MANAGEMENT TOOLS 2015 - Bain & Company

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MANAGEMENT TOOLS 2015An executive’s guideDarrell K. Rigby

MANAGEMENT TOOLS 2015An executive’s guideDarrell K. Rigby

Copyright Bain & Company, Inc. 2015All rights reserved. No part of this bookmay be reproduced in any form or by anymeans without permission in writing fromBain & Company.Published byBain & Company, Inc.131 Dartmouth StreetBoston, MA 02116

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Table of contentsPreface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Balanced Scorecard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Related topics: Management by Objectives Mission and Vision Statements Pay for Performance Strategic Balance SheetBenchmarking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Related topics: Best Demonstrated Practices Competitor ProfilesBig Data Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Related topics: Business Analytics Business Intelligence Data Mining Predictive AnalyticsBusiness Process Reengineering. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Related topics: Cycle-Time Reduction Horizontal Organizations Overhead-Value Analysis Process RedesignChange Management Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Related topics: Cultural Transformation Organizational Change Process RedesignComplexity Reduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Related topics: Business Process Reengineering Decision Rights Tools Focused Strategy Repeatable Models Spans and Layersvi

Core Competencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Related topics: Core Capabilities Key Success FactorsCustomer Relationship Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Related topics: Collaborative Commerce Customer Retention Customer Segmentation Customer Surveys Loyalty Management ToolsCustomer Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Related topics: Customer Surveys Market Segmentation One-to-One MarketingDecision Rights Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Related topics: Governance Roles Job Descriptions Organization DesignDigital Transformation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32Related topics: Digital Disruption Digitization Internet of Things Digical InnovationDisruptive Innovation Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Related topics: Creative Destruction Moonshot Thinking Open Innovation Innovation AmbidexterityEmployee Engagement Surveys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Related topics: Employee Satisfaction Empowerment Human Resource Management Organizational Commitmentvii

Table of contents (continued)Mergers and Acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38Related topics: Merger Integration Teams Strategic AlliancesMission and Vision Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Related topics: Corporate Values Statements Cultural Transformation Strategic PlanningOrganizational Time Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42Related topics: Productivity Benchmarking Time Discipline Personal Time-Management Dashboards Talent ManagementOutsourcing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44Related topics: Collaborative Commerce Core Capabilities Offshoring Strategic Alliances Value-Chain AnalysisPrice Optimization Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46Related topics: Demand-Based Management Pricing Strategy Revenue EnhancementSatisfaction and Loyalty Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48Related topics: Customer and Employee Surveys Customer Loyalty and Retention Customer Relationship Management Net Promoter Scores Revenue Enhancementviii

Scenario and Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50Related topics: Crisis Management Disaster Recovery Groupthink Real-Options Analysis Simulation ModelsStrategic Alliances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52Related topics: Corporate Venturing Joint Ventures Value-Managed Relationships Virtual OrganizationsStrategic Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54Related topics: Core Competencies Mission and Vision Statements Scenario and Contingency PlanningSupply Chain Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56Related topics: Borderless Corporation Collaborative Commerce Value-Chain AnalysisTotal Quality Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58Related topics: Continuous Improvement Malcolm Baldrige National Quality Award Quality Assurance Six SigmaZero-Based Budgeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60Related topics: Activity-Based Budgeting Complexity Reduction Cost-Benefit Analysis Performance Budgetingix

PrefaceOver the past few decades, management tools have become a common part of executives’ lives. Whether they are trying to boost revenues, innovate, improve quality, increaseefficiencies or plan for the future, executives have searched for tools to help them. Thecurrent environment of globalization, rapid technological advances and economic turbulence has increased the challenges executives face and, therefore, the need to findthe right tools to meet those challenges.To do this successfully, executives must be more knowledgeable than ever as they sortthrough the options and select the right management tools for their companies. Theselection process itself can be as complicated as the business issues they need to solve.They must choose the tools that will best help them make the business decisions thatlead to enhanced processes, products and services—and deliver superior performanceand profits.Successful use of such tools requires an understanding of the strengths and weaknessesof each one, as well as an ability to creatively integrate the right tools, in the right way,at the right time. The secret is not in discovering one simple solution, but in learningwhich mechanisms to use, and how and when to use them. In the absence of objectivedata, groundless hype makes choosing and using management tools a dangerous gameof chance. To help inform managers about the tools available to them, Bain & Companylaunched a multiyear research project in 1993 to gather facts about the use and performance of management tools. Our objective was twofold: Help managers understand how their current application of these tools and subsequent results compare with those of other organizations across industries aroundthe globe Provide the information managers need to identify, select, implement and integratethe optimal tools to improve their company’s performanceEvery year or two since 1993, we have conducted research to identify 25 of the mostpopular and pertinent management tools. In this guide, we define the tools and howthey are used. Through our research, we have determined the extent to which each toolis being deployed and its rate of success. We have also conducted one-on-one follow-upinterviews to learn the circumstances in which each tool is most likely to produce thedesired results.Over time, our research has provided a number of important insights. Among them: 10Overall satisfaction with tools is moderately positive, but the rates of usage, easeof implementation, effectiveness, strengths and weaknesses vary widely

Management tools are much more effective when they are part of a major organization effort Managers who bounce randomly from tool to tool undermine employees’ confidence Hyperbole surrounding the trendiest of tools often leads to unrealistic expectationsand disappointing results Decision makers achieve better results by championing realistic strategies andviewing tools simply as a means to a strategic goal No tool is a cure-allIn our 2013 survey, we found that managers were facing an increasingly challenging world: Developing loyal and profitable customers is becoming increasingly difficult Within the firm, managers face a changing workforce, rising complexity and theneed to catch up on investments they had postponed during the Great Recession External factors such as healthcare costs and the threat of a cyber attack concern manyDetailed results from the Management Tools & Trends 2013 survey are available atwww.bain.com/tools.Our efforts to understand the continually evolving management tools landscape haveled us to add three new tools to this year’s guide: Digital Transformation, DisruptiveInnovation Labs and Organizational Time Management. We look forward to evaluatinghow managers are using these and other tools to cope with the challenges they face.We hope you find this reference guide a useful tool in itself. The insights from thisyear’s global survey will be published separately, and survey results may be obtained inMarch 2015 by contacting Darrell Rigby.Darrell K. Rigby, DirectorBain & Company, Inc.131 Dartmouth Street, Boston, MA 02116tel: 1 617 572 2771email: darrell.rigby@bain.com11

Balanced ScorecardRelated topicsDescription A Balanced Scorecard defines an organization’s performanceand measures whether management is achieving desired results.The Balanced Scorecard translates Mission and Vision Statementsinto a comprehensive set of objectives and performance measuresthat can be quantified and appraised. These measures typicallyinclude the following categories of performance: MethodologyFinancial performance (revenues, earnings, return on capital,cash flow)Customer value performance (market share, customer satisfaction measures, customer loyalty)Internal business process performance (productivity rates,quality measures, timeliness)Innovation performance (percentage of revenue from newproducts, employee suggestions, rate of improvement index)Employee performance (morale, knowledge, turnover, useof best demonstrated practices)To construct and implement a Balanced Scorecard,managers should: 12Management by ObjectivesMission and Vision StatementsPay for PerformanceStrategic Balance SheetArticulate the business’s vision and strategyIdentify the performance categories that best link the business’s vision and strategy to its results (such as financial performance, operations, innovation, employee performance)Establish objectives that support the business’s visionand strategyDevelop effective measures and meaningful standards, establishing both short-term milestones and long-term targetsEnsure companywide acceptance of the measuresCreate appropriate budgeting, tracking, communicationand reward systemsCollect and analyze performance data and compare actualresults with desired performanceTake action to close unfavorable gaps

Common usesA Balanced Scorecard is used to: SelectedreferencesClarify or update a business’s strategyLink strategic objectives to long-term targets andannual budgetsTrack the key elements of the business strategyIncorporate strategic objectives into resourceallocation processesFacilitate organizational changeCompare performance of geographically diversebusiness unitsIncrease companywide understanding of the corporate visionand strategy“Balanced Scorecard Report.” Harvard Business Publishing Newsletters,2002 to present (bimonthly).Epstein, Marc, and Jean-François Manzoni. “Implementing Corporate Strategy: From Tableaux de Bord to Balanced Scorecards.”European Management Journal, April 1998, pp. 190–203.Kaplan, Robert S., and David P. Norton. Alignment: Using theBalanced Scorecard to Create Corporate Synergies. Harvard Business School Press, 2006.Kaplan, Robert S., and David P. Norton. “The Balanced Scorecard:Measures That Drive Performance.” Harvard Business Review,July 2005, pp. 71–79.Kaplan, Robert S., and David P. Norton. The Strategy-FocusedOrganization: How Balanced Scorecard Companies Thrive in theNew Business Environment. Harvard Business School Press, 2000.Kaplan, Robert S., and David P. Norton. Strategy Maps: ConvertingIntangible Assets into Tangible Outcomes. Harvard Business SchoolPress, 2004.Niven, Paul R. Balanced Scorecard Diagnostics: Maintaining MaximumPerformance. John Wiley & Sons, 2005.Niven, Paul R. Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results. 2d ed. John Wiley & Sons, 2006.13

BenchmarkingRelated topicsDescriptionMethodology Benchmarking improves performance by identifying and applying best demonstrated practices to operations and sales. Managers compare the performance of their products or processesexternally with those of competitors and best-in-class companies,and internally with other operations that perform similar activities in their own firms. The objective of Benchmarking is tofind examples of superior performance and understand the processes and practices driving that performance. Companies thenimprove their performance by tailoring and incorporating thesebest practices into their own operations—not by imitating, butby innovating.Benchmarking involves the following steps: Common usesSelect a product, service or process to benchmarkIdentify the key performance metricsChoose companies or internal areas to benchmarkCollect data on performance and practicesAnalyze the data and identify opportunities for improvementAdapt and implement the best practices, setting reasonablegoals and ensuring companywide acceptanceCompanies use Benchmarking to: 14Best Demonstrated PracticesCompetitor ProfilesImprove performance. Benchmarking identifies methods ofimproving operational efficiency and product design.Understand relative cost position. Benchmarking reveals acompany’s relative cost position and identifies opportunitiesfor improvement.Gain strategic advantage. Benchmarking helps companies focus on capabilities that are critical to building strategic advantage.Increase the rate of organizational learning. Benchmarkingbrings new ideas into the company and facilitates experience sharing.

SelectedreferencesAmerican Productivity and Quality Center. www.apqc.orgBogan, Christopher E., and Michael J. English. Benchmarking forBest Practices: Winning Through Innovative Adaptation. McGrawHill, 1994.Boxwell, Robert J., Jr. Benchmarking for Competitive Advantage.McGraw-Hill, 1994.Camp, Robert C. Benchmarking: The Search for Industry Best Practices That Lead to Superior Performance. Productivity Press, 2006.Coers, Mardi, Chris Gardner, Lisa Higgins, and Cynthia Raybourn.Benchmarking: A Guide for Your Journey to Best-Practice Processes.American Productivity and Quality Center, 2001.Czarnecki, Mark T. Managing by Measuring: How to ImproveYour Organization’s Performance Through Effective Benchmarking.AMACOM, 1999.Denrell, Jerker. “Selection Bias and the Perils of Benchmarking.”Harvard Business Review, April 2005, pp. 114–119.Harrington, H. James. The Complete Benchmarking ImplementationGuide: Total Benchmarking Management. McGraw-Hill, 1996.Iacobucci, Dawn, and Christie Nordhielm. “Creative Benchmarking.”Harvard Business Review, November/December 2000, pp. 24–25.Reider, Rob. Benchmarking Strategies: A Tool for Profit Improvement.John Wiley & Sons, 2000.Stauffer, David. “Is Your Benchmarking Doing the Right Work?”Harvard Management Update, September 2003, pp. 1–4.Zairi, Mohamed. Benchmarking for Best Practice: ContinuousLearning Through Sustainable Innovation. Taylor & Francis, 1998.15

Big Data AnalyticsRelated topicsDescription Business AnalyticsBusiness IntelligenceData MiningPredictive AnalyticsBig Data Analytics enables the rapid extraction, transformation,loading, search, analysis and sharing of massive data sets. Byanalyzing a large, integrated, real-time database rather thansmaller, independent, batch-processed data sets, Big Data Analytics seeks to quickly identify previously unseen correlationsand patterns to improve decision making. Although it is relatedto traditional Database Management and Business Intelligencesystems, Big Data Analytics dramatically increases the ability toprocess data in four major ways: Volume: moves beyond terabytes to petabytes and exabytesVelocity: enables real-time insights and actionsVariety: analyzes everything from click-stream data tovideo streamsVariability: manages changes in data formats and information fieldsThe results help managers better measure and manage the mostcritical functions of their business.MethodologyCompanies start by identifying significant business opportunities that may be enhanced by superior data and then determinewhether Big Data Analytics solutions are needed. If they are, thebusiness will need to develop the hardware, software and talentrequired to capitalize on Big Data Analytics. That often requiresthe addition of data scientists who are skilled in asking the rightquestions, identifying cost-effective information sources, findingtrue patterns of causality and translating analytic insights intoactionable business information.To apply Big Data Analytics, companies should: 16Select a pilot (a business unit or functional group) with meaningful opportunities to capitalize on Big Data AnalyticsEstablish a leadership group and team of data scientists withthe skills and resources necessary to drive the effort successfullyIdentify specific decisions and actions that can be improvedDetermine the most appropriate hardware and softwaresolutions for the targeted decisions

Common usesCompanies typically use Big Data Analytics to: SelectedreferencesDecide whether to purchase or rent the systemEstablish guiding principles such as data privacy and security policiesTest, learn, share and refineDevelop repeatable models and expand applications to additional business areasImprove internal processes, such as risk management,Customer Relationship Management, supply chain logisticsor Web content optimizationImprove existing products and servicesDevelop new product and service offeringsBetter target their offerings to their customersTransform the overall business model to capitalize on realtime information and feedbackDavenport, Thomas H., Jeanne G. Harris, and Robert Morison.Analytics at Work: Smarter Decisions, Better Results. HarvardBusiness Review Press, 2010.Franks, Bill. Taming the Big Data Tidal Wave: Finding Opportunitiesin Huge Data Streams with Advanced Analytics. Wiley, 2012.Isson, Jean-Paul, and Jesse Harriott. Win with Advanced BusinessAnalytics: Creating Business Value from Your Data. Wiley, 2012.Laursen, Gert H. N., and Jesper Thorlund. Business Analytics forManagers: Taking Business Intelligence Beyond Reporting. Wiley, 2010.McAfee, Andrew, and Erik Brynjolfsson. “Big Data: The Management Revolution.” Harvard Business Review, October 2012.Shah, Shvetank, Andrew Horne, and Jaime Capella. “Good DataWon’t Guarantee Good Decisions.” Harvard Business Review,April 2012.Soares, Sunil. Big Data Governance: An Emerging Imperative.MC Press, 2013.Stubbs, Evan. The Value of Business Analytics: Identifying the Pathto Profitability. Wiley, 2011.17

Business Process ReengineeringRelated topics Cycle-Time ReductionHorizontal OrganizationsOverhead-Value AnalysisProcess RedesignDescriptionBusiness Process Reengineering involves the radical redesign ofcore business processes to achieve dramatic improvements inproductivity, cycle times and quality. In Business Process Reengineering, companies start with a blank sheet of paper and rethink existing processes to deliver more value to the customer.They typically adopt a new value system that places increasedemphasis on customer needs. Companies reduce organizationallayers and eliminate unproductive activities in two key areas.First, they redesign functional organizations into cross-functionalteams. Second, they use technology to improve data dissemination and decision making.MethodologyBusiness Process Reengineering is a dramatic change initiativethat contains five major steps that managers should take: Common usesCompanies use Business Process Reengineering to improveperformance substantially on key processes that affect customers by: 18Refocus company values on customer needsRedesign core processes, often using information technologyto enable improvementsReorganize a business into cross-functional teams with endto-end responsibility for a processRethink basic organizational and people issuesImprove business processes across the organizationReducing costs and cycle times. Business Process Reengineering reduces costs and cycle times by eliminating unproductive activities and the employees who perform them.Reorganization by teams decreases the need for management layers, accelerates information flows and eliminatesthe errors and rework caused by multiple handoffs.Improving quality. Business Process Reengineering improvesquality by reducing the fragmentation of work and establishing clear ownership of processes. Workers gain responsibility for their output and can measure their performancebased on prompt feedback.

SelectedreferencesAl-Mashari, Majed, Zahir Irani, and Mohamed Zairi. “BusinessProcess Reengineering: A Survey of International Experience.”Business Process Management Journal, December 2001, pp. 437–455.Carr, David K., and Henry J. Johansson. Best Practices in Reengineering: What Works and What Doesn’t in the Reengineering Process.McGraw-Hill, 1995.Champy, James. Reengineering Management: The Mandate forNew Leadership. HarperBusiness, 1995.Davenport, Thomas H. Process Innovation: Reengineering WorkThrough Information Technology. Harvard Business School Press, 1992.Frame, J. Davidson. The New Project Management: Tools for anAge of Rapid Change, Complexity, and Other Business Realities.Jossey-Bass, 2002.Grover, Varun, and Manuj K. Malhotra. “Business Process Reengineering: A Tutorial on the Concept, Evolution, Method, Technology and Application.” Journal of Operations Management,August 1997, pp. 193–213.Hall, Gene, Jim Rosenthal, and Judy Wade. “How to Make Reengineering Really Work.” Harvard Business Review, November/December 1993, pp. 119–131.Hammer, Michael. Beyond Reengineering: How the Process-CenteredOrganization Is Changing Our Work and Lives. HarperBusiness, 1997.Hammer, Michael, and James Champy. Reengineering the Corporation: A Manifesto for Business Revolution. Revised and updated.HarperBusiness, 2003.Keen, Peter G. W. The Process Edge: Creating Value Where It Counts.Harvard Business School Press, 1997.Sandberg, Kirsten D. “Reengineering Tries a Comeback—ThisTime for Growth, Not Just Cost Savings.” Harvard ManagementUpdate, November 2001, pp. 3–6.19

Change Management ProgramsRelated topicsDescriptionMethodology Change Management Programs enable c

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