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Dr. Rael BernsteinThe American AdventureBUSINESS PRACTICE& DEVELOPMENTGAC - Young Docs Study GroupBy Dr. Ben BurrisMARKETING/SOCIAL MEDIADon’t Become Gasoline or Creamed CornBy Adam MeadeTEAM DEVELOPMENTHow to Motivate Team MembersBY Lanae Baker, Loveyee Noverola, & Mayra AdameQ3 2014
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inside thisedition.BUSINESS PRACTICE& DEVELOPMENTCOVER STORYDr. Rael Bernstein10GAC – Young Docs Study GroupPageby ben Burris14Your Financial StatementMARKETING/SOCIAL MEDIAby J. HADEN WERHEN20Bone Modulationby DR. JOHN GRAHAM2228TEAMDEVELOPMENT1852Don’t Become Gasoline orCreamed CornHow to Motivate Team MembersBY SONI ORTHODONTICSby Adam MeadeReduce Your Tax Burden26by GARRETT GUNDERSON40Ugly Side of Social MediaOrthodontic Acceleration37by Angela WeberBY DR. JOHN POBANZHow To Make Your Specialty Matter44by jeff behanGuarantee My Smileby PRO ORTHOLIFESTYLE56UNCOMMONOrthodonticsPremier Wine Maker –Anthony Hamilton Russell48PRACTICE PROFILE28Meet Dr. Rael BernsteinMISCELLANEOUS9Products to Watch58ResourcesBY TERRI RICEMulti-Specialty PracticeBY PATRICK ASSIOUN50Getting to Know Dr. Michael Mayhew2The ideas, views and opinions in each article are the opinion of the named author. They do not necessarily reflect the views of The Progressive Orthodontist, its publisher, oreditors. The Progressive Orthodontist (“Publication”) DOES NOT provide any legal or accounting advice and the individuals reading this Publication should consult with theirown lawyer for legal advice and accountant for accounting advice. The Publication is a general service that provides general information and may contain information of a legalor accounting nature. There is no guarantee or warranty regarding the information contained in the Publication and we are not responsible for any loss, injury, claim, liability,or damage (“damages”) related to your use of the information contained in the Publication or from errors or omissions in the content of the Publication. While we have workedto make our Publication and all the features in the Publication as helpful as possible, the Publication does not endorse any content provided by any feature, nor does it assumeany responsibility for the interpretation or application of any information originating from such content. In addition, The Progressive Orthodontist does not endorse any contentcontained in any advertising on the Publication, nor does it assume any responsibility for the quality or integrity of such work. Content is property of The Progressive Orthodontistand may not be copied or otherwise duplicated without prior written consent from The Progressive Orthodontist. All content contributed to The Progressive Orthodontist magazinebecomes the property of SmileMedia. The publisher assumes no responsibility for return of unsolicited manuscripts, art, photos or other content.It’s just BUSINESS
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PublisherEditor’s NoteChange is Good.This tagline is more relevant toProOrtho now than ever before. Withthe ever-changing business and practiceof orthodontics and the encroachmentof Primary Care Dentist (PCDs) intospecialty care, we must KEEP changing.ProOrtho Magazine and Study Groupsare on the forefront of the evolution oforthodontics and we look forward tocontinuing to grow and improve!Changing of the Guards. In April,I took over as COO of SmileMedia andExecutive Editor of The ProgressiveOrthodontist Magazine. I was alsoexcited to hear that Dr. Rael Bernsteinwould be the first CoverDoc undermy watch as I have known Rael forseveral years and share a love of hishome country, South Africa. Myhusband is also from South Africa andwe have the pleasure of traveling ––“To improve is tochange; to be perfectis to change often ”–Winston �––––Executive EditorTerri Riceterri@smilemediallc.comContent AdvisorsBen Burris, DDS, MDSJohn Graham, DDS, MDScott Law, DDS, CAGSLou Shuman, DDS, CAGSJohn McManaman, DDS, MDSCreative DirectorSherri J. Dewigthis magnificent country each Januarywhile introducing travelers to all it hasto offer. I couldn’t have asked for bettercontent for my first issue as Editor.I Feel a Change Comin(Thank you Bob Dylan):You will notice several changesthroughout this issue of ProOrthomagazine and future iterations. Newcontributors, GMS – a new ProOrthoNational Initiative, several new contentadvisors and two new sections calledUncommon Orthodonticsand Lifestyle.We hope you enjoy the changes asthey are part of our quest to keepForward-Thinking ProgressiveOrthodontists like you in the know.Happy reading!100% Money Back GuaranteeWe are so sure you will loveThe Progressive Orthodontist magazine and see your investment returned many timesover, that we will refund the entire subscription cost if you don’t agree! The first issue willstill be yours to keep. *Request for refund must be received within 30 days of receiving your first issue.4SmileMedia, LLCIt’s just BUSINESSThe Progressive Orthodontistmagazine and study group areyour educational resources fornew trends, progressive insightsand best practices for building asuccessful orthodontic practice in2014 and beyond.CHECK USOUT ONLINEwww.theproortho.com
CONTRIBUTERSGarrett b. gundersonArticle on page 22BEN BURRIS DDS, MDSDr. Patrick Assioun, DMD, MMSCArticle on page 10Article on page 48Contrarian, philanthropist, rabble-rouser,thought leader, business man, loud mouth,prime mover and visionary. These are but a fewof the terms used to describe Ben Burris. Nomatter which label you choose or what personalopinions you hold, none can deny that Dr.Burris continues to change the conversation indentistry - especially in orthodontics.Burris is a doer with an uncanny eye forfinding opportunities to improve and anunflinching resolve to pursue and implementpositive change above all else. Dr. Burrisgraduated from The Citadel, in Charleston,SC, with a BS in biology prior to receiving hisDDS from the University of Tennessee - HealthScience Center’s College of Dentistry in 2001where he then completed his orthodonticresidency and received his MDS in 2004.As a clinical professor at RosemanUniversity, owner of one of the largestpractices in North America, creator of Smilefor a Lifetime Foundation, co-owner of TheProgressive Orthodontist Magazine andStudy Group and key opinion leader to someof the industry’s heavy hitters, Ben bringsunparalleled perspective to the conversation.More than anything, Ben enjoys teaching thebusiness of running a practice and providingreal-world tips on managing a successfuldental business. Ben can be reached atbgbdds@yahoo.comAfter attending school in Cannes, France,and Montreal, Quebec, Canada, Dr. Assiounreceived his Doctorate of Dental Medicinefrom the University of Pennsylvania. He thengraduated from the Harvard School of DentalMedicine with a residency in orthodonticsand dentofacial orthopedics. He also receiveda Master of Medical Sciences degree in oralbiology from the faculty of medicine atHarvard University.Dr. Assioun is a researcher in the fieldof orthodontics, has received many honorsand scholarships, and has been published inthe Journal of the American Student DentalAssociation. In 2001, he was awarded theHarvard Award of Clinical Excellence forOrthodontics, one of the most prestigiousawards granted by the Harvard Society ofAdvancement in Orthodontics. Dr. Assioun’sinterests include travel, language study, ethics,skiing, and especially tennis. He trained playersand coached tennis at Dalhousie University,Halifax, Nova Scotia, and was ranked #13 inCanada’s junior singles category in 1989. Dr.Assioun speaks French, English, and basicSpanish. www.familyorthoonline.com/John Graham DDS, MDSArticle on page 20An educator, innovator and in-demand speaker, Dr. Grahamlectures worldwide to both doctors and orthodontic staffon the most advanced orthodontic treatment philosophiesavailable. Dr. Graham is both a physician and dentist, completing an internship in generalsurgery at Parkland Memorial Hospital followed by training in oral and maxillofacial surgery.Following his surgical training, Dr. Graham received his certificate in orthodontics and has beenpracticing for nearly ten years. Dr. Graham has patented an orthodontic device, is on facultyat both the University of the Pacific and University of Rochester and serves as an editor forseveral orthodontic journals. Dr. Graham is a past president of the Arizona State OrthodonticAssociation and has practices in both Phoenix, Arizona and Salt Lake City, Utah.6It’s just BUSINESSA passionate, natural-born entrepreneur,Garrett became a multimillionaire by the ageof 26 and has dedicated his life to teachingothers the same economic principles thathe has lived by. Freedom FastTrack is thedirect result of his desire to teach others theeconomic principles to freedom that havegotten him where he is today.Garrett has become a founder, partner,or executive of several successful companiesincluding Freedom FastTrack and TheAccredited Network. He is the NY TimesBest-selling author of Killing Sacred Cows:Overcoming the Financial Myths That AreDestroying Your Prosperity.He resides in South Jordan, Utah, with hiswife Carrie and sons Breck and Roman.g@freedomfasttrack.com freedomfasttrack.comJohn Pobanz, DDS, MDSArticle on page 40Dr. John Pobanz has practiced in his home townof Ogden, Utah for 16 years. He trained at theUniversity of Nebraska. He is a Diplomate ofthe American Board of Orthodontics and anassociate clinical professor at the Universityof Pacific in San Francisco. As an author,he has published numerous case reports andcontributed to several clinical technique guides.As an avid tri-athlete, he enjoys sharing pearlswith orthodontists and their teams about thecritical balance needed to be successful in allthree aspects of the orthodontic triathlon:marketing, clinical excellence and practicemanagement. As an independent speaker, hedelivers lectures to national and internationalaudiences on advanced miniscrew mechanics,improved passive self -ligation with the H4system, and acceleratedtooth movement withalveolar perforation.Dr. Pobanzloves to travel,snow ski andwake boardwith his threechildren; Joel19, Jane 15,and Beth 14.
Jeff BehanVisionTrust CommunicationsArticle on page 37Jeff Behan is currently in his 29th year as a communications specialist. He is a fun and relevant speaker whosesubject matter focuses on internal/external communication, connecting with existing and prospective patients,referral-building and practice branding. Over his career, he has worked with a diverse array of clients including;Major Public Utility Companies, Intel Corp. and Delta Airlines as well as numerous dental and orthodonticcompanies including Align Technology, Ormco, Henry Schein and OraMetrix. He is the principal member ofVisionTrust Communications, providing staff training, customized communications tools and consulting witha primary emphasis on orthodontic practice development, including many of the top practices in the world. Jeffis a founding board member of VisionTrust International and serves on the board for Smile for a Lifetime.Adam MeadeJ. Haden WerhanAngela WeberArticle on page 18Article on page 14Article on page 26Adam Mead is a husband, father of sevenbeautiful children and the owner of yogg– a full-service branding agency based inRichmond, Virginia. He began his career inthe creative services industry as a SandwichArtist at Subway while earning his Bachelor’sin Creative Advertising from VirginiaCommonwealth University. After startingyogg in 2007 from the corner of his masterbedroom, the agency has grown exponentiallyunder his leadership to serve clients inmultiple industries all across the country.Mead, an expert witness in branding andmarketing, has won awards for both designand copywriting and has had his logo workfeatured in international publications. At theend of the day though, none of that matters tohim. Successful clients and a family who loveshim despite his many flawsis all that truly matters.Well, that and plentyof Nutella in thecupboard. www.landofyogg.comJ. Haden Werhan, CPA/PFS is a partner atThomas Wirig Doll in Walnut Creek, CA. He andhis partners provide Wealth Management servicesto doctors including tax planning, managementaccounting, practice transition consulting, financialand retirement planning.Hadenhas spent his entire thirtythree year career workingwith dentists.Haden is amember of theAmerican Instituteof Certified PublicAccountants,the CaliforniaSociety of CPA’sand the Academyof Dental CPA’s.As a memberof the ADCPA, Haden shares resources with 25other Dental CPA firms across the country whocollectively represent over 5,000 dentist clients.Haden regularly lectures and provides seminarson tax and financial planning, practice managementand practice transitions at the University ofCalifornia, San Francisco School of Dentistry, theUniversity of the Pacific Arthur A. Dugoni School ofDentistry and various dental societies.When he isn’t busy helping his dentists withtheir wealth management needs, Haden can befound flying his plane, scuba diving or swimming.haden@twdadvisors.com.Angela Weber joined the OrthoSynetics(OSI) team in 2000. She leads a marketingteam of 11 seasoned professionals thatencompass every discipline in the field.She is also responsible for all strategicpublic relations initiatives and marketingtactics executed in the promotion of thecorporate brand, OrthoSynetics. She hasauthored several articles on marketingbest practices that have been featured inOrthoTribune and OrthoTown magazine.Angela has over 10 years of experiencein the advertising industry with a vastknowledge of current and past trends,philosophies and strategies for marketingwithin the healthcare industry. Her goalfor each OSI client is to drive new patientvolume through innovate marketingpractices. She approaches each day with a‘whatever it takes’ mind set.Prior to joining OrthoSynetics, Angelaworked for an advertising agency on bo
The Progressive Orthodontist (“Publication”) . dr. PaTrICK aSSIOUN, DMD, MMSC Article on page 48 After attending school in Cannes, France, and Montreal, Quebec, Canada, Dr. Assioun received his Doctorate of Dental Medicine from the University of Pennsylvania. He then graduated from the Harvard School of Dental Medicine with a residency in orthodontics and dentofacial orthopedics. He .
