Transcription
2020MEDIA KIT
CONTENT OVERVIEWWV LIVINGQuarterlyWest Virginia’s only statewidetravel and lifestyle magazine.average print count per issue28,000x average pass-along rate of 384,000average readership per issue
WV LIVING READER STATS50% 352,810 16wvliving.com hadOF OUR READERSARE SUBSCRIBERSusers from July 2018 through July 2019WV Livingis sold onnewsstands instatesand Canada8,700 copies are in WV hotels and resorts with a readership ofREADERSHIP GENDER27%MALE73%FEMALEhalf a millionperissueREADERSHIP AGE RANGEDIGITAL EDITIONSSOCIAL MEDIA HABITS56-6427%41,46345-54Facebook likes22%11,60035-4416%Twitter followers9,741Instagram followerssince January 201625-3410%65 23%182,712VIEWShistorical, as of 11.1.19ONLINE NEWSLETTER12,500SUBSCRIBERSWV LIVING IS CURRENTLY IN1,575BANKS AND WAITING ROOMS ACROSS THE STATE
wv living 2020 editorial calendar previewSPRINGSUMMERFALLWINTERAds due Feb. 11, 2020Issue on sale Mar. 10, 2020Ads due Apr. 28, 2020Issue on sale May 26, 2020Ads due Aug. 11, 2020Issue on sale Sept. 8, 2020Ads due Nov. 5, 2020Issue on sale Dec. 3, 20202020202020202020editorial sampling FEATURE Growing Better Together—Three profilesof people giving back in transformative ways FEATURE Splendor in the Glass—A pictorialfeaturing West Virginia glass makers FEATURE Summer Simplified—A return to thebasics. The Greenbrier—then and now, the historyof whitewater, summer camps around the state,and drive-ins FEATURE West Virginia’s Wonder Women Feature Best of West Virginia FEATURE Falling for Mountain Vistas—Fall aerialpictorial feature Feature West Virginian of the Year 15 frightful things to do this fall Best places in West Virginia to retire Quiet happenings in Spencer Shepherdstown’s Holiday Church Tour Artstober in Parkersburg Cabin Living SMART Centre Market, Wheeling Top 10 restaurants to try in 2021 Buffalo Creek Rail Rides, Clay Pedalin Pints, Martinsburg The Transformation of West Virginia Train Heritage Memorable Meals at Ski Resorts Hatfield-McCoy Trails—Beginner's guide Cheap Escapes Cool schools and inspirational spaces Fireside Favorites—Collection of products tokeep you feeling warm and bright FEATURE Spring Forward—Stuff to do with yourextra hour of daylight Panther Primitive tentmaker Allegheny Wood Products Easy hikes Hurricane Vail Furniture, Ripley Reed’s Mill, Second Creek West Virginia Music Hall of Fame Tilting at Windmills—A profile of Charlie Peters Sustain U Mountain State Spirits Distillery, Bridgeport North End Tavern & Brewing, Parkersburg Retro Resting—Cute and kitschy motels aroundthe state Ramp recipes Beer’s to You—Summer beer brewing Brunello Restaurant & Bar, Parkersburg The Market in Huntington Cool Off—Ice cream treats around the state Wild Nettle Apothecary, WardensvilleSPECIAL HEALTHY LIVING ISSUE Wardensville Garden MarketSPECIAL TRAVEL ISSUEWONDER WOMEN ISSUE Feature Murals around the stateBEST OF WEST VIRGINA ISSUE
wv living ad sizes available Cover wrap Back cover (full page) Inside front cover (full page)Inside back cover (full page) 2-page spread (double truck) ¹ 3 page, vertical or blockPage 1 (full page) page, vertical ¹ 6 page, vertical page, vertical or horizontal ¹ 6 page, vertical city page2312 Full pageindicates premium positionad size specificationsIMPORTANT NOTESbleed9.5" x11.25"(¼" on allsides)full page ad2-page adlive area7.75" x 9.625"live area7.75" x 9.625"double trucklive area7.75" x 9.625" Title ad file with the advertiserand the issue as follows:“Company WVLivingSpring20 ad.” All ads must be submitted as high-res(300 dpi) tifs or PDFs. All fonts must be outlined/flattened.We will not accept ads with live orembedded fonts.trim9" x 10.75"*bleed18.5" x 11.25" (¼" on all sides)trim18" x 10.75"Images can be full bleed, but all text must stay within the “Live Area” margins in order not to fallinto the gutter or accidentally get trimmed off at the edges when the final magazine is bound. Images can be full bleed, but all textmust stay within the “Live Area”margins, as applicable. We will not be heldresponsible for text that is trimmed orbound into the gutter. Do not include crop marks. 3 pg¹ 3 pg, V5.123" x 9.625"2.5" x9.625"2¹ 3 pg block5.123" x4.747" Advertisers will receive two opportunitiesto edit their ads before final placement,after which an excessive proof fee of 75will be applied.¹ 6 pg2.5" x4.747"½ pg, V3.81" x 9.625"½ pg, H7.746" x 4.747"
specialty feature add - on sizesSingle Gatefold CoverTipping Less ThanFull SizeTipping Full SizeFlap FrontFront Coverlive area7.875" x 10.25"bleed8.75" x10.5”live area8" x 9.75"bleed7.996" x4.997”bleed8.625" x11”Flap BackInsideFront Coverlive area7.875" x 10.25"live area8.375" x 10.25"trim8.375" x 10.75"trim8.875" x 10.75"bleed9.125" x11”bleed8.75" x10.5”live area7.246" x 4.247"trim8.5" x 10.25"trim7.746" x 4.747"2-Page Cover Tip2-Page Insert Tiplive area8" x 9.75"bleed8.75" x10.5”live area8" x 9.75"Cover Wrap / Belly Bandtrim8.5" x 10.25"5"(contact NSM for lengthbefore designing)trim8.5" x 10.25"
specialty feature add - on sizesFour-Page Gatefold Insertbleed8.625" x11”Page 1Front flapPage 2Inside pagebleed9.125" x11”live area7.875" x 10.25"live area8.375" x 10.25"trim8.875" x 10.75"trim8.375" x 10.75"Page 3Inside flaplive area7.875" x 10.25"Page 4Back pagebleed8.625" x11”live area8.375" x 10.25"bleed9.125" x11”trim8.875" x 10.75"trim8.375" x 10.75"Double Gatefold Insert (8 total pages)Page 1Front pagebleed9.125" x11”live area8.375" x 10.25"bleed8.75" x11”trim8.875” x 10.75”bleed8.75" x 11”Page 2Left front flapPage 3Right front flaplive area8" x 10.25"live area8" x 10.25"trim8.5” x 10.75”trim8.5” x 10.75”Page 4Left inside flapPage 5Left inside pagePage 6Right inside pagePage 7Right inside flaplive area8" x 10.25"live area8.375" x 10.25"live area8.375" x 10.25"live area8" x 10.25"trim8.5” x 10.75”bleed9.125" x 11”bleed8.75" x11”Page 8Back pagebleed8.75" x11”live area8.375" x 10.25"trim8.875” x 10.75”bleed9.125" x11”
ADVERTISING ON WVLIVING.COMAd SpecificationsBlock Ad300w x 250h pixelsHome Page 185/month 990/6 months 1850/yearVideo AdHome Page 300/month 1590/6 months 3000/yearBlock Ads & Skyscraper AdsBlock and Skyscraper ads can beaccepted in the following file formats:.jpg, .gif, animated .gif, and Flash. Allfiles must be sized to the exact listeddimensions at 72 dpi. Advertisersmust provide the URL to which the adwill link.Video AdsVideo ads must be provided as athird-party tag. This means that thevideo must be hosted on a third-partysite such as YouTube or Vimeo.Social MediaIntegrationSharing buttons for Facebook, Twitter,and Pinterest allow our contentto easily be shared by our readersacross multiple platforms.The Facebook comment plug-inallows readers to share their thoughtson wvliving.com and Facebooksimultaneously.Skyscraper Ad300w x 600h pixelsHome Page 185/month 990/6 months 1850/yearThese features promote sharingand bring thousands of page views.
e - newslettersReach an unparalleled audience of vested readers with our weekly and monthly scribersBanner Ad394w x 123h pixels 20/monthAvailableas companionto printadvertisingonly.Banner Ad394w x 123h pixels 20/monthBlock Ad250w x 300h pixelsBlock Ad250w x 300h pixels 30/month 30/month
MEDIA KIT. WV LIVING Quarterly West Virginia’s only statewide travel and lifestyle magazine. average print count per issue 28,000 x average pass-along rate of 3 84,000 average read
