WIXLIB

BRAND IDENTITY GUIDELINESFeb ruar y 2021Page 1

Zonta Brand Identity GuidelinesUpdated February 2021Objective. 3Visual IdentityMission, Vision & Brand Theme. 4Corporate Brand Colors. 16Brand Personality. 5Secondary Color Palette/Casual Brand Colors . 17Photography. 18The Zonta LogoTypography. 19The Zonta Logo History . 6The Zonta Logo. 7CollateralThe Zonta International Logo. 8Business Stationery Templates. 20Zonta District and Area Logos. 9Zonta Country Logos. 10Branded MerchandiseZonta Club Logos. 11Branded Merchandise Overview & Usage Examples . 21The Zonta Foundation for Women Logo. 12Minimum Specifications. 13The Zonta Logo: Incorrect Use. 14Z Club & Golden Z Club Logos. 15Page 2

Brand Identity ObjectiveA brand is more than a logo and a set of marketing materials. Abrand is a promise. A promise that supports your core values anddelivers on your mission and vision.The Zonta Brand Identity Guidelines will serve as the primarydocument for guidance on the use of the Zonta brand. Theobjective of developing the Zonta brand identity was to refresh theexisting brand identity, develop visual identity guidelines for easierimplementation, and ensure that Zonta exhibits a consistent globalimage. The key measures of success are shown below: Create a more memorable brand for Zonta that increases recall,recognition and awareness. Develop a more meaningful brand that helps increase theorganization’s relevance on a global scale. Build a more contemporary brand that shows forward movementbut does not limit the brand equity already established. Integrate an element of warmth that shows the depth of caring,compassion, and trust that Zontians throughout the world exhibit.Page 3The guidelines encompass a wide spectrum of standards, including: Logo design Color palette Typography Brand Identity standards Branded merchandise examples Template examples

Mission, Vision and ThemeUnderstanding thedifference betweenthe mission, thevision, and the brandthemeThe mission serves as aformal summary of the aimsand values of Zonta.The vision is a declarationof Zonta’s goals for thelong-term future andidentifies what we wouldlike to achieve.The theme defines theZonta brand’s corepurpose in one simple,and succinct sentence.Page 4MissionZonta International is a leading global organization of professionalsempowering women worldwide through service and advocacy.VisionZonta International envisions a world in which women’s rights arerecognized as human rights and every woman is able to achieve herfull potential.In such a world, women have access to all resources and arerepresented in decision-making positions on an equal basis with men.In such a world, no woman lives in fear of violence.ThemeEmpowering Women Through Service and Advocacy

Zonta Brand Platform: Brand PersonalityOne of the subsets of the Zonta brand is brand personality. The brand personality relates a set of human characteristics with the Zonta brand.These characteristics are listed below and are meant to symbolize the traits that Zontians espouse.Professional Active Intellectual Knowledgeable Results-Oriented Honest TrustworthyWord paletteThe word palette contains words that can be used throughout Zontamessaging to provide consistent language about the geousCaringEncouragingConfidentRespectedPage ary

The Zonta Logo HistoryThe Story of the Zonta Emblem“Zonta” is derived from a Lakhota (Teton Dakota), a language of the Native-American Sioux peoples, word meaning honest and trustworthy.It was adopted in 1919 to symbolize the combined qualities of honesty and trust, inspiration and the ability to work together for service andworld understanding.The emblem is not simply a decorative design. It is an adaptation and composite of several Sioux Indian symbols which when superimposedtake on a special significance for Zontians.What appears to be the letter “Z” is actually the Sioux symbol for “ray of light,” “sunshine” or “flash of radiance”- and so “inspiration.” The entireZonta movement is an inspiration, and that inspiration stems from the “radiance” of each individual Zontian and so this symbol means to us“ALL of Zonta” and “each individual member of ZONTA,” and becomes the focal point of the emblem.This Sioux symbol means “to band together for a purpose” or “to stand together”- in a word, “loyalty.” With loyalty, individual members bandtogether into clubs, clubs into districts/regions and districts and regions into Zonta International. So “loyalty” surrounds the “radiance” and“inspiration” as we begin to see a familiar pattern.This is the Sioux way of saying “to carry together.” Carrying together is a most important ingredient for the accomplishment of Zonta’s purpose:to work for the advancement of women worldwide through a global fellowship of business executives and professionals. This symbol hasbeen conventionalized to lend itself to the total pattern and slips over the “inspiration” and the “loyalty” to draw us closer together.This is the Sioux symbol for “shelter.” Zonta’s many service projects are a shelter for those in need. This symbol therefore lends itself importantlyin significance and design, embodying Zonta’s aims and aspirations.The symbolism of the square is not exclusively Sioux, nor is it exclusively Native American. It perhaps dates back even further than all of theseother symbols in its representation of “honesty” and “trust.”This symbol--composed of many symbols--became Zonta’s emblem signifying a radiant group of successful professionals who are loyal, honest,trustworthy and inspired to empower women worldwide through service and advocacy.This symbol--composed of many symbols--became Zonta’s emblem signifying a radiant group of successful professionals who are loyal, honest,trustworthy and inspired to empower women worldwide through service and advocacy.During the 1996-1998 Biennium, the Zonta International Board voted to have the words “Zonta International” incorporated into the emblemto standardize its appearance and enhance recognition of Zonta International throughout the world.Page 6

The Zonta LogoThe Zonta logo has several variations that will be used for differentpurposes across the organization. There are slight differencesbetween the variations. Zonta International Logo Zonta District Logo Zonta Area Logo Zonta Country Logo Zonta Club Logo Zonta Foundation for Women LogoComponents of the Zonta logoIn addition to the logos for the International, District, Club andFoundation logos, there are also standard logos for : Z Club Logo Golden Z Club LogoThere are three different versions of the vertical Zonta logo that areapproved for use, including: Color logo Black & white logo Reverse logoThere is also a horizontal version of the Zonta logo that is available incolor, black & white and reverse.The Zonta logo is comprised of the following components:Emblem: The emblem is a graphic mark that has been usedhistorically throughout the organization. It is included in the Bylawsand has not been altered in any way from the original version. See“The History of the Emblem” page 6.Registration mark: The registration mark indicates that the emblemhas been registered with the U.S. Patent and Trademark Office and isprotected from copyright infringement by law.Word mark: The work mark indicates the type of organizationaffiliated with the logo. For instance, there are different word marksfor Zonta International, Zonta districts, Zonta areas, Zonta countries,Zonta clubs, and the Zonta Foundation for Women.Separator: The gold line that separates the logo indicates strengthand unity.Tagline: The tagline is used with all Zonta logos with the exceptionof the Foundation because it serves a different purpose.Page 7

The Zonta International LogoThe Zonta International logois used for all activities that aredeveloped from headquarters.Versions of the logo areavailable in the followingconfigurations:Vertical Vertical color logo Vertical reverse logo Vertical black & white logoHorizontal Horizontal color logo Horizontal reverse Horizontal black & white logoBlock logoThe block logo (the logowithout the tagline) can beused only when space islimited or when you needto use at a small scale. See“Minimum Size Specifications”on page 13.Page 8

Zonta District and Area LogosThe Zonta district logo is usedfor all district-level activities.Each district has its own uniquelogo indicating which districtthey represent.DISTRICT 10DISTRICT 10DISTRICT 10The Zonta area logo is usedfor all area-level activities. Eacharea of each district has its ownunique logo indicating whicharea they represent.Versions of the logos areavailable in the followingconfigurations:Vertical or Horizontal Color logo Black & white logo Reverse logoPage 9DISTRICT 10DISTRICT 10DISTRICT 10

Zonta Country LogoZonta country logos are usedfor all national-level advocacyactivities.These logos are by request onlyand must be approved by theinternational president.To request a country logo,please emailpresident@zonta.org.Versions of the logo areavailable in the followingconfigurations:Vertical or Horizontal Color logo Reverse logo Black & white logoPage 10

Zonta Club LogoThe Zonta club logo is used forall activities that are developedfrom individual clubs. Eachchartered club has its ownindividual version of the clublogo. Logos shown to the rightare for reference only.CLUB OFHILOCLUB OFHILOCLUB OFHILOVersions of the logo areavailable in the followingconfigurations:Vertical or Horizontal Color logo Reverse logo Black & white logoRemoval of the word “of”For clubs that have a club namethat does not refer to a specificlocation, or for clubs that theinclusion of the word “of” in theclub logo does not translateto the local language, clubsmay request to remove theword “of” from their club logo.Requests should be sent topr@zonta.org.Page 11CLUB OFHILOCLUB OFHILOCLUB OFHILOThe names of some clubs are very long. There are versions fortwo and three lines of city names, as shown below.CLUB OFIRVINE AREA ANDSADDLEBACK VALLEYCLUB OFIRVINE AREA ANDSADDLEBACKVALLEY AREA

Zonta Foundation for Women LogoThe Zonta Foundation forWomen logo is used for allactivities designated for theFoundation.Versions of the logo areavailable in the followingconfigurations:Vertical or Horizontal Color logo Reverse logo Black & white logoPage 12

Minimum Size SpecificationsClear space isX-height height of theletter “Z” in “Zonta”C LE A R SPAC EIn addition, the tagline shouldalways be legible. If the allowedspace for the logo does notpermit the tagline to be legible,you must use the version of thelogo without the tagline. Minimum size requirements for usingthe logo with the tagline areshown in the illustration at right.When logo height is less than1 inch (25.4 mm), use the blocklogo without the tagline. Blocklogos are available in mahogany,black & white, and reverse.C LE A R SPAC EC LE A R SPAC EIt’s important for the logo tohave clear space around theperimeter to allow for maximum brand impact. In theillustration at right, note that theclear space should be equal tothe height of the letter “Z” in“Zonta”.C LE A R SPAC EThe tagline should not be used in instances where itbecomes illegible. In these cases, use the version ofthe logo without the tagline.1 inch(25.4 mm) or 96pixels minimum sizefor using logo withtagline.Page 13Block logo: use when logo isless than 1 inch (25.4 mm) or 96pixels high.