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1. Awareness: magazine in the NetherlandsSupply Chain Magazine (Dutch)Supply Chain Magazine is Supply Chain Media’s Dutch managementpublication.GRENSVERLEGGENDE AMBITIE, INSPIRATIE EN IDEEËNSCM Supply Chain MagazineSCMSUPPLY CHAINMAGAZINESnapshots: S&OP in One DayChecklist:logistieke tendering De Preek: PrijskopersManagement: Logistiekmoeten het veld ruimendienstverlenersinnoverende innovatiestrategiestart-ups inOntwikkeling supply chainOmarmmanagement stagneert13e jaargangnummer 03 april 201813e jaargang nummer 3 april 2018www.supplychainmagazine.nlgroepSCMSUPPLY CHAINMAGAZINECarolien MinderhoudEuropean Sales & OperationsPlanning Manager, StaplesPublished:Circulation:8 times a year5,000 per edition2,500 in print2,500 digital version forPC and tabletsChief Supply Chains Officer, COOVP Supply ChainSupply Chain / Logistics DirectorSupply Chain / S&OP ManagerLogistics / Production /Purchasing ManagerDistribution ManagerSupply Chain PlannernnnnnnnPrimary industries‘Laten zien wat hetoplevert, dat doeik van nature’n Manufacturer* with 50-plus employeesn Wholesaler with 20-plus employeesn Retailer with 100-plus employees*Agricultural, Food & Beverages, Fashion, Pharma & Med-tech, High-tech& Electronics, Construction, Automotive, Industrial Machines, Chemicals &Materials, EnergyN IEL E AT3P OVNINCover SCM03.indd 1Primary target audience16-04-18 15:03Regular content: Cover interview with Supply Chain Director/VP,News & Background, Opinion, event coverage in Snapshots, market overview visualized in subway maps, topic explained in checklist,mindmap and/or roadmap, extensive management article with severalcase studies, survey results visualized in Facts & Figures, innovationsin Tools & Technology, Career Moves, community news.Secondary target groupLogistics Service ProvidersConsultancy firmsSoftware vendorsMaterials handling vendorsRecruitment agenciesUniversities & StudentsnnnnnnEditorial program Supply Chain Magazine in 2019No. ThemeClosing Date Publication Date1Start-ups and Innovation2 From S&OP to IBP3 Logistics Outsourcing (3PL & 4PL) ( 3PL Subway Map)4Digitalization & Trends (incl. trend interviews)5Sustainable Supply Chains6End-to-End Supply Chain Visibility ( SCM IT Subway Map)7Globalization & Location Footprint8Talent Management ( Consulting Subway Map & SCM Map Europe)January 25 February 15March 1March 22April 5April 26May 31June 21August 23September 13September 20October 11October 25November 15November 22December 13Advertising rates 2019Full Colour2 pages spreadFull pageHalf pageAd slot on poster* all rates are excluding 21% VAT 1x7,9504,9002,9501,650 Sizes advertisements 2019 in mm (width x height)A: 2-page spread (excl. 5 mm bleed)B: Full page (excl. 5 mm bleed)C: ½ page horizontal (excl. 5 mm bleed)D: ½ page vertical (excl. 5 mm bleed)Advertisement on poster (IT, 3PL, etc.)420 x 297 mm (width x height)210 x 297 mm (width x height)182 x 134 mm (width x height)88 x 276 mm (width x height)100 x 100 mm (width x height)43x6x7,700 7,3004,700 4,5002,800 2,6501,4008x 6,800 4,200 2,500

1. Awareness: magazine internationallySupply Chain Movement (English)Supply Chain Movement is the international management publicationwith a focus on Europe.B O R D E R L E S SA M B I T I O N ,SCMSUPPLY CHAINMOVEMENTI N S P I R AT I O NNo. 28 Q1 2018SCMSUPPLY CHAINMOVEMENTI D E ASManagement: consultants being swept bywww.supplychainmovement.comgroupA N DConsulting Map Europe 2018wave ofdigitalisation Mindmap Transportation Sourceto-Pay Mindmap Returns Management SupplyChain Agenda of Stefano Picasso, SiegwerkStart-ups take the supply chain by stormSupply ChainRoberto CanevariChief Supply Chain Officer, Burberry“It’s in Burberry’sDNA to actresponsibly andwith integrity”ainCh &&ly IgNGpp nUiLnT DsSSu PClOaNnS TTRoENolSCM Q1 2018 2.indd 1Published:Circulation:4 times a year5,500 per edition2,500 in print*2,500 digital version forPC and tabletsPrimary target audiencennnnnnnChief Supply Chains Officer, COOVP Supply ChainSupply Chain / Logistics DirectorSupply Chain / S&OP ManagerLogistics / Production /Purchasing ManagerDistribution ManagerSupply Chain PlannerPrimary industries*Depending on distribution at Europeansupply chain conferences with which Supply Chain Media has a media partnershipagreement.n Manufacturer* with 50-plus employeesn Wholesaler with 20-plus employeesn Retailer with 100-plus employees*Agricultural, Food & Beverages, Fashion, Pharma & Med-tech, High-tech& Electronics, Construction, Automotive, Industrial Machines, Chemicals &Materials, Energy20-02-18 09:34Regular content: Cover interview with Supply Chain Director/VP,News & Background, event coverage in Snapshots, market overviewvisualized in subway maps, topic explained in checklist, mindmapand/or roadmap, extensive management article with several case studies, survey results visualized in Facts & Figures, innovations in Tools &Technology, personal interview with a supply chain executive about hisor her agenda.Secondary target groupnnnnnnnnLogistics Service ProvidersConsultancy firmsSoftware vendorsMaterials handling vendorsRecruitment agenciesUniversities & StudentsRecruitment agenciesUniversities & StudentsEditorial program Supply Chain Movement in 2019No. ThemeClosing Date Publication DateQ1 Start-ups and Consulting ( Consulting Subway Map) February 8Q2 From S&OP to IBP ( SCM IT Subway Map Europe)April 19Q3 Digitalization and SustainabilitySeptember 6Q4 End-to-End Supply Chain Visibility ( 3PL Subway Map)November 9March 1May 10September 27November 29Advertising rates 2019Full Colour2 pages spreadFull pageHalf pageAd slot on poster* all rates are excluding 21% VAT 1x7,9504,9002,9501,650 Sizes advertisements 2019 in mm (width x height)A: 2-page spread (excl. 5 mm bleed)B: Full page (excl. 5 mm bleed)C: ½ page horizontal (excl. 5 mm bleed)D: ½ page vertical (excl. 5 mm bleed)Advertisement on poster (IT, 3PL, etc.)420 x 297 mm (width x height)210 x 297 mm (width x height)182 x 134 mm (width x height)88 x 276 mm (width x height)100 x 100 mm (width x height)53x6x7,700 7,3004,700 4,5002,800 2,6501,4008x 6,800 4,200 2,500

2. Interest: online in the NetherlandsSupplyChainMagazine.nl (Dutch)At www.supplychainmagazine.nl the focus is onshort, supply chain-related news items.NewsletterFrequencySend dateSubscribersOpening ratioLinked GroupweeklySunday at 9am CET5,80020-25%Website (per month)Page viewsVisitorsUnique20,70011,3009,700Source visits: Direct45%Organic40%Social Media5%Email newsletter 6%Other websites 3%Industriesn Logistics & supply chainn IT & servicesn Management Consultingn Retailn Food Manufacturen Transport/Freight/Railn Personnel & recruitmentn Consumer goodsn Food & beveragesn Chemicalsn Computer softwaren Other34534724322402052031541511491491432936Online specifications and rates 2019ONLINE ADVERTISING RATES*Portal: www.supplychainmagazine.nl / www.supplychainmovement.comMaterial PriceMaterial deadlineMedium rectangleBannerplaced on the left hand side column3 days before insertion date3 days before insertion date 800 per month 500per monthe-newsletter: SCM Update / SCM Update Europe*Material PriceMaterial deadlineAdvertorialFull bannerBanner block4 days before insertion date4 days before insertion date4 days before insertion date 550 per placement 550 per placement 550 per placementPortal: www.itsubwaymap.com*Material PriceMaterial deadlineDeep linkPop-up banner incl. deep link4 days before insertion date4 days before insertion date 500 for 6 months 1,500 for 6 months* All rates are excluding 21% VAT6

2. Interest: online internationallySupplyChainMovement.com (English)At www.supplychainmovement.com the focus is on the international market, and primarily on supply chain decisionmakers. The website meets an international need for a clearoverview of developments including practical and relevantinformation for the target group.NewsletterCountriesFrequencybi-weeklySend dateSunday at 11am CETSubscribers10,300Opening ratio20-25%Website (per month)Page viewsVisitorsUnique17,2009,2009,100Source visits: Direct18%Organic64%Social Media 11%Email newsletter 4%Other websites 3%LOCATION WORLDWIDEn USA6952n Top 10 EU * 2043n India517n Canada675n Brazil677n China488n Australia342n UAE308n Pakistann Singaporen Mexicon Turkeyn Mexicon Russian Argentinan Other2742742602272602142009364Online specifications and rates 2019Whitepaper downloads*Material PriceMaterial deadlineLow-res PDF cover JPEG Introduction of 150 words4 days before insertion date 1,500 for 4 weeksJob vacancies*Material PriceMaterial deadlineText in MS word, incl. link logo of the company4 days before insertion date 750 per job vacancySizes in pixels (width x height)12Portals www.supplychainmagazine.nl / www.supplychainmovement.com1: Medium rectangle 300 x 250 pixels, WxH, URL, GIF or JPEG file, max 250kb2: Banner 720 x 150 pixels, WxH, URL, GIF or JPEG file, max 250kbAe-newsletter: SCM UPDATE / SCM UPDATE EUROPEA: Advertorial max. 200 characters, incl. spaces and punctuation marksBB: Full banner 564 x 115 px URL, GIF or JPEG file, max 20kbC: Banner block 264 x 220 px URL, GIF or JPEG file, max 20kbCVideoMaterial PriceSCM MinuteSCM MessageSCM Commercial 1,000 1,000 2,000* All rates are excluding 21% VAT7

3. Desire: lead generationIn the NetherlandsWE ALL KNOW THATBLENDED LEARNING WORKSHOMEWORKEXPERIENCELeads generatedYPLAPTotal number* of leads generated in Benelux in 2018: 2,142*numbers from January to November 2018TEKORWAMTop 5 downloads mind maps in 2018Supply Chain MindmappingtypeMind map for S&OP and IBPindustry sectormain driversIncreased demand volatility is oneof the main reasons why manycompanies are busy implementingSales & Operations Planning(S&OP). They are trying to gofurther than simply balancingexpected demand with productionIncreasing the knowledge ofvolumes, by also integratingsupplychain professionalsfinancial budgetsand businessscenarios into the process. Whatshould companies take intoaccount in order to reach thenext level of S&OP maturity?Consultancy firm Involvation andSupply Chain Media have thereforedesigned a mind map, includingpractical directions and warningroad signs.Mindmap for S&OP & IBPMindmap Inventory ManagementMindmap Returns ManagementMindmap Order Management 2017non-compliance or apathygrudging tor# PANY4commitment1Providingparticipantsallmanagers with the samecalendarfundamentaland skillsmeeting structurefrequencyknowledgeinternal trainingexternal trainingconsultancyPREPARE FOR TOMORROW,ENABLE TODAY!Mind map creators:short term forecasting toolslong term forecasting toolsscenario supportproduction planningproduction schedulingBROUGHT TO THE SUPPLY CHAIN BY:volume/value conversiononline scenario functionalitydemand planningNEXTLEVELS&OPCHECKdata20406080100 120 140 160 180 200Adv ValueChainAcademy def.indd 13. supply planningIT-systemsexternalfinancial datafinancial gap2INFORMATIONPROCESS5060708090 100finite capacities. For integrating financialdata and analysing scenarios, preferably at various levels of aggregation,again other tools are required. Once therequired data and systems are available,the company can start the implementation: Check.The fourth step in the mind map focusesCheCklist voor ConneCted planningJaNee1. Onze medewerkers gebruiken spreadsheets op een gestandaardiseerde en overzichtelijke manier voor supply chain planning.2. Onze spreadsheets voor supply chain planning zijn altijd volledigcorrect en accuraat.3. Het aanpassen van supply chain spreadsheets gaat geautomatiseerd in alle gerelateerde versies.4. Ik hoef handmatig geen gegevens te verzamelen om S&OPrapportages en -presentaties te maken.5. Ik kan gemakkelijk omzet en marges meenemen in demand- ensupply planning.6. De afdelingen Sales, Finance en Marketing werken met een vergelijkbare opzet als die van de supply chain planning.7. Medewerkers kunnen direct inzoomen voor planningrelevantedetails zoals de locatie, klant en product.8. Forecasts en planningen kunnen we gemakkelijk op verschillende niveaus delen met afdelingen, klanten en leveranciers.9. Met het huidige systeem zijn eenvoudig scenario’s door te rekenen met de impact op supply en financiën.10. De cross-functionele gegevens voor demand management zijndirect inzichtelijk voor het S&OP-proces.S U P P LY C H A I N M A G A Z I N EWanneer er inzicht is in de levertijden kan er op een onverhooptevertraging van een leverancier worden ingespeeld om een verstoring van de volledige toevoerketen te voorkomen. Daarnaast dientforecasting zich aan als handvat om de impact op leveringscapaciteit inzichtelijk te krijgen. Om realtime besluitvorming in dewaardeketen mogelijk te maken, is het van belang leveringsplanning en demand management realtime in Sales & OperationsPlanning (S&OP) samen te brengen. Door over cross-functioneleplanningen te beschikken, is het mogelijk prognoses op te stellen,de fase van producten in hun levenscyclus te bepalen, discontinuïteitplanningen te beheren en prognoses bij te schaven op basis vanuitzonderingen. Met nauwkeurige prognoses en een connectedplanning kan het juiste product op het verwachte moment op degevraagde plaats worden geleverd. Er zijn daarbij gegevens nodiguit het hele bedrijf om geïnformeerde operationele beslissingente nemen die van (positieve) invloed zijn op het bedrijfsresultaat.Wanneer een bedrijf in realtime what-if-scenario’s uit kan voerenen de vraag- en aanbodplanning nauwkeuriger is, kan de efficiëntie van het hele bedrijf worden vergroot.Heeft uw bedrijf al een afdelingoverschrijdende planning?Anaplan en Supply Chain Magazine hebben een checklist opgesteld om inzichtelijk te maken of uw bedrijf over een nauwkeurigeen flexibele planningsstrategie beschikt. Beantwoord de 10 vragenen achterhaal of de planning van uw bedrijf onder de maat, redelijk of connected is.7-10 vragen met ‘Nee’ beantwoordUw bedrijf beschikt onvoldoende over cross-functionelegegevens. Uw bedrijf zou gebaat zijn bij een connectedplanningsysteem om in de toekomst prognoses op tekunnen stellen, discontinuïteitplanningen te kunnenbeheren en prognoses bij te schaven op basis van veranderingen.0 6 2 0184-6 vragen met ‘Nee’ beantwoordDe basis voor een connected planning is aanwezig,maar er moet nog het nodige werk worden verrichtom leveringsplanning, demand management en S&OPsamen te brengen zodat uw bedrijf snel en effectief opkan inspelen op veranderende omstandigheden.47 Checklist Connected Planning .indd 154719-12-18 09:52Leads generatedGlobal Trade Map EU 2018.pdf106-09-183612:42Top 5 downloads mind maps in 2018Global Trade Map 2018Mindmap Order Management 2018Mindmap for Supply Chain Network RedesignMindmap Continuous Supply Chain LearningMindmap High-Tech Supply Chain 4.0Currently Paused04080120 160 200 240 280 320 360 400OPS& POM IBFR TOTop 5 downloads check-lists in 2018Supply Chain RoadmapMANUFACTURINGCONNECTChecklist for an S&OP MindsetChecklist IBPChecklist Supply Chain SegmentationChecklist: 10 questions about Demand PlanningChecklist S&OPIS YOUR SUPPLYCHAIN READYTO COMPETEIN A DIGITALWORLD?FRIDAY JUNE 1ST 2018The HEINEKEN ExperienceAmsterdam, NLREGISTER ATJDA.COM/MC18-ADThe Path to Integrated Business Planning (IBP)Many organisations have a basic S&OP process in place and now want to take the next step to integrated businessplanning (IBP) in order to maximize the benefits of the process. Supply Chain Media and Involvation have developed thisroadmap showing typical obstacles on the path to IBP and how to overcome them.MANAGEMENTè Focus the IBP process on tacticaldecision-makingè Create alignment between IBP managersand line managersè Focus on the future and achieving targetsrather than looking backè Integrate IBP in the operating frameworkS&OP only offersinformation exchange‘Jungle’S&OP offers too little value dueto suboptimal decision-makingSCENARIOS‘Roundabout’è Only allow carefully prepared decisionsonto the IBP agendaè Define scenarios for both Operations and Salesè When analysing information, includerelevant averages and aggregation levelsè Set company-wide KPIs as the basis fordecision-making (margin, revenue, market share)è Organize IT support for what-if simulationsFINANCERapid advances in technology continue to be a disruptive force intoday’s marketplace presenting new challenges – and opportunities– for businesses to gain a competitive edge.020406080Join us in Amsterdam for a day of knowledge sharing and hear howleading manufacturers are harnessing the power of IoT, advancedanalytics, cognitive planning and machine-learning to get ready andcompete in today’s digital world.100 120 140 160 180 200Disconnect betweenfinancial planning and S&OPWobbly bridgeInsufficient involvement ofSales and MarketingSUPPLY CHAINè Seek dialogue with major customersabout expected volumesè Include the capacity plans of criticalsuppliers and subcontractors in the IBP cycleNo integration withcustomers and suppliersJunction closedSCM Q2 2018 3.indd 338è Ensure complete integration of salesplanning and marketing planning within IBPè Make managing the gap between forecastand target part of IBP tooè Talk the same language as Sales and Marketingè Integrate portfolio management into the IBP processS U P P LY C H A I N M O V E M E N T, N o . 2 9 , Q 2 2 0 1 8SPEAKERSJULIAN PRIESTMANRegional COE Manager - Planning,AVONè Integrate financial planning processesin the IBP processè Give Finance an explicit rolein the IBP processè Translate forecast volumes into value andexpected marginsCOMMERCESlippery roadJOHAN SMITSDirector Global Planning,HEINEKENsummarise actionsdistribute actionson the organisation of the S&OP process. sary organisational structure has beenIn case the primary objectives are finan- defined, the company can start with thecial planning and profitability, next toactual execution of S&OP: Act.demand-supply balancing, the ownershipof the process should move from SupplyChain to the P&L responsible person.The geographical scope has a crucialimpact on the meeting structure and therequired competencies. Once the neces-1319-12-18 09:510-3 vragen met ‘Nee’ beantwoordUw planning is afdelingoverschrijdend, gebruiksvriendelijk en onderhoudbaar. De planningsstrategie vanuw bedrijf is nauwkeurig, flexibel en draagt bij aan hetvergroten van de efficiëntie.Total number* of leads generated worldwide in 2018: 4,561*numbers from January to November 20184. pre-meetingissue resolutionBased on the first two steps, a companydetermines its S&OP data requirements.Standard Enterprise Resource Planning(ERP) systems with static order datagenerally offer insufficient support.Various software packages offer moresophisticated support in determining theexpected market demand (forecasting)and creating production plans againsthighmiddlelowinfinite capacitywith bottlenecksissue identificationdemand-supply balancingscenario developmentdefine agenda for Executive meetingvolume impactreview Pre-meeting decisionsvalue impactGAP analysis vs. business plansKPIscontinuous improvementaccountabilitycomplexity levels22-04-1616 10:41scenario analysisaction plan gap closingWhat is the planning horizon? Combining necks are identified in the so-called Prethis analysis with the company’s S&OPmeeting, that also decides which issuesambitions results in a blu

2 Company kit 2013 Inform I ng V I sual I z I ng Conne C t I ng SUPPLY CHAIN med IA Company Kit 2019 SCm magazine (Dutch): 8x a year SCm movement (Europe): 4x a year SCM app in 8 different languages Readers of digital edition in over 110 countries 20,000 unique visitors online monthly 33,000 LinkedIn group members worldwide 7,000 unique leads generated in