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THE VEGANUARYWORKPLACE CHALLENGE GUIDEFOR A HEALTHIER AND HAPPIER WORKPLACE.GET YOUR COMPANY TO TAKE THEVEGANUARY CHALLENGE THIS JANUARY!

VEGANUARYWORKPLACE CHALLENGE GUIDE — USAPAGE 2ABOUT VEGANUARYOur mission is to inspire and support peopleWe drive large-scale change through ourSixty-three companies and institutions from theto try vegan. Millions of people from aroundtargeted campaigns in the US, UK, GermanyUK, US and Germany got on board in 2021, notthe world have taken part in Veganuary sinceand Latin America, as well as working withonly supporting their workforce to eat vegan inwe launched in 2014. Our 2021 campaignpartners in several other countries to createJanuary, but in many cases leading by examplehad a record sign-up number of over 580,000a global campaign.with CEOs and other senior team leaders takingparticipants. Kantar research shows that aroundpart. Here are some of the workplaces that have10 times as many people usually take part inThe Veganuary Workplace Challenge is aVeganuary than officially sign-up through our31-day vegan challenge that encourages yourwebsite, which means over 5 million peopleworkforce to give vegan a try for the month ofgave vegan eating a try!January and offers participants the resourcesand advice they need to make the transitionto a plant-based diet.Encouraging your team to give Veganuarya try helps to promote health and wellbeingamongst your staff, shows your company ismaking a conscious effort to do your part forthe environment, and creates a fun atmospherewithin the team by having staff collectively takepart in the challenge.taken part:

VEGANUARYWORKPLACE CHALLENGE GUIDE — USAPAGE 3THE 2021 CAMPAIGN IN NUMBERS98% WOULD RECOMMEND93% LIKELY TOTRY VEGAN AGAIN582,000 PARTICIPANTSMore than 580,000 people from209 countries took part inVeganuary 2021 by signing-upto give vegan a try. Knowing thataround 10 times as many peopleusually take part in Veganuarythan officially sign-up through ourwebsite, that means over 5 millionpeople gave vegan eating a go!40% STAYING VEGAN40% of Veganuary participantsplan to stay veganSource: Veganuary 2021 Participant Survey75% REDUCINGANIMAL PRODUCTS75% of those not staying veganare reducing by 50% or more46% SAID ANIMALS WERETHEIR MAIN MOTIVATIONFOR SIGNING UPReasons for taking part in 2021:46% Animals, 22% Health,21% Environment93% of those participants whoaren’t committing to stay veganafter Veganuary said they were‘somewhat likely’, ‘very likely’ or‘extremely likely’ to try veganismagain in the future, showing plantbased demand remains on anupward trajectoryVeganuary is enjoyable.98% of participants surveyed in2020 said they would recommendVeganuary to others50% SAW HEALTHIMPROVEMENTSHalf of the respondents saw someimprovements to their overallhealth, including improvementsto their energy levels, mood, skinappearance and body weight1500 MEDIA STORIESWe were featured in mainstreammedia every single day during themain campaign period and manyof the most renowned media inthe world covered our stories,such as The Guardian andThe Independent.

VEGANUARYWORKPLACE CHALLENGE GUIDE — USAPAGE 4WHY TAKE PART:COMPANIES LOVE THE VEGANUARYWORKPLACE CHALLENGEPIZZA HUT CEO JENS HOFMA:AVEDA’S GLOBAL BRANDPRESIDENT BARBARA DE LAERE:“This Veganuary, more than 1,500 people inthe Aveda network transitioned to a plantbased diet as part of a celebration aroundour brand’s recent news: 100% of ourproducts are now 100% vegan, now andforever! Achieving this milestone alongsideour participation in the Veganuary challengehas been particularly rewarding for us as ateam – not to mention it has opened manyeyes to the impact individual diet andlifestyle changes can have on our collectiveenvironmental footprint.”NESTLÉ ZONE EMENA CEOMARCO SETTEMBRI:“As someone who stepped up to theVeganuary challenge this year, I am happy tobe part of this movement as it grows acrossEurope and beyond. For me, now, behindVeganuary there’s a bigger picture – and onewhich induces long-term action. It’s aboutreally feeling the need of the consumer. Thatis why, this year I am promoting Veganuaryacross many of our categories andinitiatives.”“Taking part in Veganuary, was a natural stepfor us to show our support for our veganoffering and also reflect our aim to be acarbon neutral business by 2030. At PizzaHut Restaurants we are dedicated to evolvingour practices and processes with the aimof being a more responsible business. OurVegan Menu is one of the many initiatives wehave in place - including our food donationprogram and our continued commitment tofood waste reduction.Having easy access to alternative productswill be key to help us stay on track, that’swhy we’ve already started introducing milkalternatives at our Restaurant Support Centreand also have a dedicated company vegangroup set up for all our team members toshare their experiences and useful hints andtips to eating vegan.”

VEGANUARYWORKPLACE CHALLENGE GUIDE — USAPAGE 5WHY TAKE PART:HELP THE ENVIRONMENTMORE THAN ONE MILLION PEOPLEHAVE ALREADY COMPLETEDVEGANUARY’S ONE-MONTHCHALLENGE SINCE IT BEGAN IN 2014.WHAT IMPACT HAVE THEY HAD?Data provided by Dr Helen Harwatt fromHarvard University’s Animal Law and Policy program*405 METRIC TONSOF PO43-EQ(EUTROPHICATION) SAVEDthe same as 1,645 metric tons ofsewage spared from waterways103,840 METRIC TONSOF CO2EQ SAVEDequivalent to driving around theworld almost 15,000 times1.6 MILLION GALLONSOF WATER SAVEDthe same as flushing the toiletalmost half a million timesALSO SPAREDTHE LIVESOF 3.4 MILLION**ANIMALS**according toThe Vegan Society’s calculator*Based on calculations extrapolatedfrom Poore & Nemecek (2018) 392/987/

VEGANUARYWORKPLACE CHALLENGE GUIDE — USAPAGE 6WHY TAKE PART:IT’S GOOD FOR STAFF & THE BUSINESSTEAM BUILDING:HEALTH AND WELLBEING:Collectively trying vegan for January withForty-four per cent of our 2021 US participantsVeganuary is good for team morale by unitingsaid they signed up to Veganuary for healtheveryone in a shared experience. This guidereasons, the most popular reason for taking part.includes lots of ideas on team activities you canGlobally 21% of our participants surveyed saiddo to promote a positive experience for all oftheir reason for staying vegan was that theiryour colleagues, whether you work from homehealth improved. Here are some of the benefitsor in an office.they noticed:50% of people saw animprovement in theirOVERALLHEALTH49% of people sawimprovements to theirENERGYLEVELS46% of people saw animprovement in theirMOOD38% of people saw animprovement in theirSKIN’SAPPEARANCE

VEGANUARYWORKPLACE CHALLENGE GUIDE — USAPAGE 7HOW TO TAKE PART:A STEP BY STEP GUIDE4. Encourage each team member to sign-up5. Check out our free Veganuary Celebrityat veganuary.com/try-vegan to receiveCookbook, containing a delicious array of31 days of support emails giving informationcelebrity-inspired vegan food, which you’llon board to try vegan in January. Let themon nutrition, shopping, eating out and justget in an email when you sign-up!know well in advance so they can prepareabout everything you could think of to helpthemselves for something which some mayyou on your journey1. Spread the word and get your colleaguessee as a bit of a challenge (although it’sreally quite easy!).Here are some ways to let colleagues knowyour company is taking part in the VeganuaryWorkplace Challenge: Posters around the office - downloadposters here or create your own using ourassets here Staff e-newsletters - download atemplate here Team meeting announcement Through the HR department Email them the Participant Guide download it here3. If your workplace has a cafeteria, request6. Take advantage of the great special offersand discounts on vegan meals and productsoffered by restaurants and supermarketsthat they add vegan options to the menu.during January. Check out the specialMake sure you ask in advance so they haveoffers heretime to prepare. Download an email templatehere you can use to approach them and acatering guide here. If your canteen needshelp with developing their vegan options, ourfriends at the Humane Society Internationalcan help. Contact them to find out moreabout their Forward Food campaignGet management on board. It’s great for2. team morale if senior staff get involvedtoo (but don’t be put off if they don’t).We’ve written an email template for you topersonalize and utilize to approach them here7. Organize team activities at your workplace(or online) to create a positive team spiritaround completing Veganuary. We’ve gotlots of fun ideas on pages 8 and 98. Proudly share the news that yourcompany is taking part in the VeganuaryWorkplace Challenge. Download a pressrelease template here and contact us atuscorporate@veganuary.com for details onother PR opportunities

VEGANUARYWORKPLACE CHALLENGE GUIDE — USAPAGE 8HOW TO TAKE PART:VEGAN COOKBOOK LIBRARYTEAMACTIVITIESGather a few vegan cookbooks and putthem in a communal area so staff canborrow them to try out some new veganrecipes at homeWORKPLACE FILM SCREENINGSTaking on the challenge as a team will helpOrganize film screenings at youryou keep one another motivated and allow youworkplace to motivate staff. Some thought-to have more fun with the experience. Hereprovoking documentaries include Theare some suggestions for Veganuary-themedGame Changers, Cowspiracy, and Forksactivities you can do as a team:Over Knives, all of which are available tostream on Netflix. They’re sure to provokesome lively discussions!TEAM NIGHTS OUTIf your company organizes social eventsafter work and it’s been deemed safe inSPONSORSHIPyour area to do so, why not organize anCreate some healthy competition byevening where the entire team eats onlyvegan? Many restaurants offer veganmenus - you can see our chain restaurantPOTLUCKHold a communal lunch gathering whereasking family and friends to sponsor youto do Veganuary. We rely on donationseach staff member contributes a veganto keep our movement going – fundraisedish to share with the team. It can befor us and you’ll be helping spread ourhomemade or store bought, either waymessage. We can help you set up a Justmore your team’s thing, seek a bar or pubit will help your colleagues try new veganGiving campaign page for your company,with a Beyond or Impossible Burger on thedishes they might not have tried otherwiseand each of your colleagues can set upmenu, or try YardHouse, known for theirand it’s a fun way to bring the teamtheir own fundraising pages to link to thevegan-friendly appetizers.togethercompany page!guide here to see many of the veganoptions available. Or, if a happy hour is