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Digitales Geschäft auf& ausbauen mit HybrisCommerce für denMittelstandMatthias HeidSolution Management Hybris Commerce05/04/2016

WHAT ARE THE IMPERATIVES FOR SMB COMPANIES TODAY?Time toMarketGROWInnovateSpeed to market is animperative in adynamic and everevolving market;hours, not weeks ordays.Grow revenuethrough geographicexpansion,acquisition, improvedofferings that exceedmarket expectationsShift core IT frommaintaining todeveloping innovation

Transforming your Businessrequires more than a CommerceManagement solution Experience ManagementProduct InformationManagementOrder Managementhybris Commerce brings it alltogether on one agile & modernstack.Source: The Forrester Wave : B2C Commerce Suites, Q1 2015

SAP Hybris CommerceA PLATFORM DESIGNED FOR MODERN BUSINESSWebMobilePOSCall CenterSocialPrintTVMOVE AT SPEED OF BUSINESSONE CUSTOMER EXPERIENCEProduct Content Management.Customer Experience (WCMS)Commerce. Order Management. Together.CONFIGURED FOR SUCCESSOur Customers. Our Partners.Built to complement notreplace existing investmentsAccelerators. hybris Extend. The Data Hub.Modern. Extensible. Standards-based.ERPWMSPLMCRMDataPools

SAP HYBRIS IS THE MARKET LEADING COMMERCE SOLUTIONAFFORDABLE FOR SMB COMPANIESThe Forrester WaveCurrentOfferingGartner Magic QuadrantAbility toExecuteStrategyForrester Wave –B2B Commerce Suites Q2 2015;Forrester Wave –B2C Commerce Suites Q1 2015Completenessof VisionGartner Magic Quadrant for Digital Commerce, Q1 2016

TAILORED LICENCEOFFERINGSHybris Commerce SuiteHybris Commerce, Edge editionHybris Commerce, cloud edition

SAP Hybris Commerce SuiteFunctional scopeOPTIONALFUNCTIONALITYSAP HYBRIS COMMERCE SUITECHANNELSMODULES &ACCELERATORSNOT AVAILABLEWEB(incl. unlimited WebPresences & Languages)MOBILECHANNELCUSTOMER SERVICECHANNELPOS INTEGRATIONB2C COMMERCEACCELERATOR*B2B COMMERCEACCELERATOR*CUSTOMER SERVICEMODULEADVANCEDPERSONALIZATIONORDER MANAGEMENTSERVICESPROMOTIONSB2B PUNCH OUTASSISTED SERVICEMODULESUBSCRIPTIONSMODULEENTITLEMENTS &METERINGVOUCHERPCM for ONLINEBUNDLING MODULETELCO ACCELERATORSOCIAL COMMERCEMOBILE MODULEIN STORE MODULESUBSCRIPTION BILLINGGATEWAYFINANCIAL SERVICEACCELERATORCROSS SELLINGORDER MANAGEMENTMODULEPAYMENTWEB CONTENTMANAGEMENT MODULEPCMENTERPRISE EDITIONPERSONALIZATIONSEARCH & NAVIGATIONCLASSIFICATIONCOMMERCEINFRASTRUCTURE SERVICESUSER & ACCESS MGTINTERNATIONALIZATIONADVANCED SECURITYWORKFLOW &COLLABORATIONWEB SERVICES APIIMPORT & EXPORTREPORTINGCLUSTERyFORMS(requires purchase of Orbeon)COMMERCE SEARCHPLATFORMDATA HUB*Require license of Web Content Management ModuleStatus: March 2016, subject to change please see pricing JAM or wiki for latest information

HYBRIS COMMERCE, EDGE & CLOUD EDITIONINGREDIENTS:PREPARATION:RESULT:LEADING ENTERPRISECOMMERCE PLATFORMSMALL – MEDIUM BUSINESSNEEDSCOMMERCE, EDGE EDITIONBAKED FOR B2B OR B2COR COMMERCE, CLOUD EDITION

SAP Hybris B2C Commerce Suite, Edge editionFunctional scopeOPTIONALFUNCTIONALITYSAP HYBRIS B2C COMMERCE SUITE, Edge editionCHANNELSMODULES &ACCELERATORSNOT AVAILABLEWEB(incl. 1 Web Presence &Unlimited Languages)MOBILECHANNELCUSTOMER SERVICECHANNELPOS INTEGRATIONB2C COMMERCEACCELERATORB2B COMMERCEACCELERATORCUSTOMER SERVICEMODULEADVANCEDPERSONALIZATIONORDER MANAGEMENTSERVICESPROMOTIONSB2B PUNCH OUTASSISTED SERVICEMODULESUBSCRIPTIONSMODULEENTITLEMENTS &METERINGVOUCHERPCM for ONLINEBUNDLING MODULETELCO ACCELERATORSOCIAL COMMERCEMOBILE MODULEIN STORE MODULESUBSCRIPTION BILLINGGATEWAYFINANCIAL SERVICEACCELERATORCROSS SELLINGORDER MANAGEMENTMODULEPAYMENTWEB CONTENTMANAGEMENT MODULEPCMENTERPRISE EDITIONPERSONALIZATIONSEARCH & NAVIGATIONCLASSIFICATIONCOMMERCEINFRASTRUCTURE SERVICESUSER & ACCESS MGTINTERNATIONALIZATIONADVANCED SECURITYWORKFLOW &COLLABORATIONWEB SERVICES APIIMPORT & EXPORTREPORTINGyFORMS(requires purchase of Orbeon)COMMERCE SEARCHPLATFORMDATA HUBCLUSTER(limited to max. 1DB & 2 Application Server)Reduced scoped compared to SAP Hybris Commerce SuiteStatus: March 2016, subject to change please see pricing JAM or wiki for latest information

SAP Hybris B2B Commerce Suite, Edge editionFunctional scopeOPTIONALFUNCTIONALITYSAP HYBRIS B2B COMMERCE SUITE, Edge editionCHANNELSMODULES &ACCELERATORSNOT AVAILABLEWEB(incl. 1 Web Presence &Unlimited Languages)MOBILECHANNELCUSTOMER SERVICECHANNELPOS INTEGRATIONB2C COMMERCEACCELERATORB2B COMMERCEACCELERATORCUSTOMER SERVICEMODULEADVANCEDPERSONALIZATIONORDER MANAGEMENTSERVICESPROMOTIONSB2B PUNCH OUTASSISTED SERVICEMODULESUBSCRIPTIONSMODULEENTITLEMENTS &METERINGVOUCHERPCM for ONLINEBUNDLING MODULETELCO ACCELERATORSOCIAL COMMERCEMOBILE MODULEIN STORE MODULESUBSCRIPTION BILLINGGATEWAYFINANCIAL SERVICEACCELERATORCROSS SELLINGORDER MANAGEMENTMODULEPAYMENTWEB CONTENTMANAGEMENT MODULEPCMENTERPRISE EDITIONPERSONALIZATIONSEARCH & NAVIGATIONCLASSIFICATIONCOMMERCEINFRASTRUCTURE SERVICESUSER & ACCESS MGTINTERNATIONALIZATIONADVANCED SECURITYWORKFLOW &COLLABORATIONWEB SERVICES APIIMPORT & EXPORTREPORTINGyFORMS(requires purchase of Orbeon)COMMERCE SEARCHPLATFORMDATA HUBCLUSTER(limited to max. 1DB & 2 Application Server)Reduced scoped compared to SAP Hybris Commerce SuiteStatus: March 2016, subject to change please see pricing JAM or wiki for latest information

SAP Hybris Commerce Suite, Cloud EditionFunctional scopeOPTIONALFUNCTIONALITYSAP HYBRIS COMMERCE SUITE, Cloud EditionCHANNELSMODULES &ACCELERATORSNOT AVAILABLEWEB(incl. unlimited WebPresences & Languages)MOBILECHANNELCUSTOMER SERVICECHANNELPOS INTEGRATIONB2C COMMERCEACCELERATORB2B COMMERCEACCELERATORCUSTOMER SERVICEMODULEADVANCEDPERSONALIZATIONORDER MANAGEMENTSERVICESPROMOTIONSB2B PUNCH OUTASSISTED SERVICEMODULESUBSCRIPTIONSMODULEENTITLEMENTS &METERINGVOUCHERPCM for ONLINEBUNDLING MODULETELCO ACCELERATORSOCIAL COMMERCEMOBILE MODULEIN STORE MODULESUBSCRIPTION BILLINGGATEWAYFINANCIAL SERVICEACCELERATORCROSS SELLINGORDER MANAGEMENTMODULEPAYMENTWEB CONTENTMANAGEMENT MODULEPCMENTERPRISE EDITIONPERSONALIZATIONSEARCH & NAVIGATIONCLASSIFICATIONCOMMERCEINFRASTRUCTURE SERVICESUSER & ACCESS MGTINTERNATIONALIZATIONADVANCED SECURITYWORKFLOW &COLLABORATIONWEB SERVICES APIIMPORT & EXPORTREPORTINGCLUSTERyFORMS(requires purchase of Orbeon)COMMERCE SEARCHPLATFORMDATA HUBStatus: March 2016, subject to change please see pricing JAM or wiki for latest information

SO WHAT‘S IN THERE IN DETAIL?

COMMERCE ACCELERATORS Production-Ready, best-practices referencecommerce implementations with preconfiguredtemplates and business processes Multiple storefronts out of the boxIncludes features such as internationalization,search & navigation, etc. All components delivered as source code Significantly reduces implementation time Significantly reduces implementation time

HYBRIS COMMERCE B2C ACCELERATORGo to market in as little as 50 days with a fully-featured omni-channel commerce solution including:Touchpoint IntegrationsB2C Storefront TemplatesPCMOrder ManagementBusiness ToolsSAP Hybris B2C Commerce Suite, Edge editionSearch & NavigationSAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

HYBRIS B2C COMMERCE ACCELERATOR

B2B Commerce EdgeHYBRIS COMMERCE B2B ACCELERATORB2B Account ManagementB2B Storefront TemplatesOrder ManagementPCMBusiness ToolsProduct ConfigurationSelf Service ToolsSAP Hybris B2C Commerce Suite, Edge editionPunchOut ServicesSAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

HYBRIS B2B COMMERCE ACCELERATOR

ARIBA PUNCHOUT INTEGRATIONB2B ACCELERATOR PAGE TEMPLATESPunchOut templates make is easy to customize the integrationLanding page for user’sPunchOut interaction withsimple header section and nofooter section.Checkout page from which theuser is able to start therequisition approval workflowwithin the procurement system.Easy to customize allowing forlook and feel of the user’s ERPsystem.SAP Hybris B2C Commerce Suite, Edge editionSAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

TODAY‘s EXPERIENCE IS DRIVEN BY MOBILERESPONSIVE USER INTERFACES OUT OF THE BOXSAP Hybris B2C Commerce Suite, Edge editionSAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

NEXT GENERATION CUSTOMER EXPERIENCE BY HYBRIS CXGreat customer experiencesare built when teams are freed tofocus on the objective:To create exceptional customermomentsCustomers whobought Hybris WebContentManagement Module areeligible for Hybris CXSAP Hybris B2C Commerce Suite, Edge editionSAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

HYBRIS PCM MODULE EXTENDS THE CLASSICAL PIM SCOPEAS IT IS TOO LIMITED FOR RICH PRODUCT CONTENTPCMLEADER in Forrester Wavefor Product Information ManagementImages (hi-res& low-res)RichRich ergeneratedcontentSearch filtersProduct descriptionProduct featuresProduct EditorialcontentArticle numberProduct nameSAP Hybris B2C Commerce Suite, Edge editionThe Forrester Wave : Product Information Management, Q4 2014Published: 21 May 2014SAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

ASSISTED SERVICE MODULEPROVIDE PERSONAL SHOPPING ASSISTANCEPICK UP CUSTOMERS‘STOREFRONT SESSIONSAND PROVIDE REAL-TIMECUSTOMER SALESSUPPORTSAP Hybris B2C Commerce Suite, Edge editionSAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

INTEGRATION IS AKEY ENABLER OFCUSTOMEREXPERIENCE

Integrations are at the Heart of SAP Hybris CommerceSAP CLOUDFOR CUSTOMERSAP HYBRISMARKETINGYAAS CONNECTSAP HYBRISBILLINGSAP HYBRISDATA HUBSAP CRMSAP ERPSAP S4/HANA**on RoadmapSAP Hybris B2C Commerce Suite, Edge editionSAP Hybris B2B Commerce Suite, Edge editionSAP Hybris Commerce Suite, Cloud Edition

SAP Hybris Data HubDATA dAdapterInput sources are flexiblee.g. REST, JMS, KafkaDATA ION – CANONICAL TO TARGETiDocInboundAdapterTRANSFORMATION – RAW TO CANONICALiDocsHybrisOutboundAdapterTARGETITEMSDATA OUTBOUNDADAPTERSTHE STRATEGIC INTEGRATION APPLICATION FOR ASYNCHRONOUSDATA INTEGRATION FROM/TO THE HYBRIS COMMERCE PLATFORM

SO HOW SHOULD I MAKEA DECISION NOW?

Compare Functional Requirements & Delivery ModelCloud Fast time to market Tend to prefer OpEx Vendor manages hardware andsoftware Greater level of customization Upgrades available at customerdiscretion Customer retains full businesscontrol of the solution TCO advantages – Support takencare of License subscriptionOn Premise / Hosted Customer is responsible formanaging infrastructure andoperations. Full flexibility for customization Upgrades available at customerdiscretion and managed bycustomer Customer retains full businesscontrol of the solution License ownership Customer has full control overprivacy and security

SAP HYBRIS IS THE MARKET LEADING COMMERCE SOLUTIONAFFORDABLE FOR SMB COMPANIESThe Forrester WaveCurrentOfferingGartner Magic QuadrantAbility toExecuteStrategyForrester Wave –B2B Commerce Suites Q2 2015;Forrester Wave –B2C Commerce Suites Q1 2015Completenessof VisionGartner Magic Quadrant for Digital Commerce, Q1 2016

THANK YOU!

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