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4/22/2014Soup to Nuts:Designing a Healthy FoodRetailer Certification ProgramApril 22, 2014Rio Holaday, MPHFood System Policy AnalystChangeLab SolutionsMeliah Schultzman, JDStaff AttorneyChangeLab SolutionsGUEST SPEAKERSAmy Abodeely, Med, RD, LDCreating Healthy Communities Grant CoordinatorToledo-Lucas County Health DepartmentTony Maziarz, MBACreating Healthy Communities Grant CoordinatorToledo-Lucas County Health DepartmentBeth Deakins, MPHLive Well Greater Toledo - Project EvaluatorUniversity of Toledo1
4/22/2014AGENDA Elements of a healthy food retailercertification program Tobacco: How does it fit in? Eat Fresh, Live Well Healthy Corner StoreInitiative Q&ADISCLAIMERThe information provided in this discussion is for informationalpurposes only, and does not constitute legal advice.ChangeLab Solutions does not enter into attorney-clientrelationships.ChangeLab Solutions is a non-partisan, nonprofit organizationthat educates and informs the public through objective, nonpartisan analysis, study, and/or research. The primary purposeof this discussion is to address legal and/or policy options toimprove public health. There is no intent to reflect a view onspecific legislation. 2014 ChangeLab SolutionsWhat is a healthy food retailercertification program?EnforcementStandards Incentives Bananas!(and other healthy stuff)2
4/22/2014CertificationprogramLearningabout retailstrategiesWorking w/one or twostoresOperating ahealthy foodretailerprogramPROGRAMDeveloping CYSCOPEPhoto: Tim Wagner for HEACSTANDARDS3
4/22/2014INCENTIVESENFORCEMENTTOBACCO:HOW DOES IT FIT IN?4
4/22/2014INDUSTRY PROMOTIONS5
4/22/2014Burlington Partnership for a Healthy CommunityGUEST SPEAKERSAmy Abodeely, Med, RD, LDCreating Healthy Communities Grant CoordinatorToledo-Lucas County Health DepartmentTony Maziarz, MBACreating Healthy Communities Grant CoordinatorToledo-Lucas County Health DepartmentBeth Deakins, MPHLive Well Greater Toledo - Project EvaluatorUniversity of ToledoEAT FRESH, LIVE WELLHEALTHY CORNER STORE INITIATIVE6
4/22/2014DefinitionWhat is a Healthy Corner Store? A Corner Store: a small-scaled store that sellslimited variety of foods and other products A Healthy Corner Store: a corner store orconvenient store that promotes healthy foodsWHY CORNER STORES? Exist within the lower incomecommunities Provide residents with majority oftheir food Most are locally owned An immediate effect within thecommunity Main source of grocery itemsSELECTION CRITERIA Good Location - well patronized by community Family friendly store Located near neighborhood schools Already sells some groceries Floor space for displaying fresh produce and capacityto store extra produce Accepts WIC and EBT Interest in providing healthier options to its customers7
4/22/2014PROGRAM STEPSCommunity AssessmentSave Way MarketIncrease 1-2 new fruit vegetable optionsBeforeAfterMOU with Store Owner/Manager8
4/22/2014Marketing/BrandingKick-off EventFollow-up Assessment9
4/22/2014FUNDING SOURCES Creating Healthy Communities Grant - OhioDepartment of Health Live Well Greater Toledo – funded throughUnited Way of Greater Toledo Toledo-Lucas County Health Department WIC Stop & Go store chainOUTCOMES FOR 20122012-2013 Produce sales using WIC vouchers doubled Increased other WIC voucher redemption Increased varieties of produce sold Store owners good return on investment Customers indicated this a benefit toneighborhood Top Sellers: Bananas and apples2014 Eat Fresh, Live Well Healthy Corner Store Sites10
4/22/2014NEXT STEPS Work with communities to identify additionalfood deserts Expand to more stores Increase capacity to gather sales data of freshproduce Improve distributions access Develop second tier - expand healthier options Develop a working toolkit resource Continued technical assistanceCONTACT INFORMATIONTony Maziarz, MBACreating Healthy CommunitiesProject CoordinatorToledo-Lucas County Health Department635 N. Erie StreetToledo, OH 43504maziarza@co.lucas.oh.usAmy Abodeely, MEd, RD, LDCreating Healthy CommunitiesProject CoordinatorToledo-Lucas County Health Department635 N. Erie StreetToledo, OH 43504abodeela@co.lucas.oh.usBethany Deakins, MPHLive Well EvaluatorDoctoral Student The University of ToledoDepartment of Health and do.eduLessons from the t practicesQuestions fromaudience?Flickr CC/beckyhansmeyer11
4/22/20142014 RETAIL WEBINAR SERIESMarch 18: Healthy Food Retail 101:Strategies for Changing theFood Retail EnvironmentApril 22: Soup to Nuts: Designing a HealthyFood Retail ProgramMay 20: Going for Green: Finding FederalFundingSept. 23: Healthy Food Retail in RuralCommunitiesOct. 21: Addressing the DistributionChallengeNov. 18: Policy Options for Healthy Food Retail2014 RETAIL WEBINAR SERIESMarch 18: Healthy Food Retail 101:Strategies for Changing theFood Retail EnvironmentApril 22: Soup to Nuts: Designing a HealthyFood Retail ProgramMay 20: Going for Green: Finding FederalFundingSept. 23: Healthy Food Retail in RuralCommunitiesOct. 21: Addressing the DistributionChallengeNov. 18: Policy Options for Healthy Food RetailRESOURCESchangelabsolutions.org12
4/22/2014Thank you!Rio Holadayrholaday@changelabsolutions.orgMeliah labsolutions.org 2014 ChangeLab SolutionsThis material cannot be copied or reproduced without permission.13
Tony Maziarz, MBA Creating Healthy Communities Project Coordinator Toledo-Lucas County Health Department 635 N. Erie Street Toledo, OH 43504 maziarza@co.lucas.oh.us Bethany Deakins, MPH Live Well Evaluator Doctoral Student The University of Toledo Department of Health and Recreation Professions Bethany.burgess@rockets.utoledo.edu Amy Abodeely .
