TED Talk Listening Test Sheets - Academic English UK

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www.academic-englishuk.comUKTED Talk Listening Test SheetsContents:0. English: Don’t insist on English [free download] [2010. 10:35] ***** [B1/B2]1. A.I: Can we build AI without losing control over it? [2016. 14:27] ***** [C1]2. Business: Two reasons companies fail [2015. 10:38] ***** [B2/C1]3. Money: How college loans exploit students for profit. [2016. 11:48] ***** [B2/C1]4. World: The real harm of the global arms trade [2015. 13:34] ***** [B2/C1]5. Happiness: What makes a good life? [2015. 12:46] ***** [B2/C1]6. Manufacturing: The next manufacturing revolution is here [2016. 12:26] ***** [C1]7. Banking: The Panama Papers exposed a huge global problem. [2016. 7:49] ***** [B2/C1]8. Business: Why work doesn’t happen at work. [2015. 15:28] ***** [B1/B2]9. English: Texting is killing language. [2013. 13:48] ***** [B1/B2]10. Manufacturing: What happens inside those massive warehouses? [2011. 12:00] ***** [B1/B2]Levels:***** A2 ***** B1/B2 ***** B2/C1 ***** C1 ***** C2Copyright: These materials are photocopiable but we would appreciate it ifall logos and web addresses were left on materials. Thank you.COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comStudentTED Talks Test QuestionsTime: Approximately 1- 1:30 hours1. Read the title Try to predict the content of lectureWrite down key terms / ideasCheck key vocabulary using a dictionaryTry to listen ONLY two timesThree types of lessonLesson#1: [hard]1. Listen once – take notes2. Give 5 minutes to tidy notes3. Listen again and add to notes (use a different colour pen).4. Answer questions – set 20-25 minutes to answer.5. Check answers6. Listen again to check answersLesson #2: [medium]1. Listen once – take notes.2. Answer questions: 10-15 minutes3. Listen again – answer the questions as they listen4. Give yourself 10 minutes to tidy answers. Then check answers5. Listen again to check answersLesson #3: [easier]1. Read questions – highlight key terms2. listen once and answer questions3. 5 minutes to tidy notes4. Listen again answer missed question5. 5-10 minutes to tidy answers. Then check answers6. Listen again to check answersCOPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comTeacherTED Talks comprehension questionsLesson PlanAim: to develop the students’ ability to listen to a 10 min lecture, to take notes and thenuse those notes to answer a range of test type questions.Lesson Time: Approximately 1:30-2:00 hoursLesson Plan1.Lead in Ask Students to discuss the ‘title’ and predict the content of lectureAsk students to write down key terms / language from discussionFeed in / check key vocabularyThree types of lessonLesson#1: [hard]1. Students listen once – take notes2. Give 5 minutes to tidy notes3. Listen again and add to notes (use a different colour pen).4. Give out questions – set 20-25 minutes to answer.5. Feedback answers (give out answers or go through on board)Lesson #2: [medium]1. Students listen once – take notes.2. Give out questions: Set 15 minutes for students to answer questions from notes3. Listen again – students answer the questions as they listen4. Give extra 10 minutes to consolidate answers5. Feedback answers (give out answers or go through on board)Lesson #3: [easy]1. Give out questions - students have 10 minutes to look at questions2. Students listen and answer questions3. Give 5 minutes to tidy notes4. Students listen again – check answers and answer questions missed5. 5-10 minutes to tidy answers6. Feedback answers (give out answers or go through on board)COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comDon’t insist on EnglishAuthor: Patricia RyanDate: Dec 2010Time: (10:35)Level: *****[B1/B2][listening test questions: free download]TED TALKS Link:http://www.ted.com/talks/patricia ryan ideas in all languages not just englishCheck these words before listening:Key vocabulary1. Dubai / the Gulf / Abu Dhabi / Kuwait / Kenya / (places)2. Undisputed3. To recruit4. To morph5. A school curriculum6. To be on the bandwagon (idiom)7. Linguistic ability8. Monolingual9. Dutch language10. A gatekeeper11. A segment of society12. Self-fulfilling prophecy13. The Islamic golden age (google this)14. Germanic languages15. The dark ages in Europe 500-1000 AD16. Arbitrary17. Einstein (google him)18. Remedial/ dyslexic19. Prohibitive20. A divide21. A circular concept22. Forelimbs and hind limbs of an animal23. To someone credit for something24. Kerosene lamp / solar lamp25. Far-reaching consequences26. MetaphoricalCopyright: These materials are photocopiable but please leave all logos and webaddresses on handouts. Please don’t post these materials onto the web. Thank youCOPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comDon’t insist on EnglishTED TALK: Patricia Ryan [Dec 2010. 10:35]1.The introduction‘You think I've lost my way, and somebody's going to come on the stage in a minute andguide me gently back to my seat.’Why is this a joke?i./ 12. True / False/ Not Given [T/F/NG]T / F / NGi. She’s been teaching in the Gulf for 13 yearsii. Her talk today focuses on the losses from globalisationiii. Communication across generation is importantiv. A language dies every 14 hoursv. English is the reason for the Language deathvi. English has changed from mutually beneficial into a profit-based b modelvii. The best education systems are in the UK & USviii. English empowers all citizens through educationix. Everyone wants to have an English education/ 93. Yes / No QuestionsLevel of EnglishDoes a scientist need the same level of English as a Lawyer?NOYES/ 1Linguistic abilityWould we stop a monolingual Dutch speaker, who had a cure for cancer, entering aBritish university?NOYES/ 1COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com4. Open Questionsi. What does ‘we English teachers are the gatekeepers’ mean?ii. How does research connect to the ‘Islamic Golden Age’?5. Multiple choice/ 1/ 1i. What is she against?aGlobal languagebUsing it as a barriercEnglish causing the loss of languagedAll the aboveii. What’s the problem with the English testing system?aIt needs translationbIt didn’t use to include testingcIt equates intelligence to EnglishdAll the aboveiii. The Einstein example highlightsaThat geniuses may not pass English testsbThat geniuses could be missed if they fail an English testcThat not everyone should be judged by an English testdAll the above/ 1/ 1/ 16. Critical thinkingWhat’s wrong with the Einstein example? (Help! Why shouldn’t she use this example?)/ 2COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com7. Short answersi. When was the American test TOEFL test introduced?/ 1ii. What’s prohibitive about testing people?/ 18. Summary – [put a suitable word in the gap – first letter of word is provided]It brings to mind a headline I saw recently: "Education: The Great i. d ." Now Iget it, I understand why people would want to focus on English. They want to give theirchildren the best ii. c in life. And to do that, they need a iii. weducation. Because, of course, the best iv. j go to people out of theWestern Universities, that I put on earlier./ 49. Understanding termsWhat does’ It's a circular thing connect to’?/ 110. Matching points [ use arrows]a. Two English scientists.i. forelimbs and the hind limbs of animalsb. geneticsii. two words not onec. German scientistiii. doing an experimenta. daughteri. Science topicsb. best in the classii. Kuwaitc. students from abroad,iii. not enough credit for what they know/ 6COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com11. Key terms in an exampleAfrican boyNews Company:i.Where: name of country inAfrica?Family’s job:ii.Award:iv.Problem: 1)v.Problem: 1)vi.Invention:vii.Solution:viii.Quote:ix. The children can l Africa from what it istoday, a dark continent, to a l continent."iii.[ 2 points]/ 1012. ConclusionWhat is the basic conclusion? (2 key points)/ 2Overall Score: / 44COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comDon’t insist on English ANSWERSTED TALK: Patricia Ryan [Dec 2010. 10:35]1.The introductionWhy is this a joke?‘You think I've lost my way, and somebody's going to come on the stage in a minute andguide me gently back to my seat.’i. It’s that she is too old to be doing a presentation/ 12. True / False/ Not Given [T/F/NG]T / F / NGi. She’s been teaching in the Gulf for 13 years [30]Fii. Her talk today focuses on the losses from globalisation[language loss & globalisation of English]iii. Communication across generation is importantTiv. A language dies every 14 hours [days]Fv. English is the reason for the Language deathNGvi. English has changed from mutually beneficial into a profit-based b modelTvii. The best education systems are in the UK & USTviii. English empowers all citizens through educationNGix. Everyone wants to have an English educationTT/ 93. Yes / No QuestionsLevel of EnglishDoes a scientist need the same level of English as a Lawyer?NOYESLinguistic ability/ 1Would we stop a monolingual Dutch speaker, who had a cure for cancer, entering aBritish university?NOYES/ 1COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com4. Open Questionsi. What does ‘We English teachers are the gatekeepers’ mean?You have to satisfy us with your English / we check to see if your English is good enoughbefore you can go through the gate./ 1ii. How does research connect to the Islamic golden age?Translation / They translated from Latin and Greek into Arabic, into Persian, and then itwas translated on into the Germanic languages of Europe and the Romance languages/ 15. Multiple choicei. What is she against?aGlobal languagebUsing it as a barriercEnglish causing the loss of languagedAll the aboveii. What’s the problem with the English testing system?aIt needs translationbIt didn’t use to include testingcIt equates intelligence to EnglishdAll the aboveiii. The Einstein example highlightsaThat geniuses may not pass English testsbThat geniuses could be missed if they fail an English testcThat not everyone should be judged by an English testdAll the above/ 1/ 1/ 16. Critical thinkingWhat’s wrong with the Einstein example?It’s not a good example / Einstein was one in billion / how many geniuses do you know?[this question tests criticality – it’s not in the listening 2 points]/ 2COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com7. Short answersi. When was the American test TOEFL test introduced?1969ii. What’s prohibitive about testing people?but they are prohibitive to so many millions of poor people. So immediately, we'rerejecting them/ 1/ 18. Summary – [put a suitable word in the gap – first letter of word is provided]It brings to mind a headline I saw recently: "Education: The Great i. Divide." Now I get it, Iunderstand why people would want to focus on English. They want to give their children thebest ii. chance in life. And to do that, they need a iii. Western education. Because, of course,the best iv. jobs go to people out of the Western Universities, that I put on earlier.[similar words are acceptable but MUST be grammatical]./ 49. Understanding termsWhat does’ It's a circular thing connect to’?Only the rich / western world have the opportunities to get the best jobs – goes in a circle/ 110. Matching points [ use arrows]a. Two English scientists.i. forelimbs and the hind limbs of animalsb. geneticsii. two words not onec. German scientistiii. doing an experimenta. daughteri. Science topicsb. best in the classii. Kuwaitc. students from abroad,iii. not enough credit for what they know/ 6COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com11. Key terms in an exampleAfrican boyNews Company:i. CNNWhere: name of country inAfrica?Family’s job:ii. KenyaAward:iv. Heroes AwardProblem: 1)v. The kerosene lamp, it had smoke and it damaged hiseyesProblem: 1)vi. there was never enough kerosene,because what does a dollar a day buy for youvii. a cost-free solar lampInvention:iii. shepherd boy - shepherdsSolution:viii. And now the children in his village get the samegrades at school as the children who have electricity athomeQuote:ix. The children can lead Africa from what it is today, adark continent, to a light continent."[ 2 points]12. Conclusion/ 10What is the basic conclusion? (2 key points)People who have no light, whether it's physical or metaphorical, cannot pass our exams1,and we can never know what they know2.[2 points]/ 2Overall Score: / 44COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comCan we build AI without losing control over it?[listening test questions]Author: Sam HarrisDate: June 2015Time: (14:27)Level: ***** [C1]TED TALKS Link:https://www.ted.com/talks/sam harris can we build ai without losing control over itCheck these words before listening:Key vocabulary1. Intuition2. A global famine3. Catastrophe4. Science fiction,5. to marshal an appropriate emotional response6. Automation7. An asteroid8. Malicious9. Divergence10. Competent11. To annihilate12. Inevitable13. Assumptions14. To be far-fetched15. Crucial16. Exponential progress17. Precarious18. Unreliable19. John von Neumann (famous physicist & Mathematician)20. A spectrum21. MIT22. A trillionaire23. To go berserk24. Silicon Valley25. Unprecedented power26. The Simpsons27. A Manhattan Project28. An arms raceCopyright: These materials are photocopiable but please leave all logos and webaddresses on handouts. Please don’t post these materials onto the web. Thank youCOPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comCan we build AI without losing control over it?TED TALK: Sam Harris [Jun 2016. 14:27]1.Introduction: True / False / Not GivenT / F / NGi. The lecturer claims we are all worried about A.I in the futureii. The lecturer believes A.I will destroy all of usiii. The lecturer believes A.I will take over the worldiv. Most of us find A.I fun to think aboutv. A.I will cause global famineVi. We are able to marshal an emotional response to the future of A.I/ 62. The two doors scenario – short answersDoor 1What is behind the 1st door?What could stop this from happening?i.i. A full-scale nuclear warThe overall point is:i. to stop A.I ./ 4(2 reasons)ii.iii.Door 2What is behind the second door?What will happen?i.ii. If we build machines that are smarterthan we are, they will begin to ithemselves .COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comiii. Mathematicians call this process of beingA scientific term:not in control; "ie " .[2 points]The main concern is that these competentmachines.iv. could usWhich insect does he refer to in order toconsolidate this point?v.3. Three main assumptions – short answers/ 6Assumption 1IdeaDevelopmenti.ii. g i iswhen a machine can think flexibly acrossmultiple domains –[2 points]Overall point:iii. It's crucial to realize that the rate ofprogress doesn't matter, because/ 4Assumption 2IdeaDevelopmenti.ii. We need to improve our uas it is a valuable resource.Overall point - We have problems to solve:We want to cure diseases like iii) cand improve our iv) c scienceIdiom expression: vi. ‘the train is out of the station and there’s no b to pull.’/ 6COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comAssumption 3IdeaDevelopmenti.This is what makes our situation so ii)p , and this is what makes ourintuitions about risk so iii) uThe spectrum of intelligence:Machines will iv) e this spectrum inways that we can't imagine, and v) eus in ways that we can't imagine.A million times faster:The virtue of speed in electronic circuits: vi)What do these numbers refer to?20,000 years:vii)4. Summary – [put a suitable word in the gap – first letter of word is provided]/ 7The future with A.IImagine the best case scenario a super-intelligent A.I design with no safety concerns. Itcould redesign itself to be the perfect i) l - s device. It could end mostbasic jobs and at the same time many ii) i jobs too. The main concern iswhat would happen to the main iii) e and political order. We wouldwitness wealth inequality and high levels of iv) u never experiencedbefore. There would be a few v) t and the rest of us would starve.5. Multiple Choice:/ 5i. Russian and Chinese – choose only onea) The Russians and Chinese want to wage warb) The Russians and Chinese are 6 months in front of the competition with A.Ic) The Russians and Chinese will do anything to be the leaders in A.Id) none of the above/ 1COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comii. One of the most frightening things is. – choose only onea) A.I researchers are lying about how close they are to super-intelligent A.I.b) A.I researchers are often telling us super-intelligent A.I is far off and not to worryc) A.I researchers do not realise how dangerous it isd) A.I researchers think we will populate Mars before A.I is invented/ 1iii. Another frightening point is. – choose only onea) We are not ready and have no idea of the safety parametersb) We have an urgency to create super-intelligent A.Ic) We are ready for aliens but not for super-intelligent A.Id) 50 years is not enough time to get ready for super-intelligent A.I/ 1vi. Implanting A.I technology into our brains (neuroscience) – choose only onea) this is the safest optionb) super-intelligent A.I and neuroscience is less likely than just basic super-intelligent A.Ic) this technology will help A.I machines share our common valuesd) all the above/ 16. Summary – [put a suitable word in the gap]Possible solutionA.I will be inevitably built. There is so much to consider when you are creating superintelligent machines that can make i) to itself. We need something like aii) Project on the topic of artificial intelligence especially to avoid aniii) race. We also need to admit that the horizon of iv) farexceeds what we currently know and we are in the process of building some kind of v). Is this something we can live with?/ 5Total score: / 47COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comCan we build AI without losing control over it? ANSWERS1.Introduction: T/F/NGi. The lecturer claims we are all worried about A.I in the futureFii. The lecturer believes A.I will destroy usTiii. The lecturer believes A.I will take over the worldNGiv. Most of us find A.I fun to think aboutTv. A.I will cause global famineNGVi. We are able to marshal an emotional response to the future of A.IFNo we think it’s funWe can’t seem to marshal a response/ 62. The two doors scenario – short answersDoor 1What is behind the 1st door?i. stop making progress in buildingintelligent machinesOur computer hardware and software juststops getting better for some reasonWhat could stop this from happening?(2 reasons)i. A full-scale nuclear war?ii. A global pandemic?iii. An asteroid impact?iv. Justin Bieber president of the UnitedStates?(any 3, any order)The overall point is:i. to stop A.I -something would have todestroy civilization as we know it/ 4COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comDoor 2What is behind the second door?What will happen?i. We continue to improve our intelligentmachines year after year after yearii. will build machines that are smarter thanwe are, and this will lead to , they willbegin to improve themselvesiii. Mathematicians call this process ofbeing not in control "intelligenceexplosion" .iv. destroy usA scientific term:The main concern is that these competentmachines could .Which insect does he refer to in order toconsolidate this point?v. ants/ 53. Three main assumptions – short answersAssumption 1Ideai. Intelligence is a matter of informationprocessing in physical systems.Overall point:Assumption 2Ideai. is that we will keep going. We willcontinue to improve our intelligentmachinesOverall pointDevelopmentii. general intelligence is when a machinecan think flexibly across multiple domains –iii. It's crucial to realize that the rate ofprogress doesn't matter, because anyprogress is enough to get us into the endzone./ 3Developmentii. We need to improve our understandingas it is a valuable resource.We want to cure diseases like iii) cancerand improve our iv) climate scienceIdiom expression: iv. the train is out of the station and there’s no brake to pull./ 4COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comAssumption 3Ideai. we don't stand on a peak of intelligence,or anywhere near itThe spectrum of intelligence:The virtue of speed in electronic circuits:4. Summary – the future with A.IdevelopmentThis is what makes our situation so ii.precarious, and this is what makes ourintuitions about risk so iii. unreliableMachines will iv. explore this spectrum inways that we can't imagine, and v. exceedus in ways that we can't imagine.vi. a million times faster: than biochemicalonesvii. 20,000 years of human-levelintellectual work in a week/ 7Imagine the best case scenario a super-intelligent A.I design with no safety concerns. Itcould redesign itself to be the perfect i. labour-saving device. It could end most basic jobsand at the same time many ii. intellectual jobs too. The main concern is what would happento the main iii. economic and political order. We would witness wealth inequality and highlevels of iv. unemployment never experienced before. There would be a few v. trillionnairesand the rest of us would starve.5. Multiple Choice:/ 6i. Russian and Chinese – choose the correct onea) The Russians and Chinese want to wage warB) The Russians and Chinese are 6 months in front of the competition with A.Ic) The Russians and Chinese will do anything to be the leaders in A.Id) none of the above/ 1ii. One of the most frightening things is. – choose the correct onea) A.I researchers are lying about how close they are to super-intelligent A.I.b) A.I researchers are often telling us super-intelligent A.I is far off and notto worryc) A.I researchers do not realise how dangerous it isd) A.I researchers think we will populate Mars before A.I is inventediii. Another frightening point is – choose oneCOPYRIGHT of www.academic-englishuk.com/ted-tests/ 1

www.academic-englishuk.coma) We are not ready and have no idea of the safety parametersb) We have an urgency to create super-intelligent A.Ic) We are ready for aliens but not for super-intelligent A.Id) 50 years is not enough time to get ready for super-intelligent A.I/ 1vi. Implanting A.I technology into our brains (neuroscience)a) this is the safest optionb) super-intelligent A.I and neuroscience is less likely than just basic super-intelligent A.Ic) this technology will help A.I machines share our common valuesd) all the above/ 16. Summary – possible solutionA.I will be inevitably built. There is so much to consider when you are creating superintelligent machines that can make i. changes to itself. We need something like a ii.Manhattan Project on the topic of artificial intelligence especially to avoid an iii. arms race.We also need to admit that the horizon of iv. cognition far exceeds what we currently knowand we are in the process of building some kind of v. God. Is this something we can livewith?/ 5Total score: / 44COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comTwo reasons companies fail and how to avoid them[listening test questions]Author: knut HaanaesDate: June 2015Time: (10:38)Level: ***** [B2/C1]TED TALKS Link:https://www.ted.com/talks/knut haanaes two reasons companies fail and how to avoid themCheck these words before listening:Key he ironyTo diagnosePracticality.A MantraObsolete.Famous people: Madame Curie, Picasso, Neil Armstrong, Sir Edmund Hillary(google these people)9. Pathetic.10. Competent.11. Companies: Nestlé / Lego / Toyota / Unilever (google)12. Persistence13. Perpetual14. Vicious circle15. The public sector16. Effective reform17. Lousy18. Crisis19. Sceptical20. To be conscious.Copyright: These materials are photocopiable but please leave all logos and webaddresses on handouts. Please don’t post these materials onto the web. Thank youCOPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comTwo reasons companies fail and how to avoid themTED TALK: knut Haanaes [Jun 2015. 10:38]1. Short answersWhat are the two reasons why companies fail?i.ii./ 22.Key termsWhat is the balance between the two activities?i. and/ 13.Case study ExamplesTwo companies that got it wrong.Case study 1:Name of company:i. FacilProduct of company:ii.What went wrong?iii./ 2Case study 2.Name of the company:i.Product of company:ii. a European biotech companyPromises:iii.iv. The company’s Mantra:"When we only get it right," or even, "We want it p ."What went wrong?v./ 4COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com4. PeopleWho coined the idea of 'exploration' and 'exploitation'?Name:JimPlace:UniversityTime:about years ago/ 35.Defining termsDefine 'exploration'? And exploitation?What is exploration?i.What is exploitation?ii.What happens to companies as theybecome more competent?iii. They become lessWhat is the worry for CEOs?iv./ 46. One word answersCompanies that have innovated - what is the product?CompanyInnovationNestléi. NespressoLegoii.Toyotaiii.Unileveriv.7. Summary Skills - [put a suitable word in the gap – first letter of word is provided]COPYRIGHT of www.academic-englishuk.com/ted-tests/ 3

www.academic-englishuk.comBusiness TrapsTrap1:The first trap is called the i) P S trap. This is when wediscover something but don’t have the patience or the ii) p to make it work.This is evident in lots of companies and a famous example is the company called iii)x . It also happens in the public sector where reform can take up toiv) [number] years but we change more often and as a result it isn’t given a chance./ 4Trap2:The second trap is called the i) S trap. This is when your product is verysuccessful that we fail to ii) i and change. When we know or do somethingwell, it's difficult to change. Bill Gates has said: "Success is a iii) l teacher. Itseduces us into thinking we cannot fail." That's the iv) c with success./ 48. Multiple choiceFour lessons to apply to companies.Lesson 1 – choose only onea. get ahead of the crisisb. keep pushing for the next battlec. win the next innovation cycled. all the above/ 1Lesson 2 – choose only onea. think in multiple time scalesb. think in one-year perspectivesc. innovate more from 30% to 70%d. all the above/ 1COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comLesson 3 – choose only onea. don’t allow constructive challenging on the corporate boardb. it’s not a team sport.c. invite talent.d. all the above./ 1Lesson 4 – choose only onea. be sceptical of success.,b. "remember, you're only human."c. use Roman history to guide you.d. all the above/ 19. Short answersLooking at your own company:What is the first question you should ask?i.What is the second question?ii.What is beauty in.iii. the beauty is in the b ./ 3Overall Score / 34COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.comTwo reasons companies fail and how to avoid them ANSWERS1. Short answersWhat are the two reasons why companies fail?i. they only do more of the sameii. they only do what's new/ 22.Key termsWhat is the balance between the two activities?i. exploration and exploitation/ 13.Case study ExamplesTwo companies that got it wrong.Case study 1.Name Company:i. FacitProduct:ii. CalculatorsWhat went wrong?iii. continued doing exactly the same. /exploitation/ 3Case study 2.Company:i. OncoSearchProduct:ii. a European biotech companyPromises:iii. diagnose, even cure, certain forms ofblood cancer.iv. Mantra: "When we only get it right," or even, "We want it perfect."What went wrong?v. Become obsolete before perfect /OncoSearch did too much exploration./ 5COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com4. PeopleWho coined the idea of 'exploration' and 'exploitation'?Name:Jim MarchPlace:Stanford UniversityTime:about 15 years ago/ 35.Defining termsDefine 'exploration'? And exploitation?What is exploration?i. Coming up with what's new. It's aboutsearch, it's about discovery, it's about newproducts, it's about new innovations. It'sabout changing our frontiers. Risks are highWhat is exploitation?ii. taking the knowledge we have andmaking good, better. Making goodproducts faster and cheaper. Exploitation isnot risky -- in the short term.What happens to companies as theybecome more competent?iii. They become less innovative.What is the worry for CEOs?Doing one well is difficult but Doing bothwell at the same time is art./ 46. One word answersCompanies that have innovated - what is the product?CompanyNestléInnovationi. NespressoLegoii. animated filmsToyotaiii. hybridsUnileveriv. sustainability/ 3COPYRIGHT of www.academic-englishuk.com/ted-tests

www.academic-englishuk.com7. Summary SkillsBusiness TrapsTrap1:The first trap is called the i) Perpetual Search trap. This is when we discover something butdon’t have the patience or the ii) persistence to make it work. This is evident in lots ofcompanies and a famous example is the company called iii) Xerox. It also happens in thepublic sector where reform can take up to iv) 20 years but we change more often and as aresult it isn’t

TED TALK: Patricia Ryan [Dec 2010. 10:35] . Summary – [put a suitable word in the gap – first letter of word is provided] It brings to mind a headline I saw recently: "Education: The Great i. d_