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SUMMER 2017Five steps tosuccessfulbrand storytelling17Community involvement 21Marketing milestones
FRO M T H E E DITORGenuine excitementis a powerful emotion.Have you ever noticed that when someoneis genuinely excited about something,they can’t wait to tell you about it?And they’ll often describe the product,experience or event in such great detailthat you start to feel excited aboutit, too. It’s downright contagious.Kevin,with 4imprint26 yearsBuilding excitementexcitement (and drive sales) among theThat’s the feeling we got when we talked withdistributors who sell their products. And, yes,interviewees for this issue of amplify, as theypromotional products play a starring role inshared stories of how they use promotionalthe promotion.products to build excitement with theirIf you’re looking for ideas you can use tocustomers and prospective customers.build excitement about your product orIn our cover story, Family Care Services, Inc.,service, flip through the pages that follow.explains how they attract prospective fosterAs you can imagine, we’re pretty excited tocare families to their booth at communityshare these inspiring stories with you.events. Their clever use of promotionalbeach balls helps introduce families to theidea of providing foster care for a child inneed. And, you guessed it . the more theyKevin Lyons-Tarr, CEO, 4imprinttalk about it, the more excitementprospective families feel.Celebrating with excitementCedar Siding, Inc., tells a similar story.This year, the company celebrates its 30thanniversary. They’ve launched a cleverpromotion that does double duty by bothmarking the milestone and using it to buildPS: If you have story abouthow promotional productshelped you connect, we’d love tohear it! Email 4ideas@4imprint.com.
CO N T E N T S4C O N T RIBUTORSamplify offers an unmatched glimpse intoreal-life ways for using promotional productsto gain remarkable results.We’d love to hear your feedback! Please5O V E RHE ARD4ideas@4imprint.com.T-shirtsC O V E R ST ORYsend questions, comments or concerns to6Five steps to successfulbrand storytellingPRO D U C T HIGHLIGHT12Give better business giftsthis holiday seasonL A S T I N G I MPRESSIONS17Marketing milestonesT RE ND21Community involvementBrand storytelling may be the most effective toolin your marketing toolbox. But are you using it?REMA R K A BLE MOMENTHonoring fallen heroes3CO NTE N T S26Read up on how it’s done and the powerfuldifference it makes in building brand loyalty.
C O N T R I B UT ORSMeet this month’s featured contributorsSuzanne WorwoodMary CurtinSenior VP Merchandising4imprintSenior VP Administration4imprintFor those of you pre-planners, the time toMary, the Senior VP of administration forbe thinking about holiday gift giving is now.4imprint, shares her insights in this issue’s TrendSuzanne gives a Product Highlight on businessarticle. She shares how community involvement isgifts that keep on giving. Suzanne, the Seniornot only good for your company and community,VP of merchandising, has been with 4imprintbut also employee retention and recruitmentsince 2000.efforts. Mary started at 4imprint in 1995.Cheryl SinaErika Fergusonone by one Coordinator4imprintSocial Media Manager4imprintFor this issue, Cheryl shares a RemarkableErika coordinates 4imprint’s social mediaMoment inspired by the volunteers withcommunities. For this issue, Erika compiledWreaths Across America. Cheryl has beensocial media content for the Overheardwith 4imprint 18 years and coordinatesstory showcasing T-shirts that earned people4imprint’s one by one program.#SwaggingRights. She’s been with 4imprint10 years.You!Customers shared images on social media of T-shirts that gave them#SwaggingRights. Their shout-outs were Overheard and featured here in amplify.4CO NTR I BU T O RS
OVER H E A RDT-shirts that earn you #SwaggingRightsLisaOur leasing team members in Austin, TX, arewearing their new shirts and checking theprogress of our newest development, Aldrich 51.GW Ballroom@GWBallroomWe really enjoyed dancing on the malltoday in our #swaggingrights tshirts!Amy Benning BaumgardnerThanks 4imprint on the awesome jobon the golf shirts - team Joe Safety islooking sharp at today’s outing!ChristyWe are selling these shirts at our coffee shop! Once a month we do asurprise promo. If a customer wears it to the store or uploads a photo onthe random promo day they get a complimentary coffee! It’s our way ofsaying thanks for investing in our small business! Cheers, Drip-Thru CoffeeVisit our Pinterest page for more promotionalapparel that people are raving about.5O VER H E A RD
COV E R S T ORYFive steps tosuccessful brandstorytellingHow stories build brand loyalty
When officials at Family Care Services, Inc., in Chambersburg, Pennsylvania,want to tell their brand story to potential foster and adoptive families, they knowhow important it is to first capture their attention and then open the door towhat are often deeply moving conversations:How lives are changed byfoster care and adoption.T heir message went to the rightpeople at the right time!How foster care and adoptiongive children and adults withspecial needs a second, orthird, chance to make theirway in a difficult world.How foster care andadoption can changefamilies in innumerableand amazing ways.7CO VER S T O RYAs Family Care Services, Inc., has learned, thistype of brand storytelling is one of the mostpowerful items in an organization’s marketingtoolbox. Here’s how to apply their lessons andothers to make brand storytelling work for you.Five steps to successful brand storytelling
The staying power of storiesGreat stories sear themselves on our brains.Now, just imagine if you could harness thatThey touch us deeply, or make us laugh untilpower to build your brand. You can!our sides hurt. Think of a movie you love.Remember the YouTube video that brought atear to your eye? Consider the song that takesyou back to a memorable place every time youhear it. All of these emotions are based on theResearch shows audiences want somethingmore than features, something beyondbenefits. They’re hungry for brandsto connect with them on an emotional level.power of stories we tell ourselves.“Why Our Brains Crave Storytelling in Marketing,” by Fast Company , detailsthe effects of storytelling on the brain. They include:13Neural CouplingWhen a story activates the3brain, a listener is able totransform the story into theirown ideas and experience.2MirroringPeople who are listening tothe story have brain activityDopamineWhen emotions are triggered,dopamine is released into the142system via the brain, whichmakes it easier for someoneto remember the triggeringevent or experience.4Cortex Activitythat is similar to one anotherTwo parts of the brain engageand to the speaker.when a person is processingfacts, but a well-told story canengage even more parts of thebrain than facts alone.When done well, brand storytelling allows people to attach theiremotional response to the brand that told the story. Check out thiswell-told brand story by Water is Life for a powerful example.8CO VER S T O RYFive steps to successful brand storytelling
Ready to put the power of brand storytelling to work for you?Here are five steps to successful brand storytelling.STEP1Open the doorto conversation.STEP2Meet your targetaudience where they are.For Family Care Services, telling theirFinding your target audience andbrand story starts with something asmeeting them where they are issimple as a ball. Why a ball? Leadersparamount. That will also tell youknew they needed something more than thethe ideal medium for sharing your brandstandard sales piece, something that wouldstory. Family Care Services determined thatunlock that door to their most powerful tool:community sponsorships would help themstories of successful foster care and adoptions.reach the right people—families who alreadyAfter all, adoption and foster care arehad children and might be open to expandingdecisions of the heart.their family. So, they sponsored communitysummer movie nights. This is where the logo’dbeach balls made a powerful entrance. As the“We didn’t think mailingswould work. We wanted totalk to people. We wantedto be able to presenteverything face to face,”says Andrea Adams, FamilyCare Services, Inc.brightly colored promotional items began toappear in the crowd, kids began begging theirparents to take them to the Family Care Servicestable to get one. The event crowd loved them.Did you hear that? That’s the sound of thedoor to conversation unlocking. It’s equivalentto the opening credits rolling for yourbrand story.“So we started brainstorming . how in theworld do we meet people that are going to wantto do this?”Custom 12" Beach Balls turned out to be theperfect summer promotional items for theevent they sponsored.Fun products get your name noticed!9CO VER S T O RY12" Beach Ball - MulticolorFive steps to successful brand storytelling
STEP3Identify yourmain character.Brand storytelling should have allIf you lead a foster care or adoption agency,maybe your main character encounterschallenges in finding the right family.of the components of a well-toldTo create a plot that’s compelling, rememberstory. First, you’ll want to identify athat your audiences want to forge anmain character. This could be a customer youemotional connection with you and theserve or a client who benefits from the workother brands they support. Successful brandof your organization. If you are an adoption orstorytelling will both touch and inspire them.foster care agency, perhaps your brand storyfeatures a child in need of a home. Align yourbrand with a user’s point of view. Tell yourSTEP5Deliver a catharticconclusion.story using the voice of someone who has anMaybe this is the happy endingimpactful story to tell.that your audiences crave or theSTEP4Develop acompelling plot.Now it’s time for the plot. Thinkin terms of problem and solution.Can you tell the story of howyou’ve made their lives better?achievement of a goal by the maincharacter. If you lead a foster care andadoption agency, perhaps the child finds aforever home with a loving family.Connect your story to your brand through theplot’s catharsis. Remember, your audienceswill attach their emotional response to yourbrand—so make it count.10CO VER S T O RYFive steps to successful brand storytelling
Putting brand storytelling in marketing to work for youAs human beings, we are programmed to connect with stories. Organizations like Family CareServices, Inc., have compelling stories to tell—stories with heart, lovable characters we canrelate to, a plot that pulls at the heartstrings and the catharsis we crave. Through creative use ofpromotional products, this organization found a doorway through which they can tell their story.And while it may seem easy for an organization that finds loving homes for children to find storiesto tell, your organization has stories, too. Tell your favorite:Stories about how youmake a difference in thelives of your customers,clients and connections.Stories about how yourproducts and servicessupport their happiness,health and well-being.Stories about how yourorganization is havingan impact on the world.Shed light on your messagethrough wellness.Tangle USB HubKeep your customersconnected to their lives!Reflective Arm StrapDie Cut Recycled NotebookT ell your story while doing good for the environment.You have a story to tell. You just need to find it.By opening the door to conversation, and shifting your perspective to see the stories happening ineveryday life, you’re sure to find compelling stories to engage audiences and achieve your goals.Best of all, when you embrace brand storytelling in marketing, science shows you create a lastingimpact on your target audiences, one that will have them looking to your brand to help them writetheir own story.11CO VER S T O RY
P R O D U C T HIGHLIGHTGive betterbusiness giftsthis holiday seasonBy Suzanne WorwoodPlan ahead with these memorable client gifts
P R O D U C T HIGHLIGHTFor planners, the holidays are the best time of year—events toschedule, gifts to select, memories to be made. If this sounds like you,here’s a sneak preview of this season’s sure-to-be-favorite business gifts.Tech gifts for everyoneFrom smart phones to computers, many ofyour customers, suppliers and team membersuse tech gadgets all day, every day. Showappreciation with a tech business gift,and it’ll be used regularly.Wireless ear buds are one such gift. With theStorm True Wireless Ear Buds with ChargingCase, recipients can listen to podcasts, music orphone calls, and then use the charging case toboost the phone’s battery between calls or onflights. It’s like two gifts in one.Storm True Wireless Ear Budswith Charging CaseDon’t get caught up in cords; trythese True Wireless ear buds.With the Color Band Bluetooth Speaker, takethe party to the home, office or even outdoors.Wireless technology makes it easy to listento music anywhere, while your logo travelseverywhere these speakers do.Color BandBluetooth Speaker13PR O DU C T H I G H L I G H TSound marketing!Give better business gifts this holiday season
P R O D U C T HIGHLIGHTCamelBak KickBak VacuumTravel TumblersThirst-quenching thank youSay thanks with drinkware. These practicalgifts are ideal for a hot or cold beverage,making them useful year-round.For a sleek and modern look, the CamelBakKickBak Vacuum Travel Tumbler helpsinsulate a drink for hours. The leak-resistant30 oz.lid offers two drinking options: one for sippinga hot beverage and another with a faster flowfor a cold drink.20 oz.Kick yourcompetition tothe curb withthis promotionaltumbler!Bring a bit of the outdoors inside with acustom business gift basket. Pair hot cocoaand a gift card with a Campfire Ceramic Mug.This retro-inspired mug provides a uniquelook that recipients will want to display whenCampfire CeramicMug - Colored 15 oz.it’s not being used for drinking.14PR O DU C T H I G H L I G H TGive better business gifts this holiday season
P R O D U C T HIGHLIGHTPromoting your brand isas easy as packing a bag!Embrace the great outdoorsFor the adventurous spirits, choose a gift thattravels flawlessly.Pack up the High Sierra Pack-n-Go 18LBackpack with everything needed for a longhike or a daily workout. With an included clipand exit port for a water pouch, this pack isperfect for on-the-go ventures.Give them a High Sierra Pack-n-Go 40L Duffelfor their next weekend away. The sturdybackpack can be carried with the shoulderstrap or grab handle, and it has a largeHigh Sierra Pack-n-Go18L Backpackzippered opening for easy access to contents.Take your promotionon the go withthis duffel!High Sierra Pack-n-Go40L DuffelTarpaulin EventCooler ToteThis is the cooler they’ll want to take withthem for their next tailgate party or roadtrip. The Tarpaulin Event Cooler Tote holdsplenty of food and drink. When not in use, thecooler easily flattens for convenient storageanywhere.Keep drinks and food chilled for aroad trip or tailgate party.15PR O DU C T H I G H L I G H TGive better business gifts this holiday season
Under Armour GraniteSoft Shell Jacket - Ladies’P R O D U C T HIGHLIGHTBusiness gifts with styleOutfit customers or team members withstylish apparel. These clothing items areversatile for both indoor and outdooruse during the cooler months.Say thanks in style with the UnderArmour Granite Soft Shell Jacket. Thissleek jacket features Under Armour’swater-repellent technology to helpkeep them warm and dry.Under Armour Granite Soft ShellJacket - Men’sYour employees will love these custom Under Armour jackets!Crossland ColorblockFleece Jacket - Ladies’A soft, cozy fleece is perfect for coolerweather. The Crossland Colorblock FleeceJacket comes in both men’s and ladies’styles and is available in a variety ofcolors. This fleece will quickly becomeeveryone’s go-to staple for layering.Crossland Colorblock FleeceJacket - Men’sFind a place for everythingin the interior pockets andzippered front pockets.Gifts that keep on givingThese business gifts are sure to make a big bang for the holidays. Say thanks and make anunforgettable impression with high-quality and useful gifts every customer will love.16PR O DU C T H I G H L I G H T
L A S T I N G I MPRESSIONSMarketingmilestonesBy Charish BadzinskiA case study, and how to make it work for you
When it comes to celebrating existingcustomers and generating new leads,there may be no more powerful time thanCedar Siding, Inc.: Celebrating30 years in business, strategicallywhen your organization is commemorating aWhen it was founded in 1987, Cedar Siding,milestone. In fact, companies that capitalize onInc., committed itself to a philosophy ofmarketing their milestones are often able totreating people like they want to be treated.build upon their organization’s existing success.Call it the power of momentum.Now, 30 years later, that philosophy continuesto serve them well. Today, the company servescustomers in six states: Illinois, Wisconsin,Cedar Siding, Inc., in Rochelle, Illinois,Indiana, Michigan, Minnesota and Iowa. Ashas found a way to translate their 30tha wholesale distributor of siding and decking,anniversary celebration into sales success.the company prides itself on taking care ofBut—and this is key—their efforts havecustomers and distributing high-quality,been successful because they’ve developed afactory-finished products that last.creative way to leverage their milestone, onewhich engages their customers, makes themApproaching their company milestone ofhappy and keeps them coming back for more.30 years in business, they wanted to dosomething special for their loyal customers,So, how can you capitalize on a companysomething that would not only show themilestone, and turn that into even greatercompany’s appreciation for their business,success for your organization? Let’s take abut also encourage continued loyalty.closer look at how Cedar Siding, Inc., puttheir milestone to work for them.18LASTI N G I M P RE S S I O N SMarketing milestones
The importance of hitting such a milestoneembroidered with the new logo, (as well asshould not be taken lightly.other promotional products) to offer as anone-thirdJustof businessesmake it past 10 years in operation.incentive for clients who ordered 3,000 squarefeet of siding products (known as “30 squares”)with a 30-year warranty finish.Word of mouth for the promotion has beenrobust. “We sent out a mass email to all thepeople on our email list, and printed out fliers,so our sales staff put these on the desks of10 YEARSSource: The Motley FoolWhen hitting a major organizationalmilestone, you may think you’ve alreadyeveryone they sell to,” King says.Show them how your company goesbeyond a one-size-fits-all approach!laid the groundwork for business successand be tempted to simply celebrate. But pastsuccess is really only a marginal indicator offuture profitability. A milestone offers a greatopportunity to ensure you hit your next bigmilestone as well. So here’s a great landmarkcelebration idea: Why not leverage yourfestivities to jump start yourorganization’s future?“We were challenged by our general managerback in November/December, who said, ‘We’regoing to celebrate 30 years. Start throwingthings against the wall and see what sticks,’”explained Joe King, inside sales manager andmarketing coordinator for Cedar Siding, Inc.Tying milestone incentivesto sales strategyHarriton 1/4-Zip Fleece PulloverAnd here’s the kicker. The sales incentive isn’ta one-and-done deal. Wholesale buyers whoneed only a small amount of the product at atime can accrue the total over all of 2017. It’sa sales strategy and incentive that will keepcustomers returning throughout the comingWhat stuck was an incentive tied to sales.months to earn their gift.Working with their marketing team, organizersdeveloped a special logo to celebrate 30 yearsThe response to the anniversary incentivein business. Then the company orderedand the fleece pullovers has beenHarriton Quarter-Zip Fleece Pullovers,overwhelmingly positive.19LASTI N G I M P RE S S I O N SMarketing milestones
“They all love them, and they say they fitIn the long run, customers who wear theright and they say they’re ready to sell morefleece will be reminded of the company’sstuff to get another one.” In addition, Cedarproducts and excellent customer service,Siding, Inc., is generating enthusiasm for thewhile also spreading the word by showingmilestone by handing out custom travel mugsoff that anniversary logo.at the company picnic, dropping off custompens with notebooks and literature at lumberyards, and giving customers and builders onjobsites 30-year anniversary logo caps.Results worth celebrating,supported by promotionalproductsPutting your milestone to workfor your organizationNo matter what industry you are in, orthe size of your company footprint, there’smuch to learn from the success of CedarSiding’s sales strategy. Give customers anincentive they love. Remind them withThe results speak for themselves. King saysthoughtful promotional products. Then, tie30-year warranty siding sales are up byyour customer ‘thank you’ to a sales strategya double digit percentage over last year.that matches your milestone. Remember,Overall sales are up, too, also by double digitcustom business anniversary gifts that arepercentages. To date, the company has sentthoughtful, unique and incentivized can helpout about three dozen of the custom fleeceyour customers remember all you do for themjackets. And redemption forms forand keep them coming back for your nextthe incentive keep coming in.milestone celebration and beyond.“We have our salespeople out therenudging their customers to fill outtheir forms and get them back to usso they don’t miss out on theirfree fleece,” King says.Customers will flip for thiscustom travel mug!Custom styling getsyour message noticed!Wolverine Pen20LASTI N G I M P RE S S I O N SAccent CapAtlas Travel Mug - 16.9 oz
TRE N DCommunityinvolvementBy Charish BadzinskiGood for your company, yourcommunity and your workforce
As a leader, you know how importantIn fact, the Boston College Center forcommunity involvement is for buildingCorporate Citizenship study found that amongrelationships, raising awareness of yourcompanies that measured the impact of theirbrand and generating leads. And, it turns outcommunity involvement, 90 percent reportedit’s good business in general. Research showsa positive correlation between employeecommunity involvement—like donations,engagement and community involvement. Involunteerism and event sponsorships—notaddition, a PriceWaterhouseCoopers reportonly gets your name out into the community,showed that 86 percent of generation-Y jobit helps forge lasting relationships withapplicants would leave their organizationcustomers, future business partners andif its Corporate Social Responsibility (CSR)more. Perhaps the most important benefit:program started to falter. Other reports showCommunity involvement can be a boon forcommunity involvement is just as importantyour recruitment and retention efforts.to generation Z. Many studies have shownemployee morale and retention increase witha company’s community engagement.90% of companiesreported a positive correlation between employeeengagement and community involvement.Source: Boston College Center for Corporate Citizenship22TR ENDCommunity involvement
Community involvement at workThe bottom line: Community involvementgives employees something to believe in. Yourstaff and potential applicants want to be apart of a mission that extends to beyond theorganization itself. So while your organizationembraces community involvement to makea difference for your business and yourcommunity, it’s also making a difference in thelives of your employees.Consider PACE Coalition, apublicly funded, non-profitcommunity health organizationorganization’s mission is to create a healthyPlanning your communityinvolvement:community through substance abuseWhether you are just beginning to think aboutprevention, health and wellness programming,community involvement or you’ve had anutrition education and parenting support.focus on community involvement for years,Building relationships enables them to reachthere are multiple ways your organization’stheir key audiences with their resources. Ascommitment can take shape:based in Elko, Nevada. Thea mission-driven organization, they alreadypresent something for potential applicants tobelieve in. But their community involvementD A corporate social responsibility(CSR) strategytakes it to the next level.D A formal employee volunteerism programPACE Coalition engages community membersD A generous charitable giving initiativeby having a presence at community events,such as health fairs, veterans’ organizationsand social organizations (like Kiwanis), andby sponsoring events like the recent CleanUp, Green Up event in their region on EarthDay. They further involve the community byhosting events themselves, like a recent childsafety seat giveaway.D Incentives, such as promotional products,for employees who seek out service andnetworking opportunitiesD A company culture that encouragescommunity involvement of any typeD A cache of event giveaways to showcaseyour brand, such as door prizes, swag bags,volunteer logo gear, and silent auction itemsD Community event planning and hosting23TR ENDCommunity involvement
Chances are, your organization embraces oneor more of these options in some way. But thekey to making this a part of your companyMake your brand crave-worthyat community events withevent giveaways.culture is to ensure your presence in theOnce you’ve decided to support an event,community is memorable.offer up silent auction items and door prizesthat showcase your brand and are useful tothe winner, so your brand will be in“It creates that senseof a community withina community,” saidMary Curtin, Senior VPAdministration, 4imprint.front of them again and again.PACE Coalition does justthat. As an organizationbased in the desert, LauraOslund, executive directorfor PACE Coalition, saysthey’ve found lip balmThe result is not only that potential applicantsand water bottles to besee company employees serving in thereflective of their missioncommunity, but current employees bond overand well-received bya common sense of purpose, which Curtinthe public.says helps with retention.Getting startedIf you’re ready to start a communityinvolvement program in your organization orenhance the one you already have, here are afew ideas to help extend the goodwill.Make your brand visible duringcommunity involvement withcustom clothing and more.Value Lip BalmRefresh CycloneWater Bottle“It’s very important to have quality giveaways,and for me it has to interest me before I putthat on my table,” explains Oslund.Give custom T-shirts or logo-embroideredpolo shirts to volunteers from yourorganization and you’ll have any numberof mobile billboards raising awareness ofyour involvement. Better yet, your employeevolunteers will feel proud to be a part of theorganization and rewarded for their efforts.24TR END“People come to your tablefirst and foremost to seewhat you’re giving away.”-Laura OslundCommunity involvement
LOGOMake your brand memorablewith promotional products.Give target audiences a reasonto seek out your organization.Create a custom event giveaway forThink valuable coupons, promos forall participants or perhaps logo items thatonline deals, free services and sign ups thatshowcase your brand for a swag bag. If you’reallow you to capture contact information.sponsoring an athletic event, consider customIf your big hope is to recruit new employees,sport bottles or vacuum drinkware, logo workoutbe sure to make meaningful connections withtowels or a custom drawstring sport backpack,those who show interest. Then be sure to followwhich they’ll wear for everyone to see.up to discuss opportunities that fit their skill set.PACE Coalition says custom notebooks are anextremely useful giveaway during trainingCommunity involvement isthe gift that keeps givingprograms they hold for law enforcement andThere are many positive aspects of communityemergency responders.involvement for an organization: building a“That’s something that they’ll make good useout of,” Oslund explains, “not just somethingthat you put on the side of a desk or in adrawer and never look at again.”stronger community, raising awareness of yourbrand and making a difference in the lives ofothers. But equally as important is that yourcommitment to community comes back to you, asgoodness so often does, through your organization’sability to hire top talent, retaining the talentedworkforce you’ve already amassed.Outfit your team to be visible at community events!From collared to casual, pick a promotional shirt that fits your team’s personality.Titan PerformanceSport Shirt25TR ENDHanes Tagless LST-Shirt - ScreenAdult PerformanceT-Shirt
REMA R K A BLE MOMENTHonoringfallen heroesBranded bracelets give peace to those left behindWhen service members reach their final resting place, Wreaths Across America (WAA) iscommitted to making sure they, and their families, are never forgotten. Since 1992, themission of WAA, based in Columbia Falls, Maine, is remembering the fallen, honoring thosewho serve and their families, and teaching children the value of freedom. In 2016, as a part ofthat mission, more than 1.2 million wreaths were placed by over 800,000 volunteers on veterangraves at 1,228 locations around the nation.To celebrate WAA’s 25th anniversary, one location in College Station, Texas, sought out a tangibleway to show families they care. They recently ordered custom silicone bracelets through4imprint’s one by one grant program, which are given to families of the fallen. “It is so touchingwhen the families realize kind strangers, people they don’t know, are remembering their lovedone and them,” explains Ellen Fuller, WAA volunteer co-c
4imprint For those of you pre-planners, the time to be thinking about holiday gift giving is now. Suzanne gives a Product Highlight on business gifts that keep on giving. Suzanne, the Senior VP of merchandising, has been with 4imprint since 2000. Erika Ferguson Social Media Manager 4imprint Erika coordina
