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INDIE ESSENTIALS:8:30am - 9:00amIndie Essentials Registration9:00am - 9:15amWelcome Remarks9:15 - 10:30amIndie Start-Up: The Key Success Factors10:30 - 11:15amThe Retail LandscapeSchedule:Jan 17 — CONNECT INDIELA Hotel Downtown333 S Figueroa StLos Angeles, CA 9007111:30 - 12:15pmPress, Media & Digital Influencer LandscapeEXPERT DIALOGUES:12:30pm - 1:00pmExpert Dialogues Registration1:15pm - 2:00pmFounders’ Circle2:15pm - 3:00pmPress Panel3:15pm - 4:00pmBuyer Panel4:30pm - 5:30pmA Portrait of SuccessINDIE MIXER:5:30pm - 7:30pmCocktail ReceptionAll times subject to change
8:30am - 9:00amIndie Essentials Registration9:00am - 9:15amWelcome RemarksJillian Wright, Co-founder, IBEIntroduction and Review of Agenda9:15am - 10:30amIndie Start-Up: The Five KeySuccess FactorsThe most important challenges and pitfallsfacing young brands and how to overcome them.10:30am - 11:15amThe Retail LandscapeHow to segment the full spectrum of retailers,the crucial differences between them, and how todetermine which are right for your brand.A SPECIAL THANK YOUSpecial thanks to our faculty of industry experts for theircontribution to the development of the Indie Essentials classes:Lisa Adams - Founder, The Beauty MatchmakerJeannie Jarnot - Founder, Beauty HeroesErin Kelly - Founder, Erin Kelly PR11:30am - 12:15pmPress, Media & DigitalInfluencer LandscapeClaudia Lucas - Board Member, CEWHow to navigate the different types of press andmedia and decide who to pursue and when.Jillian Wright - Co-founder, Indie Beauty ExpoNicole Massimi - Strategic Growth ExpertKeri Parker - On-air Host, QVCKaren Young - Founder, The Young Group
Jillian WrightCo-founder, IBEModerated by:Featuring:Brand and Founder success storiesCelebrity esthetician, spa owner, andfounder of Jillian Wright Skincare,Jillian has been in the beauty industryfor over 15 years.Jasmina AganovicFounder, Mother DirtElliot EntisFounder, LiftlabAshley PrangeFounder, Au NaturaleSabrina TanFounder, Skin INC.Cosmetics/consumer goods professional with proven ability to build andlead highly engaged and effectiveteams towards the company missionand objectives. Extensive experiencein brand building, manufacturingpartnerships, product launch strategy, and sales training. Proven trackrecord in product development: developed over 50 SKUs totaling over 10M in sales. Experienced in managing a teams of people across creative, technology, business development, and sales.Founder of Liftlab, a line of Innovativeskin care products based on our patented Cell Protection Protein, a protein found in arctic plants, animalsand marine life. Helps protects skinand other organs against environmental damage including UV, cold,and dry; also powerfully helps regenerate skin cells, fibrinogen and elastin to heal and rejuvenateIn 2011, Ashley Prange was an analystin D.C. — that’s when her skin startedbreaking out from the synthetic fillersfound in leading cosmetic brands.She began to research makeup andwas horrified by the toxic ingredientsallowed in these products. This inspired her to experiment with mixingher own pigments and organic oils athome. Ashely eventually created AuNaturale, a skincare collection thatis 100% vegan, paraben-free and accessable to all.Skin Inc is the world’s first Skin Supplement Bar offering customizablebeauty solutions to help you createan effective and fuss-free regimen,designed for your skin. Sabrina Tan’sproducts feature highly concentrated,pure and active serums and innovative skincare from Japan that combine proven ingredients with the mostadvanced delivery systems for maximum results. Skin Inc products contain 0% added scents and parabens.CONNECT INDIE — IBE LA 20171:15pm - 2:00pmFounders’ Circle
Moderated by:Erin Kelly PR is 360-degree PR affiliateand strategic partner in Los Angeles &New York, and is dedicated to the powerful beauty industry. Erin covers everyinch of the beauty world with the samejudicious consciousness as you care forevery inch of your body. Her roster ofbadass & beautiful clients are a directreflection of how much she cares aboutyour face, your hair, your nails and theskin down to your toes.Featuring:How to get the attention ofbeauty editorsErin KellyFounder, Erin Kelly PRKelly AttertonBrand Consultant/FreelanceWriter for Vanity Fair,C MagazineCinya BurtonSenior Beauty LifestyleEditor, E! NewsBrandie GilliamFounder & Creative Director,Thoughtfully MagazineDeven HoppBeauty Director, ByrdieKirbie JohnsonProducer. Pop SugarKelly has seen everything under the sunwhen it comes to beauty products and trends– including the massive shift toward saferskincare and non-toxic formulations acrossthe board.Cinya Burton is currently the Senior Beauty& Lifestyle Editor/Producer of multi-platform (broadcast, digital and social media)content for E! News and E! Online, creatingand coordinating exclusive partnerships andlaunching special features, series and packages.Thoughtfully Magazine is an independent, quarterly publication thatlaunched in January 2015 by founderand creative director Brandie Gilliam.Inspiring thoughtful living aroundthe world, Thoughtfully can be foundon newsstands at Barnes & Noble,Whole Foods Market, Sprouts, Natural Grocers, Earth Fare, Central Market, Pharmaca and more, as well asin thoughtful stockists like The DetoxMarket, Follain and others.Beauty lover with a passion for pretty pictures and an obsession with online media- producing photo shoots by day, writing eyeliner tutorials also by day.Host, producer and content creator, workingon lifestyle, beauty and entertainment videocontent. Kirbie has been with POPSUGARStudios since 2012, producing and writingover 1000 videos during my time with thecompany. She currently hosts two shows:POPSUGAR Beauty Junkie and Pretty Unfiltered, a Youtube-centric show. She’s interviewed tastemakers and stars like SofiaVergara, Miley Cyrus, Jessica Alba, ZooeyDeschanel, Dita Von Teese, Demi Lovato,Gwyneth Paltrow, and many more.CONNECT INDIE — IBE LA 20172:15pm - 3:00pmPress Panel
Nader Naeymi-RadCo-founder, IBEModerated by:How to get in the doorand succeed with buyersAn entrepreneur and managementexpert, Nader brings a successfultrack record of building and launchinghighly scalable new businesses.Kathryn DickinsonOwner, AilleaKory KeithSpa Director,Ritz-Carlton LAMelissa LenbergFounder, Citrine BeautyLori SilversteinChief Beauty Officer, PeninsulaBeautyRealizing that true transparencydoes not exist in the beauty industry,Kathyrn set out to create a safe havenwhere people KNOW that EVERYproduct is safe - free of parabens,sulfates, petrochemicals, endocrinedisruptors or other toxic chemicals,and are not tested on animals. Noexceptions.Kory Keith is a luxury spa, retail,and wellness professional currentlyworking with The Ritz-Carlton astheir Los Angeles Director of Spa. Inaddition to her operational role, she ison the Marriott Spa Advisory Councilfunctioning as a key supporter for themany spa initiatives and programsthat are rolled out to the company’sspa portfolio. Previous to The RitzCarlton, Kory worked with Sofitel andMorgan’s Hotel Group in leadershiproles, as well as with the luxuryapothecary company Molton Brown.Melissa suffers from rheumatoidarthritis, so she turned to all naturalproducts. Soon thereafter, friends andfamily asked her about what changed.They’d say “Your skin looks amazing!”Melissa had begun using high-qualitynatural products instead of thosewith toxic ingredients. She knew shehad to share with others: she openedCitrine Natural Beauty Bar.Lori Silverstein is a retail visionarywho took her family’s two-store beautysupply business and grew it into 13stores and a thriving Internet business.Lori’s dad, Hal Silverstein, foundedthe company in 1959 with one smallstore in downtown San Mateo. Lorigot her start working sideby-side withher dad when they opened the secondPeninsula Beauty store in 1975.CONNECT INDIE — IBE LA 20173:15pm - 4:00pmBuyer Panel
Presented by:Industry veteran and successful entrepeneur BobbiBrown discusses her journey in building a highlysuccessful business in beautyRachel MarloweWest Coast Contributor,Vogue.comRachel Marlowe is a writer and editor withover 18 years of experience at a host ofleading international print magazines andnewspapers, and successful travel, fashionand beauty websites. She has worked asEditorial Assistant at Tatler Magazine,Associate Beauty Editor for W Magazine, andnow is a West Coast Contributor for Vogue.In 2013 she launched the L.A. edition ofWell Good, and curated their Los Angeles CityWellness Guides for two consecutive years.Featuring:Bobbi BrownPhoto: Ben RitterBobbi first arrived on the beauty scene in 1991 with the launch of Bobbi BrownEssentials and filled a void in the market of simple, flattering and wearable makeup.Her unique approach was a gift for women who wanted a more natural look, and in 1995the company was acquired by The Estée Lauder Companies.In 2013, Bobbi launched an eyewear collection with Safilo, translating her beautyexpertise to eyewear. She is a New York Times best-selling author and a sought-afterexpert on national media outlets such as Good Morning America, The Today Show andOprah. She continues to work editorially and is a permanent fixture backstage at NewYork Fashion Week.She has received many awards such as Glamour Woman of the Year, FGI and CEW. Shewas inducted into the NJ Hall of Fame and holds honorary doctorates from MontclairState University, FIT and Emerson.CONNECT INDIE — IBE LA 20174:30pm - 5:30pmFull Circle: From Makeup Artistto Entrepreneur to Global BrandBuilder and Back Again
TravelHotelLAX45 Minutes to LA Hotel Downtown30 Minutes to California Market CenterLA Hotel Downtown333 S Figueroa StLos Angeles, CA 90071213.322.0111Burbank Airport (BUR)45 Minutes to LA Hotel Downtown30 Minutes toCalifornia Market Centerindiebeautyexpo.comCheck-in: 3 pm Check-out: 12 pmSpecial Rate: 189 / nightBook by December 26 under“Indie Beauty Media Group”.Use code IBEX when making yourreservations here: LA Hotel Booking.
Bobbi first arrived on the beauty scene in 1991 with the launch of Bobbi Brown Essentials and filled a void in the market of simple, flattering and wearable makeup. Her unique approach was a g
