Business Partner Resource Toolkit

Transcription

IBM System StorageBusiness PartnerResource Toolkit

A toolkit loaded with the right equipment:Tips, pointers and education for selling IBM System Storage offeringsDear Valued Business Partner:Welcome to the IBM Business Partner Toolkit, a convenient resource to help youincrease sales for your business. This toolkit is designed to bring together, in onequick-reference source, the critical information you need to get started in sellingIBM System Storage offerings to your customers.Whether you want to learn the basics of IBM storage, gain a better understandingof our individual products or get helpful tips on identifying opportunities, the IBMBusiness Partner Toolkit is your quick guide. It includes: Storage education Product overviews Opportunity identificationI hope you’ll find the IBM Business Partner Toolkit to be a valuable resource —one that will enable you to address your customers’ growing storage infrastructurechallenges through delivering end-to-end offerings that create competitive advantageboth for you and your customers. This toolkit is just one of the ways we’re making iteasy for you to do business with IBM.For more information about this or other IBM Business Partner resources, feel freeto contact your IBM representative or your preferred distributor, or visit:ibm.com /partnerworldSincerely,Kristie BellVice President, WW MarketingIBM System Storage

Table of contents5Getting started with your toolkit7Storage at a glance9Messaging- Enterprise SAN directors11Open standards- Midrange SAN switches12How to sell15Disk and tape education1745Storage networking46Education49Product overviews- Entry-level SAN switches54Opportunity identificationDisk systems5518EducationInfrastructure management5620Product overviewsEducation57- VirtualizationProduct overview58Opportunity identification- Unified storage59Business continuity- Software60Education26Opportunity identification61Product overview33Tape systems and media6334EducationLife cycle and retention6435Product overviewsEducation64Product overviews73For more information- Direct- and SAN-attached storage- Tape storage virtualization- Tape libraries and automation- Tape drives and media- Other removable media products43Opportunity identification

Getting started with your toolkit

Getting started with your toolkitReady to get started with your IBMEducationBusiness Partner Resource Toolkit? In theSo, you’ve heard about storage areamain sections of this toolkit, we’ll take anetworks, Fibre Channel and virtualization.look at some of the most-important topicsBut what do these terms really mean?in storage today — starting with anStorage can be a complex subject, but aintroduction to storage in Storage at areview of some storage basics can bringglance. That’s where you’ll find generalyou up to speed. Refer to this section for aninformation about our storage messageintroduction to each IBM System Storageand how to identify opportunities.product category.Next, we take a deeper dive into these mainProduct overviewsIBM System Storage offering categories:Trying to navigate through the broadportfolio of IBM System Storage offerings? Disk systemsHow about a quick reference to guide you? Tape systems and mediaUnder each main category, just flip to the Storage networkingproduct overviews to find out what products Infrastructure managementwe offer and how they’re related to one Business continuityanother within a category. Life cycle and retentionOpportunity identificationAs you go to each category, you’llUnderstanding your customers is keyfind sections to help you gain a betterto meeting their needs. To facilitate yourunderstanding of the category:discussion, we’ve provided qualifyingeducation, product overviews andquestions under the opportunity-opportunity identification.identification section for each offeringcategory. Asking these questions canhelp you find out if your customerhas some of the typical needs that aproduct category addresses.

Storage at a glance

IBM System Storage:At a glanceWithout information, people don’t haveIBM System Storage offerings can helpwhat they need to make knowledgeableyour customers more successfullydecisions that lead to growth and increasedsupport their business by addressingprofitability. Your customers’ challengefour challenging areas:is to make sure information is always Optimize the IT environment to simplifyavailable, when and where it’s needed,management and reduce costs.to fuel the cycle of creative thinking that Leverage information to get the mostleads to innovation.value for your storage investment. Mitigate risk to meet availability, securityand compliance requirements. Enable business flexibility to scale yourIT environment as you grow.IBM delivers the depth and breadth ofintelligent storage offerings and expertiseto help reliably bring information to peoplein a cost-effective way.

IBM System Storage:MessagingSystem Storage offers strategic valueLeverage informationacross these four core themes:Get the most value from your information,for innovation and insight, through dataOptimize ITmining and data sharing to speedOptimize your application performance anddevelopment, foster collaboration, andstorage-resource utilization, and reducesimplify management and archiving ofcosts, with IBM’s virtualization, automation,your information infrastructure.and infrastructure management offeringsand strong synergy across IBM servers,Mitigate riskstorage and software.Maximize business uptime and reduce riskby deploying an IT environment that makescritical information always available withoutdisruption with IBM’s advanced availability,security and compliance offerings.Enable business flexibilityManage and adapt to growing and changing business needs with an IT environmentthat scales as you grow, without disruption,with multivendor interoperability and supportof open industry standards.

These messages are about helping ourThese messages are about helping ourclients optimize IT:clients mitigate risk: Automate and simplify IT operations with Confidently protect your strategicrevolutionary IBM System Storageinformation assets and efficiently complyofferings — so you can focus on yourwith regulatory and security requirementsbusiness and spend less time managingwith the unrivaled breadth of storageofferings from IBM.your infrastructure. Keep your business running with Optimize your IT environment and reduceoperating costs with IBM virtualization,continuous access to information throughrecord-breaking performance, andbusiness-continuity offerings from IBMstrong synergy between servers, storageSystem Storage.and software.These messages are about helping ourThese messages are about helping ourclients enable business flexibility:clients leverage information: Rapidly adapt to evolving business needsby creating a flexible IT infrastructure that Deliver trusted information to people,processes and applications throughscales as you grow — without disruptingdata mining and data sharing to assistongoing operations — using proven IBMSystem Storage offerings.with collaboration, decision makingand additional insights for innovation. Protect your investment with IBM support Align your storage investment with thefor open standards, superior multivendorvalue of your information usinginteroperability and cost-effectivecomprehensive tiered storage, policy-offerings from IBM.based automation and intelligentinformation management offeringsfrom IBM.10

IBM System Storage:Open standardsIBM systems are built on open standards,IBM Systems technology adheres to openmaking them interoperable with one anotherstandards for management, including theand with most third-party systems. IBMStorage Networking Industry Association’smakes significant investments in industry-(SNIA’s) Storage Management Initiativewide development communities and inSpecification (SMI-S). We have also joineddelivering systems that incorporate openwith key partners in establishing Aperi,standards. As a result, these systemsa project that will be managed by anbecome integrated building blocks thatindependent, nonprofit, multivendorconnect together in standard ways, helpingorganization to form a new open-sourceensure greater interoperability with systemscommunity. Aperi builds on existing openthat adhere to the open-standards ap-storage standards such as SMI-S. Theproach. They provide your customers withresults are giving IT managers flexibility ofthe flexibility to choose the right offering tochoice and IT administrators one consolematch their business needs.to manage heterogeneous resources,improving productivity.11

IBM System Storage:How to sell Are existing storage assets comingThis section provides you with some generalinformation and valuable resources that willoff lease or nearing the end of thehelp you as you sell IBM products.depreciation cycle?The data on multiple older storageIdentifying storage opportunitiescontrollers can often be consolidatedHere are some triggers that tell you there isonto a single newer, faster system witha sales opportunity for IBM storage:cost savings. Does the customer already have IBM Is the customer buying servers?external storage installed but is runningServer buyers tend to buy storage withinout of capacity?three months of their server purchase.This is an opportunity to upgrade Is there a need to share files?the storage.Keeping a copy of the same file on Do customers need to protect theirmultiple servers is wasteful and leads tofrequently updated data with aconfusion about which copy of the file issecondary tier of storage?canonical (has the latest updates).IBM offers a broad portfolio of disk and Is the number of users of the applicationtape systems and advanced software thatincreasing?can be used to move data between theAdding employees or upgradingtwo tiers quickly.applications generally leads to additional Does the customer need to keep largestorage needs.amounts of infrequently accessed data Does the customer have multiple IBMat a lower cost than typically providedSystem p or UNIX servers? Multipleby storage controllers?IBM System x or other Microsoft Fibre Channel Advanced TechnologyWindows , Linux or NetWare servers?Attachment (FATA) and Serial ATA (SATA)System z ? A mixture of these?drives and tape storage media can lowerThese typically have limited internalthe overall costs of keeping this data.storage capacity, and customers can savea lot of money by using external storage.12

Typical findings Does the customer want to leverage anexisting Ethernet infrastructure to allowAfter asking the preceding questions,sharing of storage and data?you’ll often find that customers haveThe IBM System Storage N seriesthese concerns:supports Ethernet environments, enabling Multiple islands of storage are becomingeconomical network-attached storagehard to manage and are driving costs up.(NAS) and Internet Small Computer Performance is not always sufficient toSystem Interface (iSCSI) deployments.meet users’ needs. Reliability is not at desirable levels. Even aHow to facilitate a storage consolidationsmall outage is a big deal when it happensdiscussionin a remote location.Here is a list of probing questions you can Storage capacity is not being useduse to explore opportunities:efficiently. Some users and servers need Are your data-storage needs growing?more storage, while capacity on other Do you have communities of users thatservers sits idle. Data backup is becoming hard toneed to share files?manage. Can your employees and customers Storage costs are getting out of control asaccess data quickly enough to keep themstorage needs rise.productive and happy? Are you spending money on storagecapacity directly attached to your serversthat is not being fully utilized? How do you ensure that your data isprotected from loss? Do you have multiple storage controllerscoming off lease or nearing the end of theirdepreciation cycle? Who is your current storage vendor, andare you happy with the total cost ofownership (TCO) that your current storagevendor is providing you?13

Qualifying questions Are your backup windows getting smaller?Here are questions you can use to gauge a Do you need to run test applicationspossible sales opportunity:against copies of live data? Do you need to set up a disaster- Are you under pressure to control costsrecovery plan?and IT expenditures? Are your storage needs satisfied by the How many servers and what operatinginternal storage in the server?systems do you have? Do you need to lower IT costs and What are the key applications that drivecomplexity while still providing ayour storage demand?computing infrastructure with high levels Can your storage scale easily to meetof server and storage performancegrowth and new application needs?typical for database and online Are you unable to add additional storagetransaction processing?capacity because of budget constraints? Are you confronted with significant Are you concerned that you can’t predictcomplexities of storage management,future growth? Do you need a storageand are you looking to simplify thesystem that can upgrade to higherenvironment?capacity and performance without losing Do you have a large number of serveryour initial investment?platforms, storage platforms or operating Do you often find that you are addingenvironments — or a combinationadditional servers and associated storageof these?to keep pace with your growth? Do you understand the risks and costs Do you need more capacity andassociated with data-access delay or dataperformance — at a lower cost?unavailability? Do you have the skills to Does storage management cost youcomplete an analysis?money for staffing, education and time? What competitive storage or server How much benefit would you see fromhardware is installed, and what competitorhaving a single interface — fewer uniqueis bidding for the business (EMC, HDS,vendor-specific tools to learn and use —HP, Dell, Sun)?for server and storage management?14

IBM System Storage:Disk and tape educationSCSI, RAID and iSCSI10 kilometers (6.2 miles). Further, if oneTechnologies that enable and supportFibre Channel switch is connected tonetwork storage include SCSI andanother switch using special optic transceiv-Redundant Array of Independent Disksers, they can communicate effectively over(RAID). For years, SCSI has provided adistances of up to 100 kilometers (62 miles).high-speed, reliable method for dataThis capability enables devices in a storagestorage, evolving through many standardsarea network (SAN) to be placed in the mostto the point where SCSI is now the storageappropriate physical location. Fibre Channeltechnology of choice. RAID is a series ofis the foundation for more than 90 percentstandards that provide improved perfor-of all SAN installations in the world.mance and fault tolerance for disk failures.Such protection is necessary because phys-Another development expected to make aical disk failures account for half of alllarge contribution to the growing successhardware device failures in IT environments.of network storage in general is iSCSI, atechnology that enables blocks of data to beIn addition to the SCSI and RAID mainstays,transported to and from storage devicesanother significant storage technology isover an Internet Protocol (IP) network. UsingFibre Channel, which enables interconnect-iSCSI, the concept of network storage caned storage devices to communicate at verybe taken anywhere that IP can go, which,high speeds (rapidly approaching a capabil-as the Internet proves, is basically any-ity of 10 gigabits per second [Gbps]). Aswhere, representing the ultimate in flexibilitywell as being faster than more-traditionalin terms of where storage devices canstorage technologies such as SCSI, Fibrebe placed in relation to each other.Channel also allows for devices to be connected over a much greater distance, up to15

What is virtualization?technologies extend the view and capa-A virtualized environment can help yourbilities far beyond the realm of simplecustomers find easier ways to manage andpartitioning to create virtual resources,optimize their IT systems, saving money,access and management of resourcesmaking their IT staff more productive andas one.simplifying system-resource allocation.IBM pioneered storage-virtualizationVirtualization is a way to represent resourcestechnology, and we continue to employlogically, so that they are not constrainedit across our product family tool to helpby physical limitations. Storage virtualizationour clients manage their informationallows data to be migrated from old technol-and systems.ogies to new technologies without disruptingaccess from applications. IBM virtualization16

Disk systems17

Disk systems:EducationDisk storage is used to transfer a largeDisk storage is most frequently used for theamount of data to and from computerfollowing purposes:processors at a high rate of speed. Data istransferred to a group of disks for temporary Fast access to dataor permanent storage. A disk drive is a Random and sequential read and write ofdataperipheral device used to read from andwrite to a disk.Disk drives are available in different formsand capacities:IBM delivered the first commercial disksystem and continues to be at the forefront 2½ in., 3½ in. and 5¼ in. disk diameterof new developments in disk system Disk capacities from 36 to 500 gigabytestechnology.(GB), where a gigabyte equals1 000 000 000 bytesThe first disk system for computer storage in1956 could store five million bytes (fivemegabytes) of data on 50 disks, each 1centimeter (24 inches) in diameter. In 2002,IBM scientists used innovative nanotechnology to demonstrate a data-storage densityof a trillion bits per square inch—20 timeshigher than the most-dense magnetic storage available today. IBM achievedremarkable density, enough to store 25 million printed textbook pages on a surface thesize of a postage stamp.18

Disk systems: Storage for NAS environmentsProduct overviewsThe success of a business often dependson its ability to manage information efficiently. Yet many businesses are finding that therapid growth of information is outpacing theirability to collect, store and maintain it. Tohelp facilitate effective and efficient information management, IBM introduced thefollowing products: IBM System Storage SAN VolumeController for virtualization IBM System Storage DS family for directand SAN attached storage IBM System Storage N series forunified storage19

VirtualizationDirect- and SAN-attached storageIBM System Storage SAN Volume ControllerEnterprise: IBM TotalStorage DS8000 series Designed to combine storage capacity New DS8000 Turbo models enhancedfrom multiple vendors into a singlefor greater performance and scalabilityreservoir of capacity that can be managedwith support for 500 GB FATA drives Enterprise-choice warranty allowsfrom a central pointcustomers to choose the warranty length Designed to help increase storagethat’s right for them, from one to four yearsutilization by providing host applications Designed to deliver robust, flexible andwith more-flexible access to capacitycost-effective disk storage for critical Designed to help improve productivity ofworkloadsstorage administrators by enabling Built for outstanding performance andmanagement of combined storageoffers IBM’s first implementation ofvolumes from a single interfacestorage-system logical partitions Designed to support improved application(LPARs) using IBM Virtualization Engine availability by insulating host applicationstechnologyfrom changes to the physical storageinfrastructure Created to help provide exceptional Designed to enable a tiered storagesystem availability to support continuousoperationsenvironment in which the cost of storage Able to scale up to 320 terabytes (TB)can be better matched to the value of dataof physical capacity and support storage Designed to support advanced copysharing for a wide variety of serversservices from higher- to lower-cost Designed to facilitate asset protection withdevices and across subsystems frommodel-to-model field upgradesmultiple vendors Designed to offer centralized andsimplified management20

Enterprise: IBM TotalStorage DS6000 seriesEnterprise: IBM System Storage DS4800 New 500 GB FATA drives help increase 4 Gbps Fibre Channel interfacescalabilitytechnology Designed and priced to lower the TCO for Up to 1600 megabytes per seconda highly available, robust storage solution(MBps) bandwidth for high-throughputapplicationsfor medium and large enterprises Fibre channel and SATA hard disk drives Delivers enterprise-class functionality,supportedwith open systems and mainframehost attachment in a modular, scalable Includes IBM TotalStorage DS4000 form-factorStorage Manager to help centrally manage Provides advanced copy services, whichthe DS4000 seriesare equivalent to and interoperable with Eight host channels for increasedconnectivityDS8000 series and IBM TotalStorageEnterprise Storage Server (ESS) 800 and 750 systemsMidrange: IBM System Storage DS4700 Included with the DS6000 series is theExpress ModelIBM TotalStorage DS Storage Manager, End-to-end, 4 Gbps-capable, Fibreoffering a GUI interface and ExpressChannel interface technology to helpConfiguration wizards, which provideoptimize performancesimplified system configuration and Up to 1600 MBps bandwidth for high-managementthroughput applications Using modular, 3U, 16-disk drive, rack- Support for Fibre Channel hard disk drivesmountable enclosures, the DS6000 series Includes IBM System Storage DS4000can grow along with your storage needs, Storage Manager to help centrally manageproviding up to 64 TB of physical storagethe DS4000 Series Standard with every DS6000 is an Eight total host channels with dualenterprise-class, one-year warrantycontrollers for increased connectivitywith easy-to-order upgrades for Support for up to 112 disk drive modulesadditional yearswith the attachment of six DS4000 EXP810Expansion Units21

Midrange: IBM System Storage DS4700 ExpressEntry-level: IBM System Storage DS4200 Express End-to-end, 4 Gbps-capable, Fibre 4 Gbps Fibre Channel interfacetechnologyChannel interface technology to help Up to 1550 MBps bandwidth for high-optimize performancethroughput applications Up to 1550 MBps bandwidth for high- SATA-only hard disk drives supportedthroughput applications Includes IBM System Storage DS4000 Support for Fibre Channel hard disk drivesStorage Manager to help centrally manage Includes IBM System Storage DS4000the DS4000 seriesStorage Manager to help centrally manage Four total host channels with dualthe DS4000 seriescontrollers for increased connectivity Eight total host channels with dualcontrollers for increased connectivityEntry-level: IBM System Storage DS3400 Support for up to 112 disk drive modules Affordable, 4 Gbps Fibre Channelwith the attachment of six DS4000 EXP810interface technologyExpansion Units Includes IBM System Storage DS3000 NEBS-3 compliant, designed to bepowered from a -48 V dc Telco industry-Storage Manager, an intuitive and easy-to-standard power sourceuse tool to manage the DS3000 series Scalable to 3.6 TB of storage capacity with300 GB hot-swappable Serial AttachedSCSI (SAS) disks Expandable by attaching up to threeEXP3000s, for a total of 14.4TB ofstorage capacity Direct-attach or SAN solution22

Entry-level: IBM System Storage DS3200Unified storage (supporting NAS, iSCSI and Affordable, 3 Gbps SAS interfaceFibre Channel simultaneously)technologyEnterprise: IBM System Storage N7600 and Includes IBM System Storage DS3000N7800Storage Manager, an intuitive and easy-to- Deliver a powerful storage solution withuse tool to manage the DS3000 seriesscalability to 504 TB Scalable to 3.6 TB of storage capacity Offer extremely low maintenancewith 300 GB hot-swappable SAS disksrequirements with one of the industry’s Expandable by attaching up to threemost-comprehensive set of advancedEXP3000s, for a total of 14.4 TB offunctionsstorage capacity Facilitate NAS and iSCSI deployments that Direct-attach solution for up to six serversare affordable, and easy to implement andmanage Accommodate attachment to FibreChannel SANs Include many redundant features, highavailability clustering, Write Once ReadMany (WORM) data protection, and onand off-site disaster-recovery protection Support both high-performance FibreChannel and cost-efficient SATA diskdrives on a single system23

Midrange: IBM System Storage N5200, N5300,Entry-level: IBM System Storage N3700N5500 and N5600 High availability — Leverages provenfeatures including a high-performing and Reliable — Designed to address the needsof business- and mission-criticalscalable operating system, dataapplications through high data availabilitymanagement software and redundancyfeaturesand system-level redundancy features Heterogeneous storage access— Versatile — Single, integrated architecturedesigned to support concurrent blockDesigned to provide networked storageI/O and file serving over Ethernet andcapable of consolidating NAS and iSCSIstorage requirementsFibre Channel SAN infrastructures Fast— Support high throughput and fast Fibre Channel Protocol (FCP) support —response times for database, e-mail andDesigned for operation in Fibre Channeltechnical applicationsSAN environments Scalable and upgradeable — Supports Flexible — Fibre Channel and SATA diskdrive capabilities allow for deploymentscalability and rapid upgrades with noin multiple solution environmentsrequired data migrationincluding data retention, near-line storage,disk-to-disk backup scenarios and highperformance, critical I/O-intensiveoperations24

IBM System Storage N series GatewaysSoftware Heterogeneous environment— DesignedData ONTAP for IBM System Storage N seriesto provide a suite of advanced functions Employs the highly scalable and flexiblefor multiprotocol, multivendor storageData ONTAP operating system that isenvironmentsdesigned to support the use of network Storage consolidation — Designed tofilers in heterogeneous host environmentsenable organizations to consolidate UNIX, Offers flexible management and high-Windows and Web workloads with existingavailability options to support businessSAN storage, thereby helping to increasecontinuance and reduce storagestorage utilizationmanagement complexity in your Use of existing SAN infrastructure —enterpriseCan integrate into existing SAN storage Designed for use in UNIX, Windows andenvironments, helping to optimizeWeb (http) environments, providing theinvestment protection and ROIfoundation to build your storageinfrastructure25

Disk systems:Opportunity identification Can your employees and customersIs disk storage right for your customer?The following questions can be a startingaccess their data quickly enough to keeppoint for determining whether IBM diskthem productive and happy?storage can address your customer’sThe DS8000 series offers excellentbusiness needs.performance to help provide fasterIBM System Storage virtualizationproductivity.response time and, as a result, greatersolutions can offer clients the opportunity Are you spending money on distributedto decrease their TCO for block datastorage capacity attached to servers thatformats. Specifically, offerings featuringare not being fully utilized? Do you haveIBM System Storage SAN Volumemultiple servers or multiple kinds ofController are designed to offer improvedservers (such as UNIX, System z, Systemapplication availability, improved storage-i , Microsoft Windows, NetWare orresource utilization, and enhancedLinux?)personnel productivity through more-Multiple islands of storage are becomingefficient, centralized storage management.hard to manage and are driving costs up.Consolidating storage from multiple Are your data-storage needs growing?servers or controllers onto DS8000 seriesAre new servers being purchased, or istechnology can help increase utilizationthe number of users on the applicationsand simplify management.increasing? Are your existing storage assets comingServer buyers tend to buy storage withinoff lease or nearing the end of thethree months of their server purchase.depreciation cycle?Adding employees or upgradingThe data on multiple, older storageapplications generally leads to additionalcontrollers can often be consolidated ontostorage needs. It is less expensive in thea single, newer, faster system with costlong run to look at long-range storagesavings.needs and consolidate storage onto aDS8000 system to save in total cost andsimplify management.26

Pain pointFeaturesBenefitMessageExpensive datastorageNondisruptive datamovement betweendifferent types ofstorageAllows developmentof tiered storageinfrastructure andmatching data-storagecost with data valueImprove storagecostsComplex, difficult,expensive storagemanagementVirtual storage poolsshield complexity ofdisk hardware fromapplications andstorage managersMore-efficient,less-costly storagemanagementReduce storagemanagement costComplex, expensivedata replication ondiffering, independentstorage arraysCentralized datareplicationLower costsBusiness resiliencyat lower long-termcost How can a SAN address your customers’ Do you find that you need fast access tochallenges?some data while, at the same time, youThe preceding table can help you matchneed lower-cost storage on which toyour customers’ pain points with theplace backup data for archives?features of SAN offerings that areIf so, critical data, for example, could bedesigned to address these challenges.stored on the fastest, most-high- How do you ensure that your data isavailability Fibre Channel disks in theprotected from loss?DS8000 system, while less-critical orEven a small outage is a big deal when itless-accessed data could be stored onhappens in a remote location or when itlower-cost FATA drives, al

in storage today—starting with an introduction to storage in Storage at a glance. That's where you'll find general information about our storage message and how to identify opportunities. Next, we take a deeper dive into these main IBM System Storage offering categories: Disk systems Tape systems and media Storage networking