Transcription
ALPHA PHI OMEGA NATIONAL SERVICE FRATERNITYSTYLE & GRAPHICS GUIDE2017
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDETABLE OF CONTENTSALPHA PHI OMEGA STYLE GUIDEPUBLISHING STYLE STANDARDS FOR DIGITAL AND PRINT03ALPHA PHI OMEGA GRAPHIC STANDARDS GUIDEPROPER USE OF APO TRADEMARKS FOR INTERNAL/EXTERNAL PROJECTS12Page 2
STYLE GUIDEUPDATED 06/2017
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEFor Alpha Phi Omega, it is both challenging and necessary to ensure that our communication —from published periodicals to brochures to the Web site — is consistent and professional. Ourtask is compounded by the fact that we use some terms that can be interpreted several differentways, especially by people without a background in colleges, fraternities, volunteer service or nonprofitorganizations. We can all point to examples in which a publication from one committee capitalizessomething that another publication does not. We are striving to eliminate those inconsistencies, and thisstyle guide can be a valuable tool to help us reach that goal. Built for use in different ways by differentpeople, the APO Style Guide is divided into sections that affect everyone who compiles information fordistribution by APO. To enable quick checking, these sections are set up like dictionaries, with entriesarranged alphabetically. The entries represent a combination of standard English and specific APOterminology.The Alpha Phi Omega Style Guide uses the Associated Press (AP) Stylebook as its source; however, theAlpha Phi Omega Style Guide takes precedence over AP style on matters where the two guides differ.Additional standards may be determined as new words, phrases and acronyms are adopted by theorganization.Remember to check this style guide first if in doubt, since dictionaries and other sources mayvary on some rules or spelling. The Alpha Phi Omega Style Guide always takes precedence overother sources. Please contact the National Office if you have any questions about style.Refer to The Associated Press Stylebook and Libel Manual (www.apstylebook.com) if a style has not beenoutlined in the style guidelines below. Remember, Alpha Phi Omega Style Guide takes precedence over APstyle guidelines.Page 4
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEAaAAMDAnnual Active Membership Dues on first reference,AAMD on second reference. Always capitalized.abbreviationsSpell out full name on first reference, followed bythe abbreviated name in parenthasis. Abbreviation isacceptable on second. For example: We are planning onconducting a Chapter Assessment and Planning Session (CAPS)this May. However, we will not complete CAPS the followingSeptember.active / activesRefers to initiated members of the Fraternity who arecurrently actively participating in a chapter. Lowercase.For example: Curt is an active from Georgia.advisorNot adviser. See the “chapter advisor” entry.alumni associationCapitalize when referring to a specific alumni association.Lowercase when used in general reference. The word“association” should always follow the name of analumni association. For example: The Southeast MichiganAlumni Association won five awards this year. Ten new alumniassociations were formed this year. When in a list, such as theannual directory, the word “association” may be omitted.Alumni ConnectionAlumni Connection, the Fraternity’s bimonthly alumnie-newsletter, should always be capitalized and italicizedwhen published.Annual FundSee Torchbearer FundAPO LEADSAll caps. Refers to the five servant leadership coursesthat are part of the Leadership Development program.The five courses are Launch, Explore, Achieve, Discover,Serve.alcohol free/alcohol-freeHyphenate when used as a compound modifier. Forexample: The event will be alcohol free. The chapter is an alcoholfree chapter.APO IMPACTRefers to the national training program, which is intendedto produce better organized and well-run chaptersthrough a comprehensive training regimen for chapterofficers. Capitalize.Alpha Phi OmegaAlways spell out on first reference. Maintain full namefor external documents. APO or the Fraternity areboth appropriate on second reference for internaldocuments and publications. Use an apostrophe onlyfor the possessive. For example: Alpha Phi Omega’s riskmanagement guidelines.awards/honors/prizesCapitalize only when referring to a specific or formalaward. Do not capitalize the word award unless it is partof the formal name. For example: She won the GreekWoman of the Year award. They won the Josiah FrankNational Historian’s Award.alumnus/alumna/alumni/alumnaeAlumnus when referring to a man who has attended aschool or chapter. Alumna for similar references to awoman. Alumni when referring to a group of formermale members. Alumnae when referring to a group offemale members. For a non-gender specific group, usealumni.badgeRefers to the Fraternity’s membership pin. Lowercase.Bbbiannual, biennialBiannual means twice a year. Biennial means everytwo years. For example: The Fraternity’s biennial NationalConvention was held in Pittsburgh.Page 5
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEbig brotherCapitalize only when referring to the Big Brother/LittleBrother program.using “the” as an article. For example: Rho Chapter; not theRho Chapter. See “Identifying Chapters” on page 11 ofthe APO style guide.Board of DirectorsCapitalize. See entry for “titles.” The Board is acceptableon second reference when referring to the Board ofDirectors. National does not need to precede the formalname, as there is only one Board of Directors in theFraternity.charterAlways lowercase.brother/brothersRefers to initiated members of the Fraternity. Lowercaseunless preceding an individual’s name. For example: Themeeting was chaired by Brother Mitchell. Curt is a brother fromGeorgia.brotherhoodOne word. Lowercase.bylaws/National BylawsNot bi-laws or by-laws. Capitalize when referring to aspecific set of rules by which to govern.CcCAPSChapter Assessment and Planning Conference (CAPS) isacceptable on second reference. This handbook replacesthe Chapter Program Planning Conference (CPPC).chapter advisorCapitalize chapter advisor when the title directly precedesan individual’s full name. For example: Chapter AdvisorJill Jones came to the meeting. The chapter advisor attends allmeetings. Lowercase when used in general reference. Forexample: Alpha Eta Chapter is in search of a chapteradvisor.chapter namesCapitalized when following the name of a chapter. Forexample: Alpha Eta Chapter held a Choose Children event.When used in general references, lowercase the wordchapter. For example: There were five chapters represented atthe meeting. When referring to a particular chapter, avoidchapter officersAlways lowercase.Chapter Officer PortalAlways lowercase. OP is acceptable upon secondreference.coed/coeducationalLowercase, no hyphens. Coed is NOT part of ourFraternity’s name. The coed National Service Fraternityis acceptable, but National Coed Service Fraternity is notacceptable.co-sponsorAlways hyphenated.coat of armsNo hyphens between words, lowercase.college chapterAlways use college to describe a chapter, instead ofcollegiate. For example: The college chapter promotes ChooseChildren in its community.college/university namesFormal name on first reference; abbreviation is acceptableon second reference. The chapter name should befollowed by the school name and then the city and state.See the appendix for use with chapter name in internaland external documents.collegian/collegiateCollegian is a noun; collegiate is an adjective. For example:Our undergraduates are collegians. The University of Nebraskahas a well-developed collegiate program.Page 6
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEcommitteeCapitalize when referring to a specific or formalcommittee. Lowercase when used in general reference.For example: Zeta’s Service Committee planned the gathering. Iwant to join a committee.composition titlesItalicize entire title. Capitalize the principle words,including prepositions and conjuctions of four or moreletters. For example: Jimmy Bartle Taylor wrote Down HomeWith the Chief and Miss Maggie.conferences/conventionsAlways sectional conference, regional conference andNational Convention. DO NOT REPLACE withsectionals, regionals or nationals.EeFraternityAlpha Phi Omega Fraternity is always capitalized.Fraternity is capitalized when it refers to Alpha PhiOmega Fraternity and can be used interchangeably.In general reference, fraternity is lowercase. For example:Our Fraternity has a chapter at Syracuse. That campus has 10fraternities.fundraising/fundraiserOne word in all cases.GgGPAGrade Point Average. GPA is acceptable after firstreference.GreekAlways capitalize Greek or Greeks.e-mail, e-newsletterHyphenated in all cases.Endowment, Endowment TrusteesAlpha Phi Omega Endowment is always capitalized.Endowment is an acceptable replacement for the AlphaPhi Omega Endowment. Never Endowment Trust.executive boardA generic reference to the subset of officers in a chapteror alumni association who fill the typical role of anexecutive committee.Executive CommitteeRefers to a specific committee of the Board of Directorswhose duties are outlined in the National Bylaws.FfGreek-letterWritten with a hyphen if it precedes a noun. Writtenwithout a hyphen when it follows a noun. For example:Alpha Phi Omega is a Greek-letter organization. Organizationswith Greek letters must work together.Hhhandbook/manualCapitalize the principal words in the titles of allhandbooks and manuals within the Fraternity. Do notunderline, italicize or surround with quotation marks.homecomingLowercase unless part of a proper noun.home pageLowercase unless part of a proper noun. Two words.Fall Pledge Class Namesake HonoreeCapitalized; when referring to recipient, use Fall (Year)Pledge Class Namesake Honoree.Page 7
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEIiinitiate/sLowercase in general reference. For example: The chapterinitiated four new members. She initiated in 1986. John is a newinitiate.initiationCapitalize in reference to the Alpha Phi Omega InitiationCeremony. For example: The chapter’s Initiation was held inJune.LlLeadership, Friendship and ServiceAlways capitalize the Cardinal Principles when sequencedin a document or publication.Life MembershipSee Society of Life MemberslifelongOne word, no hyphen.little brotherCapitalize only when referring to the Big Brother/LittleBrother program.MmmanualLowercase unless manual is part of the formal name ofthe publication. For example: Remember to bring your PledgeManual to the meeting.marathonAvoid using hyphens in marathon-type events, unlessseparated by hyphens in the proper name of an event.For example: I will ride in a bikeathon to raise money for juvenilediabetes. The Baltimore Bike-A-Thon will be at 2 p.m. onSeptember 18, 2018.membershipWhen referring to brothers who belong to theorganization, avoid using “membership.” Instead, usethe word “member” or “members.” For example: We wantour members to learn more about our policies.NnnamesWhen listing a member’s name, always include the maidenname if the member is married and if the name is knownby the Fraternity. For example: Nancy (Anderson) Jones.nationalCapitalize only when part of a proper name. For example:national Web site, Boston National ConventionNational ConventionCapitalize when used as a formal reference to AlphaPhi Omega’s biennial National Convention. CapitalizeConvention on second reference when referring to thebiennial event. For example: The 44th biennial NationalConvention of Alpha Phi Omega will be held in Austin fromDecember 27-30, 2018.National OfficeCapitalize National Office when referring to Alpha PhiOmega National Office. The National Office shouldnever be referred to as nationals, the central office,headquarters, or any other term. National Office shouldnot be used as a person, but rather a place. For example:The National Office staff sends out materials.National Operations CouncilCapitalize. See entry for “Titles.”National Service Week/NSWCapitalize. NSW is acceptable on second reference ininternal documents.national websiteRefers to www.apo.org.nonalcoholicOne word, no hyphen.Page 8
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDERrnon-GreekHyphenate.nonprofitOne word, no hyphen.recharterNo hyphen.Oorecruitment/rushUse “recruitment” instead of “rush.”Officer InsiderOfficer Insider is the Fraternity’s monthly officer e-newsletter,should always be capitalized and in italic in print.PppartyFellowship or social event is preferred. For example: Thechapter is planning a social event with another fraternity.Past National PresidentCapitalize in all references. For example: Jerry Schroeder is aPast National President.pledgeRefers to students who have attended the Pledge Ritualand are working to become Fraternity members, but havenot attended the Initiation Ceremony yet. May be used asa verb. For example: Six women and four men are pledging thissemester. The new members took a pledge to be lifelong members.Program ChairsRefers to the group. When referring to individuals, usea specific program name without the word program.For example: The Convention elected six new ProgramChairs. National Education and Operations ChairHorton will attend the dinner.Alumni Relations ChairEducation and Operations ChairExtension ChairInternational Relations ChairLeadership Development ChairMembership ChairService ChairVolunteer Development Chairregional chair/Region XX ChairDo not capitalize regional chair as a title unless specificregion is identified in the title. For example: The regionalchair is on the National Operations Council. The Region VChair will be at the meeting in Boston.ritualCapitalize “Ritual” when referring to a specific FraternityRitual ceremony or the Fraternity’s Ritual. Use lowercasewhen referring to other types of ritualistic activities. Forexample: Let’s strive to keep our Ritual alive in our daily lives.SsEating at Bart’s Pizza on Mondays is becoming a ritual.sectional chair/Section XX ChairDo not capitalize unless specific section number isidentified. For example: The sectional chair will present theaward at the sectional conference. The Section 97 Chair willpresent the award at the sectional conference.semiformalNo hyphen.Society of Life MembersAlways capitalize.Spring Youth Service DayCapitalize. SYSD is acceptable on second reference ininternal documents.state namesSpell out state names.Page 9
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDETtTorchbearer FundAlways capitalized.TitlesCapitalize titles for the following positions at all timesfor internal audiences. For external communication,use the title before the name to maintain capitalization.Otherwise use lowercase.National PresidentNational Vice PresidentBoard of DirectorsNational Operations CouncilProgram Chairs: see entryRegional Chairs: see entrySectional Chairs: see entryTorch TopicsTorch Topics, the Fraternity’s monthly chapter e-newsletter,should always be capitalized and in italic in print.UuuniversityCapitalize when used with a school name; lowercase ingeneral reference to a university. Always spell out theword “university.” If an abbreviation must be used, use“univ.” For example: The university is across town. NorthwesternUniversity has a great drama program.Ex-Officio:National Executive DirectorNational Legal CounselImmediate Past National PresidentPast National PresidentWwNational Office staff:Alumni Volunteer CoordinatorAssociate Director of Chapter ServicesChapter ConsultantDeputy Executive DirectorDirector of Annual GivingDirector of Chapter ServicesDirector of CommunicationsDirector of FinanceDirector of TechnologyFinance AssistantManager of Chapter AdministrationMeeting Registration CoordinatorNational Executive DirectorStore and Mail ClerkWeb site, Web pageTwo words, capitalize Web.www.apo.orgAlways lowercase and in italic type. Not necessary toprecede with http://#1925 CLUBAlways use all caps. For example, “Michael is a memberof the 1925 CLUB.”Do not capitalize college chapter officer titles, unless theyprecede a proper name. For example: The chapter presidentattended the event on Friday. Chapter President Mia Thompsonattended the event on Friday.TorchbearerOne word, capitalizedTorch & TrefoilTorch & Trefoil should always be capitalized and in italicprint. If italic print is not available, the name of themagazine should be underlined.501(c)(3)Written solid with no spaces. The Alpha Phi OmegaEndowment, under section 501(c)(3) of the InternalRevenue Code, is a public trust operating exclusivelyfor charitable and educational purposes that benefit theFraternity.Page 10
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEAPPENDIXIDENTIFYING CHAPTERSAudience: ExternalWhen writing a press release or article for a localnewspaper, include the college’s name, butdo not mention the chapter’s Greek name. For example:Penn State’s chapter of Alpha Phi Omega will sponsor theDance Marathon next weekend.Audience: Brothers outside the chapterWhen writing for a broad audience of Alpha Phi Omegamembers, include the college name, city / state, andGreek name. For example: Xi Gamma Chapter at AdamsState College in Alamosa, Colorado, participated in the CROPWalk.If the name of the college includes the city or statename, the city and/or state can be omitted. For example:Epsilon Sigma Chapter at SUNY in Buffalo, was named theOutstanding Student Organization on the campus last year.If the city’s name is commonly recognized as uniquethroughout the nation, the state can be omitted. Forexample: Upsilon Iota Chapter at DePaul University in Chicago,was rechartered in April 2006.Audience: Chapter members and alumniWhen writing for the chapter’s alumni and members,simply mention the chapter’s Greek name. For example:Alpha Beta Chapter sponsored the Dance Marathon againthis year, and we invited Alpha Gamma Alpha Chapter atDickinson College in Carlisle, Pennsylvania, to join us.Page 11
GRAPHICSSTANDARDS GUIDE
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEOur goal is to create a consistent graphic identity for Alpha Phi Omega. This guide is designed tohelp with that process. Please take the time to review this information. Achieving this goal willcontribute to our overall success.The Alpha Phi Omega Style Guide uses the Associated Press (AP) Stylebook as its source; however, theAlpha Phi Omega Style Guide takes precedence over AP style on matters where the two guides differ.Additional standards may be determined as new words, phrases and acronyms are adopted by theorganization.Remember to check this style guide first if in doubt, since dictionaries and other sources mayvary on some rules or spelling. The Alpha Phi Omega Style Guide always takes precedence overother sources. Please contact the National Office if you have any questions about style.Refer to The Associated Press Stylebook and Libel Manual (www.apstylebook.com) if a style has not beenoutlined in the style guidelines below. Remember, Alpha Phi Omega Style Guide takes precedence over APstyle guidelines.Page 13
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEFOR EXTERNAL AUDIENCESExternal audiences are defined as non-Alpha Phi Omega members. This includes nonmember students,college or university administrators, civic and community organizations, the media, etc. Recommendeduses include websites and all apparel.The Torch Logo — displaying three flames representing Alpha Phi Omega’sCardinal Principles of Leadership, Friendship and Service — is the graphicidentity that should be used for all external audiences. If the potentialcommunication piece will be viewed by both external and internal audiences,please use the Torch Logo.Alpha Phi OmegaBlue & GoldPMS 286RGB 0r, 51g,171b for electronic usesPMS 1235RGB 247r,181g,18bfor electronic usesLOGO VARIATIONSOne-color usagePreferred one-color usagePreferred two-color usageThe logo my be reproduced in blackIf possible, please use blue as the one colorWhenever possible, two colors should be usedOne-color usage on a dark backgroundPreferred two-color usage ona dark backgroundThe logo may be reversed to white on black or printed in gold or white onmedium blue or a dark blue, such as Hanes Deep Royal or Deep Navy T-shirtsThe logo looks best in white with the torch in gold.Page 14
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDEFOR INTERNAL AUDIENCESInternal audiences are defined as Alpha Phi Omega members and alumni only. This would include advisors and other chapters, suchas those in your section and region, including alumni volunteer staff.The Torch Logo should also be considered for internal audiences.Conferences and service projects are two good examples.For more formal occasions such as banquets, anniversary celebrationsor alumni events, the Crest Logo may be used. It is best reproduced infour-color process and can be challenging to print at a small size.For informal internal communications, such as awards, souvenirs orfellowship events, the Service Pin Logo may be used. The preferred usage would be in two colors, although it may be reproduced in blue ashshown, or in black and white.Visit rmationto learn more about the Fraternity’s trademarks or to request trademarks for chapter T-shirts, promotions, event collateral, etc.Page 15
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDETYPOGRAPHY & STYLE GUIDELINESTypography is an important part of the graphic identity for Alpha PhiOmega. Please try to follow these guidelines whenever possible.HeadlinesTo contrast the logo, short headlines should be in all caps. Longerheadlines may be upper and lowercase. The font should be Futura orFutura Bold although Futura Bold Condensed may also be used for longheadlines and when space is tight. If working with limited fonts andFutura is not available, Helvetica may be substituted.To add an extension to theTorch Logo, please followthe headline suggestions,and then use a line toseparate the logo and theextension.Below are two examplesof how an extension couldbe used on dark background, such as apparel.VOLUNTEER STAFFBody Copy and SubheadsThe font Futura Bold should be used for all subheads and Garamondshould be used for all body copy, with Garamond Italic used whenneeded. If working with limited fonts and Futura is not available,Helvetica may be substituted for the subheads and if Garamond is notavailable, Times Roman may be substituted for the body copy. Bothsubheads and body copy should be upper and lower case. If at allpossible, try to keep the body copy to 10 point or larger.Style SuggestionsAvoid using the Greek letters in body copy. Spelling out Alpha PhiOmega is preferred. For detailed Style Guidelines for writing body copy,please refer to the Alpha Phi Omega Style Guide.Page 16ZETA DELTA SIGMACHAPTER
ALPHA PHI OMEGA STYLE & GRAPHICS GUIDE initiate/s Lowercase in general reference. For example: The chapter initiated four new members. She initiated in 1986. John is a new initiate. initiation Capitalize in reference to the Alpha Phi Omega Initiation Ceremony. For example: The chapter's Initiation was held in June. Leadership, Friendship and .
