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P R O D U C T H IGHLIGHTWith backyard barbecues, days at the beach and outdoor sports onthe horizon, it’s a great time to offer some summertime-themedbusiness gift items to your amazing employees. Celebrate meeting salesgoals, beating deadlines or just because they’re great at what theydo. And while you’re at it, offering thank-you giveaways to your bestcustomers is a terrific way to get them to come back—and bring newcustomers with them! Here are a few ideas to help you hit the mark.Chairs that can hold adrink or two or six!Whether they’re camping,PremiumStripe Chairtailgating or just enjoying abackyard barbecue, everyonewill love this Premium StripeChair or this Coleman OversizedCooler Quad Chair with anattached cooler. Both chairsfeature comfortable paddingand built-in cup holders.A place to rest athome or awayColeman OversizedCooler Quad ChairGreat for backyard loungingor sleeping under the stars at aBasecamp Hammockcampsite, this lightweight, portableBasecamp Hammock includes anattached pouch, hanging rope andcarabiner attachments for quickand easy setup.14PR O D U C T H I G H L I G H TBusiness gift items offer summertime fun

P R O D U C T H IGHLIGHTThe coolest of coolersA treat for eyes and earsDesigned to be both water and UVGet the party started at your next gatheringresistant, this trendy Large Tarpaulinwith the Rave Light-up Bluetooth Speaker.Kooler Tote comes in a variety of colorsLights on this fun speaker change color as theand is manufactured with a tarpaulinmusic plays. And phone calls can be answeredlining and EPE foam insulation to helpusing speaker controls.keep cold items chilled.Light up your nextgathering with this compactBluetooth speaker!Rave Light-UpBluetooth SpeakerZip Up Picnic Blanket withCarrying StrapLarge Tarpaulin Kooler ToteA no-fuss, no-muss blanketPerfect for a picnic lunch or a day at the beach,this Zip Up Picnic Blanket with Carrying Strap iswater resistant and zips up for easy storage.Padded, compact blankets are perfect for picnics and trips to the beach!15PR O D U C T H I G H L I G H TBusiness gift items offer summertime fun

P R O D U C T H IGHLIGHTDrinkware that can do more than just hold waterBranded drinkware is always cool . and useful! TheSherpa Vacuum Travel Tumbler and Insulator and theKOOZIE Vacuum Insulator Tumbler both pull beveragedouble duty. Use them as travel tumblers to help keep theirfavorite beverage hot or cool. Or, take the lid off and usethem as canned beverage insulators.KOOZIE VacuumInsulator TumblerSherpa Vacuum TravelTumbler and InsulatorO2COOL ArcticSqueezeClassic Sport BottleThe O2COOL ArcticSqueeze Classic Sport Bottle is the perfect bottle for a hot summer day.It fits most bike cages, has a carry loop and features a trigger-activated mister, allowing usersto cool their outsides and their insides with the same bottle.Thank-you giveaways are always appreciatedCarefully selected business gifts will let your exceptional employees and outstandingclients know just how valuable they are. And that’s a win for everybody.16PR O D U C T H I G H L I G H T

L AS T I N G I MPRESSIONSGet more referralswith marketinggiveawaysBy Joshua Grover-David PattersonReferral marketing strategies to boost business

When it comes to referral marketing, there are two things your customers and potentialcustomers need to know: 1. What you do well. 2. That you give great customer service.There are two ways that referral marketing can work for you:I know ofa company.I knowa eferrals12While it’s true that an experience-basedHere are some referral marketing strategiespersonal referral is the most influential formto help you up your sales game, includingof advertising, reputation-based referrals canenhancing your website and asking clientsstill be incredibly powerful. According to afor personal recommendations and onlinestudy by Nielsen , 83 percent of respondentsreviews. You’ll also see how Peoples Homelisted “recommendations from people that IEquity is using unusual business marketingknow” as the most trusted form of advertising,giveaways to start a conversation.while 70 percent of respondents considereda branded website to be trustworthy.18LA STI N G I M P RE S S I O N SGet more referrals with marketing giveaways

Reputation-based referrals: Tell the world what you do,and that you’re great at itA National Association of Certified Valuatorsincrease the probability of referrals. Whatand Analysts study found that, when itthat means is you need to find ways to showcomes to reputation-based referrals, “visibleyou’re an expert in your area of business.expertise” was the factor most likely toThe NACVA study found that the following five items made up more than70 percent of a business’ visible expertise:1Showcasing successful,high-profile projectsGet permission from your customersto take pictures of your product inaction or ask for testimonials aboutimprovements in their bottom line that cameyour website should be up-to-date, easy tonavigate, functional on mobile devices and,above all, showcase who you are and whatyou sell or do.4from your consulting, service or product.Find ways to show you knowThen show them off on your website and/orwhat’s on the cutting edge of yourin brochures.2Having in-house experts speakat conferences and trade showsFind ways to share your companyknowledge or show off your productby being part of a panel, giving ademonstration, or offering a presentation atconferences or trade shows.3Having a high-quality,professional websiteMuch the way you keep might keepyour workplace clean and organized,19LA STI N G I M P RE S S I O N SBeing at the forefront ofindustry trendsindustry. You might do this byhosting a seminar or writing a blog. Forexample, if you build houses, talk about thenewest updates to building codes or the latestinterior design trends.5Generating quality,educational contentThere are many ways to do this onyour website, including blogging,writing white papers or creatingvideos that demonstrate your product oraddress common topics in your industry.Get more referrals with marketing giveaways

Experience-based referrals: Get people to recommend youThis brings us back to experience-basedreferrals and referral marketing strategies.Or, as stated before, “I know a company .”Use promotional products to getyour name seenOften, promotional products used in fun,According to Zendesk , people share a gooduseful or intriguing ways can function asexperience with five or more people 33 percenta referral.of the time and are much more likely to sharea bad experience than they are a good one.So how do you get a great referral?Ask for them!Peoples Home Equity, a mortgage lendingcompany with over 100 locations, helps peoplebuy and refinance their homes. They founda great giveaway to use as a conversationstarter: Wooden Nickels - Free Cup Coffee.If you have satisfied customers, ask them ifOne side features a mortgage advisor’s contactthey would spread the word either in personinformation, while the other side offers theor via online reviews. Studies have shownhomeowner a free cup of coffee. The woodenthat 72 percent of consumers say that positivenickel itself serves as an instant referral.reviews make them trust a local business more.A customer wanting to know what theIt also helps to set up a win-win-win cyclewhen it comes to referrals. Offer yourcustomer a discount for making a referraland a discount to the person being referred.This makes the sender happy, as they get awooden nickel is for subsequently gets into aconversation with the person passing them out.Wooden Nickel Free Cup Coffeedeal; it makes the receiver happy, as theyalso get a deal; and it makes you happy,as you get a new customer.72%of consumerssay that positive reviewsmake them trust a localbusiness more.Redeemable token is a unique spin on atraditional business card!Mortgage Advisor Nick Dolata said, “I use themat open houses, when meeting with clients orwhen speaking to people looking for homes.20LA STI N G I M P RE S S I O N SGet more referrals with marketing giveaways

Instead of just offering someone a cup ofaway or recycled. A token for a cup of coffeecoffee, I give them a token, and tell them tohas value today, for three or four dollars. Socall me to meet up for a cup of coffee or athe nickels get traded for a cup of coffee, ordrink so we can continue the conversation.”they stay in desk drawers for future use.”Tod Brilliant, director of marketing, noted thatThe terrific thing about these promotional40 to 50 of Peoples Home Equity’s 400 mortgageproducts? Whether the original owner keepsadvisors decided to order the wooden nickelsit, uses it or gives it away to a friend, the nickeland pass them out to potential clients.will serve as a referral for years to come.“One of our top loanofficers told me ‘I love these!I’m getting calls nowwhere I used to have tochase people for weeks,’”Brilliant said.Putting your referral marketingstrategies into play with referralthank-you giftsAt the end of the day, picking the best referralmarketing strategies goes back to knowingwhat your business does best and makingsure your website, customer interactions andbusiness marketing giveaways reflect yourbrand. Make sure potential customers knowwhat you’re great at. Train your team toHe also pointed out that the wooden nickelgive excellent customer service. And alwaysimproves on the standard business card inremember to tell your customers: “Tell youra number of ways. “Business cards get thrownfriends about us!”Check out these products to boost your referrals!Scratch Pad - 6"x4"Give away brandedproducts that peoplewill use daily!PopSockets Phone Stand21LA STI N G I M P RE S S I O N SJavelin StylusPen

TRE N DCreatememorableswag bags for eventsBy Joshua Grover-David PattersonGiveaways technology-event attendees will love

ATIPccording to the Events IndustryCouncil’s 2016 Economic SignificanceStudy, 1.9 million meetings and events tookplace in 2016, with over 250 million peopleparticipating. That’s a lot of meetings, a lotof people and a lot of opportunities to make1Start with your eventBefore you select a bag and fill it with yourusual event giveaways, take a moment toconsider your event. If the event has a themeor you are trying to convey a specific message,a lasting impression.choose items for your bag that match.Whether you’re throwing your own eventKrystal D. Carter, president and Chief Cloudor networking at a trade show, your swagbags should show off your brand and offeryour customers tech swag they’ll loveEnthusiast for Danny Kay Cloud, a Houstonbased company, wanted to introduce thepublic to her cloud applications consultingand find useful.firm. She also wanted to make a differenceThese tips will help you choose the right bagfor whom the company is named.in her community in the spirit of her father,with the right swag.1.9 million23TR ENDmeetings and eventstook place in 2016Create memorable swag bags for events

For her company’s inaugural event, Carterglasses to remind attendees of the well-lovedchose to highlight the tech industry’s futurequote, “So yes, they let women do some thingswhile working to increase diversity in the field.at NASA, Mr. Johnson. And it’s not because weA group of about 35 teenage girls attendedwear skirts. It’s because we wear glasses.”“Tech Me to the Movies,” an event that focusedAfter the movie, attendees heard insights fromon women in science, technology, engineeringwomen in tech roles, including two from NASAand math (STEM) careers, complete with aand the senior director of Global Equalityprivate screening of the inspirational movie,Programs at Salesforce.com. “We wanted to“Hidden Figures.”show these girls you don’t have to be a doctorChoose a bag and promotional itemsthat attendees will find useful.or a lawyer to be successful,” Carter said.The evening and the event giveaways werebest summarized by the tag tied to eachT-shirt, which read: “You can be whatever youBungalowFoldaway Totewant to be.”TIP2Pick the perfect bagGreat swag bags start with the most importantcomponent—the bag! Fifty percent ofconsumers say they own a bag with a logo onit, and a logo’d bag offers an average of 5,700impressions during its life cycle. That meansyour bag isn’t just an accessory, it’s also awalking billboard at your event andValue FleeceBlanketWith the help of event sponsors, Carterpurchased a number of event giveaways tofill the Bungalow Foldaway Tote. In additionto NASA swag and college brochures, the bagcontained a T-shirt, custom drinkware (for amocktail topped off with dry ice to representscience careers), and a branded Value Fleecefor years to come.50%of consumerssay they owna bag with alogo on it!Blanket for viewers to use during the movie. Shetopped off their offering with 1950s-style cat-eye24TR ENDCreate memorable swag bags for events

How can you set your bag apart?Match the theme of the event. If it’sa gathering about going green, considergetting a tote made of recycled materials.Think about your audience and theirneeds. Is a hand-held bag a good choice,or would a hands-free drawstringsportpack be a better option?On The Go FlashlightPower BankGo above and beyond. Get a tote with apocket and add a branded water bottle.Choose eventgiveaways thatyour customerswill keep for along time!Offer the right bag at a major trade show,and it may be the only bag attendees use tocarry all their swag.TIP3Find out what’s cooland useful in techBeagle Two-WayWireless TrackerTechnology often brings what was onceconsidered futuristic into the here and now.For example, the number of virtual reality(VR) users is expected to reach 171 million in2018. That means VR viewers might soon getBy choosing event giveaways that are bothmonthly, weekly or even daily use, making themcutting-edge and practical, you can be surea great way to boost your brand’s exposure.your customers will keep them for a longtime to come.And with smartphones becoming more andmore commonplace every day—almost eightin 10 Americans already own one—the marketTIP4Consider your audiencefor touch-screen gloves is expected to growFor the Danny Kay Cloud inaugural event,15 percent over the next four years. AndCarter wanted to draw a tech-loving crowd,what on-the-go phone owner doesn’t needbut chose not to lean solely on technologya spare power bank or a keychain USB carswag. Instead, she selected gifts that werecharger? Or, be a trendsetter and offersurprising and fun. Her audience loved herpotential clients something useful that theychoices. A blanket was the perfect gift for a cozylikely don’t have, like a two-way wirelessnight at a movie theater as well as somethingtracker or a cell phone wallet.that the attendees can use again and again.25TR ENDCreate memorable swag bags for events

At nwHacks, the biggest hackathon in WesternThere are also practical considerations toCanada, more than 650 kids come together inkeep in mind when it comes to swag bags.small teams to construct creative solutionsA more expensive item might mean fewerand computer programs that do everythinggiveaways in the bag, but it could also makefrom monitoring maple-syrup production tofor a longer-lasting impression on yourhelping dyslexics read.potential customers.Patrick Lin, director of nwHacks at theAnd not all gifts will suit all customers.University of British Columbia, said theySometimes giving away a bag with one oruse their technology swag bags for both thetwo items in it and letting customers chooseevent and as a practical giveaway. “We putother items off your trade show or eventin T-shirts and snacks, and a lot of the techtable will lead to a longer life cycle for yourcompanies who sponsor the event like topromo products.provide stickers for the bags as well,” Lin said.The bag also helps in another way.“Because the hackathon isso big, not everyone walksaway with a prize, but thisway, everyone walks awaywith something they likeand can use,” said Lin.Gildan HeavyCotton T-Shirt“And they don’t just use the bag for nwHacks,they use them everywhere.”Corner Pocket SportpackRelax . you’ve got this in the bag.Ultimately, swag bags for events will get the most use if they reflect you, your customersand the event. So, pick out the right bag, fill it with gifts that are both fun and useful,and always remember to put your best bag forward.Note: 4imprint, Inc. is a sponsor of nwHacks’ hackathon.26TR END

R E M A R K A BLE MOMENTUnique care packagesshow service people loveOperation Not Alone sends unique care packages to military membersBy Cheryl SinaFleece blanket—check. Favorite bag of chips—check. Letter of gratitude and support—check.A thoughtful care package can make a BIG impact.“I got a two-page handwritten letter from the firstcare package we ever sent to a military member,telling us how much it meant to him,” said SusanFochs, co-founder of Operation Not Alone, Inc.(ONA). “I framed it, and it’s hanging on my wall.”Susan Fochs and Emily Orr started ONA to sendsupport and encouragement through unique carepackages to men and women stationed overseas.To date, they have given more than 600 cheerpackages to veterans and sent over 100 carepackages overseas as gifts for military members.27R EMA RKA BL E M O M E N TThey recently ordered T-shirts imprinted withthe words “Never Alone. Never Forget.” Theorder was placed through 4imprint’s one by one promotional products grant program. ONA hadthree goals:1 Gain visibility with the branded messageon the T-shirts.2 Raise funds for ONA by selling the apparel.3 Show support by giving branded gear toveterans who attend ONA events.The T-shirts were a winning trifecta for thisoutstanding organization!

USMC Law Enforcement is looking good! Thanks @4imprint #CustomerService #OnPoint #swaggingrights Gallery 16 Salon @gallery16salon #ourpensarecool #SwaggingRights @4imprint Northern Specialty Health @nshup906 #swaggingrights NSH loves our pens from #4imprint Ashley We love our new pens! They turned out just as we hoped they would!