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MBAMKT670- ‐OL01 MARKETINGMANAGEMENTSpring2015CourseSyllabus January26th- ‐May13th WISERCourseID#:2187Two“LIVE”BbCLectures RotatingMondaystoThursdays 8:30p.m.- ‐9:30p.m.(EST)OVERVIEW:This “Syllabus” is a companion to the recently created “Course Navigation Guide” and should be viewed as ahighly detailed overview of the course. Please be sure to fully READ this document from START to FINISH. Itshould be used as a resource when questions arise throughout the term, as most likely, the answer you seek, ishere. Failure to carefully follow these documents and the detailed instructions found via the “Assignments” pagein Blackboard may lead to frustration and ultimately result in your receiving a poor grade or failure. NOTE: Pastpeers have found these materials “too” detailed. Agreed! However, as this is a distance course, all studentquestions must be anticipated. With 5 years of on-line teaching experience, assumptions of understandingcannot be made. Due to this, yes, they are comprehensive, yet hopefully, spot-on, without being overwhelming.If you propose a more efficient way of conveying the content, I will welcome and readily incorporate suggestions.REQUIRED COURSE TEXT:Kerin, Roger; Hartley, Steven; Rudelius, William; Steffes, Erin. Marketing: The Core, 3/e, 4/e or 5/e.McGraw-Hill, 2009, 3/e ISBN-13: 978-0-07-338106-0, 2011, 4/e ISBN-13 978-0-07-811206-5 or 2013, 5/e ISBN-13 978-0-07-751719-9 (Recommended)5/e Text 22/information center view0/COURSE ps/portal/frameset.jspCollege of Mgt:http://www.management.umb.eduUniversity College:http://uc.umb.edu/ (administers most of the UMB online program)MBA MKT 670 OL: http://www.umb.edu/academics/course catalog/course info/grd MBAMKT 2015%20Spring 670#Textbook:http://www.mhhe.com/kerinTextbook Resources: tudent view0/Text Author’s Blog: http://www.kerinmarketing.comText Twitter Feed:http://www.twitter.com/KerinMarketing or @KerinMarketingCourse Twitter:@eNetworkMkt or http://twitter.com/eNetworkMkt and @MktKitchenTVCourse LinkedIn:http://www.LinkedIn.com: eNetworkMkt or http://www.eNetworkMkt.comCourse YouTube:http://www.MarketingKitchenTV.com or aQa1IgINSTRUCTOR INFORMATION:Ronald C. Vining:Social media:Contact info:Office location:Office hours:Adjunct Professor; M.A., B.S. Suffolk University, Boston, MALinkedIn: http://www.RonVining.com, Twitter: @RonaldViningE-mail: Ronald.Vining@umb.edu; UMB CM Department Phone: 617-287-7850Somewhere in Cyberspace via Blackboard, Blackboard Collaborate, Twitter, Google Blackboard Chat, Blackboard Collaborate (BbC); Date/Time by appointmentCONTACTING YOUR PROFESSOR:As this is an on-line course via Blackboard, the primary way for students to reach me is via the Messages andQ&A Thread (blog-like preferred method of contact) features within Blackboard. Should one use the emailaddress posted above, please include your course section, your name, semester and subject (for example:MBAMKT 670 SP2015 J. Smith Subject) in the subject line, otherwise your message will most likely befiltered out and deleted as junk mail. WARNING: I do not check my UMB email regularly, so Blackboard is thefastest way to reach me as I am in it every day. If one needs to contact the College of Management they may doso by the phone number listed above. During the course, I may post dates/time for on-line office hours, whilelectures in Blackboard Collaborate (BbC) are already scheduled. When necessary, we can set up one-on-one 2015 www.RonVining.com, All Rights Reserved
conferences via Blackboard Chat, Second Life, FaceTime, Hangouts, Gmail, MSN, Skype or Yahoo IM ifneeded. NOTE: In BlackBoard, please be sure to use clear subject lines in all Messages (Blackboard email), Q& A Thread (preferred contact) and all Weekly Discussions posts.COURSE OVERVIEW & DESCRIPTION:http://www.umb.edu/academics/course catalog/course info/grd MBAMKT 2015%20Spring 670#This course focuses on the strategic decisions necessary to match organizational resources with marketopportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mixstrategies, and to manage implementation and control of the marketing plan. Marketing Management is anintroduction to marketing as a functional area of the organization, and an analytical survey of problemsencountered in developing, pricing, promoting, and distributing goods and services.Marketing is a pervasive element in contemporary life. In one form or another, it reaches every person. TheMarketing concept (market orientation) should be the driving business philosophy behind today's organizations.The fundamental objectives of most businesses are survival, profit, and growth. Marketing contributes directly toachieving these three objectives. Besides being an integral part of the business philosophy, marketing includesthe following important activities, which are vital to businesses: discovering and assessing the needs and wantsof present and potential customers, designing and managing product/service offerings, determining prices andpricing policies, developing effective communication and distribution strategies, and evaluating customers' postpurchase satisfaction. Therefore, all business people, regardless of specialization or area of responsibility, needto be familiar with the terminology and fundamentals of marketing. Because today's marketplace is increasinglyglobalized, diverse and information-oriented, marketing management is taught in the context of cultural, ethicaland global issues that influence the organizations such political, social, environmental and technological issuesas well as the impact on organizations as a result of demographic diversity in the digital age.NOTE: Due to the recent dominance of search, big data, social media, wearables, smartphones and tablets, ourassignments this semester will have a strong focus on content-driven marketing, customer relationshipmanagement (CRM), search engaging marketing (SEM) mobile applications (App) and the manufacturers ofmobile devices and developers of mobile software. The purpose will be to better understand mobile media, themobile technology marketplace, the firms in the space, their products and their connected consumers from amarketing management perspective.COURSE CONTENT & SKILLS OBJECTIVES:To develop a working knowledge of marketing concepts; To understand the role of marketing in the economyand the integration of marketing with the other functional areas of management; To investigate in detail themarketing environment and marketing management decisions associated with actual products and services inthe context of an increasingly globalized, diverse and information-oriented consumer marketplace and businessworld and; To develop analytic and communication skills related to marketing concepts. Through Live LectureParticipation: Blackboard Collaborate (BbC), YouTube MarketingKitchen TV Channel, LinkedIn eNetworkMktGroup and Twitter @eNetworkMkt & @MktKitchenTV Feeds, Weekly Discussion Reading Questions &Exercises and the Marketing Plan (except during Summer sessions AND this Spring, where it is offered as a trialBonus project) students will be required to demonstrate their understanding of the marketing areas statedabove.MBA Program Learning Objectives (http://www.management.umb.edu/master/mba curriculum.php):1. Master business communication skills2. Master relationship building skills3. Integrate business disciplines to generate innovative solutions4. Apply critical thinking and analytical competence to complex business problems5 Incorporate diversity as well as regional and global awareness into business analysis6. Exercise teamwork and leadership skills7. Define and defend your own ethical compass 2015 www.RonVining.com, All Rights Reserved
ASSESSMENTS* (Participation, Readings, Discussions, Exercises, Assignments):Live Lecture Participation (Interactive YouTube, LinkedIn, Twitter & BbC participation)400 pointsWeekly Discussions & Exercises (Weekly Reading Initial posts & peer Feedback posts)600 points*NOTE: Assessments can be found via the Coursework tab within BlackboardTotal: 1000 pointsGRADING POLICY:FINAL GRADING SCALE:Grades assigned according to outlined UMB College Catalog policy.“A” range 1000-900 points“B” range 900-800 points“C” range 800-700 points“D” range 700-600 points“F” range Sub-600 pointsNumeric / letter grade equivalent100-95 A90-94 A87-89 B 84-86 B80-83 B77-79 C 74-76 CNo grade lower than that of “C” may be issued for a graduate student.All grades below a 760 will be issued as “F” or failing. No “I” (incomplete)grades will be issued unless agreed upon prior to the end of the semester.NOTE: All work that is not completed by the duedate will decrease in point value until completed. Allwork not completed prior to last day of class will becounted as a zero.Incompletes will not be issued for students who failto turn in work by semester’s end without propermedical documentation.DEADLINES, DUE DATES & QUALITY OF WORK:It is expected that assignments will be completed and turned in within the time frame given. Late work iscompletely unacceptable unless there is a valid reason as to why it could not be turned in on time. One shouldassume that all late work will not be accepted and will result in zero points for that particular assignment,exercise, discussion, paper or examination unless you have consulted with me about the reason it was late and Iapprove an extension. NOTE: All “Initial” Role Weekly Discussion must be posted when due, no exemptions.All work must be carefully prepared and proofed. One should carefully address both the content and format ofeach assignment, as they will be graded equally on their critical analysis and understanding of marketing as theywill be on their proper mechanics, ie: grammar, punctuation, spelling and citation of sources.Formal academic writing (elevation of language, appropriate use of marketing terminology and proper sourcecitation) is expected. When outside sources are used, they must be cited in the post or paper where necessaryand a complete bibliography must be included as specified in the CM Writing Guide and Using Quotationsdocuments found on the College’s Web site. With the exception of the section on Passive vs. Active Voice(which I do not concur with), please refer to these guides when producing your ‘written’ work: http://www.management.umb.edu/mba/mba undergrad lhttp://owl.english.purdue.edu/owl/resource/560/01 01 MLAWhen quantifying sources, consider internal sources vs. external ones. If one were to use an annual report of acompany as well as information found on that same organization’s website, though listed separately in abibliography, they are considered as one source. Though a good place to start, be weary of “spin” found on selfserving corporate, product or fan Websites. Keep in mind that Wikipedia is never a valid source, corporate spinand wikis are great starting points and an even greater launching pad for ideas and avenues to find, exploreother sources; however, they should not be a true source in their own right. Seek out sources, which offer bothdata and unbiased analysis on the subject to aid you in your own strategic analysis. Consult annual reports, 2015 www.RonVining.com, All Rights Reserved
business publications such as The Wall Street Journal, Business Week, Harvard Business School, industryspecific publications, case studies, course text, etcetera.RESEARCH SITES:It is recommended that students go straight to the source and refer to our textbook author’s resource marketing.html & http://www.lib.umb.edu/databases/index.cfm.Library Resources for Management Students: The library has very useful management databases, includingBusiness Source Premier and Lexus/Nexus available to students. These resources, specifically targeted towardManagement, will allow you to obtain greater information and more accessible information than simplyperforming a Google search. These resources should be available over the Internet, on or off-campus (with yourUMB ID) 24 hours a day. View URL: http://www.lib.umb.edu/databases/db browse subject.cfm.Additionally, please view the on-line resources posted in our course Blackboard site for a recommended list ofperiodicals and Web sites of interest that may be referenced during the course of the semester and should beutilized for use in assignments. Resources will also be linked through URL: http://twitter.com/eNetworkMkt.Remember, a research paper without properly researched and properly cited sources is simply no better than acasual conversation on the subject matter. All Weekly Discussion Posts, Exercises and Final Papers shouldincorporate your own ideas, combined with textbook theory and valid outside sources.ACADEMIC HONESTY & STANDARDS:Academic honesty as it relates to cheating, plagiarism and the documentation of work, is an integral part ofeducation, see: http://www.umb.edu/administration/student affairs/dean/judicial/csc.html. All work that studentsturn in must be their own. All ideas taken from the work of others must be properly cited. Any assignment thatdoes not conform to these standards will automatically receive an F. Students turning in such work may also failthe course and have the incident attached to their student record or be expelled from the University. TheUniversity’s policy can also be found in the Student Handbook/Course Catalogue.DISABILITIES:If you have a disability and feel you will need accommodations in order to complete course requirements, pleasecontact the Ross Center for Disability Services (M-1-401) at (617) 287-7430. For more information see:http://www.rosscenter.umb.edu/. This should not be an issue as students are not put on the spot (timed test orlive presentation) to produce material, rather you are given approximately 1 week (or more) to respond tothreaded questions and exercises at your own pace.ACADEMIC CALENDAR: SPRING SEMESTER 2015http://www.umb.edu/academics/provost/master academic calendar#Jan15LEGEND - TENTATIVE WEEKLY SCHEDULE:The following page contains your tentative weekly schedule. This color-coded schedule, used in conjunction withthe “Weekly Discussions” & “Assignments” pages within Blackboard should aid you in keeping up-to-date on livelectures, what should be read and when all work, ie: discussion posts, exercises, bonus projects, is due.This course is governed by the 5/e version of Marketing: The Core, therefore, students using either the 4/e or3/e editions must pay careful attention to the chapter numbering differences between Chapters 4-17. Please becertain to shift your weekly reading and responding to the same AMK and VC questions as your 5/e peers.Light Green Applying Market Knowledge (AMK) & Video Case (VC) chapter questions (5/e version)Light Red Applying Market Knowledge (AMK) & Video Case (VC) chapter questions (4/e version)Light Blue Applying Market Knowledge (AMK) & Video Case (VC) chapter questions (3/e version) 2015 www.RonVining.com, All Rights Reserved
LEGEND, continued:Black Chapter / TopicOrange All Work Due (absolute last date that I will accept bonus or pre-approved late make-up assignments)Red Due date (absolute latest date one may submit their everyone, initial and feedback post or other work)Dark Red eMarketing Plan (graded individually or as group, due on the last day of classes by all students)Green Interactive course YouTube, LinkedIn, Twitter & “Live” BbC Lectures (graded, Live Lecture score)Dark Blue Threaded Initial / Feedback Reading Discussion Questions (graded as part of Discussions score)Bright Blue Threaded Everyone Exercises (individually graded as part of Weekly Discussions score)Dark Purple Optional Bonus “Marketing Consultant” projects offered, due various dates for additional credit)Typically, all “Initial” posts are due by Wednesday and all “Feedback’ posts are due by Friday. An exception tothis is an “Everyone” week when all responses are due by Friday or in Summer Sessions when work is doubledup, requiring “Initial” posts due by Mondays and by Wednesdays with “Feedback” posts due by Wednesdaysand by Fridays.NOTE: Unless otherwise stated on the Syllabus or in Blackboard, all students whose last name begins with A-Hwill provide “Initial” posts on EVEN weeks (2, 4, 6, 8, 10, 12, 14, 16) and “Feedback” posts on ODD weeks (1, 3,5, 7, 9, 11, 13, 15). Students whose last name begins with I-Z will provide “Initial” posts on ODD weeks (1, 3, 5,7, 9, 11, 13, 15) and “Feedback” posts on EVEN weeks (2, 4, 6, 8, 10, 12, 14, 16).TENTATIVE WEEKLY SCHEDULE: MBA MKT 670, MARKETING MANAGEMENT – (Revised 01/20/15)MONTH/WEEKJanuaryWeek OneWeek of Jan 25thFebruaryWeek TwoWeek of Feb 1stLECTURE / READING TOPIC & ASSIGNMENTGet Acquainted with Blackboard, Twitter and BbCRead: Blackboard Content, Syllabus, Course Reference Guide and Week 1DiscussionSet-up: BbC & Create: Twitter profile Tweet! [Everyone A-Z]Introduction: Creating Customer Relationships & Value through MarketingDiscussion Thread: Customer Relationships & Value [A-H Initial, I-ZFeedback]3/e Ch 1, P.17, 7 AMK Q’s, 5 VC Q’s, 4/e Ch 1, P.17, 7 AMK Q’s, 5 VC Q’s,5/e Ch 1, P.17, 7 AMK Q’s, 5 VC Q’sCHAPTERSDUE BY DATE*Chapter i-v, PrefixSyllabus 1/30Chapter 12/04 Initial2/06 FeedbackLive BbC 1 Lecture via BbC: Monday, 2/02/15, 8:30 pm [Required]Building Your Marketing Plan, P 17Week ThreeWeek of 8thDeveloping Successful Marketing and Organizational StrategiesDiscussion Thread: Marketing Planning & Strategies [I-Z Initial, A-HFeedback]3/e Ch 2, P.40, 6 AMK Q’s, 5 VC ’s, 4/e Ch 2, P.41, 6 AMK Q’s, 5 VC Q’s,5/e Ch 2, P.41, 6 AMK Q’s, 5 VC Q’sChapter 22/11 Initial2/13 FeedbackTwitter “Initial Tweet” Due via @eNetworkMkt Twitter & “User Name” Duevia the “Assignments” page: Monday, 2/11/15 [Required]LinkedIn “Initial Post” Due via eNetworkMkt LinkedIn & “User Name” Duevia the “Assignments” page: Monday, 2/13/15 [Required]Building Your Marketing Plan, P 42Start: Marketing Plan via “Mkt Plan Step-by-Step” forum (individual orgroup)Week FourWeek of 15thBuilding Your Marketing PlanDiscussion Thread: Building Your Marketing Plan on P.42, Q2: a, b, c, d[Everyone]Appendix A (P.44)2/20 2015 www.RonVining.com, All Rights Reserved
Bonus Project 1 Due via “Assignments” page 2/21/15 [Optional, Anyone]YouTube post “Initial Comment” & MarketingKitchen TV ChannelSubscription and @MktKitchenTV Twitter follow DueWeek FiveWeek of 22ndUnderstanding The Marketing Environment, Ethics and SocialResponsibilityDiscussion Thread: Ethics and CSR [I-Z Initial, A-H Feedback]3/e Ch 3, P.75, 6 AMK Q’s, 4 VC Q’s, 4/e Ch 3, P.75, 6 AMK Q’s, 4 VC Q’s,5/e Ch 3, P.75, 7 AMK Q’s, 4 VC Q’sChapter 32/25 Initial2/27 FeedbackBuilding Your Marketing Plan, P 75MarchWeek SixWeek of Mar 1stUnderstanding Consumer BehaviorDiscussion Thread: Understanding Consumer Behavior [A-H Initial, I-ZFeedback]3/e Ch 5, P.117, 6 AMK Q’s, 5 VC Q’s, 4/e Ch 5, P.115, 4 AMK Q’s, 5 VC Q’s,5/e Ch 4, P.100, 7 AMK Q’s, 5 VC Q’sChapter 43/04 Initial3/06 FeedbackNOTE: Chapters 4 are different topics for 3/e & 4/e than 5/e goingforward Ethics and Social Responsibility in MarketingDiscussion Thread: Ethics & Social Responsibility [A-H Initial, I-ZFeedback]3/e Ch 4, P.92, 4 AMK Q’s, 2 VC Q’s, 4/e Ch 4, P.91, 4 AMK Q’s, 2 VC Q’s,Building Your Marketing Plan, P 101Bonus Project 2 Due via “Assignments” page 3/07/15 [Optional, Anyone]Week SevenWeek of 8thUnderstanding Organizations as CustomersDiscussion Thread: Organizational & Consumer Behave [I-Z Initial, A-HFeedback]3/e, Ch 6, P.135, 4 AMK Q’s, 3 VC Q’s, 4/e Ch 6, P.132, 4 AMK Q’s, 3 VC Q’s,5/e Ch 5, P.119, 4 AMK Q’s, 4 VC Q’sChapter 53/11 Initial3/13 FeedbackBuilding Your Marketing Plan, P 119Live BbC 2 Lecture via BbC: Tuesday, 3/10/15, 8:30 pm [Required]Week EightWeek of 15thUnderstanding and Reaching Global Consumers and MarketsDiscussion Thread: Global Marketing [A-H Initial, I-Z Feedback]3/e Ch 7, P.158, 4 AMK Q’s, 5 VC Q’s, 4/e Ch 7, P.156, 4 AMK Q’s, 5 VC Q’s,5/e Ch 6, P.143, 4 AMK Q’s, 5 VC Q’sChapter 63/18 Initial3/20 FeedbackBuilding Your Marketing Plan, P 143Week OffWeek of 22ndSpring Break HolidayDiscussion Thread: Take a much deserved pause from courseworkWeek NineWeek of 29thMarketing Research: From Customer Insights to ActionsDiscussion Thread: Research to Forecasting [I-Z Initial, A-H Feedback]3/e Ch 8, P.185, 7 AMK Q’s, 2 VC Q’s, 4/e Ch 8, P.183, 7 AMK Q’s, 2 VC Q’s,5/e Ch 7, P.169, 7 AMK Q’s, 5 VC Q’sVacationEveryoneChapter 74/01 Initial4/03 FeedbackBuilding Your Marketing Plan, P 169AprilWeek TenWeek of 5thMarketing Segmentation, Targeting and PositioningDiscussion Thread: Research to Forecasting [I-Z Initial, A-H Feedback]3/e Ch 9, P.206, 5 AMK Q’s, 4 VC Q’s, 4/e Ch 9, P.205, 6 AMK Q’s, 5 VC Q’s,5/e Ch 8, P.191, 6 AMK Q’s, 5 VC Q’sChapter 84/08 Initial4/10 FeedbackBuilding Your Marketing Plan, P 191 2015 www.RonVining.com, All Rights Reserved
Bonus Project 3 Due via “Assignments” page 4/11/15 [Optional, Anyone]Week ElevenWeek of 12thDeveloping New Products and ServicesDiscussion Thread: Developing & Managing Products, Services & Brands[A-H Initial, I-Z Feedback]3/e Ch 10, P.231, 8 AMK Q’s, 5 VC Q’s, 4/e Ch 10, P.229, 8 AMK Q’s, 5 VCQ’s,5/e Ch 9, P.215, 8 AMK Q’s, 5 VC Q’sChapter 94/13 Initial4/15 FeedbackBuilding Your Marketing Plan, P 215Managing Successful Products, Services, and BrandsDiscussion Thread: Developing & Managing Products, Services & Brands[A-H Initial, I-Z Feedback]3/e Ch 11, P.258, 4 AMK Q’s, 5 VC Q’s, 4/e Ch 11, P.257, 4 AMK Q’s, 5 VCQ’s,5/e Ch 10, P.242, 4 AMK Q’s, 4 VC Q’sChapter 104/15 Initial4/17 FeedbackBuilding Your Marketing Plan, P 242Week TwelveWeek of 19thPricing, Products and ServicesDiscussion Thread: Product & Service Pricing [I-Z Initial, A-H Feedback]3/e Ch 10, P.284, 5 AMK Q’s, 3 VC Q’s, 4/e Ch 10, P.282, 5 AMK Q’s, 5 VCQ’s,5/e Ch 11, P.267, 5 AMK Q’s, 5 VC Q’sChapter 114/20 Initial4/22 FeedbackBuilding Your Marketing Plan, P 267Managing Marketing Channels and Supply ChainsDiscussion Thread: Go-to-Market Strategies [I-Z Initial, A-H Feedback]3/e Ch 11, P.309, 5 AMK Q’s, 4 VC Q’s, 4/e Ch 11, P.307, 5 AMK Q’s, 4 VCQ’s,5/e Ch 12, P.291, 5 AMK Q’s, 3 VC Q’sChapter 124/22 Initial4/24 FeedbackBuilding Your Marketing Plan, P 292Live BbC 3 [Make-Up 1] Lecture: Wednesday, 4/22/15, 8:30 pm [ONLY IfNeeded]Week ThirteenWeek of 26thRetailing and WholesalingDiscussion Thread: From Drawing Board to Home [A-H Initial, I-ZFeedback]3/e Ch 12, P.331, 9 AMK Q’s, 4 VC Q’s, 4/e Ch 14, P.329, 9 AMK Q’s, 4 VCQ’s,5/e Ch 13, P.313, 9 AMK Q’s, 4 VC Q’sChapter 134/27 Initial4/29 FeedbackBuilding Your Marketing Plan, P 313Chapter 144/29 Initial5/01 FeedbackIntegrated Marketing Communications and Direct MarketingDiscussion Thread: IMC & DM [A-H Initial, I-Z Feedback]3/e Ch 13, P.353, 10 AMK Q’s, 4 VC Q’s, 4/e Ch 15, P.351, 10 AMK Q’s, 3 VCQ’s,5/e Ch 14, P.335, 10 AMK Q’s, 3 VC Q’sBuilding Your Marketing Plan, P 335If it were the Fall semester, this would be HAPPY THANKSGIVING week!MayWeek FourteenWeek of May 3rdAdvertising, Sales Promotion, and Public RelationsDiscussion Thread: Advertising and PR [I-Z Initial, A-H Feedback]3/e Ch 16, P.378, 10 AMK Q’s, 4 VC Q’s, 4/e Ch 16, P.376, 10 AMK Q’s, 4 VCQ’s, 5/e Ch 15, P.358, 5 AMK Q’s, 4 VC Q’sChapter 155/04 Initial5/06 FeedbackBuilding Your Marketing Plan, P 359 2015 www.RonVining.com, All Rights Reserved
Using Social Media to Connect with Consumers[A-H Initial, I-Z Feedback]5/e Ch 16, P.383, 7 AMK Q’s, 5 VC Q’sChapter 165/06 Initial5/08 FeedbackNOTE: The content above can not be found in 3/e & 4/e only in 5/eBuilding Your Marketing Plan, P 383Live BbC 4 [Make-Up 2] Lecture: Thursday, 5/07/15, 8:30 pm [ONLY IfNeeded]Bonus Project 4 Due via “Assignments” page 5/09/15 [Optional, Anyone]Week FifteenWeek of 10thLast Week of Classes: Personal Selling and Sales ManagementDiscussion Thread: Sales [A-H Initial, I-Z Feedback]3/e Ch 17, P.405, 5 AMK Q’s, 4 VC Q’s, 4/e Ch 17, P.399, 4 AMK Q’s, 4 VCQ’s,5/e Ch 17, P.405, 4 AMK Q’s, 4 VC Q’sChapter 175/11 Initial5/13 FeedbackNOTE: All versions of the text unite for the final two chaptersBuilding Your Marketing Plan, P 405NOTE: Initial is DUE by Monday & Feedback by Wednesday this weekTwitter “Final Tweet” Due via Twitter & “User Name” Due via the“Assignments” page: Wednesday, 5/11/15 [Required]LinkedIn “Final Post” Due via LinkedIn & “User Name” Due via the“Assignments” page: Wednesday, 5/13/15 [Required]Bonus Project 5 Due via “Assignments” page 5/14/15 [Optional, Anyone]Week SixteenWeek of 17thFinal Exam Week: Implementing Interactive & Multichannel MarketingBonus Discussion Thread: Dynamic Multi-channel Marketing [Optional I-ZInitial, A-H Feedback]3/e Ch 18, P.421, 4 AMK Q’s, 3 VC Q’s, 4/e Ch 18, P.419, 4 AMK Q’s, 5 VCQ’s,5/e Ch 18, P.425, 4 AMK Q’s, 3 VC Q’sChapter 185/16 Initial5/18 FeedbackBuilding Your Marketing Plan, P 425NOTE: Initial is DUE by Monday & Feedback by Wednesday this weekMarketing - Course Feedback & YouFinal Discussion Thread: Planning a Career in Marketing (P. 430)[Everyone]Appendix B (P.430)5/18 EveryoneContent should be found on P. 424 in 4/e or 3/e editionsREMINDER: Please complete the on-line course evaluationMarketing Plan DUE via “Assignments” page [OPTIONAL, ANYONE]“Social B2B Retail” Bonus Project 6 Due via Assignments page 5/18/15[Optional, Anyone] - if done right, worth up to 100 points!Enjoy the Summer break!Please consult the Assignments, Calendar & Discussion pages in Blackboard for specific due dates*All initial Discussion Thread posts should be made at the start of the week, “Due Date” is the absolute latest date one should submit by 2015 www.RonVining.com, All Rights Reserved
VINING UMB MBA MKT 670 Syllabus SP 2015 - umb.edu . 2015 .
