Transcription
MOTOR VEHICLE SALESPERSON MANUAL – 2020Wisconsin DOT – Division of Motor VehiclesManual outlining Wisconsin laws & DOT policies for persons selling motor vehicles inWisconsin.Dealer and Agent SectionDealerLicensingUnit@dot.wi.gov
THIS PAGE INTENTIONALLY LEFT BLANKMotor Vehicle Salesperson ManualPage 1
Table of ContentsIntroduction . 5Eligibility . 6Who needs a motor vehicle salesperson license? . 6Requirements for a salesperson license . 6How to become licensed for the first time . 6Dealership groups . 6Renewing your license . 7Duplicate salesperson licenses . 7Changing employing dealerships . 7Terminating employment . 7Lapsed licenses . 7Criminal convictions . 7Denials and appeals . 7Advertising . 7Vehicle prices . 8New vehicle discount. 8“Free” merchandise . 8Trade-in allowance . 8Used vehicle comparative savings . 8Dealer name on advertising. 8Bird-dogging (referral selling) . 8Availability of vehicles . 9Damaged vehicles . 9Model year. 9“Clearance” merchandise . 9Lease vehicles . 9Disclosure of the condition of the motor vehicles. 9Vehicle information required before sale . 9Model year disclosure . 10Disclosure of a new motor vehicle . 10Manufacturer’s suggested retail price (MSRP) label (Monroney Label) . 10Motor Vehicle Salesperson ManualPage 2
Dealer supplemental price label . 10Pre-delivery inspection sheet . 10Emission standards certificate . 10Damage disclosure statement. 10Disclosure of used vehicles . 11Wisconsin Buyers Guide . 11Reasonable care standard . 11Material vehicle history. 11Not inspected for sale statement. 12Previous owner. 12Odometer disclosure . 12Pending recalls . 12Odometer repair . 12Test drives . 13Purchase contract . 13When a contract is required . 13Contract requirements . 13Price protection . 14Contract price increases . 14Trade-in reappraisal. 14Service Fees . 14Off-premise sales . 14Sales to minors . 15Canceling a contract . 15Non-acceptance penalty . 15Warranty . 15Warranty disclosure . 15Warranty transfer. 15“As-is” vehicles . 15Prelease agreements . 16Consignment sales . 16Title and Registration . 16Transfer of ownership . 17And/or. 17Replacement Titles . 18Motor Vehicle Salesperson ManualPage 3
Title Brands . 18Odometer Disclosures . 19Liens . 19Customer with plates to transfer . 19Customer without plates to transfer . 20Dealer license plates . 20Records . 20Original Documents: . 20Copies: . 20Disciplinary action and illegal activities . 20Illegal activities . 21Laws related to vehicle sales . 21Wisconsin Administrative Code . 21Wisconsin Statutes . 22Motor Vehicle Salesperson ManualPage 4
IntroductionThe Division of Motor Vehicles, Wisconsin Department of Transportation, is pleased to provide thismanual for your information and reference.This manual does not intend to explain all salesperson rules and regulations. It describes the rules andregulations which you must follow and presents situations and problems which salespeople encountermost often. You are expected to know the information in this manual as you perform yourresponsibilities as a licensed salesperson. The Division of Motor Vehicles is committed to providing thehighest degree of public service. The licensing of motor vehicle salespeople enhances the public’sconfidence and image of the professional salesperson. Customers can be assured that Wisconsinsalespeople have been trained in professional motor vehicle sales practices, state statutes andadministrative rules.If you have any questions or concerns not mentioned in this manual, contact your employer, legalcounsel or the Dealer and Agent Section of the Division of Motor Vehicles for assistance.We look forward to working with you and extend our best wishes for success in your new position.Sincerely,Michael DomkeChief, Dealer and Agent SectionDivision of Motor VehiclesMotor Vehicle Salesperson ManualPage 5
EligibilityWho needs a motor vehicle salesperson license?You must be licensed if you want to be involved in the business of selling* or leasing new or used motorvehicles in Wisconsin. This includes sales managers, general managers, sales representatives, financeand insurance employees, and the owner if they are negotiating vehicle sales, leases, or approving anycont
responsibilities as a licensed salesperson. The Division of Motor Vehicles is committed to providing the highest degree of public service. The licensing of motor vehicle salespeople enhances the public’s confidence and image of the professional salesperson. Customers can be assured that Wisconsin salespeople have been trained in professional motor vehicle sales practices, state statutes and .
