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BRAND IDENTITY STANDARDSREV. 12/ 17
ELMHURST COLLEGE BRAND IDENTITY STANDARDSTABLE OF CONTENTSBrand Components . 3The Institutional Logo . 4The Shield Mark . 5Official Colors . 5Approved Color Usage . 5Prohibited Usage . 6Sub-branding Components . 6Presidential Seal . 6Athletics Logos . 6Typefaces . 7Stationery . 8Business Cards and Notepads . 9PowerPoint Templates . 10Contact . 11
ELMHURST COLLEGE BRAND IDENTITY STANDARDSBRAND COMPONENTSElmhurst College Institutional LogoThe institutional logo is the primary brand ofthe College. It should appear on all appropriateprinted communications and electroniccommunications.Presidential SealThe seal is generally reserved for materialsrelated to the Office of the President and officialdocuments.Bluejay Athletics LogoThe Bluejay logo may only be used to promotethe Elmhurst College athletics department andby its licensed suppliers.3
ELMHURST COLLEGE BRAND IDENTITY STANDARDSTHE INSTITUTIONAL LOGOOne-line horizontal logoPrimary vertical logoTwo-line horizontal logoConfigurationsThere are two configurations: vertical (two lines)and horizontal (one line). The vertical versionshould be used as the official College logowhenever possible.Clear SpaceTo create maximum impact, the logo requiresspecific clear space around all sides. This clearspace should be free of imagery, graphics, text,folds or any other element that may interferewith the clarity of the logo.SizingThe minimum reproduction size is 1” for thevertical version and 1.75” in length for thehorizontal version.1.5”1”PlacementConsistent placement of the logo helpsstrengthen the College’s brand. The logo shouldbe placed prominently on the front and/or backof print publications.1.75”4
ELMHURST COLLEGE BRAND IDENTITY STANDARDSTHE SHIELD MARKThe shield can be used separately asa design element. Contact the Officeof Communications and PublicAffairs if interested in displaying theshield separately from the full logo.OFFICIAL COLORSThe colors shown on the right arethe primary colors for ElmhurstCollege.EC BlueC:98 M:84 Y:45 K:51R:12 G:35 B:64Spot: PMS 289Jay BlueC:74 M:21 Y:0 K:0R:22 G:160 B:219Spot: PMS 299GrayC:37 M:27 Y:27 K:0R:165 G:171 B:174Spot: PMS 429APPROVEDCOLOR USAGEApproved color usage for theinstitutional logo allows for severaloptions. The logo should always appearin one of the color configurations shownhere, using the approved colors.Blue and black(full color)Black(one color)Blue(one color)White(reversed)When the background color is dark, thereversed version should be used. If youneed to place the logo over a photo, itmust appear on a simple background ornavy blue overlay that does not distractfrom the logo.NOTE: The box shown represents abackground and is not part of the officiallogo.5
ELMHURST COLLEGE BRAND IDENTITY STANDARDSPROHIBITED USAGEDo not add elements orcombine with other graphicsDo not add effectsDo not distort or change theproportion/size of graphic componentsDo not use a pixelated orlow-resolution logoDo not alter colorsDo not re-create a different graphicidentity or message usinga component of the logoTHE LOGO WITH SUB-BRANDINGCOMPONENTSWhen branding, it is important to maintain aconsistent look.In some instances, an academic department orprogram may be represented with placement ofits name in a specified body of type beneath theinstitutional logo as shown at right.Contact the Office of Communications andPublic Affairs if you are considering such subbranding.6
ELMHURST COLLEGE BRAND IDENTITY STANDARDSPRESIDENTIAL SEALATHLETICS LOGOSThe seal has four color variations: blue, black,gray and a white version on a black or navybackground.Athletics logo variations are shown below.Contact the Office of Communication andPublic Affairs for usage guidelines.Primary logoBluePrimary iconInitial markBlackPrimary wordmarkGraySecondary wordmarkWhite(reversed)Individual Sports7
ELMHURST COLLEGE BRAND IDENTITY STANDARDSTYPEFACESGotham and Gotham Narrow are the official sans serif and Hoefler is the official serif typefacefor the institution. Since these typefaces are professionally licensed, suitable substitute fontsare acceptable in some cases. Please use Helvetica and Times New Roman if the two officaltypefaces are not available.GOTHAMGOTHAM BOLD uvwxyz12345678908
ELMHURST COLLEGE BRAND IDENTITY STANDARDSSTATIONERYExamples of approved Elmhurst College letterhead and envelopes areshown as they should be used by all administrative offices and academicdepartments within the institution.Stationery should be printed on campus at Central Printing. Unauthorizedreproduction and duplication of the letterhead, envelope and businesscard are prohibited.Office of Communications and Public AffairsElmhurst College190 Prospect AvenueElmhurst, Illinois 20126-3296Office of Communicationsand Public Affairs9190 Prospect AvenueElmhurst, Illinois60126-3296(630) 617-1111 phone(630) 617-2222 faxelmhurst.edu
ELMHURST COLLEGE BRAND IDENTITY STANDARDSBUSINESS CARDSAND NOTEPADSOfficial Elmhurst College business cards and notepads should only beordered through and printed on campus by Central Printing.Contact the Office of Communications and Public Affairs for details.Employee NamePositionOffice of Communications and Public AffairsEmployee NamePositionOffice of Communications andPublic Affairs(630) 617-1111 phone(630) 617-2222 faxemployee@elmhurst.edu190 Prospect Avenue Elmhurst, Illinois 60126-3296190 Prospect Avenue, Elmhurst, Illinois 60126-3296(630) 617-1111 (630) 617-2222 fax employee@elmhurst.edu10
ELMHURST COLLEGE BRAND IDENTITY STANDARDSPOWERPOINT TEMPLATESOfficial PowerPoint templates are available by contacting the Office ofCommunications and Public Affairs.Although usage of these templates is not required, it is stronglyrecommended in order to enhance the College’s brand identity.If you need to modify the templates to be specific to your department orprogram, contact the Office of Communications and Public Affairs.11
ELMHURST COLLEGE BRAND IDENTITY STANDARDSCONTACTElmhurst CollegeOffice of Communications and Public AffairsLehmann Hall Second Floor190 S. Prospect Avenue, Elmhurst, Illinois 60126marketing@elmhurst.edu(630) 617-518612
ELMHURST COLLEGE BRAND IDENTITY STANDARDS 3 Elmhurst College Institutional Logo The institutional logo is the primary brand of the College. It should appear on all appropriate printed communications and electronic communications. Presidential Seal The seal is generally reserved for material
