2010 - Cision

Transcription

Annual report2010

Aspiro has offices in Oslo, Malmö, Stockholm,Copenhagen, Riga and Tallinn.Aspiro has customers in Norway, Sweden,Denmark, Finland, Estonia, Latvia, Lithuania,Iceland, the UK, Germany, Portugal, Austria,Ireland, France, Chile, the US, Canada, Israel,Malta, the Netherlands and Thailand.ContentsThis is Aspiro 3Mobile Solutions19Five-year Summary382010 in Brief 4Mobile Search21Definitions of Key Ratios39A Statement by Gunnar Sellæg 5Discontinued Operations22Financial Statements, Group40Business Concept, Goals & Strategies 7Stock and Stockholders23Financial Statements, Parent45Market 9Corporate Governance Report26Accounting Policies50Competence and Values 11Board of Directors and Auditors30Notes55Operations 13Management31TV 15Directors’ Report33Signatures, AGM andFinancial Information70Music 17Risk and Sensitivity Analysis36Audit Report71Production: Aspiro/Flikk Photography: Tonje Næss Translation: Turner & TurnerThis document is essentially a translation of the Swedish language original. In the event of any discrepancies between this translation and the original, the latter will be deemed correct.

This is Aspiro3This is AspiroAspiro has unique positioning as the world’s only vendor of complete TV and music streaming services to partners that want to puttheir own branding on these services. Aspiro also offers the WiMP music service direct to consumers on selected markets. Aspirohas over ten years’ experience of mobile technology and retailing in northern Europe and delivers services to partners worldwide.Services:Music streamingTV and videostreamingMobile businessservicesSearch serviceson mobilesGeography: Aspiro is present in Sweden, Norway, Denmark,Estonia and Latvia, and delivers to customers worldwide.Music, Warner Music, EMI, IODA, The Orchard, the BBC, DisneyChannel, CNN, CNBC and Turner.Customers: Aspiro’s largest customers include corporationslike Deutsche Telekom, Telefónica O2, Telenor, 3, TeliaSonera,NRK, Entel, Finn, Aftonbladet, mBlox, TVNorge, the BBC and VG.The company: Aspiro was founded in 1998 and is listed onNASDAQ OMX Nordic Exchange in Stockholm, with ticker ASP.There are 190.5 million shares, and as of 31 March 2011, marketcap. was some SEK 280 m. Aspiro has 117 staff and sales in 2010(for continuing operations) were SEK 266 m.Content vendors: Aspiro has agreements with a raft of content vendors in TV and music, including Universal Music, Sony

2010 in Brief42010 in BriefBusinessNumbers and Results   Repositioning Aspiro from a ringtone vendor to a leaderin streaming services.   Sell-off of business segments in a downward trend.   The new Aspiro is a pure-play growth company.   100,000 new subscribers for Aspiro’s new musicstreaming service at year-end.   16% sales growth in continuing operations on 2009, 78% inthe Music business segment.   Significant expenses associated with restructuring andbuilding the company’s high-growth streaming servicesaffected EBITDA.   Impairment, primarily of old goodwill items, affected profitafter tax.Q1Strategic breakthrough in the Musicbusiness segment   Aspiro commences international music streaming initiative.Very high growth in music streamingQ4Aspiro music service passes 100,000paying users   Aspiro collaborates with Logitech to launch WiMP support forSqueezebox network radio.   Aspiro TV launches iPad app.   Mobile Solutions expands its micropayment agreement with Finn,and launches mobile loyalty campaign for Tuborg in Latvia.   WiMP music service launched in Norway in partnership withPlatekompaniet and Telenor. Universal Music selects Aspirofor its Check-in Music service for Nordea in Sweden. Aspiro TV launches Android support and announces anupgrade of its platform on a key account to satisfy demandfrom a high-growth user base.Q2Q3Aspiro becomes a pure-play growthcompany   Aspiro sells off Mobile Entertainment business segment inScandinavia to focus on music, TV and business solutions.   WiMP launched in Denmark with Telenor. Aspiro signs agreementwith publisher Cappelen Damm in Norway for an audiobookstreaming service. WiMP nominated for the Meffy Awards inLondon.   Aspiro TV announces support for HTTP streaming and Java/Symbian touch phones. Aspiro tests mobile TV via LTE for Entel.Aspiro’s TV services nominated for Meffy Awards.   Aspiro Mobile Solutions signs micropayment agreement withNorwegian web marketplace Finn Torget.   Aspiro and NMusic are delivering a music streaming service forPortugal Telecom. Aspiro’s services are rated product of theyear by PC World, are nominated for the ME Awards and MobileSummit awards and secure top spots in Apple’s App Store inDenmark and Portugal.   Aspiro TV launches Windows Phone 7 app and PC Player.   Mobile Solutions and Bring Dialog launch mobile aggregationservices and text donations for charities.   Aspiro sells remaining Mobile Entertainment business in Finland.Continuing Operations 2009-2010, SEK mKey 45.045,022.522,5-140,00.0-2020102009Net sales, SEK m265.9228.8EBITDA, SEK uing operationsProfit/loss after tax, SEK mEarnings per share, SEKAverage no. of employees131142Cash and cash equivalents at end of year, SEK m76.857.9Other key omsättningQ22010EBITDAQ32010Q42010Equity/assets ratio, %5470Return on capital employed, %–54.24–7.77Return on equity, %–58.92–5.72–0.01–0.08Cash flow from operating activities per share, SEK

A Statement by Gunnar Sellæg   5From Ringtones to a GrowthCompany in TV and Music StreamingAspiro is going into 2011 with over 100,000 paying users of its music streaming service, whilesimultaneously seeing very high growth in its Music business segment. This product wasn’t even onthe market at the beginning of 2010, which says a lot about Aspiro’s journey over the past year.2010 was the year Aspiro moved into the music streamingmarket. Aspiro started delivering services in Norway inFebruary, in Denmark in April, and in Portugal in November.The market reception to our services was very positive, withrecognition including the best music service rated by manyindependent publications in these countries. The new iPhoneapp we launched on the market topped the iTunes App Storebestseller lists in all three countries.Music Streaming—Full Speed AheadBut our entry into the music market is far from coincidental;Aspiro has been working on music for over ten years, andthe company has strong relationships with record labels andrights organizations. This partnership extends back to the firstringtone stores, and in recent years, music stores for downloadsto mobiles and computers, for partners including Telenor,Djuice and Norwegian retail chain Platekompaniet. We’ve alsoworked on streaming for over five years in our TV segment,which has been a world leader for some time.Divestment of Former Core BusinessHowever, the single biggest thing that makes the “NewAspiro” is that we divested that part of the company that soldringtones, mobile games, images and graphics in 2010. In 2009,this business segment represented nearly half of Aspiro’s netsales. But it was in a steep downward trend and there was alsoa high risk of further market regulation. In year-on-year terms,sales fell by over SEK 30 m in the first half of 2010, before wedivested Mobile Entertainment in July.In parallel, Aspiro’s other business grew by over 16% in

A Statement by Gunnar Sellæg   62010. We have succeeded in achieving this brisk growth bybuilding new initiatives in music and TV streaming services,high-quality services that we already deliver to players likeDeutsche Telekom, Telenor, Hi3G and Portugal Telecom, toname a few.Restructuring and FocusAspiro’s TV unit has also grown very briskly since start-up in2006. At that time, we had six people working on mobile TV,and this segment had sales of less than SEK 8 m. By 2010,staffing had increased sevenfold, and sales had passed theSEK 50 m mark. On the way there, we secured new majoraccounts like Deutsche Telekom. In the past year, we’ve focusedvery sharply on expanding our delivery capacity while alsostrengthening our sales organization. Our product portfolioalso expanded, and we now not only deliver mobile TV, but TVand video streaming to computers, mobile phones and tablets.These changes mean we are now very well equipped for futuregrowth and profitability in the TV segment.Our Mobile Solutions business segment also underwentsubstantial restructuring in 2010 with the aim of improvingprofitability. Our local offices in Finland and Lithuania wereclosed and Aspiro downsized its staffing and services portfolioso it could focus on economies of scale. These are importantactions for achieving profitability in this segment. First andforemost, Mobile Solutions is now focusing on micropayment«We will continue to advance ourpositioning as a growth companywith world-leading TV and musicstreaming solutions in 2011.»services and new payment solutions from mobiles, where weare continuing to address our home markets of the Nordicsand Baltics. We are addressing the rest of Europe throughpartners.A Growth Company Headed by StreamingWe will continue to advance our positioning as a growthcompany with world-leading TV and music streamingsolutions in 2011. We’ll be launching our music service onmore markets and have identified new opportunities in TVand business solutions. We also expect the user base of ourmusic service to keep expanding briskly, partly because wehave high growth on those markets where we are alreadypresent, and partly because we’re moving into new countries.First and foremost, we will improve profitability throughhigh growth. For 2011, the focus is growth and improvedprofitability company wide—and our prospects of success arevery positive!

Business Concept, Goals & Strategies   7Business Concept, Goals & StrategiesBusiness ConceptVisionAspiro creates and delivers mobile services to consumersand business.Shaping your mobile life.With over ten years’ experience of developing and sellingmobile services, Aspiro has a unique market position inthe Nordics and Baltics and has strong relationships withoperators, record companies and other media partners.Aspiro focuses on streaming services in music, television andmobile payment solutions.Aspiro will deliver world-class mobile experiences that reallymake a difference to people’s everyday lives. We deliverto consumers and business partners, with a clear focuson quality. Our customers will have access to our servicesanywhere, anytime.Goals and Group StrategyGoals 2010   Growth in Music   Growth in TV   Growth in Mobile Solutions   Evaluate structural alternativesfor Mobile EntertainmentPerformanceGoals for 2011 78% growth in Music   35% growth in TV   The goal has not been met inMobile Solutions (–2.5%)   Mobile Entertainment sold off   Music: Minimum growth 150 %   TV: Minimum growth 25 %   Mobile Solutions: improve earningsnet of direct expenses by 15%   Evaluate further structuralalternatives to focus the businessStrategic FocusConsistent with Aspiro’s goals and strategic focus, sales in TVand Music are increasing sharply, and Aspiro will continue todevelop these business segments. The goal in Mobile Solutionsis to keep working on further profit improvements, while inMobile Search, Aspiro is focusing on effective operations andmaximized profitability.

Business Concept, Goals & Strategies   8Summary of Aspiro’s Business UnitsMusicBusinessServicesCustomersBusiness modelMarket trendsStrategic focusGoal 2011TVMobile SolutionsMobile SearchDevelopment and saleof complete musicsolutions for streamingand download, direct toconsumers and to thebusiness market.Development andoperation of complete TVand video solutions forpartners that want to puttheir own branding on theservice.Development and sale ofmobile payment solutionsand mobile solutions formedia corporations.Delivers text-based pagingservices.Music streaming anddownload. Editorialguidance.TV and video streaming(mobile and web) forvarious types of display.User-friendly clients.Micropayments for servicesvia mobile phones. Votingand competitions via textand premium calls, andtailored tools for mobilepayment and dialoging formedia corporations.Text-based directoryenquiries primarilythrough two Norwegianshort numbers 1985 and2100.Consumers.Operators, broadbandcompanies, TV andcable distributors,music distributors andhandset vendors, such asTelenor, Canal Digital andPlatekompaniet.Mobile network operators,broadcasters and mediacorporations like DeutscheTelekom, Telefónica O2,Hi3G, Telenor and MTV.Traditional mediacorporations like NRK,TV2, TVNorge and SBS.Other companies thatsell content goods andservices via the Internet,such as Finn.no.Consumers.From consumers: monthlysubscription revenues,most often SEK 99. Frompartners: start-up fee,monthly fee and volumebased revenue sharing.Start-up fee, monthly feeand volume-based revenuesharing.Start-up fee, monthlyfee and revenue sharingor transaction-basedrevenues.Revenue per search.Very high growth in digitalmusic and new modelsdriven by streamingservices. Supported bythe proliferation of newsmart phones and recordcompany needs for newchannels.High growth trackingprogress of hand-heldappliances like tablets andmobile phones with largerdisplays better suited forviewing TV and video.Convergence betweenmobile and web streaming.High growth in mobilepayments. Use of mobilepayments and mobilecommunication high onthe agendas of mediacorporations.Downward trend andprice increases.Aggressive growthstrategy on current andnew markets. Organicgrowth on current andnew markets. Closecollaborations withpartners on new markets.Aggressive growthstrategy on current andnew geographical marketswhere the goal is to bea major global vendor.Organic growth.Profitable growth focusingon the home markets ofthe Nordics and Baltics andthe rest of Europe throughpartners.Maintain positioning onthe market and focus onoperational efficiency.Minimum growth 150%.Minimum growth 25%.Minimum 15%improvement in earningsnet of direct expenses.Maximize profitability.

The Market   9A Growth Market with Increased Demandand Technology ConvergenceMusicThe digital music market is growing very rapidly, and in 2010,digital music represented 29% of global music sales. IFPI’s DigitalMusic Report (2011) estimates that the value of the digitalmusic market increased tenfold in 2004-2010. Meanwhile,revenues from streaming services are markedly increasing, andresearcher Ovum is one of several commentators estimatingthat streaming services will set the trend for future progress inthis segment. The rapid expansion of the digital music marketis primarily controlled by two main factors: technology anddemand.New Technology and Innovative Music PlatformsResearch indicates that consumers are increasingly adoptingmobile applications and music streaming, and are evolvingbeyond traditional music platforms in their search for newmusic and new ways to listen to music. The mobile phone isgaining ground as a music channel. For example, Omnifonestates that one in five mobile users are now listening to musicon their mobile phones. New technology in telephony andmusic services are also contributing to high market growth.Researchers IBM Research and Nielsen estimate that some30% of consumers now own a smart phone, and numbersfrom IFPI indicate that social networks and recommendationfunctionality on music services have resulted in a growing baseof music subscribers.More Supply and DemandGlobal research conducted by Nielsen in 2010 indicated thatmusic and streaming applications are the most popular mobileapps on the market. In global terms, in the preceding threemonths, 21% of respondents had streamed music to theirGlobal Digital Music Sales, USD (billions)543210200520062007200820092010Source: IFPImobile phones through a mobile app.Monthly subscription services demonstrate high potentialand half of all respondents in this global survey stated that theywould definitely or possibly pay for subscribing to a streamingservice in the future.Numbers from IFPI indicate that legal downloads of musicand music streaming in Norway grew by 60% in 2010 on 2009,and generated sales corresponding to some SEK 170 m as ofFebruary 2010. Streaming services were also highlighted as astrong weapon in the fight against illegal music downloads,with Nordic research conducted by Norstat, for example,indicating that 54% of people using a streaming servicestop downloading illegally. The following table lists somecompeting players on the streaming market.CompetitorsMain MarketsBusiness ModelSpotifyNorway, Sweden, Finland, Netherlands, UK, France and SpainAdvertising financed and subscription modelSimfyGermany, Switzerland and AustriaAdvertising financed and subscription modelWe7UK and IrelandAdvertising financed modelDeezerFrance, Germany, Spain and UKAdvertising financed and subscription modelSource: Spotify (spotify.com), Simfy (corporate.simfy.com), We7 (we7.com), Deezer (deezer.com), April 2011.Other companies that have, or can be assumed to, launch a streaming service globally, but are primarily on the US market as yetinclude Google, Apple/iTunes, Sony Qriosity, Rdio, Mog and Real Networks.

The Market   10TvResearch into the usage of digital TV and video servicesreveals a complex market with constantly changing userbehavior. Consumers are not merely setting progressivelyhigher demands on content offered on platforms like mobilephones and tablets, but also new demands on contextand technology. It is becoming increasingly important forconsumers to get updated information, regardless of theirlocation or when they want it. This creates a very dynamicmarket with an increasing focus on innovation and mobility.Research demonstrates that mobile TV and video clipshave finally captured the attention of the mass population.According to market analysts at IBM Research, some 20% ofall Americans viewed TV or video clips on their mobile phonesor portable video appliances in 2010, a number expected toincrease sharply through the coming years. Simultaneouswith high growth in mobile TV, TV streaming on newplatforms is expanding, keeping pace with growing demand,new technology and high sales figures for tablets. ResearcherGartner expects sales of tablets to increase threefold in thecoming year, and that accordingly, 55 million tablets will besold worldwide.TV as a traditional medium is also being challenged by agreater focus on video streamed direct to users over thePercentage of Swedish Mobile Users thatViewed Mobile TV or Video Clips on their Mobiles353025201510502007200820092010Source: Svenskarna och Internet (Swedes and the Internet) 2007-2010Internet, or OTT-TV (Over The Top TV). Multimedia ResearchGroup states that the number of Internet TV subscribers willgrow from 26.7 million to 81 million before the end of 2013.Competitors in the mobile TV and video market includeVantrix, Alcatel Lucent, Mobi-TV, Ericsson, Qualcomm andQuickplay.Mobile SolutionsThe market for mobile business solutions is in continuousgrowth. With increasing proliferation of smart phones andmobile broadband subscriptions, it is clear that mobilesare increasingly being used in a more sophisticatedmanner than before. Greater convergence and demandis also leading to the usage of mobile payment andmobile communications being high on media corporationagendas. High growth is also predicted for mobilepayments on the global market. Gartner Researchindicates that the number of mobile payment users willreach the 340 million mark in 2014, representing 5% ofthe world’s mobile users. Generator Research estimatesthat the global market for mobile payments will expandfrom some USD 70 billion in 2009 to USD 633 billion in2014, a 900% increase in five years.Competitors in Mobile Solutions include Ericsson IPX,Unwire, Netsize, Boku and MobileTech.

Competence and Values11Aspiro’s Human Resources– Competence and ValuesHighly Qualified Professionalsoperations at group, unit and staff levels are some of thetools employed. Aspiro also endeavors to highlight individualemployee efforts.Aspiro is a genuine knowledge-based business where employeeskills are decisive to the company’s progress; some 90% ofAspiro’s employees are graduates, possessing knowledge ofeverything from marketing, sales, business development andaccounting to Java development, programming, design andproject management.Human Resources Policy PrinciplesAspiro’s human resources policy should be based on the lawsand contracts that regulate the labor market. The HR policyshould also have natural links to the values that underpin thecompany’s actions and decisions. In brief, Aspiro’s principles area high ethical standard, clear quality standards, good internalcommunication and participation and clear responsibility forgoals and results.Human Capital is Aspiro’s Prime ResourceHiring and retaining high competence in Aspiro’s strategic focussegments is a key competitive advantage. A common inductionprogram, employee satisfaction surveys and individual updates,360 degree leadership appraisal and monitoring results ofAge Groups, %Length of Service, %Qualifications, %605040804045603030304020201520101000021-3031-40 410GymnasiumHighschool/senior highschoolUniversitet/Underhögskolagraduate1-3 årstudiesUniversitet/Graduateshögskola 3 år 1 verage number of employees1311421441561331156530Number of employees at end of year 55 åryrs* No employees aged under 20Employee Key Figures1171401341341341125922Share of women, %1920251826223511Average age, years3433343233333536Share of graduates, %8990878081809088Average work experience, 922912101811111523Net sales per employee, SEK .7605.2Value-added per employee, SEK .9426.6Sickness absence, %Staff turnover, %** Excluding staff reductions relating to restructuring.

Competence and Values   12Aspiro’s Employees are fromPercentage of Employeesby Business SegmentPercentage of Women/MenNorway, Germany, Sweden, India, Denmark,Poland, Finland, Romania, Estonia, Brazil, Latvia,Italy, UK, France, Canada, Indonesia, Ireland,Colombia, Pakistan, Australia, Turkey, Taiwan,Spain, Russia, Switzerland, Czech än:8181Other*:23 23Övriga*:Music:2121Music:MobileSolutions:19 19MobileSolutions:MobileSearch:1 1MobileSearch:*Finance/Management/Miles AheadOrganization – A Multinational Working EnvironmentAt the end of the year, Aspiro had 117 employees. Overhalf of them, and all of management, are stationed at theoperational head office in Oslo, which is co-located with thecompany’s development functions. Apart from a marketingorganization, the company’s accounting function is in Sweden.The company’s business segments are organized into separateentities to enable growth according to the circumstancesof each segment. Technology and product purchasing isBICEP – Aspiro’s ValuesAspiro will have one clear goal that all employees work towards—to deliverworld-class mobile experiences that really make a difference in people’s everydaylives, “Shaping your mobile life.” The company’s values are designed to supportthis goal. Aspiro’s fundamental values are called BICEP—Brave, Innovative,Committed, Enthusiastic and Playful.BraveAspiro aims to lead the market in existing segments, while also entering newmarkets and creating new products. This necessitates quality at all stages, andmeans that Aspiro must always be prepared to challenge and question its ownorganization, suppliers, partners, customers and competitors. That’s when braveryis needed.InnovativeRapid technological progress on the mobile phone market sets high standards forinnovation and flexibility. To predict customer needs and realize dreams, everyoneat Aspiro needs to be creative and inventive—innovation is vital to our survival.coordinated centrally as far as possible, while sales and parts ofmarketing are conducted at a local level through market officesin Norway, Sweden, Denmark, Estonia and Latvia. The companyhas employees from 27 different countries and a multinationalworking environment. Read more about the company’sorganization in the corporate governance section on page 26.Staff turnover was some 29% in 2010. Sickness absencegroup wide was 2.5%. No accidents occurred in the workplace.CommittedAspiro is a market leader, and thus aims to lead development in its sector. Moreover,the company’s customers demand that everything we deliver has the highestquality—and is delivered on time. Aspiro’s employees always endeavor to do thatbit extra and take responsibility for the company’s results. Aspiro keeps its promises.EnthusiasticAspiro believes that enthusiasm is an important motivator, internally and externally.That’s why everyone at Aspiro endeavors to demonstrate pride in their company andproducts, while celebrating success together. Aspiro has a lot of skilled professionals,filled with enthusiasm for the company’s products, services and shared progress.PlayfulAspiro delivers entertainment—so it’s obvious that all our people should dare tobe playful and live for entertainment. Aspiro encourages its people to have fun atwork, and managers should have the ambition of creating surprises and a playfulenvironment. This enhances well-being, while playfulness often results in someonecoming up with a new solution that contributes to innovation.

Operations13OperationsNet Sales from Continuing Operations 2008-2010, SEK m30016% growth on 200925020015010050020082009Sales and Earnings by Business Segment 2008-2010, SEK m201020082009201020.339.553.2Net salesTVMusicMobile SolutionsMobile .4228.8265.8Discontinued operations219.9240.296.017.537.050.3Earnings net of direct expensesTVMusic2.68.613.5Mobile Solutions25.932.829.0Mobile 0.1Total109.3135.0138.0Discontinued 6–10.6–8.9–20.3Mobile Solutions–9.4–13.1–15.5Mobile inued operations33.430.829.1* The comparative figures for 2008 have not been restated for new accounting principles.

OperationsAspiro’s External Sales in 2010by Business Segment, %14Aspiro’s Sales in 2010 by Country, %Avyttradverksamhet:27 27Discontinuedoperations:Mobile Search:Search: 2222Mobile Solutions:Solutions:2121Music: 2727Discontinuedoperations:Övrigaländer: 12Other countries:12Danmark:Denmark: 77Baltikum:Baltics: 4 4Elimineringar/ejfördelat: 2Eliminations/unallocated:Sverige:Sweden: 3Finland:Finland: 11Key Figures, Continuing Operations200820092010Net sales, SEK m203.4228.8265.9EBITDA, SEK m–5.4–33.4–51.4Operating profit/loss, SEK mN/A–47.1–139.7Profit/loss after tax, SEK mN/A–33.4–149.5Earnings per share, SEKN/A–0.18–0.77Cash and cash equivalents, SEK m92.457.976.8Division of externaland internal revenuesand expensesSEK mTVMobileSolutionsMusicMobileSearchThe profit in 2010 includes impairmentlosses of some SEK 90 m mainly relatedto older goodwill 200920102009External net sales52.739.350.028.175.657.480.081.67.6Internal net sales0.50.2––56.478.0–––56.9Other operating revenues1.41.2–0.30.30.50.10.63.2External direct �8.8–17.2Internal direct –26.5Earnings net of 0.118.1138.0135.048.889.4Indirect operating reciation, amortization and impairmentOperating profit/lossFinancial income and expensesProfit/loss before taxTaxCapital gain, disposalNet profit/loss

TVBusiness Area TV15Aspiro’s iPad app makes the mobile TVexperience even more exciting and theconvergence between the web and mobile isdriving development in the segment.TV Streaming Spreads fromMobiles to Tablets and ComputersAspiro TV develops and manages digital TV and video solutions that allow users to watch TV and videodirectly on the mobile network or over their Internet connections. Primarily, Aspiro sells these solutionsto mobile operators, but also to TV and media corporations. Aspiro offers to its partners to take over thecomplete process, from development and agreements with content vendors to operating the service, plusstatistics and reporting.Market TrendsThe market for mobile and web TV is in high growth, with the primary driver being the convergence between mobile and stationaryappliances over the web. Meanwhile, tablets like the iPad and Samsung Galaxy Tab and new mobiles like the iPhone and Androidbased handsets, are becoming more widespread. Consumers are increasingly expecting to find the same content regardless of theirlocation, and for solutions to work seamlessly from their computer to the mobile, and on to tablets. User-friendly client apps areanother driver facilitating TV viewing on the move. Read more about this market on page 10.Business ModelAspiro TV’s business model addresses mobile operators and TV distributors that want to offer their customers complete TV andvideo services seamlessly for all types of display. Aspiro’s positioning in the value chain is illustrated below. In the example, thecustomer is a mobile operator, but the same a

Symbian touch phones. Aspiro tests mobile tV via lte for entel. Aspiro's tV services nominated for Meffy Awards. Aspiro Mobile Solutions signs micropayment agreement with norwegian web marketplace Finn torget. Strategic breakthrough in the Music business segment Aspiro becomes a pure-play growth company Aspiro music service passes 100,000