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Ignite the Mid-MarketPartner Profitability ProgramIgnite the performance, reliability andsecurity your customers demand
Ignite the Mid-MarketLooking for a fast and easy way to get competitive differentiatedpricing?Want to assure you are positioning the latest Cisco solutions?Start with Ignite for the Mid-Market to deliver the right product, atthe right price, right now!Register your mid-market opportunities today:1. Position industry-leading Cisco network solutions2. Register the deal3. Win the deal with improved differentiated partnerdiscounts4. Enjoy greater profitabilityMove quickly with one program available on select switching,routing, wireless, security, collaboration, data center and internet ofeverything solutions.Ignite the performance, reliability and security yourcustomers demand at a differentiated competitive price. 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.Ignite the Mid-Market
One Consolidated OfferIgnite the Mid-MarketEN IgniteUCS RackmountCompute ServersIgnite theMid-MarketSecurity IgniteIgnite the FirewallCollaborationIgniteIoT Ignitewww.cisco.com/go/ignite for more information 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.
How does it work / Eligible productsTotal Partner Discount*:Ignite provides anautomatic uplift ondeal registration: PartnerHunting/OIPPartnerTeaming/TIPSelect eligibleproducts for yourmid-marketcommercialaccount!Up to 70%/80%Ignite the Mid-MarketUp to 70%Up to 65%Up to 62%Up to 58%SecurityDCENCollabIOTFirewalls:FP 1000 / 2100 Series &ASA 5500-X w/ FirePOWERCisco UCS Rack ServersCisco UmbrellaCiscoHyperFlexCloud Email Security (CES)Advanced MalwareProtection & AMP forEndpoints Cloud(Limited to HXAuthorizedPartners whoreceive up to77%)Cisco Defense Orchestrator(CDO) Free with C9800-LRoutingISR1100UC EndpointsVideo DevicesBusiness Edition6000Collaboration FlexPlan- Named UserMeetingsIoT RoutingIoT SwitchingIoT Wireless(Limited toIoT AuthorizedPartners whoreceive up to58%)- Calling &Meetings BundleAutomatic Partner Discount Uplifts for Hunting/OIP or Teaming/TIP 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.*Actual partner discounts will vary by location/pricelist/Authorization. Above discounts are for direct purchase.All 2-Tier partners must negotiate final pricing directly with their distributor.
Ignite the Mid- MarketOIP UpliftStructure Parameters Partner discount sets the price floor; Ignitesets the partner behavior for hunting andteamingIgnite the Mid-MarketStacking Example SKUs on Fast Track will not have an ITMMdiscount Complements existing promos Every architecture has different promosthat stack with ITMMIgnite nt*Promo not eligible on Fast Track AcceleratorsDeal Registration is required to activate ITMM 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.Medium & SmallBusinessBookings perYearSelect 200k to 2MMidsize 50k to 200kSmall 50k
Cisco Collaboration stands out fromthe competition Cisco is the recognized leader forMeetings (Gartner)Apps Devices, we have theexperience for every user and everyspaceA single commercial offer- FLEXPlan for easier contracts andflexible deployment models 2019 Cisco and/or its affiliates. All rights reserved. CiscoCiscoChannelConfidentialPartners use only. Not for public distribution.Collaboration IgniteWe are announcing a limited timePartner Deal Registration promotion toincrease partner profitability, andpromote Cisco Flex Plan, VideoDevices, UC Endpoints and BE6k
Refresh & Deliver the Modern ExperienceThe opportunity is tremendous!Ignite the Mid-Market 2.3 Billion Opportunity over the next 12 monthsOver 48,000 customersAmericasMeetings RefreshFLIP to Flex 84M OpportunityMove customers fromSWSS to Flex13K Customers 1.5B OpportunityUpgrade your MCU installbase to FlexONE Webex 680M OpportunityAdd devices to over 35kMeetings customersExtend the base drive the new modern experienceKeep competitors away and sell FLEX 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.
Collaboration IgniteIgnite the Mid-MarketMeetingsCallingTeamsJabberDevicesPartner DiscountCoreSelect/Premier/GoldMSRP- Core CSA‘New’CollaborationIgnite DiscountUS‘New’CollaborationIgnite DiscountCanada‘New’CollaborationIgnite DiscountLatamNew’CollaborationIgnite DiscountEMEARUC Endpoints 42%62%66%68%64%Video Devices 42%60%66%68%62%BE6k Servers 42%62%66%68%62%Flex Named User 27%45%45%45%45%40%40%40%CollaborationFlex 27%40%Calling Meetings 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.
Ignite the Mid-MarketCollaboration Ignite – Core ProductsBase DiscountsHardware (Core)Hunting and TeamingCollaboration IgniteCisco Eligible ProductsUp to 62%**Up to 50%Up to 42%*Partner StandardDiscountUp to62%ITMMOIP/TIPHunting/TeamingPartner StandardDiscountPartner StandardDiscount*GOLD Partner Discount** US Discounts shown. Discount varies by region 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.Up to62%UC Endpoints: 7811, 7821,7832, 7841, 7861, 8811, 8821,8831, 8832, 8841, 8845, 8851,8861, 8865Video Devices: DX80, SX10,SX80, Room 55, Room 70, Board55, Board 70, Board 85, RoomKit Plus, Room Kit Pro, Codec ProBusiness Edition 6000 Server*Does not stack with Fast TrackDeal Registration is required to activateITMM
Ignite the Mid-MarketCollaboration IgniteBase DiscountsSoftware (MSRP)Hunting and TeamingCollaboration IgniteCisco Eligible ProductsUp to 45%Flex Named User MeetingsTop Level Sku A-FLEXPromo sku A-FLEX-NUCM-MCITMMUp to 37%Hunting/TeamingHunting/TeamingProgram- CollaborationSaaS AuthorizationProgram- CollaborationSaaS AuthorizationProgram- CollaborationSaaS AuthorizationPartner StandardDiscountPartner StandardDiscountPartner StandardDiscountUp to 27%Up to45% 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.Up to40%Flex Meetings and Calling BundleTop Level Sku A-FLEXPromo sku A-FLEX-NUCMBL-BNDLA-FLEX-NUCMCL-BNDLDoes not stack with Fast TrackDeal Registration is required to activateITMM
Steps for SuccessWhat steps do channel partnersneed to complete in CiscoCommerce Workspace (CCW)to apply for this promotion?1. Select eligible products whenbuilding your bill of materials2. Register the deal in CCW byselecting either PartnerHunting/OIP or PartnerTeaming/TIP3. Answer the question “Whattype of customer account isthis?” 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.Ignite the Mid-Market
FLEX your RewardsBook NewLogosIgnite the Mid-MarketRefresh andModernizeEarn up to 500 in gift cards per dealAvailable in Americas and Emear 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.Activate
Flex your Ignite the Mid-MarketPartner AM IncentiveAvailable in Americas and EmearBook new Logos Must be a new logoRefresh &Modernize Must be A-FLEX Plan Must be refresh opportunityfrom CMS, TSP and SWSS Must be 36 MonthsSubscription Must be A-FLEX Plan BONUS when 20% TCVincludes Video devices Must be 36 MonthsSubscription BONUS when 20% TCVincludes Video devicesNEW Logo No active Collaboration subscriptionwith Cisco for one yearhttp://cs.co/CollaborationIgnite Cisco WebexGreater than 25,000- AM earn 100Greater than 50,000- AM earn 200Greater than 100,000- AM earn 300Meet BONUS- AM earn 200 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.
Activate & Flex your Ignite the Mid-MarketPartner SE IncentiveCisco WebexUnlock SE rewards and earn up to 500 or 100,000 pointsLevel 1- Register & BookLevel 2- Deploy Key Services Laying the foundation Single Sign On Directory SyncLevel 3- Activate User Licenses 60-75%Up to 75-90% 2M dealsimpactedand 90-100%over 30khttp://cs.co/CollaborationIgniteusers 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.Available in Americas and Emear
Key ResourcesIgnite the Mid-Market:1.Frequently Asked aborationignite4.Sales Connect5.ignitehelp@cisco.comCollaboration Resources:1.Collaboration Central2.Collaboration Flex Plan3.Collaboration Sales Play4.Collaboration Partner Transformation5.Partner Pre-Sales Help6.Marketing Velocity Central (formerly PMC)Cisco and/or its affiliates.All rights reserved.Cisco Channel Partners use only. Not for public distribution.7. 2019CustomerSuccessStoriesIgnite the Mid-Market
SKU List: Products in the following products familiesare eligible for Ignite the Mid-MarketIgnite the Mid-MarketCisco Flex PlanSKUDiscount CategoryCountriesBusiness Edition6000SKUDiscount ket 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.US, Canada, LATAM, EMEARUS, Canada, LATAM, EMEARUS, Canada, LATAM, EMEARCanada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,EMEAREMEAREMEAREMEAR
SKU List: Products in the following products familiesIgnite the Mid-Marketare eligible for Ignite the Mid-MarketVideo EndpointsSKUCP-DX80-K9 CS-KIT-K9CS-KITPLUS-K9CTS-CAM-P60CTS-CAM-P60 CTS-SPKER-TRACK60CTS-SX10NCODEC CTS-SX10N-K9CTS-SX80CODEC G-K9CS-CODEC-PRO-K9Discount Core 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public , LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, LATAM,Canada, REMEAREMEAREMEAREMEAREMEAR
SKU List: Products in the following productsfamilies are eligible for Ignite the Mid-MarketIP PhonesSKUCP-7811-K9 CP-7821-K9 CP-7832-K9 CP-7841-K9 CP-7861-K9 CP-8811-K9 CP-8821-K9 CP-8832-K9CP-8841-K9 CP-8845-K9 CP-8851-K9 CP-8851-W-K9 CP-8861-K9 CP-8865-K9 CP-8865-W-K9 CP-7821-W-K9 CP-7841-W-K9 CP-7861-W-K9 CP-8811-W-K9 CP-8831-DC-K9 CP-8832-EU-K9CP-8841-W-K9 CP-8845-W-K9 CP-8851NR-K9 CP-8861-W-K9 Discount CoreCore 2019 Cisco and/or its affiliates. All rights reserved. Cisco Channel Partners use only. Not for public distribution.CountriesUS, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,US, Canada, LATAM,Ignite the EMEAREMEAREMEAREMEAREMEAREMEAREMEAR
routing, wireless, security, collaboration, data center and internet of everything solutions. Ignite the performance, reliability and security your . Cisco Umbrella Cloud Email Security (CES) Advanced Malware Protection & AMP for Endpoints Cloud Cisco Defense Orchestrator (CDO) Free with Ignite!
