtime21.1 sec(Q2: 51%)(Q2: 24.0 sec)Halfpage AdLeaderboardMPU59% 23.4 sec46% 20.1 sec52% 22.5 secwww.meetrics.com/en/benchmark-reports/
VIEWABILITY BENCHMARKSAustria Q3/2017Please see below the latest report of Meetrics‘ Viewability Benchmarks for the International European market.The data is based on Ad Impressions that met the definition of Viewabilityfrom the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear inthe visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.TotalViewabilityØ-Viewtime67%32.8 sec(Q2: 69%)(Q2: 33.7 sec)BillboardHalfpage AdMedium Rectangle71% 16.0 sec71% 29.2 sec49% 28.3 secSitebarSuperbannerSkyscraper81% 39.0 sec58%72%28.0 sec29.2 secwww.meetrics.com/benchmarks-de/
VIEWABILITY BENCHMARKSPoland Q3/2017Please see below the latest report of Meetrics‘ ViewabilityBenchmarks for the International European market.The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear inthe visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.TotalViewabilityØ-Viewtime55%27.5 sec(Q2: 57%)(Q2: 17.4 sec)BillboardHalfpage AdMedium Rectangle50% 12.7 sec62% 30.5 sec40% 22.6 secSuperbannerSkyscraper50%58%27.2 sec49.4 secwww.meetrics.com/en/benchmark-reports/
VIEWABILITY BENCHMARKSItaly Q3/2017Please see below the latest report of Meetrics‘ ViewabilityBenchmarks for the International European market.The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear inthe visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.TotalViewabilityØ-Viewtime68%24.4 secBillboardHalfpage AdMedium Rectangle52% 29.7 sec67% 26.7 sec62% 34.1 secSuperbannerSkyscraper56%80%22.0 sec23.8 secwww.meetrics.com/en/benchmark-reports/
VIEWABILITY BENCHMARKSSwitzerland Q3/2017Please see below the latest report of Meetrics‘ ViewabilityBenchmarks for the International European market.The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear inthe visible area of the browser for at least 1 second (50/1).Ad Impressions that have been triggered by fraudulentactivities were excluded from the benchmark.TotalViewability55%Ø-Viewtime22.8 secHalfpage AdMedium RectangleSitebar77% 38.1 sec36%86% 48.4 sec7.6 secwww.meetrics.com/benchmarks-de/
VIEWABILITY BENCHMARKS Viewability 55% (Q2: 57%) Total Ø-Viewtime 14.5 sec (Q2: 25.5 sec) International Q3/2017 Please see below the latest report of Meetrics' Viewability Benchmarks for the International European market. The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB:
