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Associate BrandVisual IdentityFebruary 2020FOR INTERNAL COMMUNICATIONS ONLY
Helping associateslove work and live better.If you’re looking for inspirational internal comms or engagingrecruitment marketing, you’re in the right place.We have one brand – Walmart. This guide shows us how tointerpret that brand for communications intended for currentand potential associates.The Associate Brand:Inspiresus toInspiresusreachtoourpotentialreachour rkdo ourworkHumanizesHumanizesour journeyjourneyourUnitesusUnites usoneteamteamasasone
Decisions, decisions.When should I use the Associate Brand?Helping associates love work and live betterWhen to use the Associate Brand:Our audiences for this guide are current andpotential associates, not customers. The AssociateBrand should never be used to market products orconvey customer-facing messages.Which Spark logo should I use?We’re proud to call ourselves Walmart, and thefull Walmart logo should be used when materials areoutside of the Walmart context.Walmart LookBookInnovatewith heart.Our multi-colored Associate Spark symbolizesthe vibrancy of people, culture, careers, andchoices that are available at Walmart. It alsoprovides a unifying logo when communicatingto the entire family of brands (e.g. Total Rewardsor the Walmart World channels).The This is That Place campaign logo should beused sparingly. Save it for special moments inthe associate journey (e.g. special recognitionor Associates Week).See how we're using technology forgood at careers.walmart.com/studentsDRAFTWe areexcitedto hearfrom you!When not to use the Associate brand:External marketing, non people-related communications, work instructions.Associate Brand Visual Identity3
Contents1.0Voice & tone: 5General guidelines 6Voice & tone do’s 7Voice & tone: the difference8Tone variance 92.0 Design: 10Creative principles 112.1Core brand assets:12Our logos 13-17Brand architecture 18-20Typography 21-222.2 Brand colors: 23Brand palette 24How to use in layout 252.3 Illustration: 26Role & style 27Illustration palette 28Illustration in layout 29-302.4 Photography: 31Photography overview 32Photography in layout 33Photography or illustration342.5 Video: 35Video bumpers examples 36-372.6 Third-party logo lockups:38Third-party logo treatments 392.7 UX / UI design:40UX / UI overview 41
1.0 Voice & toneThis section defines messaging pointsand language tips for capturing the spiritof the Associate Brand.Associate Brand Visual Identity5
Voice & toneGeneral voice guidelinesThink of your favorite mentorwho always has your back,gives you honest guidance,and wants to see you succeed.They’re professional yet relatable,helpful yet not micro-manage-y,and transparent but alwaysconstructive. This is the personalityyour messages should capture whencreating internal People comms.GENERAL GRAMMARWhile grammar may not be the most fun part about crafting communications, it can makeor break the success of your message. (Think of the difference between “Never stop learning,stretching, and climbing.” and “Never stop learning stretching and climbing.”) But don’tsweat it. Our brand follows pretty straightforward rules that won’t take long to master.CasingUse sentence casing for: Headlines Subheads Calls to action (CTAs)Punctuation Use the serial comma (the commabefore the “&” in a list” red, white,& blue). Headlines and CTAs do not get endpunctuation. Occasionally, a headlinemay end in a question mark orexclamation point. Subheads get end punctuation.Numbers In headlines, use numerals, even atthe beginning of a sentence. In subheads & running text, spell outnumbers under 10. Use numerals for 10& above.Associate Brand Visual IdentityDashes & hyphens Do not include spaces before or after anydash or hyphen. Em dash (—): use to indicate spans or rangesin numbers, dates, or time. Hyphen (-): Hyphenate compoundadjectives before a noun (but not after averb).— “This applies to full-time employee” vs.“This applies if you work full time.”— Hyphenate terms that end with “ready”(game-ready, holiday-ready).Media Titles of media (books, movies, TV series,games, blogs, etc.) do not get any specialtreatment like italics, quotes, or bold.6
Voice & toneVoice do’sThe language used in theAssociate Brand should bringenergy and inspiration to ourteams. We have a specificapproach that captures ourfresh, always-Walmart spirit.OUR VOICE IS ALWAYS:Human(not chummy)We strive to make authentic, meaningful connections with and among associates. Ourlanguage sounds like it comes from real people, not a robot or corporate boardroom. Itconsiders what our audience is feeling, what matters to them in that moment, where they’recoming from, and where they’re going. Whenever possible, it’s personalized to where theyare in their journey.KEEP PUSHING: Elect benefits, fill out form, and submit.JUST RIGHT: [First name], choose the benefits that benefit you most.WE NEVER SAY: Yo, talk about some sweet perks!Vibrant(not unrealistic)One of the reasons we created the associate brand is to inspire associates to do their best.Therefore, our messages should bring energy and color to the everyday. Wherever wecan, showcase what’s positive, fun, and unique about the experience without trivializing oroverselling.KEEP PUSHING: One goal is being tracked this quarter.JUST RIGHT: Goal get ‘em, [First name]! You’re on track to meet your Q3 goal.WE NEVER SAY: Yowza! Keep this up and you’ll be CEO by the time we hit Q3!Helpful(not patronizing)Think of all the messages we receive on a daily basis. Why will your audience care aboutyours, and how will they know where it falls in their list of priorities? There’s a fine linebetween being helpful and overcomplicating things. Present all the necessary info but notmore than needed—and if we don’t know something, it’s okay to say that.KEEP PUSHING: These are available to some associates.JUST RIGHT: [First name], preview your personalized suite of benefits.WE NEVER SAY: [First name] [Last name], did you know you are eligible for a plethoraof benefits depending on your role and location?Inclusive(not insincere)We strive to make every associate feel like they belong. The language we use helps to reinforcea sense of “we’re all in this together,” and our stories provide enough context that no one willwonder whether they’re the intended audience.KEEP PUSHING: These meetings are very important because we share key info that can helpyou succeed in your career. Please tell HR how you feel your experience went, and we’ll see ifthere’s anything we can improve next time.JUST RIGHT: Help make All Hands better! Take two minutes and share what you’d like tosee next time.WE NEVER SAY: You’re a hard-working associate and we care about your experience.That’s why we want your super valuable feedback on this meeting.Associate Brand Visual Identity7
Voice & toneVoice & tone:the differenceThe brand voice represents theoverall brand personality and staysconsistent. The tone, however,changes to reflect moments intime, is more nuanced, and meetsassociates where they are intheir journey.Associate Brand Visual IdentityWalmart brand voice: human, vibrant, helpful, inclusiveExamplesApplyingfor a jobPerformanceevaluationFeelingsFear of wasting timeFear of getting lost in systemFear of rejectionEager to succeedFear of failureTrying to envision lTransparentGuiding8
Voice & toneYour tone might varyfrom message to messageor touchpoint to touchpoint.And that’s ok!Generally though, your tone should fallwithin the ranges here. If your tone isfalling more toward either extreme(e.g. a very serious announcement, or aninvite to a local ugly sweater party), thismay not be the right moment to use theassociate brand.Tone can also inform choices aroundgrammar, such as using contractionsto convey a more laidback attitude,or choosing periods over exclamationpoints to keep a message from soundingoverzealous.Formal“We would like to informyou of a new health benefitavailable today.”Matter-of-fact“We are announcing a newhealth benefit today.”Respectful“Your time is valuable—that’swhy we’re introducing abenefit to help manage yourhealth appointments.”Serious“Without your health, you havenothing. Use this benefit tomanage your care.”Associate Brand Visual IdentityCasual“New perk, peeps!”Enthusiastic“Perk up! A new healthbenefit is here.”Irreverent“Why is adulting so hard?!Here’s a benefit that mighthelp.”Funny“No flu for you! This newbenefit will help keep youhealthy.”9
2.0 DesignThis section details our brand assets andprovides guidance on how to use them in layout.Associate Brand Visual Identity10
Creative principlesCreative principlesThe following principlesguide all creative forThe Associate Brand.Associate Brand Visual IdentityInclusiveWith over 2 million associates around the world, our priority is alwaysinclusion. Regardless of different styles, experiences, ideas, or opinions,it's critical that every associate who works at Walmart in any capacityfeels valued, supported, and championed in their work.Unexpected& freshOur look and tone represent new territory for Walmart – a modern,illustration-driven look that brings energy to associates across thecompany. The lively expression should feel different from whatWalmart has done before. If it feels familiar, give it another look.Expressive& energeticWe are at the forefront of major changes in our industry, and ourbranding captures the palpable momentum and renewed energyat Walmart. If it starts to feel tired, it’s time to re-think it.11
Design:2.1 Core Brand AssetsAssociate Brand Visual Identity12
LogoWalmart logoThe full Walmart logo represents our brand.We’re proud to call ourselves Walmart, and thefull logo should be used when materials areoutside of the Walmart context.For example, the Associate Spark and otherAssociate Brand assets may be used forrecruitment at a career fair. However, we shouldstill prominently display the full Walmart logo.This ensures brand recognition for potentialassociates who may not yet be familiar with theAssociate Spark. As candidates move fartherdown the application and onboarding funnel,they will begin to see less full logo lockups andmore Sparks.clear spaceAssociate Brand Visual Identity13
LogoOur SparkOur spark is our icon of inspiration and ingenuity.It is the visual representation of our brand.The Spark either provides an emotionalconnection or plays a practical role—it shouldnot be used as decoration.A single, large iconic Spark is preferred overmultiple sparks. It is never passive; its energyinfuses the brand experience with warmthand wit.Note: Previous iterations of the Walmart brandincluded a half spark and individual sparklets.These have been removed fromthe brand asset library.The half spark can only be used in specificinstances and with express written approval.The individual sparklets should no longerbe used.CLEAR SPACECan be used with written approval.xAssociate Brand Visual Identity14
LogoOur AssociateSparkOur Associate Spark symbolizes the vibrancy ofpeople, culture, careers, and choices that ourassociates have available to them across theWalmart family of brands.These multiple colors represent the entire familyof Walmart associates across the world. It’s ourownable, special Spark. When associates see it,they should feel a senseof pride knowing that Walmart helps themlive better.For example, Total Rewards communicationsreach across our entire domestic family ofbrands. Since the Associate Spark serves as thelogo for the entire family of Walmart associates,Total Rewards communicationsdo not need to include individual brand logos.The Associate Spark should never be used in alockup next to “Walmart”; use the full Walmartlogo with yellow Spark instead.CLEAR SPACExAssociate Brand Visual Identity15
LogoThis is That PlacelogoThe This is That Place logo symbolizes thelaunch of our Associate Brand. It representsthe celebration of our people, our programs,and our culture. It features the Bogle font andthe familiar half-spark.The This is That Place campaign logo should beused sparingly. Save it for special moments inthe associate journey (e.g. special recognitionor Associates Week).CLEAR SPACExAssociate Brand Visual Identity16
LogoLogo usageYESYESDO place the WHITE Walmart logo onBlue Ink.DO place the BLUE Walmart logo onwhite.DO place the This is That Place logo onwhite.NONODON’T apply effects to our logo.DON’T place logo on a backgroundwith low contrast.NOAssociate Brand Visual IdentityYESDON’T place the Walmart and AssociateSpark in close proximity.YESYESDO place the Associate Spark onBlue Ink.DO place the Associate Spark on white.NONODON’T apply effects to our logo.DON’T place logo on a backgroundwith low contrast.17
Design:2.2 Brand architectureNOTE: THIS IS THE ONLY APPROVED LOGO SYSTEM FOR WALMART. ALL LOGOS SHOULD REFLECT THIS FORMAT.Associate Brand Visual Identity18
Brand architectureLogos out-of-contextAnytime the logo appears outside of context,a name should be set in Bogle Regular andlocked up with the wordmark and Spark.By emphasizing simplified communicationand using a recognizable and consistent brandlanguage, our suite of logos will successfullyscale while highlighting many complex cateogries.CareersWalmart logoTeam/Program/Platform/Product nameTotal RewardsGlobal Business ServicesGlobal PeopleNOTE: THIS IS THE ONLY APPROVED LOGO SYSTEM FOR WALMART. ALL LOGOS SHOULD REFLECT THIS FORMAT.Associate Brand Visual Identity19
Brand architectureLogos in-contextAnytime the logo appears in context, a nameshould be set in Bogle Regular and locked upwith the Spark.By emphasizing simplified communication andusing a recognizable and consistent brandlanguage, our suite of logos will successfullyscale while highlighting many complex ct namePlatformsOneWalmartTotal RewardsProgramsInternshipsOpportunity KnocksNew Hire ExperienceTeamsInfosec ACTTotal RewardsInsights & AnalyticsProductsSurvey SaysLearnITCentralized ReportingNOTE: THIS IS THE ONLY APPROVED LOGO SYSTEM FOR WALMART. ALL LOGOS SHOULD REFLECT THIS FORMAT.Associate Brand Visual Identity20
Design:2.3 TypographyAssociate Brand Visual Identity21
TypographyOur typographyBogle is our custom font inspired by The Spark.It is modern, friendly, and versatile.Bold and Regular weights are used throughoutthe Associate Brand.Left-align headlines and copy wherever possibleand always use correct punctuation and sentencecase across the board.HEADLINES Font: Bogle Bold Alignment: Left Leading: Same pts as font size Tracking: -30pts Sentence capsLeft-align body copy in BogleRegular.BODY COPY Font: Bogle Regular Alignment: Left Leading: Auto Tracking: Auto Color: Black or WhiteBody Copymust never bein color, onlyblack or white.Associate Brand Visual IdentityLeft-alignheadline copyin Bogle Bold.BoldA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zRegularA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z22
Design:2.2 Brand colorsAssociate Brand Visual Identity23
Brand colorsBrand colorsNew color*We have five colors in our brand palette.Color hierarchy, context of message, and mediachannel need to be considered when producing apiece of communication for the Associate Brand.The simplest way to design a piece ofcommunication for our brand is to start fromthe primary color palette. See examples onpage 25.Blue InkCMYK 100-86-43-51RGB 4-31-65HEX 041f41PinkPMS Rhodamine Red CCMYK 0-98-0-0RGB 235-20-141HEX eb148dWhiteCMYK 0-0-0-0RGB 255-255-255HEX fffffffWalmart BluePMS 285 CCMYK 100-45-0-0RGB 0-113-206HEX 0071ceNew color*WhiteCMYK 0-0-0-0RGB 255-255-255HEX fffffffAssociate Brand Visual IdentitySpark YellowPMS 1235 CCMYK 0-25-100-0RGB 255-194-32HEX ffc220New color*PinkPMS Rhodamine Red CCMYK 0-98-0-0RGB 235-20-141HEX eb148dWalmart BluePMS 285 CCMYK 100-45-0-0RGB 0-113-206HEX 0071ceBlue InkCMYK 100-86-43-51RGB 4-31-65HEX 041f41Spark YellowPMS 1235 CCMYK 0-25-100-0RGB 255-194-32HEX ffc22024
Brand colorsColors for headlinesand body copyHeadline isWMT Blueon a whitebackgroundCopy is blackon a whitebackgroundA link ina CTA canbe bold.Ready,set, goal.Ready,set, goal.Lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod temporincididunt ut labore et doloremagna aliqua.Lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod temporincididunt ut labore et doloremagna aliqua.Excepteur sint occaecatcupidatat non proident, suntin culpa qui officia deseruntmollit anim id est laborum.Excepteur sint occaecatcupidatat non proident, suntin culpa qui officia deseruntmollit anim id est laborum.Visit wmlink/goalsettingto get started.Visit wmlink/goalsettingto get started.Select anillustrationfor useon WhitebackgroundsAssociate Brand Visual IdentityHeadline iswhite on aBlue InkbackgroundCopy is whiteon a Blue InkbackgroundA link ina CTA canbe bold.Select anillustrationfor useon Blue Inkbackgrounds25
Design:2.3 IllustrationAssociate Brand Visual Identity26
IllustrationBrand illustration styleILLUSTRATION CHARACTERISTICSSubject-wise, the illustrations are hopeful, whimsical,witty, and convey a world full of possibilities andsurprises.Visually, they are highly-graphic, bold, colorful, andcomposed of interesting perspectives and simplecompositions. Graphic color-blocking and rough-linework also define the style.ROLEThe role of our illustrations is to bring specificmessaging to life in a fun, unexpected, and charminglyodd manner.COLOR COMBINATIONSWhen it comes to color combinations, we strive to keepthe color selection minimal to ensure simplicity andproper contrast.CUSTOM ILLUSTRATIONSWe've built a vast library of illustrations and iconographythat can be used for messaging. These are available fordownload on our Associate Brand Center.Associate Brand Visual Identity27
IllustrationIllustration paletteTo allow us to create more depth within ourillustrations, we use an extended version of the mainbrand palette. This expanded version of our brandcolors allows us to create more depth and shadow inour graphics.These colors are for use solely in illustrations.DO NOT USE in headlines, backgrounds orbody copy.ExampleGreen & Dark Green to addillustration detail.People palleteThe colors below are for designingpeople in illustrations. Use thesecolors for hair/skin/nails.CMYK 3-40-56-0RGB 241-166-119HEX f1a677CMYK 0-39-35-0RGB 249-172-152HEX f9ac98CMYK 26-68-99-13RGB 173-96-40HEX ad6028CMYK 9-55-73-0RGB 226-136-85HEX e28855CMYK 27-82-99-23RGB 153-66-34HEX 994222CMYK 1-11-13-0RGB 250-227-214HEX fae3d6CMYK 29-76-54-67 CMYK 5-83-100-0RGB 229-83-38RGB 15-29-44HEX 0f1d2cHEX e55326Associate Brand Visual IdentityWalmart BluePinkSpark YellowGreenOrangeLight BlueRedPMS 285 CCMYK 100-45-0-0RGB 0-113-206HEX 0071cePMS Rhodamine Red CCMYK 0-98-0-0RGB 235-20-141HEX eb148dPMS 1235 CCMYK 0-25-100-0RGB 255-194-32HEX ffc220PMS 360 CCMYK 58-0-100-0RGB 118-192-67HEX 76c043PMS 158 CCMYK 0-67-99-0RGB 244-117-33HEX f47521PMS 284 CCMYK 49-14-0-0RGB 120-185-231HEX 78b9e7PMS 179 CCMYK 0-92-95-0RGB 238-59-42HEX ee3b2aDark BlueDark PinkDark YellowDark GreenDark OrangeDark Light BlueDark RedPMS 7686 CCMYK 100-76-16-3RGB 6-79-142HEX 064f8ePMS 675 CCMYK 28-100-30-2RGB 181-30-109HEX b51e6dPMS 144 CCMYK 0-50-100-0RGB 247-148-40HEX f79428PMS 7738 CCMYK 71-12-100-1RGB 84-165-70HEX 54a546PMS 173 CCMYK 5-84-100-0RGB 229-78-38HEX e54e26PMS 7689 CCMYK 81-36-1-0RGB 17-136-200HEX 1188c8PMS 1795 CCMYK 13-100-100-4RGB 203-32-34HEX cb202228
Illustration in layoutIllustrations & texturein layoutRemember that our illustrations arewhimsical in nature, and thereforeneed to be shown in their entirety tocommunicate clearly.We’ve got yourcoverage covered.Makes sure you’re covered with the medical, dental andvision plans that are right for you. Sign up by November 9that careers.walmart.comDO: Use plenty of white space Use a single-color headline Keep layouts left-alignedWe’ve got yourcoverage covered.Ready,set, goal.Take your team to new heights with goal-settingtraining. Sign up by November 9th to take your teamto new heights at goalsetting.walmart.comDON’T: Overlap logo on illustrations Overlap text on illustrations Use colors from the illustrationpalette in headlinesMakes sure you’re covered with themedical, dental and vision plans that areright for you.Sign up by November 9th atcareers.walmart.comYESYESNODON’T overlap text or logo on illustration.Bettertogether.Makes sure you’re covered with the medical, dental andvision plans that are right for you. Sign up by November 9that careers.walmart.comOnwards andupwards.Ready,set, goal.Take your team to new heights with goal-settingtraining. Sign up by November 9th to take your teamto new heights at goalsetting.walmart.comMakes sure you’re covered with themedical, dental and vision plans that areright for you.Sign up by November 9th atcareers.walmart.comYESYESNODON’T use pink in headlinesDON't use textures in illustrationsAssociate Brand Visual Identity29
Illustration in layoutExamples of bestdesign practicesWe’ve got yourcoverage covered.Makes sure you’re covered with the medical, dental andvision plans that are right for you. Sign up by November 9that careers.walmart.comJobs that come withsprings attached.At Walmart, over 200,000 associates werepromoted in 2016. Learn how you can join theteam at careers.walmart.comPush it.Shakeit up.Onem et re, entius experchilearum is delenita destrup tatnsecus sed undis eum nos.Associate Brand Visual IdentityTake your teamto new heights.Onem et re, entius experchil earum isdelenita destrup tat nsecus sed undiseum nos.Where you get paidto go the extra gAnalyticsApplications areopen at Walmart.ApplyIntroducing Walmart At-Home Delivery, where you can earn moreby delivering packages to customers on your commute home.Apply now at careers.walmart.comLessbustle,morehustle.Onem et re, entius experchilearum is delenita destrup tatnsecus sed undis eum nos.30
Design:2.4 PhotographyAssociate Brand Visual Identity31
PhotographyPhotography overviewAssociate Brand photography offersa peek into our environment and ourpeople, and shines a light on themany ways Walmart provides accessto living better.Our audience is our fellow associates,both current and potential. We want toempower our people by recognizing theindividuals and teams that make us, us.GENERAL PHOTOGRAPHYGUIDELINESCrisp, bright lighting.Avoid capturing moments that feel stagedor disingenuous. Lifestyle photographyshould feel natural to the environment theyare captured in.Avoid busy backgrounds. If the backgroundis busy, use a shallow depth of field tocompensate.The subject in the photograph should seemapproachable and friendly.Associate Brand Visual Identity32
PhotographyPhotography examplesOur imagery is bright, joyful, and optimistic.It represents the diversity of gender, age,and ethnicity of our associates.We'reall in thistogether.When choosing photographs for layouts,be sure to select artwork that will stand outnext to color blocking.If placing headlines directly onto thephotography, be sure to use a photowith enough contrast for legibility.See what's new atwmlink/togetherWe'reall in thistogether.See what's new atwmlink/togetherDive into what's new.Sit in on an infosession to stay up to date on thelatest changes.10/22/192:00PMAssociate Brand Visual Identity10/29/194:30PM33
PhotographyPhotographyor illustrations?When designing a layout, using a photographor an illustration can evoke differing tonesand energy.Photographs are great for capturinghigh-energy moments and rousing emotion.Using photographs can also provideauthentic insight into what Walmart is like asan organization.The Associate Brand illustrations werecreated to comunicate a concept. Forexample shoes with springs can representprofessional development. This conceptwould be more difficult to communicate ina photo.The highly-graphic, bold, colorful, illustrationstyle is timeless, while photography canbecome dated.Jobs that come withsprings attached.At Walmart, over 200,000 associates werepromoted in 2016. Learn how you can join theteam at careers.walmart.comAssociate Brand Visual Identity34
Design:2.5 VideoAssociate Brand Visual Identity35
VideoThis is That Placevideo bumpersThis is That Place animations areavailable for download on theAssociate Brand Center.This animation style is used inTV commercials and can be appliedusing either the yellow spark orAssociate Spark.Associate Brand Visual IdentityAssociate Spark spins in center of frame."This is that place" appears and half-spark falls intoalignment with the logo.Associate Spark spins in center of frame."This is that place" appears and half-spark falls intoalignment with the logo.36
VideoSpark videobumpersAssociate Brand Visual IdentitySpark falls into frame.Spark momentarily rest on footage.Spark reduces scale and turns, into alignment withWalmart logoSpark turns into opposite direction "com" comes intoframe.37
Design:2.6 Third-partylogo treatmentsAssociate Brand Visual Identity38
Third-Party logo treatmentsThird-partylogo treatmentsIdeally, overall design and UX will besimilar across the Walmart ecosystem.But, when one of our amazing benefitscomes from an outside vendor, it’simportant that associates can see theservice or product is offered by Walmart,not owned by Walmart. We use logolockups to show this relationship,building trust with both brands.Logo lockupsWe use a simple logo lockup with theAssociate Spark, as it represents ourentire family of brands.The Associate Spark is placed on theleft with the program, service, or applogo on the right. Use a white .5pt line todivide the logos.This lockup should be present on allthird-party materials for associates.For digital apps or websites, the lockupshould be present at the top of the screen.This consistency across all apps will addclarity to the associate experience.Meet yourpocket financialplanner.Use Even:the app that b udgetsfor you.Begin your financialjourney with Even.Sharecare makes it easy for you to put all themoving parts of your health in one place tohelp you live better.Meet the healthier you at wmlink/sharecareI’ve completelychanged my lifestyle. Where I was and where Iam now is night-and-day.The feeling is almost indescribable.Start your journeyat zpchallenge.com.Track your progress bydownloading the app.Brian SloverMarket #251;Terre Haute, INAssociate Brand Visual Identity39
Design:2.7 UX/UIAssociate Brand Visual Identity40
UX/UI guidelines#A0D37CBuilding a website? Creating an app?Download the full UX/UI guide as wellas our UX writing guidelines atassociatebrand.walmart.comAssociate Brand Visual Identity41
For more tips, tricks and templates, visit theAssociate Brand Center: http://associatebrand.walmart.comQuestions? Email the Associate Brand team:AssociateBrand@walmart.com
Walmart brand voice: human, vibrant, helpful, inclusive Examples Applying for a job Fear of wasting time Fear of getting lost in system Fear of rejection Eager to succeed Fear of failure Trying to envision future Reassuring Personal Explanatory Motivational Transparent Guiding Performance evaluation Feeling
