Transcription
Welcome to our Ultimate Sales Guide for Direct Sellers! ThiseBook has everything you need in order to become an expert inonline sales though four simple, easy to read practical chapters.Here you will learn how to take advantage of your online work inorder to increase sales and improve your productivity, with toolssuch as Postcron and through appropriate guides, advice and tipsthat you can apply today, even while you read this ebook!
In this manual you will find four chapters, dedicated to reviewingthe best practices in order to multiply your direct sales onFacebook in an effective and sustainable manner.In Chapter 1 you will learn how to organize fun andpopular sales parties on Facebook. To do this you willlearn a three-step process, so you can maximize theimpact of your online events and simplify the organizationmethod.In Chapter 2 you will discover how to organize andcelebrate several Facebook parties all at once withoutleaving you with no life at all because of it. Through threetested experienced techniques you will turn into aprofessional host.Chapter 3 is intended for those who are dedicated toonline sales and who also have children and otherparallel jobs. Here you will learn effective methods forupdates and obtain results on your fan page, withoutspending all your time on it allowing you to spendmore time with the family.Finally, in Chapter 4 you will find three tactics toincrease your sales opportunities and stay in contactwith clients and people who have expressed interests inyour proposals. This way you can maintain long-termprofitable relationships with your audience.
As we mentioned previously, using the correct tools is the bestway to increase your productivity in Social Media. And Postcron isone of these tools, since it allows you to program yourpublications and get content to share as you optimize the useof your time.With Postcron you can schedule posts so they can be sharedautomatically on your social network and during the times youwant. This way you can program your publications for the weekand even the month, in only one day s work.This is very useful when you want to organize your sales partieson Facebook, since Postcron enables you to schedule yourposts in events, pages and groups. This way you are sure topromote your proposal and keep your account interactions high.In short, with the help of this tool you can accomplish successfulFacebook parties, and achieve the systematicity necessary toincrease your conversions and keep your clients interested in yourproposals.
Direct sales on Facebook are the center of Social Mediacommerce, since Facebook is the most used social network (withmore than one billion users). That is why it is quite possible thatyour objective-audience is present on this platform!On the other hand, online sales parties are the place where yourclients and prospects interact with your proposal and decide ifthey are interested in buying. That is why you must takeadvantage of the duration of the event! And here, we ll show youhow.Let s start from the beginning: before anything else, you mustchoose your space or format for the location of your FacebookParty. So, according to your needs, you can choose between: Creating an Event on Facebook: This is a practical alternativesince you can send out invitations, determine the duration ofyour party, schedule posts, to keep a high engagement andshow notifications to your guests each time you publish. Creating a Closed Group on Facebook: This is anotheroption for creating sales parties, offering discretion, the ability topublish automatically and send private messages to all theparticipants.5
In this post we will use an explanatory reference as a secondoption, meaning, create your direct sales party on Facebookthrough a closed group.The first thing you must do in the process, when you organize anonline sales party, is to go on Facebook and create a group withthe name of your proposal. Then you must set the desired privacysettings (we suggest you choose a Closed Group).6
Right away you must add a profile picture or attractive bannerand reference, so that it informs your attendees about the proposal.Note: I recommend that you use tools such as ArtStudio that isa free, image creator. This type of tool allows you to design thebanner for your party quite easily; making sure that it has thecorrect dimensions, and therefore, allowing you to upload it toFacebook so it can be displayed on any device used by yourguests.You also have to enter a description about your sales Facebookparty and the objectives of the group.Note: if you have a website, remember to add the link in thedescription of your party.It is very recommended (we insist!) that you ask those individualsfor permission so you can add them to the Group. This will helpyou rest assured that the participants are really interested in yourproposal.7
To do this, you can send private messages to future attendees. Thisway you avoid sending a spammer message, while you increaseyour chances of selling your products to people who are openlyinterested in participating in your party.Finally, we suggest that you invite a maximum of 50 people toyour sales party. Why? Because this will allow you to establishquality interactions with the attention that each participant needs.E - INFORM YOUR PARTICIPANTS ABOUTLEAVING THE GROUP AND DISABLENOTIFICATIONSFinally we suggest that you tell your guests about leaving the groupand disable notifications with a post explaining this at the beginningof each party. This will help you reduce significantly the chances to bereported as spam and you avoid Facebook from blocking your account(if you want to learn more about this topic, I recommend that you readabout what is Facebook Jail and how to avoid it).8
Once your direct sales party on Facebook has begun, we suggest thatyou share the following contents to maintain a high engagement: Promotional games: Propose challenges so your usersvisit your product catalog or your website and give an awardto the winners. For example, you can show images with productdetails and ask for the name of the model or how manyproducts are in stock, etc.The idea is that these activities entertain your audience andbring them closer to your sales proposal. Therefore you caninvite people to visit your online store through fun instructions asthe one mentioned and reward with prizes.9
Information about your Products or Services: It isrecommended that you stagger game posts with publicationswhere you offer information about your products orservices (though computer graphics, images with text, videos,etc.).The idea is to stimulate sales, showing your audience theadvantages of your products and why they should buy them,how they can take advantage of them, how they can be used,etc. Winner Announcements: Stagger the previous contents withposts to announce the winners of each game and offer themprizes based on your products (such as a free kit).Remember to add images of each prize!The objective of handing out prizes is double: on the onehand, it encourages audience participation during the salesparty, and on the other it promotes the use of your productsand its dissemination.You must consider 3 key points to ensure that you have asuccessful party and they are the following:A- OFFER SALES INCENTIVESSince this is a sales party, we suggest that you offer buyingincentives to your guests. Offer free shipping for purchases overa certain amount, or promotions such as “Buy 3 and get 1 free”,this will help you encourage your buyers.10
Avoid being penalized by Facebook! To avoid this the best thingis to avoid tagging people in your images, but do so in thecomments. Facebook happens to mark images that don t belong tousers as spam and have people tagged in them.It is recommended that you share the URL of your website in theGroup information section, and only do so in posts that areextremely necessary. Or if you paste the same link several times indifferent texts, this can also be considered spam.11
Once your sales Facebook party is finished, it is ideal to get peopleto keep talking about your event and generate expectations foryour next Direct Sales on Facebook. There are several strategiesyou can put in place: Post the winners: If you haven t done so before, once yourevent has concluded, a good idea is to create a post toannounce the winners of your games, so your guests areaware of the prizes they can win the next time. Raffle something amongst participants: It is advised thatyou give an incentive to your guests to show them that theirparticipation made a difference. That way you can give awayone of your products and personalize the packaging with thename of your Sales Party. Post ads: The day after you hold your sales party, share withthe Group ads about your next event, discount days,special promotions, contact details and much more. Invite your audience to subscribe to your Newsletter with aPrivate Message: Create a post to invite users to share theiremails by private message so you can send them emailmarketing campaigns and advertising on Facebook. Publish the rewards of your hosts: If you work with hostsor Group administrators, it is recommended that you publishrewards won by achieved sales. This will encourage others tojoin your sales proposal.12
Send private messages thanking their participation:Alternatively, you can send thank you messages to yourattendees, to thank them for participating and to invite them tostay in touch. Invite others to send suggestions: Another constructive wayto maintain interest and generate interactions is to invite thosewho attended your party to give you suggestions about whatthey would like happen during the next event.These are some of the possibilities you have in order to keep aninterest in your proposal, once the party has finished. In all caseswe recommend that you do not abuse private messages or grouppublications, so you do not tire your audience.It is also suggested that you create a spreadsheet on GoogleSheets or Excel in order to register the number of people you haveinvited to your Facebook Parties and distinguish between how manyof them have actually attended your events. This will help yourecognize and care for your clients.In the same spreadsheet, you can add personal informationyou ve collected from each user in order to create your owndatabase. This will not only serve for marketing campaigns but willalso allow you to measure the extent of your broadcast.Finally, if you have the time and the money, it is a good idea tocreate, personalized merchandising with the name of each SalesParty on Facebook (Examples: pen drives, calendars, etc.), so youcan deliver with each product sold.And that is all in this section! In the next chapter you will learn howto get the most out of your Facebook Parties (Sales Parties), byusing the best tools to help you optimize your work time andincrease your sales.13
As it is known, creating a sales party on Facebook without themuch-needed organization can become a cumbersome anddemanding task. Now, imagine that you have to organize threeparties simultaneously! How can you do this without going mad?The answer is: by using 3 simple steps. In this regard, we willshow you what the proven and effective apps and techniques areso you can reach your objectives successfully.15
Since your objective is to create several sales parties on SocialMedia at a time (without going mad!), we propose an effective methodto help you automate your online activities and optimize your timeto the fullest.The first thing you need to do is define the script or program of yoursales parties. This is done by establishing the standard structurefor all your online parties. By doing this, you will save time and workin an organized fashion.To work with a script significantly simplifies the process ofcreating and selecting contents to be shared for each event.Similarly this helps you to schedule tasks and posts for theirautomatic publication, via Postcron.To establish a script or planning so the activities of your onlinesales Facebook parties can follow, it is best to have a referencestructure so you can personalize your own content with the identifyof your proposal.Therefore, we share below astandard direct sales partyscript for Facebook,optimized to achieve greatereffectiveness. This way youcan use it as a reference toplan the structures of your ownparties.16
· Objective: Present and promote your proposal.· Time of Publication: Before the Facebook party begins.This information is very important, since you must explain theevent in a post such as: what your business proposal is about,what the products cost,what must the users do to participate,how long will the party last andother similar details.The best thing to do is to create a standard post explaining allthese aspects, so you can save it (for example: in a file titledOnline Sale Party) and reuse it in all your parties as many times asyou need, through the standard “copy-paste” technique.· Objective: Avoid being reported as a spammer.· Time of Publication: At the beginning of the Party. Weadvise that this be your first post (you can even set it on thetop of the Group).17
This publication is also “standard” and you should include, as wementioned above, the necessary instructions so that people whowant to, can leave the Group easily.Here you also must add a small tutorial how to disable the Group snotifications, so others are not saturated by them or decide to reportyou as a spammer.· Objective: Promote the sale of your products.· Time of Publication: During the course of the event,alternating with other publications.You can also create a prototype of an informative post regardingyour products and/or commercial offer, and save it to reuse itlater. Naturally, you need to update your posts each time yourbusiness incorporates new products.The idea is to share at least two publications aday during your online Facebook party.So, for example, one of them can have promotionalcontent and the other can offer tips to takeadvantage of your products to the fullest.18
· Objective: Entertain your audience and promote yourproducts.· Time of Publication: During de development of theFacebook party.If the idea is to avoid repeating the challenges in all your salesparties. You can define several games before hand so you canuse them in time. If you do this, try to update your “stock” of gamesonce a month.You should schedule at least 2 games per party.This way, if you sell makeup, you can show picturesof famous people with their faces washed, and invitethem to choose products from your stock toaccompany each look, adding a link from your site inreturn for a prize (discounts, etc.).· Objective: Thank your audience and promoteengagement.· Time of Publication: Once the event has ended.Finally, you can create a standard closing publication, in order tothank those who have participated in your party. We suggest that youadd an attractive image to your text that refers to your sales party andthe benefits of your sales proposal.19
In the text you can request that your audience send yousuggestions about what they would like in the next party, and invitepeople to share their information (email, etc.) by private messageso they can receive your latest updates. As we have already seen, working with a script not only helps youorganize your sales party, it also allows you to generate reusablestandard posts that you can schedule so they are publishedautomatically at the time that you previously establish.20
Once you have created your reusable generic publications, allyou have to do is program them on Postcron in the stipulatedtimes for your next Facebook parties.This way you guarantee the principal content publications foryour parties without a margin of error. This allows you toconcentrate all your efforts during the event and interact withyour audience, in order to answer questions and multiply yoursales.You can create a spreadsheet with all the posts fromyour party and schedule them with a few clicks. Thisway, you will optimize the use of your time to amaximum. If you want to learn how to upload all yourposts for a party all at once, we suggest that you readthis article on how to create a massive post upload.As we mentioned above, during the Sales Party, games must havea dual purpose: on the one hand they must entertain youraudience and on the other, the must promote the sale of yourproducts.Therefore, in all the games that you propose, you must try to meetall the following conditions:21
That they relate to your products or services.That they involve exploring your website or online store.That the winner receive a prize linked to your proposal orstimulate sales (for example, a discount for your products).To help you with this, we suggest, three games for sales parties onFacebook below that will help you achieve a maximum engagement(and that you can reuse in your multiple events).Depending on the type of product you sell, you can publish a pictureof a scenery/person with a deficiency to be resolved through the useof your products, and invite users to specify which recommendedproducts they would use by pasting links to your site.22
In this case you should give your audience a number of clues, eitherby text or by images, so they can guess what online product youare talking about. The clues can be information about “used toeliminate stains” or “it comes in two sizes”, etc.If you sell clothes or makeup, you can share images of your differentproducts and invite your audience to comment on what person (forexample: Disney Princess or sitcom individuals) each particularmodel is inspired in.Another option is that you use different contests, forexample, an image contest where all the participantsmust upload images or videos using one of yourproducts. If you choose this option, I suggest that youuse tools such as SocialTools.me. In this platform youcan find a group of tools that allow you to make differenttypes of contests and select a system to choose thewinners.23
As I noted previously, the idea is that the prizes given to thewinners encourage the interaction with your products orservices.So, some of the effective prizes are: A kit of your products.A discount.One year or several months of a free subscription.A 2x1 promotion or “buy 3, get 1 free”.Regarding the development of the game, once you publish it, youmust pay attention to the user s comments and register thenames of those who have responded correctly or favorably.When the deadline for the game ends, you must choose thewinner and notify him/her of their prize. Therefore it isrecommended that you create a “live” publication and tag thewinner in your post. If possible, include an image in order topromote your products.As I mentioned in one of the tips, thanks to Postcron you canschedule hundreds of posts all at once by creating a CSV file inone Spreadsheet. This allows you to automate all thepublications of your different parties in one day s work, andadvance your work!24
You can program all your posts from the Script of yoursales Facebook parties all at once.You can define, in one day s work, what you can do in severalhours.This enables you to program posts for multiple celebrationsof parties simultaneously.To take advantage of this practical feature, all you have to do isfollow these simple instructions step by step.As you can see in this screen save, you must create an Excel file orspreadsheet on Google spreadsheet, placing the information shownbelow in each column.25
Take into consideration that each row on the spreadsheetrepresents a post and that each column represents a variable that isapplied to the content:You can schedule a publication of posts with multiple images(i.e. More than one image per post, as a carousel), adding theURL of all the images that you want to add in your post,separated by commas in column G.In general, the steps to follow are:1.2.3.4.create a spreadsheet and when you save it, make sure it is in a.csv file.enter your Postcron account,select the Facebook Party (group or event) you wish to publishand choose the option “Upload Many Posts At Once”. Voilá!26
In the following video you can learn how to use aspreadsheet in detail:27
Maybe you are one of thousands of busy moms that keep dreamsalive and have sales success on the Internet. That is why in thischapter we will show you how to gain and maintain followers onFacebook (this not only applies to your parties, it also appliesto your Facebook page), by publishing relevant content, and asa result, increase your followers and get more salesopportunities.To attract your audience, as well as promote your products, youmust share added value content daily. That is to say, provide yourusers with high quality posts (informative, educational, etc.) tomaintain an interest in your Page.The idea is to include in your publications: Interactive Activities (for example games) that promoteengagement from your audience.Attractive and relevant visual content (i.e., linked to yourproposal).Information about your products and sales parties.Useful information and interesting contents related to yourcommercial area.Now, how do you include all the mentioned topics in your Facebookpublications, in order to reach your audience and attract new fans?We will take a look at 6 fundamental suggestions to achieve this.29
Recent studies related to optics have shown that people are moreattracted to read a text, if this is accompanied by one or morevisible colorful images.Investigations indicate that the presence of color imagesincreases 80% the chances for people to stop and read a text. Forthis reason, you must be sure to include colorful pictures to illustrateyour publications on Facebook.To achieve striking and aesthetic pictures for your posts,you can take a look at the many image banks on theInternet. This will facilitate the task of finding specificimages and will prevent you from having problemsrelated to copyrights.Use the ArtStudio tool (it s free and online) in order tocreate your images by choosing the appropriatetemplate. This way, you ensure that these images haveoptimal measurements for Facebook and can be viewedcorrectly.30
Another key point when you choose images that are relevant, that isto say, they are actually related to the content covered in the textand accompany a text.This is indicated by a report from the specialized sitekissmetrics.com that specifically reveals that content illustrated byrelevant images obtain 94% more visits than the publications thatdo not have related images.To ensure that the images that accompany your posts are relevantand attractive, we recommend that you ask yourself the followingquestions: Does this image refer to the topic in the text?Does it illustrate the message?Is it pleasing to the eye?According to an investigation where professionals and marketingexperts were surveyed, more than 50% of the respondents said thatvideos are the type of content that have the highest ROI (Return ofInvestment).This means that videos are extremely favorable in terms ofprofitable content (either by attracting new customers, promotesales or by spreading of your proposal), and for this reason you mustinclude them in your content.31
You can share videos on the Internet and create your ownproductions (record webinars, tutorials on how to use yourproducts, etc.).For wider dissemination you can create a YouTubechannel and share your videos both in the channel ason your page, group or Facebook event.As you can see, visual & audiovisual content are the latest“trend” in Social Networks, and one of them is computergraphics. Indeed, including these graphic pieces makes a hugedifference when you want to grasp your audience s attention.According to specialists, images enriched with information canretain the users attention for a longer period of time thanirrelevant images. That is why it is highly recommended that youshare interesting computer graphics on your Facebook Page.An effective alternative is to create your own product scomputer graphics, services or industrial sector.You can do this by using online tools such as Infogram,which lets you create professional computer graphicseasily.32
As we have mentioned, the presence of attractive and dynamicvisual elements are essential to interest your audience with yourproposals. According to a report, posts with images achieve anengagement of 650% higher than those without images.This applies especially to those publications accompanied by GIFS,those animated images that are a huge success on SocialNetworks. For this reason, we recommend that you include relevantanimated GIFS in your posts.As explained on Facebook help, to add GIFS in yourFacebook publications, you must create an account atGiphy.com, the only one supported by the SocialNetwork, where you can share animated GIFS of yourchoosing.You can also schedule your GIFs on Postcron and theywill be published on Facebook. To increase your audience s engagement (i.e., their levels ofinteraction with your content), once again, images are your answer.According to experts, posts with images on Facebook get 2,3 timesmore responses than those without images.33
To take advantage of this fact to the fullest, we recommend that younot only share images in your posts, but also create images withtext that attract the attention of readers. For example, add quotes orpropose games in one sentence, over a striking background.For this task we recommend that you use PostcronArtStudio or a Canvas, both are free online designprograms that are easy and offer excellent results.34
Now that you know the tips to attract the attention of your posts, let stake a look at the strategic aspect of your publications. How manypost should you devote to each subject in order to promoteyour business, without being a spammer? The answer to that is bythe 9-11 method.In this regard, the numbers 9-11 of this technique state that youmust only publish 1 promotional post for each 9 nonpromotional ones. The purpose of this proportion is to make sureyou don t tire your audience with publications that are strictlycommercial. Promotional Posts: Those that include a call to action to makea sale, gain a subscription, a Like, etc., due to their demandingnature, these posts must be few and far between to preventthem from being annoying or intrusive. Non-Promotional Posts: Those publications that providedadded value, those we discussed above. They can be tips,useful information about our products, news about the industry,games to promote engagement, computer graphics, etc.In the Non-Promotional Posts category, those publications thathave a casual tone are included, with the objective to entertain,move your audience or make them laugh. For example, they canbe motivational phrases, cute videos about pets, and images ofyour dinner with friends. Be creative!35
Now, since it is not common to have resources in order to generateoriginal content on a daily basis, a very effective alternative is toidentify relevant external sources and add them to interesting poststo share with your audience.What does it mean that the sources in your posts must berelevant? It means that you should choose websites, YouTubechannels and other reputable and legitimate media in yourindustrial field so these can serve as inspiration or you can shareyour content with your followers. This will improve your online imageand the credibility of your publications.For example, your list of relevant external sources can include: Social profiles of your industry s influencers.Reputable specialized websites.Internationally renowned journals and newspapers.YouTube channels of experts in your field.36
Once you have defined your external sources, you canadd them to the Content Gallery of your Postcronaccount and automatically generate content to share onyour accounts, as many times as you need.All Social Networks have their recommended publicationfrequencies according to their characteristics and Facebook is noexception. In this sense, to keep your audience interested it isrecommended that you publish between two or three times a day.Thus, a possible weekly planner (Monday to Friday) of publicationsfor your Facebook page could be:37
Day 1: Post relevant news about your business sector or animage quote. Day 2: Post with tips about how to update your products and apost about your products. Day 3: Post an interactive game to increase engagement andan image related to your industry. Day 4: Promotional post with information about your next SalesParty, sales, etc., and any other industry news or subjectsrelated to your website that can be of interest to your audience. Day 5: Post casual (pictures of your staff, funny video related toyour industry, etc.) and the promotion of the interactive gamethat you created on day 3.38
To comply with the 9-11 publication method in a practical way, werecommend that you take advantage of the Massive Form Upload(or “Bulk Uploader”) that we mentioned in the previous chapter, togenerate your CSV File and schedule many posts at once.Utilize a spreadsheet since it is the best way to optimize yourwork to a maximum: this allows your to program severalpublications at once and therefore, help you spend more timewith your children and perform other duties.39
Social Networks (especially Facebook) are especially useful for digitalmarketing and online commerce since they allow you to identify andcapture audience objectives with relative ease.So, in order to take advantage of your contacts with your public, it snot enough to have their “Likes” on your page, it is also necessary togenerate a database of the users who are interested in yourproposal, in order to quantify and contact them directly.A database consists of a list of phone numbers or emails of userswho have shown intere
marketing campaigns and advertising on Facebook. Publish the rewards of your hosts: If you work with hosts or Group administrators, it is recommended that you publish rewards won by achieved sales. T
