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LEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPublication Date: SEP 2013PhoneRevenueFaxNet ProfitWebsiteEmployeesExchangeIndustryCompany OverviewLEGO A/S (Lego) is a privately-held consumer product company engaged in the manufacture and distribution of a wide range oftoys, video games and online games. Lego is a subsidiary of KIRKBI A/S. The company also offers children's creativitydevelopment products, play materials and teaching materials for children. The company markets its products under the brandname LEGO. The company has manufacturing facilities in Denmark, Hungary, Czech Republic, Mexico, the US, Germany andthe UK. The company’s products are sold in more than 130 countries. The company, together with its subsidiaries, operates inEurope, Americas, Africa, Asia and Australia. Lego is headquartered in Billund, Denmark.SWOT AnalysisNameTitleEKey ExecutivesLEGO A/S, SWOT ource: Company Website, Primary and Secondary Research,GlobalDataMKey CompetitorsSource: Company Website, Primary and Secondary Research, GlobalDataSASource: Company Website, Primary and Secondary Research,GlobalDataLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 1 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
Table of ContentsTable of Contents . 2List of Tables . 2Section 1 - About the Company. 3LEGO A/S - Key Facts. 3LEGO A/S - Key Employees. 4LEGO A/S - Key Employee Biographies. 5LEGO A/S - Major Products and Services . 6LEGO A/S - History . 7LEGO A/S - Company Statement . 8LEGO A/S - Locations And Subsidiaries . 9Head Office . 9Other Locations & Subsidiaries . 9ESection 2 – Company Analysis . 10LEGO A/S - Business Description . 10LEGO A/S - Corporate Strategy . 11LEGO A/S - SWOT Analysis . 12PLSWOT Analysis - Overview. 12LEGO A/S - Strengths. 12LEGO A/S - Weaknesses . 12LEGO A/S - Opportunities. 13LEGO A/S - Threats . 13LEGO A/S - Key Competitors . 14LEGO A/S, Recent Deals Summary . 15MSection 3 – Appendix . 16Methodology . 16About GlobalData . 16Disclaimer . 16SAList of TablesLEGO A/S, Key Facts . 3LEGO A/S, Key Employees . 4LEGO A/S, Key Employee Biographies . 5LEGO A/S, Major Products and Services . 6LEGO A/S, History . 7LEGO A/S, Subsidiaries . 9LEGO A/S, Key Competitors . 14LEGO A/S, Recent Deals Summary . 15LEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 2 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
Section 1 - About the CompanyLEGO A/S - Key FactsLEGO A/S, Key FactsCorporate AddressTelephoneNo. of EmployeesFaxFiscal Year EndURLRevenue (in USD Million)IndustryRevenue (in DKK Million)LocationsGlobalDataSAMPLESource: Company Website, Primary and Secondary ResearchLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 3 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S - Key EmployeesLEGO A/S, Key EmployeesJob TitleBoard LevelSinceAgePLENameGlobalDataSAMSource: Company Website, Primary and Secondary ResearchLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 4 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S - Key Employee BiographiesGlobalDataSAMPLSource: Company Website, Primary and Secondary ResearchELEGO A/S, Key Employee BiographiesLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 5 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S - Major Products and ServicesLEGO A/S, Major Products and ServicesEProducts:SAMPLBrands:Source: Company Website, Primary and Secondary ResearchLEGO A/S - Strategic SWOT Analysis ReviewGlobalDataReference Code: GDCPG33578SAPage 6 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S - HistorySAMPLELEGO A/S, HistorySource: Company Website, Primary and Secondary ResearchLEGO A/S - Strategic SWOT Analysis ReviewGlobalDataReference Code: GDCPG33578SAPage 7 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
SAMPLELEGO A/S - Company StatementLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 8 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S - Locations And SubsidiariesHead OfficeOther Locations & SubsidiariesSAMPLELEGO A/S, SubsidiariesSource: Company Website, Primary and Secondary ResearchLEGO A/S - Strategic SWOT Analysis ReviewGlobalDataReference Code: GDCPG33578SAPage 9 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
Section 2 – Company AnalysisSAMPLELEGO A/S - Business DescriptionLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 10 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
SAMPLELEGO A/S - Corporate StrategyLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 11 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S - SWOT AnalysisSWOT Analysis - OverviewSAMPLELEGO A/S - StrengthsLEGO A/S - WeaknessesLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 12 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
MPLELEGO A/S - OpportunitiesSALEGO A/S - ThreatsLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 13 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S - Key CompetitorsLEGO A/S, Key CompetitorsNameHeadquartersRevenue (US m)GlobalDataSAMPLESource: Company Website, Primary and Secondary ResearchLEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 14 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
LEGO A/S, Recent Deals SummaryLEGO A/S, Recent Deals SummaryDeal DateDeal StatusDeal TypeAcquirer (s) /Investor (s)/Surviving EntityTarget / Issuer /Partner (s)VendorNote: Deals include recent 10 deals in the past 24 months.DealValue (US million)GlobalDataSAMPLEAbove data is extracted from GlobalData’s Deals and Alliances Profile.LEGO A/S - Strategic SWOT Analysis ReviewReference Code: GDCPG33578SAPage 15 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
Section 3 – AppendixThe data and analysis within this report is driven by GlobalData.GlobalData gives you key information to drive sales, investment and deal making activity in your business.Our coverage includes 200,000 reports on 185,000 companies (including 150,000 private) across 200 countries and 29industries. The key industries include Alternative Energy, Oil & Gas, Clean Technology, Technology and Telecommunication,Pharmaceutical and Healthcare, Power, Financial Services, Chemical and Metal & Mining.MethodologyGlobalData company reports are based on a core set of research techniques which ensure the best possible level of quality andaccuracy of data. The key sources used include: Company WebsitesE Company Annual Reports SEC Filings Press Releases Proprietary DatabasesPLNotes Financial information of the company is taken from the most recently published annual reports or SEC filings The financial and operational data reported for the company is as per the industry defined standards Revenue converted to USD at average annual conversion rate as of fiscal year endAbout GlobalDataSADisclaimerMGlobalData is one of the world’s leading providers of company operational data and strategic analysis, providing detailedinformation on tens of thousands of companies globally. Our highly qualified team of Analysts, Researchers, and SolutionConsultants use proprietary data sources and various tools and techniques to gather, analyze and represent the latest and themost reliable information essential for businesses to sustain a competitive edge. Data is continuously update
LEGO A/S - Strategic SWOT Analysis Review Reference Code: GDCPG33578SA Page 16 GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form Section 3 – Appendix The data and analysis within this report is driven by GlobalData.
