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FordLast Updated Wednesday, 10 February 2021 15:23Ford Motor CompanyParent CompanyFord Motor CompanyCategorySUVs, Hatchbacks, Sedans,SectorAutomobilesTagline/ SloganGo further;Built Ford Proud; One FordUSP1/6
FordLast Updated Wednesday, 10 February 2021 15:23Ford has an international brand presence due to one of the oldest car manufacturing company and alsoFord STPSegmentComplete automobile segment including SUVs, Hatchbacks, SedansTarget GroupYoung executives, businessmen, small familiesPositioningFord is positioned as an automobile company which provides quality cars globallyFord SWOT AnalysisStrengths2/6
FordLast Updated Wednesday, 10 February 2021 15:231. Ford is one of the early market entrants and oldest car manufacturer2. Ford offers a wide range of cars to different set of customers3. It provides exclusive product features taking into consideration the targeted segments4. Invested efforts to go green in order to help the environment5. Ford has over 190,000 employees globally6. Present across continents and has excellent visibility & marketing7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of e8. Apart from cars, its also manufactures buses, trucks, tractors etc.9. Excellent advertising and branding of Ford cars through TVCs, print ads, online ads, billboards etc.Weaknesses1. Many options for customers means high brand switching2. Intense competition means limited market share growth for Ford3/6
FordLast Updated Wednesday, 10 February 2021 15:233. Ford is not very active in the electric and smart cars segment4. Ford is seen as a more conventional automobile manufacturerOpportunities1. Expanding automobile sector can be tapped across the world by Ford2. Improving business scenario due to expansion of consumer base3. Capitalizing on the models exclusively designed for different markets4. Ford needs to focus on the upcoming market trends in terms of EV(electric vehicles) and connected c5. Ford can look at the robotics sector as well for expansionThreats1. Competition from major international players can reduce Ford's market share2. Increasing usage of public transport and increased fuel costs4/6
FordLast Updated Wednesday, 10 February 2021 15:233. Production problems in local plants due to labor and similar issues4. Being a global brand, it is affected by recession and global economic crisis5. Events like Pandemic affect the automobile industry in general as people stop going outside and to usCompetitionCompetitors1. Honda Motors2. Toyota Motor Corporation3. Nissan Motors4. Chevrolet5. Fiat6. Mitsubishi Motors5/6
FordLast Updated Wednesday, 10 February 2021 15:237. Maruti Suzuki8. Tata Motors9. Skoda Auto10. Volkswagen11. Volvo12. Hyundai Motors6/6
1. Ford is one of the early market entrants and oldest car manufacturer 2. Ford offers a wide range of cars to different set of customers 3. It provides exclusive product features taking into consideration the targeted segments 4. Invested efforts to go green in order to help the environment 5. Ford has over 190,000 employees globally 6. Present across continents and has excellent visibility & marketing
