Transcription
VISUALIDENTITYGUIDELINES
2WHY VISUAL IDENTITY STANDARDS?In the late 1990s, the internet created a portal to the world like we had neverexperienced. Today, technologies and apps in the palms of our hands connect us tostudents half-way around the world in seconds. Therefore, it is important to have a visuallook that is consistent. Our story can be told with words, symbols, colors, speeches,pictures and even video but, in order to do it effectively, we must all communicate withunified visuals.Visual identity is critical to any brand, whether it be a restaurant chain or a shoemanufacturer. The same is true for a university, especially one like ours that has externalcampus locations throughout the United States and the world. Visitors who intentionallyseek us, and even those who stumble upon us through Google searches, shouldrecognize us right away.Colors, messages, shapes and images all play a role in the visual identity and thebrand. This guidebook should help us function as a family unit on the web, on socialmedia or in collateral handouts to our students, donors and alumni.University policy designates a limited number of logos to be used to represent theUniversity and its divisions. With few exceptions, logo creation and usage is restrictedto represent only the top-level and most visible entities within the University. For thepurpose of strengthening the parent institution, individual University departments andoffices do not have their own logos. Consistency is key when building an identity systemand for overall brand recognition.It is imperative that all designs featuring the logos be approvedthrough the Office of Marketing and Communications as outlined inuniversity policy 7.4.1-3 on the university website.Please note that our university logos are federally trademarked.WBU Visual Identity Standards 2020
3THE UNIVERSITY ACADEMIC MARKAs the center of the graphic identity program, the university academic mark is used onstationery, external publications, posters, ads, brochures, office forms and other mediathat communicate with our audiences. Using this official mark properly ensures brandawareness by all who see it.The logotype must be used as designed. Altering it in any way will compromise itseffectiveness and the Wayland brand. Adding elements or changing spacing, fonts orcolors distorts the brand and does not represent unity across our multiple campuses.The horizontal logo is preferred except where that simply will not work in the design.Clarity is key. Make sure the background, whether it be a photo or colored area, hasgood contrast in order to read the entire logo with ease.When ordering promotional items from commercial vendors such as printers orembroidery companies, please allow the Office of Marketing & Communications toprovide the proper file for best results.WBU Visual Identity Standards 2020
4LOGO COLOR EXAMPLESThe two-color primary logo is preferred. However, when used on colored backgroundsor photos, you may be required to use another version for best results. Below they arelisted in priority order.WBU Visual Identity Standards 2020
5CLEAR SPACEFor the wordmark to communicate effectively, it should not be crowded or overwhelmed byother elements. “Clear space” refers to the area surrounding the mark that should be keptfree from visual distraction. No graphic element or text of any kind should be placed withinthis clear space. The recommended clear space is equal to the letter “W” in the Universityword mark (X height of letter W), as shown.1XX1X1X1XEXAMPLE1xWBU Visual Identity Standards 2020
6NON-APPROVED USAGEConsistent and proper usage of the wordmark is essential for ensuring the desiredperception of Wayland Baptist University. Improper usage is confusing and couldpossibly lead to the eventual loss of copyright/trademark. Several examples of incorrectusage are shown on this page. However, it is not an exhaustive collection.WAYLANDWAYLANDBA PTI ST UN I VERSI T YB A PT I ST U N I VER SI T YDo not recreate the logowith different fonts.Do not recreate the logowith different fonts.WAYLANDWAYLANDBA P T IST U NIVERSIT YBAPTIST UNIVERSIT YDo not resize any ofthe elements.WAYLANDDo not resize any ofthe elements.BAPTIST UNIVERSITYDo not realign any ofthe elements.WAYLANDBAPTIST UNIVERSIT YDo not realign any ofthe elements.Do not stretch to bedisproportional.STUDENTDo not squeeze to bedisproportional.ASSOCIATIONWBU Visual Identity Standards 2020Do not add orsubstitute words.
7FLAME ICONThe flame is an iconic part of our campus and our history. The flame takes its origins fromthe two torches in the presidential seal. In 1997, the current logo was developed to includea flame. Modeled after the Kaltwasser flame on the LRC tower on the home campus, theflame helps to differentiate Wayland from other schools and ties all of our external campuslocations together as part of the Wayland brand.The flame is part of the official logo and has special rules when being used as a stand-alonedesign element. The flame may not appear on a piece by itself without the official logo orwordmark present. When used as a design element, it should be part of good design andnot just space filler. For visual clarity, the flame should never be smaller than 1/2 inch tall.The flame should always be a solid color using the official yellow-gold (preferred), orwhite in the all white logo, or black in the all black logo. If used as a large backgrounddesign element, it may be used as a percentage of white or black only. The flame shouldnever appear, as a tinted hue, or as blue or any other color. Full color, stained-glassrepresentations of the flame are only permitted in photos.The flame should always appear flat and not be given any special dimensional effectssuch as a bevel, embossed or 3-D. Special edition, commemorative or alternate usesof the flame must be designed and approved through the Office of Marketing andCommunications before their use. All designs using the flame should be approved by theOffice of Marketing & Communications prior to production or distribution.WBU Visual Identity Standards 2020
8UNAPPROVED LOGO USAGEBelow are a few of the unapproved logo uses. Do not use these styles in design.Tilt or SkewTransparent or percentage3-D or ShadowBlue or other colorsWords across orbelow FlameFlipped or reversedAlso, the flame should not be used to create custom logos, department or campus seals, orother graphics. No elements should be added to or subtracted from the flame.WBU Visual Identity Standards 2020
9OFFICIAL COLORSThe Wayland color palette consists of two primary colors. Please adhere to thesespecifications and use preferred vendors and reproduction methods to ensureconsistency on all documents, web and social media uploads.The primary colors should be used on all marketing and communication materials tostrengthen the Wayland brand. It is important that our brand looks consistent not only interms of layout, but also reproduction. Using the official logos will ensure good color.When communicating to an external vendor use the codes. A name like “Royal Blue”may look different across vendors and manufacturers.Bear in mind that colors produced with the CMYK printing formula may not work aswell on a mobile device or web page which uses the RGB formula. The same is truefor paint or screen-printing ink which do not convert exactly from these print formulas.Communicate with the vendor and the office of Marketing and Communications toensure use of the appropriate logos and proper colors for the end product.PRIMARY COLORS CMYKWEB OR MOBILE COLORS RGB or HEXWBU Yellow-GoldC 0M 16Y 100K 0Pantone 109-CWBU True BlueC 100M 67Y 0K 23Pantone 293-CWBU Visual Identity Standards 2020WBU Yellow-GoldR 229G 195B 0#e5c300WBU True BlueR 0G 72B 144#004890
10COLOR GRADIENTS AND TINTINGOn large areas of single colors like backgrounds, you may want a gradient colorfor good design.These are the brand-preferred combinations.Yellow GoldSoft GoldYellow GoldShadow BlueTrue BlueShadow BlueTrue BlueShadow BlueTrue BlueSoft Gold*C 0M 7Y 48K 0Soft Gold is a specialuse only color forgradient applications.It is not part of thesecondary color pallet.Combining the two primary colors to form a gradient, creates an unattractive shade ofgrayish-green that does not fit the brand. A percentage of color or tinting the colors alsoproduced unbranded colors. Instead of tinting, special effect backgrounds should bedone with overlay and transparency.True Blue60%Yellow Gold20%True Blue60%WBU Visual Identity Standards 202020%Tinting or a anypercentage of coloris not allowed.The percentagesshown here are forillustration only.
11IDENTITY STRIPEWayland’s brand identity system utilizes a variety of on-brand visual elements; The useof our blue is the most important element to the brand, but equally important is how theyellow nestles up to the blue. Note: The yellow color should not touch the blue area and beseparated by a white line or blank space.WBU Visual Identity Standards 2020
12SECONDARY OR ACCENT COLORSSecondary colors are should always be used cautiously and sparingly in your design.Accent colors should be used as accent elements such as bullet points, divider lines,buttons, call out boxes, or graphs.Secondary or accent colors should never replace any of the primary colors inthe logo or main wordmark. These select colors have been chosen because theycan create an aesthetically pleasing visual when used near the logo or with our primarycolors. They are to be used to add to the design and not to dominate it.ACCENT COLORS - CMYK FOR PRINT AND HEX COLORS FOR SCREENSWBU Shadow BlueC 100M 68Y 0K 60Accent BrownC 0M 69Y 100K 68#00275a#6d2d00Accent PurpleC 68M 100Y 18K 0Accent LimeC 40M 0Y 100K 7#0096d6#9bc134Accent OrangeC 0M 69Y 100K 0Accent SandC 8M 9Y 23K 0#f37121#e9dfc6Accent Gray C3C 0M 0Y 0K 35Accent Gray11cC 0M 0Y 0K 74#b1b3b6#656668WBU Visual Identity Standards 2020
13EXAMPLES OF BRANDED PIECESWayland Baptist UniversityEnactus presentsHome ToursSaturday, November 16, 2019 1:00 - 5:00 p.m.Come see five beautiful homes decorated for the holidays.Self-guided tours. You may begin and end at any location.Scott & Jan Alford1207 W. 7thDanny & Lori Glenn404 S. Westridge Rd.President’s Bed & Breakfast1307 W. 6thMike & Valinda Parker209 N. Westridge Rd.Use Main DoorBobby & Laurie Hall3401 SW 7thAdvance Tickets: 20 cash onlyAdvance tickets available October 28 - November15 at Bonnes Amies, Wayland University Store andHeart’s Desire. Day of Tour Tickets: 25 cash onlyDay of tour tickets available at tour locations.Sponsored by:Bonnes Amies*2111 W. 5thEvalene’s Gifts & More1401 S. Columbia St.Wayland University Store* Webb & Webb Optometry1900 W. 7th601 W. 7thHeart’s Desire*107 W. 5thHomes are NOT wheelchair accessible.No large bags. No food/drink. No pets. Ages 12 only.Cash Only. No Refunds.Must have ticket to enter each home.All proceeds benefit WBU Enactus travel fund and project activities.Poster2.indd 19/23/2019 11:26:39 AMDedicated toChristian Educationsince 1908We are offering certificates, bachelors andmasters degrees in Amarillo, Harlingen,Lubbock, Plainview, and San Antonio.We are offering some new academicdegrees for the Fall 2020 semesterwith the same great faith-basedmission our founder Dr. JamesWayland envisioned in 1908.Share Wayland with those in yourcongregation who are craving aChristian education.Somos Wayland!WAYLAND HELP DESKREQUEST FORMSIMPLEInformation Technology (IT), inconjunction with our new Ellucian ITPartnership, is proud to announce theMOBILE-READY Wayland Help Desk Request Form.EFFICIENTThis mobile-ready form is how youcan submit any technology-relatedtrouble requests, from login problems tohardware/software issues, even if yourcomputer or the university WiFi is down.Using this simple request form ensuresyour IT trouble tickets are received,assigned to an Ellucian team member,and resolved quickly.wbu.edu wbuonline.comLook for a link to the form in your Waylandemail or scan the QR code below. HelpDesk System notifications will come froman @Ellucian.com email. You may need tocheck your junk folder if you believe youshould have received a notification.Scan to open anIT Help RequestTransfer Made EasyWe are excited for you to join theWayland family as you complete yourdegree. We want to make the transitionas seamless as possible. This card shouldanswer many of your questions. Pleaselet us know if we can help you further.We’re glad you chose us!Blue and Gold Scholarships: Wayland offers different levels of its Blue and Gold Scholarships to transfer students. Thescholarship, which covers tuition only, is based on cumulative GPA, ACT or SAT scores, and/or Phi Theta Kappa membership.VISION:Broaden the original concept of SPARK to better serve the students of Wayland Baptist University and the communityof Plainview. This expanded program will create a course-based format that will be a collaborative endeavor with currentWayland students and project owners crafting and presenting business plans to a panel of judges.CONCEPT:COURSE: BUAD4316/Selected Topics - Development of entrepreneurial opportunities in partnership with communityScholarship LevelAmountEntry RequirementPhi Theta Kappa2/3 TuitionActive PTK membership2.75 first semester3.50 subsequentPioneerRequired GPA1/3 TuitionIncoming GPA of 3.252.75 first semester3.25 subsequentGeneral (level 3) 5,000Incoming GPA of 3.75 to 4.02.75 first semester3.0 subsequentGeneral (level 2) 3,000Incoming GPA of 3.25 to 3.742.75 first semester3.0 subsequentGeneral (level 1) 1,500Incoming GPA of 2.75 to 3.242.75 first semester3.0 subsequentbusiness owners. Prerequisite: Approval by the School of BusinessTest ScoresACT - 25 SAT - 1200 Please join us for a celebration as we inductthe Flying Queens Program 1948-1982 intoWayland’s Athletic Hall of Honor.Saturday, Nov. 2, 20199:00 amThe Laney CenterSEMESTER: Spring semesters - beginning Spring 2020On special display will be select items from the recentFORMAT:Naismith Basketball Hall of Fame enshrinement ceremony Students work in teams of four or more to assist current and potential business owners (preference given to local businesses) inincluding the unique Hall of Fame ring presented to Wayland.addressing and developing a specific aspect of their business, or to develop a general business plan for entrepreneurs. The course will be team-taught by collaborating faculty members from two or more schools.Please RSVP by October 18 Topic, discipline and expertise-based guest speakers selected from both the community and the Wayland alumni base willwbu.edu/queens or call 806-291-3430be utilized throughout the semester to bring real-world application and expertise to the course and its projects. Students will be responsible for completing and submitting assignments throughout the semester which will require them toJoin Dr. and Mrs. Bobby Hall for a specialreception to follow at 10:30 amat their home, 3401 SW 7th.engage their assigned business owners in reaching their identified objectives. At the end of the course, each student group will present their results to a community and/or alumni based panel (similar to theShark Tank format) called NexGen Spark Tank. The winning team will receive a financial prize from NexGen SPARK.A financial prize will also be awarded to the winning business owner.OUTCOMES: Expansion of current businesses and/or creation of new local businesses and employment opportunities. Student engagement with real world opportunities in business. Student engagement with community members. Entrepreneurs gain a better understanding of their opportunity and a course of action moving forward. Increased exposure within media, community, alumni and donors for the program through marketing opportunities.WBU Visual Identity Standards 2020
14TYPOGRAPHYAll official materials printed or distributed by Wayland Baptist University should follow theapproved standards for usage of typography (fonts). It is important to follow guidelines forboth external and internal documents to help build and maintain the visual brand. The useof character typography can diminish the professionalism of our brand. There are instanceswhere special fonts may be used for program or event titles, but the Wayland name shouldmost always be in one of the approved fonts.Professional PrintingInternal printing (Word)Adobe Garamond ProGaramondWaylandWaylandWAYLANDHelvetica Neue BoldWaylandWAYLANDWAYLANDArial BoldWaylandWAYLANDSerifa BoldRockwell BoldWayland WAYLANDWayland WAYLANDOptional fonts:Georgia, Minion and Times New Roman are also appropriate fonts for use in text-heavydocuments. NOTE: No fonts should be used to “hand-make” or substitute for theofficial logo. The academic logo should always be used in its graphic form.When referring to the university in titles or as a stand-alone text element, avoidwriting the name “Wayland” or “Wayland Baptist University” in fonts other than theapproved font families mentioned above in order to maintain a professional andunified brand.WaylandWaylandWaylandWaylandWBU Visual Identity Standards 2020WaylandWayland
15THE UNIVERSITY SEALThe university seal represents the origin of Wayland Baptist University and our mission setforth by our founders. Today, it is reserved for official Police, Board of Trustees, and Office ofthe President events which include diplomas and materials pertaining to graduation. Use ofthe seal should be primarily for formal and official documents such as diplomas, programsfor events hosted by the president, and any other legal agreements binding to the University.If it is to be used on diplomas, awards or accolades, it should include the signature of thepresiding university president and/or Board of Trustee chair.Gold printing is only achieved with metallic ink or foil stamping. Both methods areexpensive and not cost effective for the quantity of materials we normally produce. TrueBlue Seal is the preferred use for the president’s office materials. However, if you need toproduce a gold-looking design for special occasions, contact the Office of Marketing andCommunications for approval.The full-color logo is reserved exclusively for historical use and the single color logos(preference to True Blue) are required in contemporary design.TRUE BLUEBLACKWHITENOTE:HISTORIC USEThis colorful seal is retired from contemporary use. This full-color seal isreserved for special circumstances or unique events hosted by the Office ofthe President. Examples may include special throw-back events, gifts orsouvenir-style publications documenting school history such as yearbooks,anniversary editions or historical publications.WBU Visual Identity Standards 2020
16EMAIL PLANNINGTargetedWhile everyone appreciates an attractive email it is equally important to recognize thatpeople receive substantial email communications every day. Many of these messages aredeleted without being read. Your message may not be seen because it was not clearlytargeted to your specific recipient. When practical, include the name of your recipient in the opening of the message Provide a clear contact that your recipient can use for additional informationClarityMost email messages are only viewed for three to five seconds and not read in detail.Therefore, it is essential that recipients can understand what is being communicated andhow they can take action quickly. Organize information for quick scanning Use spacing and good design to clearly point to your messageSubject LineLike good outdoor billboards, the subject line of your email message should convey boththe message and a reason to open an email. Best practice is to communicate a clear titlefor your email using three to seven words.ProfessionalRemember that we are a professional organization. First impressions are important, so ourWayland emails should look professional and unified and be void of personal messages andgraphics. You can sound friendly without sounding unprofessional.Personal and political comments do not belong in emails.Signatures should look professional and represent the university and the views of theuniversity, not personal viewpoints. The creation of this policy will help protect the employeeand the university from legal action by other groups that might interpret a quotation on asignature line as inappropriate.WBU Visual Identity Standards 2020
17EMAIL SIGNATURESometimes your email messages require a phone call or direct mail to properly respond tothem. An email signature is important so receipients can quickly respond to you by methodsother than an email reply. Official emails should look professional and consistent so ourstudents receive a unified message no matter what department or program sends themthe email. The signature should be clean and simple using a lean amount of information.For example, you do not need your email address in your signature as it is easily obtainablefrom the email they just received. Don’t include a fax number if you rarely receive a fax.First and Last Name, Highest Degree Earned (degree optional)Title/Position Academic Title (if applicable)(direct phone number) office (personal phone number) mobile (optional)fax number (optional if used frequently) toll free (optional)(space for clarity)Mailing addressP.S. section (optional) (avoid personal preferences or references)If you use the P.S. section, include only one of the following options.1. University or athletic logo2. Wayland social media hashtag (Example: #WeAreWayland)3. A hyperlink to a specific Wayland program (Example: Give to Wayland here!) The linkshould be active and direct the reader to the site upon click.Use Arial Bold for your name so it stands out.Use Arial Regular for the remaining text.If you want to use the logo in your signature, download the optimized one from theVisual Identity Guidelines web page so you get the best look.Jack Pearson, Ph.D.Vice President Professor of Engineering(806) 291-1400 office (806) 791-2107 mobileRebecca Pearson, M.A.F.Graphic Artist and Social Media Manager(806) 291-1400 office (806) 791-2107 mobileWayland Baptist University1900 W. 7th Street CMB 1221Plainview, TX 79072Wayland Baptist University1900 W. 7th Street CMB 1221Plainview, TX 79072#WeAreWaylandWBU Visual Identity Standards 2020
18RETIRED ATHLETIC LOGOSThe “Texas W” logo was retired on July 1, 2018. This logo and all other versions of athleticlogos or graphics are no longer in use as identifiers for current Wayland Baptist Universityathletics. Use of these logos is now reserved exclusively for historical publications and“throwback” events. New materials, uniforms, equipment or other sports graphics shouldfeature the “Chisled-W”TEXAS W LOGO 2003-2018WBU Visual Identity Standards 2020
19ATHLETIC AND SPIRIT LOGOThe new Chiseled-W features a 3-D look that is in line with competitor’s logos and otherregional and national logos. Having a unified way to identify the sports teams increasesbrand awareness when our teams are featured in the media. This logo is designed to beused as a sports logo or a spirit logo. The older “Texas W” graphic is now retired.Athletic Primary ColorsWBU True BlueC 100M 67Y 0K 23WBU Yellow-GoldC 0M 16Y 100K 0Pantone 293-C#004890 webMadeira thread (Marine) 1134Pantone 109-C#e5c300 webMadeira thread (Golden Rod) 1171Athletic Shadow ColorBlue ShadowC 100M 68Y 0K 60Pantone 540-C#00275a webMadeira thread (Navy) 1043Special paint colors are designated forpainting with Sherwin-Williams brandpaint.True Blue SW6966Blue Shadow SW9177Yellow Gold SW6903WBU Visual Identity Standards 2020
20CLEAR SPACEProvide a minimum clear space around the logo equal to the X-height of the blue box onthe name-bar and spaced as shown. This is the minimum clearance the logo should havein proximity to other elements. It can have more space. This creates prominence and clarity.The official Athletic and Swpirit logo should use proper clear space to separate the logofrom elements of other (even internal) entities. The trademark symbol should be used in allapplications. For clarity the “Chiseled W” logo should never be printed smaller than 1/2-inchhigh. Embroidered logos should be no smaller than 1-1/2 inch high and always at a legiblesize using the proper thread colors.XXXXX1/2 inch1-1/2 inchMinimum SizeWBU Visual Identity Standards 2020
21SPECIAL NOTE ABOUT THE LOGOIt is important to note the chisel creates a shadow. The darker shadow should alwaysappear on the lower-left side of the logo. The black-and-white versions of the logoare NOT interchangeable. All uses should be approved by the Office of Marketing andCommunications prior to printing or production. To maintain the 3-D effect, there is no2-color logo option.Alternate VersionsThe athletic and spirit logo is availablein all black, all white or grayscaleapplications.Black only logo for use on white or lightcolored backgrounds when only onecolor is available.White only logo for use on any dark coloredbackground when only one color is available.Grayscale logo for use on white backgroundwhen only one color is available but tintingor shading is allowed.WBU Visual Identity Standards 2020
22ATHLETIC FONTJust as important to the brand is the way our sports teams appear in printed form.An athletic font is critical to unifying the look of our athletic program as we continue tocompete on national stages.The athletic font is Atletico, which is a contemporary, yetrugged font that is a nod to some of the original graphics seen on vintage athletic apparelor in achival photos. This font is for athletic use only.abcdefghijklmnopqrstuvwxyz1234567890EXAMPLES OF FONT USEWAYLAND PIONEERSOCCERWAYLAND PIONEERVOLLEYBALLWBU Visual Identity Standards 2020
23THE FLYING QUEENS The women’s basketball program is a unique and storied part of the Wayland story. Theirunique name, Flying Queens, was earned in the late 1940s when their first sponsor theHarvest Queen Mill helped fund the program and the school adopted the name Queens forthe ladies. A few years later sponsors Claude and Wilda Hutcherson of Hutcherson FlyingService began flying the team to locations far away to find competitve women’s opponents.That unique situation earned them the nickname The Flying Queens. In the 1950s theteams won a record setting 131 consecutive games. That record stands today as no otherbasketball team, men’s or women’s, has surpassed that mark.In 2019, the Naismith Basketball Hall of Fame enshrined the program from 1948-1982 for allits contributions to women’s basketball. Enshrinement is the highest honor at the NaismithBasketball Hall of Fame. That same year, the university secured the rights to the name FlyingQueens as a federally registered trademark.When writing the name Flying Queens in documents, emails or other copy, the use of theregistration mark is optional. However, in headlines and larger uses, the name Flying Queensshould include the registration mark as shown below. For headlines and larger text, use thekeyboard shortcut (alt R for PC or command R on Mac) to get the mark, or contact theUniversity’s Office of Marketing and Communications for the correct graphics file.FLYING QUEENSFLYING QUEENSWBU Visual Identity Standards 2020
24HUTCHERSON GYM FLOORWAYLAND BAPTIST UNIVERSITY COURT2018 Design by Office of Marketing & Communicationsscore tableBambiCustom PPG Colorfrom Arbo’s FloorsNaming font is“Blacksword”High School 3-Point,Volleyball markingsSherwin Williams Paint Formulas for Athletic and Spirit LogoWBU True BlueSW 6966BluebloodMain blue, Tribute name,baseline and volleyballmarkings.Blue ShadowSW 9177Salty DogLogo shadow coloronly.Yellow GoldSW 6903CheerfulWayland letters, perimeterstripe and stroke on centercourt logo.WBU Visual Identity Standards 2020Pure WhiteSW 7005Pure WhiteOutline of Wayland letters, andcourt markings, 3-point line.w
25SCHOOL SPIRIT CASUAL LOGOThis logo is the spirit logo and is for casual wear, athletic and non-academic events. It is acommon logo for all Wayland students, no matter which campus they attend, to show theirschool pride on and off campus. It does not replace the official university academic markand should not be used in academic marketing. Departments or campus locations shouldnot be added to the logo.Digital printing and new techniques make full color reproduction more affordable than oncethought. Make every effort to reproduce the logo in full color as the first option on t-shirts,promotional items or banners. Use the alternative color options when needed. WBU Visual Identity Standards 2020
26WORDMARKSWordmarks are a non-graphic means of identifying Wayland Baptist University without theuse of the graphic elements like the W or the flame. They are an integral part of the brandand their use is certainly encouraged. The main font is Abobe Garramond Pro.Wayland Baptist UniversityWaylandWBUWayland(non-athletic use) (Helvetica Neue or Arial)WaylandWBU (athletic use only) (Atletico)WBU Visual Identity Standards 2020
27ALUMNI ASSOCIATION LOGOThe Alumni Association logo incorporates fonts from the university logo and the new spiritmark as a basis. This universal logo is used for all alumni, no matter which campus theyconsider home.WBU Visual Identity Standards 2020
28UNIVERSITY BUSINESS CARDSUniversity business cards should be ordered directly through the portal in order to maintaina professional, unified look and to save on cost. A WBU credit card is required to ordercards or you can contact the Office of Marketing and Communications for assistance.Below is an example of the academic business cards for faculty and staff employees.Dan Jacobson, Ph.D.Executive Director & Assistant Professor of Businessdan.jacobson@wbu.edu95-1091 Ainamakua DriveMililani, Hawaii 96789office (808)-564-3348mobile (808)-369-6325wbu.edu/hawaiiEMPLOYEESCorlyn Dillard, RN, MSN, CDEDirector of Health Services Office of Health Servicesdillardc@wbu.edu1900 West 7th St. CMB
WBU Visual Identity Standards 2020 11 IDENTITY STRIPE Wayland’s brand identity system utilizes a variety of on-brand visual elements; The use of our blue is the most important element to the brand, but equally important is how the yellow nestles up to the blue. Not
