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2022 Media KitLiving Lutheran informs and inspires the Evangelical LutheranChurch in America's (ELCA) most influential leaders and membersand is a trusted source of new ideas and fresh perspectivesin Spirit-centered living. Living Lutheran plays a vital role inconnecting church members to each other and the world.Living Lutheran focuses on stories of real people who aremaking a difference in their communities and in the world.Our readers are engaged, educated, have disposable incomeand are passionate about their church and Lutheran heritage.To learn about Living Lutheran advertising opportunities, contact:Bill SpilmanAdvertising SalesInnovative Media Solutions(309) 483-6467bill@innovativemediasolutions.com2021 Media Kit Living Lutheran 1

ReadershipLiving Lutheran (print)118,000Reach: more than 354,000Circulation:LivingLutheran.org42,669 average users per month68,145 average page views per monthLLStories (e-digest)Subscribers:6,378Open rate: 34%2022 Media Kit Living Lutheran 2

DemographicsLiving Lutheran readers and web visitors are welleducated, economically independent individuals whoare interested in religiously oriented content that tells thestories of the ELCA through best practices, faith sharing,devotion, being a Lutheran, worship and religious trends.About our print readers*72% are between the ages 45-74LivingLutheran.orgAbout our visitors42% are between the ages 18-4458% are 45 and older85% have a college degree71.5% are married/partnered55%of householdsMore thanearn more than 60,000 per year41% male 57% female2% prefer not to respond*(Statistics taken from summer 2017 survey)35% male 65% femaleTop 10 affinity interest1.2.3.4.5.6.7.8.9.10.Food and diningNews and politicsBook loversArt and theaterShoppers/value shoppersAvid investorsTV loversHealth and fitness buffsTravel buffsPet lovers2022 Media Kit Living Lutheran 3

Ad specificationsTrim size is 8 x 10½ . All copy must be ¼ insidethe trim. Bleed dimensions extend ¼ out from trim.For non-bleed ads, use the live area specs.Preferred file format is press-quality PDF (cmyk orgrayscale only with crop marks included).Full page½ page horizontalTrim: 8″ x 10½″Bleed: 8½″ x 11″Live area: 7½″ x 10″Trim: 8″ x 5¼″Bleed: 8½″ x 5½″Live area: 7½″ x 5″⅓ page vertical¼ pageTrim:2¾″ x 10½″Bleed: 3″ x 11″Live area:2½″ x 10″Trim and livearea: 3″ x 4½″Bleed: none2 page spreadInserts:Inserts must be provided by the advertiser, folded anduntrimmed. A sample of the inserts must be submittedfor approval two weeks prior to the closing date. Anyspecial production costs involved will be paid for by theadvertiser. Geographically sorted inserts available.Editorial-type ads:Publisher reserves the right to print the word“Sponsored” on accepted advertising if it appears tocause confusion with or closely resembles editorialcontent. The advertiser will be notified prior to print.Please note: To authorize Living Lutheran to receiveand place advertisements from congregations duringtheir time of pastoral vacancy, you must receivepermission from the synod's bishop to place thead. Every advertisement will include at the bottom,Synod office for further information.”“Contact½ page horizontal spreadTrim: 16″ x 10½″Bleed: 16½″ x 11″Live area: 15½″ x 10″Trim: 16″ x 5¼″Bleed: 16½″ x 5½″Live area: 15½″ x 5″2022 Media Kit Living Lutheran 4

Production Schedule 2022Web/E-digestad reservationWeb/E-digestad artwork eJanuary/FebruaryEditorial Calendar(subject to change)Print adreservationPrint adartwork dueMindfulness10/29/2111/10/21MarchA Church of Many Voices1/5/221/19/222/2/222/16/22AprilMysteries of Our Faith2/2/222/16/223/2/223/16/22MayChurch in the Geographic ion emberTBD10/5/2210/19/2211/2/2211/16/22*TBD - Editorial Calendar for August through December to be decided in April.2022 Media Kit Living Lutheran 5

2022 Ad RatesDisplay1X3X2 page spread 8100Full page/ Half page spread 72905X 688510X 6480 4050 3645 3443 3240Half-page 2025 1823 1721 16201/3 page (vertical only) 1350 1215 1148 10801/4 page (previously was 1/6) 1012 911 860 2nd Cover 8360 7524 7106 66883rd Cover 8360 7524 7106 66884th Cover 8740 7866 7429 6992810LivingLutheran.org advertisingAdvertising on the website is per month and all three placements are between 33-100%SOV, depending on what is sold. (Example: If only one ad is sold in slot for the month, itrecieves 100% SOV.) Competing advertisers will not rotate in the same space.Size (at 72dpi)1x3x6x12xSkyscraper (160px x 600px) 650 600 550 500Top leaderboard (728px X 90px) 600 550 500 450Bottom leaderboard (728px X 90px) 500 450 400 350LLStories (e-digest)The LLStories e-digest subscriberschoose the frequency of receipt –weekly, biweekly or monthly. The costof the placements are for one month.There are three ad placements in eachemail blast.1 month (delivered weekly)Leaderboard (600px X 90px) 400LivingLutheran.org and LLStoriesspecifications and deadlinesAll digital ads are due two weeksprior to launch.Web advertisements must bedelivered in .gif, .jpg or .swf format.E-digest advertisements must bedelivered in .gif or .jpg format.To learn about Living Lutheranadvertising opportunities,contact:Bill SpilmanAdvertising SalesInnovative Media Solutions(309) 483-6467bill@innovativemediasolutions.com2021 Media Kit Living Lutheran 6

Living Lutheran magazine and LivingLutheran.orgadvertising guidelines20223. A ny advertisement must be clearly identifiable as such. Creative that resembles theeditorial format of the magazine is subject to rejection or the addition of the word“SPONSORED” clearly marked at the top of the ad.1. A ny conditions, printed or otherwise, appearing on the contract order or copyinstructions that conflict with Living Lutheran’s magazine or website policies will notbe binding.4. The magazine’s logo cannot be used in any advertising or any advertiser’s promotionwithout prior approval of the editor of Living Lutheran.2. C ontracts must be completed within one year from date of first insertion.3. A ll advertisements are accepted and published by Living Lutheran on therepresentation that the advertiser and/or advertising agency are properly authorizedto publish the entire contents and subject matter thereof. When advertisementscontaining the names, pictures and/or testimonials of living people are submittedfor publication, the order or request for the publication thereof shall be deemedto be a representation by the advertiser and/or advertising agency that they haveobtained the written consent of the use in the advertisement of the name, pictureand/or testimonial of any living person that is contained therein; Living Lutheran shallrequire the documentation of the endorsement.It is understood that the advertiser and/or advertising agency will indemnify andsave Living Lutheran harmless from and against any loss, expense or other liabilityresulting from any claims or suits for libel, violation of right of privacy, plagiarism,copyright infringement and any other claims or suits that may arise out of thepublication of such advertisement.In the event of subsequent cancellation or rejection of previously publishedadvertising by Living Lutheran, the advertising already run shall be billed and paid forat the rate provided in the rate card.4. Orders and schedules are accepted for the advertising of a specific product or line ofproducts only, and these orders and schedules may not be diverted to other productsor to subsidiary companies without the consent of Living Lutheran.5. B ecause of the potential for misleading readers and the likelihood of misinterpretation,stringent standards will be applied to the review of advertisements for investments, realestate ventures, personal development, merchandise orders by mail, or from organizations not related to the Evangelical Lutheran Church in America (ELCA) with the word“Lutheran” in their name.6. A dvertising from non-ELCA agencies requesting donations, financial or “in-kind”support, is subject to stringent review by Living Lutheran. This review will include,but is not restricted to: The percentage of income devoted to the advertiser’s administrative overhead,including fundraising activities. The degree to which the advertiser’s aims are in harmony with the mission of theELCA, ascertained in consultation with the staff of appropriate churchwide units. The degree of similarity to projects, activities or programs currently beingsupported by the ELCA.7. A dvertising that directly conflicts or competes with ministries of the ELCA are notpermitted.8. Advertising from sources other than official ELCA agencies that deals with mattersof conscience, morality, ethics, theological doctrine, etc. is subject to particularlystringent scrutiny because of the likelihood that readers will believe that the ELCAsubstantially endorses the opinions expressed. In general, such advertising will notbe accepted for publication.5. Living Lutheran reserves the right to hold the advertiser and/or its advertising agencyjointly and severally liable for such monies as are due and payable to Living Lutheran.9. Pharmaceutical and medical advertising is particularly sensitive and may be subject toreview and individual ad approval.Acceptability11. A dvertisements that require the reader to clip or cut out the ad are prohibited.1. A ll copy, text and illustrations are subject to Living Lutheran’s approval, and the rightis reserved to reject or exclude copy that is false, unethical, misleading, extravagant,libelous, questionable in character, in bad taste, detrimental to public health or interest,otherwise inappropriate or incompatible with the character of the publication, or thatdoes not meet with the approval of applicable local, state and federal laws and regulations, whether or not the same has already been accepted and/or published. Decisionson advertising acceptability are the responsibility of the editor of Living Lutheran.2. A cceptance of advertising for any product or service is subject to investigationof the product or service, and of the claims made for it upon its package, labelsand accompanying material, and in the advertisement submitted for publication.Documentation may be required of any claims. Statements or representationsthat disparage the goods, price, service, business methods or advertising of anycompetitor are not acceptable.10. A dvertisements for political campaigns, alcohol, tobacco and weapons are prohibited.12. Advertising announcing vacancies for which clergy may be considered is allowedonly when consistent with the call procedures of the ELCA.13. M ail order advertising is subject to the following conditions: Only merchandise of which delivery within 30 days is assured may be advertised. If delivery is not made within 30 days, customers must be offered an opportunityto cancel their orders with full refund. Full and prompt refunds must be issued to customers who mail back unusedmerchandise within 10 days from the date of receipt. Personalized merchandise isnot covered by this rule. Substitution of items without the customer’s prior consent is not allowed. Advertisements that direct replies to a post office or private mail service box mustalso include the legal name and complete mailing address of the advertiser.2022 Media Kit Living Lutheran 7