Transcription
The framework proposed by Pine and Gilmore (Strat Leadersh 28:18-23, 2000), which asserts the importance of product quality, service quality . study so as to usher in more relevant and pragmatic dis-cussions (Granek and Nakash 2015; Seddon and Scheep- . in marketing and has become a driving factor to behav-ioural outcomes in marketplace .
