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Analytics StrategyRichard Meijer27 september 2018

Analytics strategy 2018 and beyond 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ EXTERNAL2

BI convergence 2018SAP BusinessObjects ExplorerSAP RoambiSAP Lumira, discovery editionSAP Analysis for OLAPSAP Analytics CloudData DiscoverySAP BusinessObjects Design StudioSAP BEX Web Application DesignerSAP BusinessObjects DashboardsSAP LumiraDashboards &ApplicationsSAP BusinessObjects Live OfficeSAP Analysis, EPM Add-InSAP BEX AnalyzerSAP Analysis forMicrosoft OfficeOffice IntegrationSAP Crystal ReportsSAP BusinessObjects Web IntelligenceReportingSAP BusinessObjects Set AnalysisSAP BusinessObjects Desktop Intelligence 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICInteroperabilityIncludes hybrid combinations of cloud and on-premise softwareIncluding Live Office for embedding report parts intoMicrosoft Office documents5

SAP Analytics StrategySAP AnalyticsRUN THE BUSINESSSteering ExcellenceE2E AnalyticsHarmonize Data 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ EXTERNALGROW THE BUSINESSPlanPredictInnovate6

With SAP Analytics Cloud Predictive 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ EXTERNAL7

ONE SIMPLE CLOUD 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

ONE SERVICEInsert page title (max. 6 words) 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

P r o d u c t D e s c r ip t io nOne Simple CloudPlanningBusiness IntelligenceSharingSimulationData PreparationStorytellingDigital BoardroomPredictiveApplication DesignForecastingAutomated InsightsCustom AppsSDK ExtensionsMobileSAP Analytics HubSAP Analytics CloudOn PremiseHybridCloudUnified experience for Planning, BI and Predictive all in one serviceLive data connectivity enables SaaS for everyoneEnd-to-end analytics for the Intelligent EnterpriseThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

P r o d u c t D e s c r ip t io nSAP Analytics Cloud pabilitiesSAP Digital BoardroomSAP Analytics HubBIPlanningDiscoveryEvents and workflowsCharts and tablesAllocationGeospatialValue driver tree simulationDataconnectivityWranglingModelingMobile ExperienceSAP App CenterPredictiveApplication DesignEmbeddingSmart AssistScriptingBuild & deploy predictivemodelsCompositesAnalytics intoapplicationsAdministrationAuditingUI theme & stylesheetVisualizationsCollaborationMobileAPIsSAP Cloud PlatformPaaSAmazon Web ServicesCloud data sourcesand applicationsSAP Data CenterOn-premise data sourcesand applicationsThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

Core capabilitiesInsert page title (max. 6 words) 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

P r o d u c t D e s c r ip t io nBusiness IntelligenceConnect and prepare your InformationShare with your teamVisualize and build your views Prepare and model cloud and on-premise datafrom your browser Design, visualize, and create yourstories live Data connectors from SAP (BW, HANA, SAPCloud Platform, Universes) and non-SAP sources Add simple location analytics into yourvisualizations Linking aggregated data Personalize your own dashboard views Simply collaborate with your teamTake action on your dataUse permissions to control who can view andedit your analyticsCross dataset calculationsThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

P r o d u c t D e s c r ip t io nSmart Assist & Smart PredictPattern detectionContent GenerationActionable predictions Search the way you naturally would andautomatically generate visual answers Quickly develop a clear understanding of intricateaspects of your business dataForecast future values based on historical data Enhance these visuals with automatic in-contextexplanations Click on a data point to get smart textual andvisual insights Identify unique groups and trends in your visualswith the click of a button Example: Want to know more about yourRevenue in the Product Category: Bikes? SmartInsights panel offers an explanationEmbed machine learning insights back intoplans and stories Predict the likelihood of future events occurringto drive the best possible outcomeThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

P r o d u c t D e s c r ip t io nPlanningPlanning (is) for everyoneAct in the moment Analyze, plan, predict, and report all in oneplace to save time and better support thebusiness Plan and analyze directly within your enterpriseapplication for instant insight to action Visualize KPI metrics and adjust drivers onscreen to simulate the impact of decisionsContinuously collaborateBecome an Intelligent Enterprise Discuss plans in context for increasedaccountability Create and share private versions to modeland socialize what-if scenarios prior topublishingDiscover top influencers of performancewithout having to look and automatically predictfuture values to improve results Crowdsource plans and budgets across thebusiness to improve alignment and accuracyAugment manual insights with embeddedintelligence, including smart insights forvariances and better data-driven decisions Answer the tough questions with naturallanguage questions This is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

P r o d u c t D e s c r ip t io nSAP Digital BoardroomContextual user experiences Give executives a complete, real-time view ofcompany situations and KPIs across departments –and foster trust among leaders Align executive decisions on one source of truthacross business areas Embedded and personalized to each individualGuided or free structureData-driven insights Follow a traditional presentation structurewith the ability to break-off, skip, or go back Explore and combine KPIs, and use filters tocompare trends and spot correlations Create a freeform presentation in a newexploratory style to meet your organizationalstructure Simulate impact of potential decisions to financialsand operations Get a 360-degree view and visualize insights incontext across multiple touchscreen displays tomaximize impactThis is the current state of planning and may be changed by SAP at any time. 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMERThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement22

Combine and query any dataCloud Data SourcesGoogle Drive & SheetsSCPSuccessFactorsConcurHybris Cloud forCustomerSAP Business ByDesignODataLive Data ConnectivitySAP SCPDBaaS**Analytics CloudAcquireData is imported to cloudBuilt on SCPSAP HANA UniversesAcquireConnectMove data intoSCP/HANAData is not movedinto SCP/HANASAP Data SourcesSAP BPC NW & MSSAP BW, SAP ECC, UNX, ERPAccess All Data*Other Data SourcesIBM, MS SQL Server,MySQL 5, Oracle,CSV, XLSX*Connect to data using Smart Data Integration and Smart Data Access Adapters**Requires SCP DBaaS license***Requires the Vora 1.3 release which is not out yet (currently planned for end of year) 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMERApache Hive, AWS, Facebook,Google , HANA Vora***, IBM DB2,MaxDB, MS SQL Server, MySQL,Netezza, OData, Oracle, SAPSybase ASE, IQ, ESP, SparkSQLTeradata, Twitter.This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement23

Hybrid approachInsert page title (max. 6 words) 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

Customers use bothSAP BusinessObjects EnterpriseSAP Analytics CloudandRun the BusinessGrow the Business Incremental improvement Disruptive innovation Minimize risk, Lower costs Maximize speed Large investments inreports, dashboards,universesAnalytics Cloud BI Test New AnalyticsBusinessHubModelsJune 2017July 2017 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMERAug. 2017Sept. 2017Oct. 2017Nov. 2017Dec. 2017Jan. 2018Feb 2018Mar 2018

ProductDirectionSAP Hybrid Analytics InteroperabilitySAP Analytics Cloud for innovative BI capabilitiesAnalytics Hub as asingle source of TruthSAP Analytics CloudModelsEPM Functions &Predictive FunctionsLive Universe connectionContent as a datasourceImpact / LineageSearch on-premise contentAdmin Console– for central ITmanagement*User IntegrationLicense IntegrationConfiguration, Setup* Product Vision - User provisioning, synchronization,configuration, monitoring etc.BOE on Premise/private Cloud 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMERSAP Analytics Cloud Agent

SAP Analytics HubSimplify Single point of access to all analytics Search, get information, accessEnable BI Governance By moderators in the community Document, categorize, curateIncrease IT Efficiency Cloud based, easy to setup Only metadata exposed, not data Monitor and increase usage 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMERSAP BusinessObjectsEnterpriseSAP AnalyticsCloudSAP &Third-Party

SAP runs SAP Analytics HubOne-StopShopSingle source of truth for analyticalcontent – repository for each kind ofreporting48%Less time and effortContent maintenance for report owner85%Less time and effortSearch activities ofanalytical consumersAccessFrom anywhere: Desktop,Laptop and Mobile.28,500 Actual Users in 20161,000 users per day 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER33

SAP runs SAP Analytics HubNumber of users isnearly doublingevery year Now 35% ofemployeesAnalytics utilizationis exploding Exponential growth ofthe number ofanalytics used eachweek 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER34

RoadmapInsert page title (max. 6 words) 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER

Introducing PAi

Predictive in SACThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMERThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement37

Application building in SACThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMERThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement38