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HEALTHY FOOD AND DRINKIN NSW HEALTH FACILITIESFOR STAFF AND VISITORSStyle Guide
INTRODUCTIONThis style guide has been developed to help communicate the key messages of the Framework across visual communication in a consistent way.SUMMARY OF THE FRAMEWORKThe Healthy Food and Drink in NSW Health Facilitiesfor Staff and Visitors Framework (the Framework)provides a set of best-practice guidelines for NSWHealth facilities to use in working towards providinghealthy food and drink in their food outlets. TheFramework applies to food outlets where foodsand drinks are available to staff and visitors inNSW Health facilities. The food outlets include:Cafés and cafeteriasKiosks and coffee cartsVending machinesThe Framework applies to all foods and drinks,including packaged foods and drinks as well asthose that are prepared on- or off-site.The Framework does not apply to foods and drinks:provided to in-patients; brought in from home;prepared in a health facility for outside clientgroups; and fundraising activities, including thoserun by volunteers.Some Health facilities may choose to includefundraising in their implementation. We also askfor the support of fundraisers to make healthyfood and drink normal in their fundraisingactivities.The Framework sets out best-practice guidelinesto achieve healthy food and drink in NSW Healthfacilities through its three elements: Food andDrink Benchmark, Local Implementation, andMonitoring and Evaluation.Convenience stores and newsagentsOther leased retail premises that sellfoods or drinks, such as florists andpharmacies“Adopting the Framework is a steptowards making healthy foods and drinksnormal in NSW Health facilities and isan initiative we can all embrace.”Dr Kerry Chant PSM,Chief Health Officer and Deputy SecretaryPopulation and Public HealthFor more information about theFramework, please see the HealthyFood and Drink in NSW for Staffand Visitors Framework.www.health.nsw.gov.au/healCatering provided at functions, meetings,and special events, for example meetingswith external partners or workshopsHEALTHY FOOD AND DRINK IN NSW HEALTH FACILITIES FOR STAFF AND VISITORS - Style Guide NSW HEALTH2
LOGOSThe NSW Government logo will appear on the Framework visual communication.Master brandPreferred logo optionSecond logo optionThe master brand is used by all complyingagencies that are core to delivering the NSWGovernment’s vision and purpose. The NSWGovernment logo is the only logo presenton advertising, project signage and externalfacing government communications.Full colour logo on white backgroundWhite logo on coloured backgroundHEALTHY FOOD AND DRINK IN NSW HEALTH FACILITIES FOR STAFF AND VISITORS - Style Guide NSW HEALTH3
LOGOSClear spaceTo maintain the clarity and integrity of all brand marks, a minimum clear space must be observed inall applications. Print applications 100% height of the ‘N’. Screen applications 50% height of the ‘N’.Minimum sizeThe minimum size for reproduction of the logo is: 15mm in height (print) and 45px height (digital).15mmHEALTHY FOOD AND DRINK IN NSW HEALTH FACILITIES FOR STAFF AND VISITORS - Style Guide NSW HEALTH4
COLOUR PALETTEConsistent use of the colour palette will reinforce the cohesiveness of the Framework visual communication.PRIMARY COLOURSSECONDARY COLOURSCMYKC 75 M 0 Y 25 K 35TEALCMYKC 69 M 3 Y 65 K 0GREENRGBR 0 G 134 B 143RGBR 76 G 180 B 130PMS7474PMS361CMYKC 100 M 65 Y 0 K 0BLUERGBR 0 G 97 B 175PMS286AQUAORANGECMYKC 55 M 0 Y 25 K 5RGBR 101 G 191 B 190CMYKC 0 M 60 Y 95 K 0RGBR 245 G 130 B 41PMS165PMS7472HEALTHY FOOD AND DRINK IN NSW HEALTH FACILITIES FOR STAFF AND VISITORS - Style Guide NSW HEALTH5
TYPOGRAPHYTypography should be consistent across the Framework visual communication. These fonts have been chosen for their high legibility.PRIMARY FONTTRADE GOTHICSECONDARY FONTGothamBold CondensedCondensedBoldMediumBookTrade Gothic is the key font for theFramework which should be used forlarge headings and sub-headings.Headings or key messages should bein capitals to draw attention.The main font used within NSW Healthis Gotham. Gotham should be usedfor body copy and for text heavycommunications.HEALTHY FOOD AND DRINK IN NSW HEALTH FACILITIES FOR STAFF AND VISITORS - Style Guide NSW HEALTHWhen Trade Gothic and Gotham are notavailable they can be substituted with thesystem typeface Arial.6
RESOURCE MATERIALSExamples show the Framework style and formatting that can be utilised across multiple visual communication for consistency.WE’RE MAKINGTHE HEALTHY CHOICEAN EASY CHOICEPOSTER1st tier HeadingTeal block of colour with whiteTrade Gothic Bold Condensedreversed text in capitalsHero ImageIf required, more text canbe placed over an areawhere the text is stilllegible. Text can also bereversed out in whiteMAKE WATERYOUR DRINK2nd tier Sub-headingStaff and visitors We’re swapping sugary drinks for healthier options.Find out lth.nsw.gov.au1800 930 966HEALTHY FOOD AND DRINK IN NSW HEALTH FACILITIES FOR STAFF AND VISITORS - Style Guide NSW HEALTHTeal block of colour with whiteTrade Gothic Bold Condensedor Condensed reversed textNSW Government logoPreference is to place logo infull colour on a white background7
RESOURCE MATERIALSrfo ioner a tov r mrn foTu e inrmoPOSTCARD1st tier HeadingWhite Trade Gothic BoldCondensed reversed textin capitalsWE’RE MAKINGTHE HEALTHY CHOICEAN EASY CHOICESTAFF AND VISITORS WE’RE SWAPPING SUGARYDRINKS FOR HEALTHIER OPTIONSAn extra ½ a can ofsoft drink a day is allit takes to gain weight.1 in 2 adults in NSW isoverweight or obese.You’ll find more healthy drink optionsto choose from and enjoy every day.There’ll be more water – the healthiestchoice – plus a selection of juices,flavoured milks and diet drinks.MAKE WATER YOUR DRINKFind out lth.nsw.gov.au1800 930 966HEALTHY FOOD AND DRINK IN NSW HEALTH FACILITIES FOR STAFF AND VISITORS - Style Guide NSW HEALTHHero Image1st tier HeadingTeal block of colour with whiteTrade Gothic Bold Condensedreversed text in capitalsInformation textTeal Trade GothicCondensed text with simplewhite icon in teal circleNSW Government logoPreference is to place logo infull colour on a white background8
The Framework applies to all foods and drinks, including packaged foods and drinks as well as those that are prepared on- or off-site. The Framework does not apply to foods and drinks: provided to in-patients; brought in from home; prepared in a health facility for outside client groups; and fundraising activities, including those run by .
