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INDUSTRY RELEVANCETourism is regarded as one of the world’s fastestgrowing industries, and the Asia-Pacific regionhas been identified by the United Nations asthe fastest growing zone. Australia is widelyrecognised internationally for its skill in thestrategic management and marketing of theindustry and is therefore the logical base foryou to study.Some of the key issues addressed in theGraduate Tourism Program include: Where will this growth in the global industrycome from?What is the right mix of tourists to attract tospecific destinations?What role can sustainable tourism play indevelopment and the poverty alleviation inEmerging Economies?What segments of the market offer thegreatest growth prospects?What are the developmental and planningissues associated with managing this growth?What are the associated impacts of tourismon the environment?What are the impacts of external shocks suchas terrorism on the industry?How will technologies such as the internetand social media impact on the structureof the growth of the industry?PROGRAM STRENGTHSOur academic teaching staff members areinnovative researchers and establishedindustry professionals who are currentlyconducting industry-funded research projectsin Australia and abroad. The key strengthsof the Graduate Tourism Program are: The contemporary and ongoing industryexperience of our academic staff Strategic integration of the coursewith the tourism industry in Australiaand internationally An international focus across the program The opportunity for all students toparticipate in industry fieldwork as partof their studies.These factors give us the ability to criticallyevaluate tourism and to be on the cutting edgeof industry developments. Graduate TourismProgram (GTP) staff are widely regarded asresearch pioneers in the field of high yieldindependent travel/research and theassociated impacts on urban tourism and thedevelopment of small and medium sizeenterprises. The GTP is also building anemerging research strength in tourismdevelopment in emerging economies.CAMPUS LOCATIONThe Master of Tourism and the Master ofInternational Sustainable Tourism Managementare taught at the Caulfield campus adjacent toCaulfield railway station which is convenientlylocated only twelve minutes by rail from thecentre of Melbourne. The vast majority oflectures are offered in the early eveningsbetween 5pm and 9pm and campus locationsvary with the units taken. A direct tram links thecampus with the popular beachside suburb ofSt Kilda. For more about the campus visit:monash.edu/caulfieldFor information and a short video on studying inMelbourne, visit: studymelbourne.vic.gov.auGTP students attending a United Nations World Tourism Organisation (UNWTO) industry seminarat ITB BerlinINTERNATIONAL INDUSTRYENGAGEMENT PROGRAMYou will have the opportunity to gain partialfunding via a Monash Abroad travel scholarshipto participate in our international industryengagement program in destinations such as: EstoniaFijiGermany (ITB Berlin)This comprises the opportunity to spend asemester on an industry research internship(Estonia), attend the world’s largest tourism fair(ITB Berlin) or participate in our field-school ontourism development in emerging economies (Fiji).*Note: field school destinations may vary on a year to year basis.OUTSTANDING GRADUATE OUTCOMESOur graduates have found employment ingovernment, private sector tourism organisationsor become young entrepreneurs establishingtheir own firms both in Australia andinternationally. Employment outcomes include: State, regional and national tourism offices Entrepreneurs in establishing tourism firms Management consultancy firms Advertising agencies Market research / information technology firms Adventure tourism companies The convention and incentive industry Special events management Cultural attractions (eg galleries, museums) Internet communication companies Media and TV research/journalism Airlines, airports and tour operators Local government tourism agencies International education industry Banking and finance industry.Our students have progressed to work forthe following companies; Tourism Australia(Australia, UK, Hong Kong, USA and Germany),United Nations World Tourism Organization(Spain), Tourism Victoria (Australia, UK,Germany), Tourism Tasmania, Tourism NorthernTerritory, Gold Coast Tourism, Tourism Noosa,Tourism Queensland, Destination Gippsland,Federal Department of Tourism and Resources,Federal Department of Immigration, LonelyPlanet Publications, Melbourne Airport, QantasAirlines, Jetstar Airlines, Healsville Sanctuary,Parks Victoria, Tourism Ireland (USA), Abu DhabiTourism Authority, Hills Balfour PR (UK), TourismAlliance Victoria, Melbourne Museum, MelbourneConvention and Exhibition Centre, GeelongOtway Tourism, Eco Beach Wilderness Retreat,Melbourne University Recruitment, MonashInternational Recruitment, SNV (Dutch aidorganization), Roy Morgan Research, MelbourneCricket Club, Exotissimo (S. Asia) Ministry ofTourism (Tonga), Ministry of Tourism (Tanzania),Sheraton Hotels and Resorts, Intrepid Tours,Tourism Chile, Stockholm Convention Bureau,MDS Ideas (UK) and many more.The position titles of our alumni include:Manager distribution partnerships, Marketingmanager, Executive director marketing andcommunications, Business developmentmanager: youth tourism, Head of airline businessdevelopment, Online product manager, Branddevelopment manager, Market analyst, Manager,tourism development, Manager Internationalmarketing, Group and event manager, Directorglobal marketing, Manager brand strategy,Tourism and major events advisor, NorthAmerican market manager, Head of strategicpartnerships and emerging markets, Regionaldevelopment manager, Advertising and mediaservices co-ordinator.“I have hired a number of Monash graduatesin recent years to work in our digital brandingagency. I have been impressed with the level ofindustry integration offered in the program, suchas the opportunity to attend ITB Berlin or toundertake an internship in Estonia, as it producesgraduates with job ready skills and a strategicindustry perspective.”Kevin Harris, Managing Director,MDS Ideas London, UK (mdsg.eu)INTERNATIONAL EXCHANGES ANDINDUSTRY RESEARCH INTERNSHIPSLike the industry, the Graduate Tourism Programis highly internationalised and gives you theopportunity to apply to undertake a semester ofyour studies overseas on a unique program thatcombines a Monash supervised internationalindustry internship with a European exchangefor a semester.Whilst studying MBA elective units at ourEuropean partner institution, studentsparticipate in a Monash supervised industryresearch consultancy project within anemerging tourism economy. (Only availablefrom September – December each year. Seevisitestonia.com). All students who study for partof their degree overseas are eligible to receivea travel scholarship from the university. (In 2017the value of this travel scholarship was 3,400).Our specific exchange partners include: Estonian Business School (Tallinn), EstoniaGraduate Ms Chervil Tan speaks abouther international internship experience:youtube.com/watch?v p32Om7XmVZw2

INTERNATIONAL ALUMNIAlthough based in Australia, the course is highlyinternationalised. Over the last few years our alumniincludes students from the following neiCambodiaCanadaCape VerdeChileChinaCzech RepublicColombiaEcuadorEl HondurasHong dRussiaSaudi ArabiaSri LankaSingaporeSouth AfricaSouth KoreaSouth nitedKingdomUnited ArabEmiratesUnited StatesVanuatuVenezuelaVietnamINDUSTRY INTEGRATED TEACHINGOur teaching staff members, led byDr Jeff Jarvis, Dr Vicki Peel and Dr JosephCheer continue to undertake industry-fundedresearch projects, both locally andinternationally. These active industry linksshape our curriculum and ensure itscontemporary relevance. They also ensurethat you will be exposed to the very latestdevelopments in the field and be taught byacademic staff at the forefront of their industry.SCHOLARSHIP OPPORTUNITIESStudents from emerging economies may be ableto apply for fully funded scholarships from theAustralian Government including return airfaresunder the ‘Australia Awards’ scheme. We havehad a number of Australia Award alumni fromcountries such as Bhutan, Botswana, Indonesia,Maldives, Mongolia, Tahiti, Tanzania, Tonga andVietnam who are now working in tourism anddevelopment. Please contact the AustralianEmbassy in your own country for furtherinformation australiaawards.gov.auCOURSE STRUCTURE*Structure shown for students undertaking a72 point, 18 month, 3 semester degree with arelated bachelors degree in Arts or Business(You can commence in either semester oneor two. All core units are offered in a semiintensive block mode over 6 – 8 weeks. Youwill take two block mode units per semester.)COMPULSORY CORE UNITSFOR BOTH DEGREESYou will complete the following 4 core units inyour first year: APG5389 Tourism Industry and Marketing APG5717 Applied Industry Researchand Practice APG5720 Cultural Tourism andEvent Management APG5609 Sustainable TourismDevelopment and Planning3Students from Thailand, India, Australia, Oman and Estonia on an industry study tour to NorthQueensland where tourism is one of the major drivers of the economyIn semester one (March – early May) you will taketwo integrated core units addressing the demandand marketing perspective of the industry. Thecore unit APG5389 Tourism Industry andMarketing explores the structure of the globalindustry with an emphasis on analysing the keydriving forces stimulating growth. In addition, theunit addresses the role of destinations andindividual companies in stimulating demandthrough marketing. (This unit includes a universitysubsidised industry study tour to Sydney*.)In the second core unit, APG5717 AppliedIndustry Research and Practice, (term 2, May– June) students will be introduced to existingsecondary research resources in tourism and theprocesses of managing and conducting primaryresearch from project conception to completion.growth. (This unit includes a universitysubsidised industry field school to an emergingdestination such as Fiji*.) You can access apartial scholarship from Monash Abroad toassist you in participating in this unit. You canhear a past student discuss his experiencetaking this unit on this short video:youtube.com/watch?v fye-opyt5GwIn semester one (March – April) each yearyou have the opportunity to take APG5183International Tourism Marketing ResearchProject (ITB Berlin). This research focused unitwill take you to the world’s largest symposiumand travel fair in Berlin. (Monash Abroad TravelScholarship available).CAPSTONE UNITS FOR BOTH DEGREESIn the second semester (late July – September)students take two core units that focus onproduct and destination development. APG5720Cultural Tourism and Events Managementexplores the use of history and culture in thecreation of unique tourism products and theincreasingly important role played by specialevents such as festivals, exhibitions and sportingevents in destination development. (This unitincludes a university subsidised industry studytour to Tasmania*.)Students in both degrees must take one of thefollowing ‘capstone units’ towards the end oftheir degree:APG5609 Sustainable Tourism Developmentand Planning (trimester 3, mid September – midNovember) explores the supply side of the tourismindustry including the role of tourism infrastructure,transport, planning and visitor management forsustainable tourism development. (This unitincludes a university subsidised industry studytour to a regional destination outside Melbourne*.)POPULAR CROSS FACULTYELECTIVE UNITSKEY TOURISM ELECTIVE UNITSIn term 3 (July) students have the opportunity totake the elective unit APG5555 Digital TourismEconomy in intensive mode. This unit looks atthe impact the rise of the digital economy ishaving on the global tourism industry. Topicsinclude, social media marketing, big dataanalysis, virtual reality tourism and the impact ofdigital business models on industry disruption.Over the summer semester (November –December) you have the opportunity to take theelective unit APG5390 Contemporary Tourismand Development in Emerging Economies inintensive mode (Monash Abroad TravelScholarship available). Students examine thedynamic internal and external factors thatinfluence destination development and the roleof the tourism industry in regional ecomonomic APG5390 Contemporary tourismdevelopment in emerging economies APG5044 Professional internship APG5856 Research project APG5183 International Tourism MarketingResearch Project (ITB Berlin)You have the opportunity to select a wide rangeof electives in both the Faculty of Artsand Faculty of Business and Economics.The following are popular elective units:APG5894 – Communications theoriesand practicesThis unit surveys a range of communicationpractices and introduces theories appropriateto understanding and analysing them. Themajor practices considered include journalism,broadcasting, organisational communication,public relations, development communication,political persuasion and new media forms suchas blogs and social networking sites.APG5805 – Project planning andmanagement in international developmentThe unit cultivates knowledge of developmentmanagement skills such as participatoryappraisal, stakeholder analysis, gender analysisand gender-sensitive strategies, participatoryplanning, the logical framework (logframe)approach, project proposal writing, monitoringand evaluation.*Some additional travel costs may be associated with this trip.

Master of Tourism(Course code: A6009)Compulsory core units(two semesters)48 credit pointsCompulsory capstone(12 credit points)Compulsory functional unit(12 credit points)2 Year degree*(96 credit points)The following fourcore units:One of the followingcapstone units:One of the followingcompulsory units: 24 points of additional free elective units.APG5389 Tourism Industryand Marketing(12 points)APG5390 Contemporary Tourismand Development in EmergingEconomies (12 points)APG5044 Professional Internship(12 points)APG5390 ContemporaryTourism Development inEmerging Economies(if not completed as a capstone)(12 points)APG5856 Research Project(individual project) (12 points)APG5555 Digital TourismEconomy (12 points)APG5717 Applied IndustryResearch and Practice(12 points)APG5609 SustainableTourism Developmentand Planning (12 points)Or other capstone units not yet completed(APG5390, APG5044, APG5856, APG5183)APG5900 Cultural economy (12 points)APG5662 Cultural and creative industries (12 points)APG5894 Communication theories and practice (12 points)APG5182 Digital Management and Production (12 points)APG5066 Shanghai City Lab (12 points)Six point elective units:APG5183 International TourismMarketing Research Project(ITB Berlin) (12 points)MKF5926 Integrated marketing communication (6 points)MKF5601 Social Media Marketing (6 points)APG5720 Cultural Tourismand Events Management(12 points)APG5471 Leadership in Intercultural Environments (6 points)APG5470 Managing Multicultural Teams (6 points)Note: Other postgraduate elective units are available uponapproval from the course director.*2 year degree option with a related undergraduate degree.Master of Tourism One Year Accelerated Professional Pathway – 72 points (Course code: A06009)Compulsory core units (two semesters)48 credit pointsCompulsory capstone(12 credit points)Compulsory functional unit(12 credit points)1 Year degree(72 credit points)APG5389 Tourism Industry and Marketing (12 points)APG5390 Contemporary Tourismand Development in EmergingEconomies (12 points)APG5555 Digital TourismEconomy (12 points)Only available with a relatedbachelors degree.APG5717 Applied Industry Research and Practice (12 points)APG5609 Sustainable Tourism Development and Planning (12 points)APG5720 Cultural Tourism and Events Management (12 points)Master of International Sustainable Tourism Management (MISTM) (Course Code: A6012)Compulsory core units(two semesters)48 credit pointsCompulsory capstone(12 credit points)18 Month degree**(72 credit points) Compulsory 12 points of sustainability units2 Year degree*(96 Credit points)The following four core units:One of the following capstone units:One of the following compulsory units:APG5389 Tourism Industry andMarketing (12 points)APG5390 Contemporary Tourism andDevelopment in Emerging Economies(12 points)APG5805 Project planning and management ininternational development (12 points) 24 points ofadditional freeelective unitsAPG5717 Applied Industry Researchand Practice (12 points)APG5044 Professional Internship (12 points)ENS5020 Perspectives on sustainability (12 points)APG5856 Research Project (Individual topic)(12 points)APG5067 Cultural Economy and SustainableDevelopment (12 points)APG5609 Sustainable TourismDevelopment and Planning (12 points)APG5720 Cultural Tourism and EventsManagement (12 points)ENS5010 Global challenges and sustainability (12 points)APG5183 International Tourism MarketingResearch Project (ITB Berlin) (12 points)Such as APG5555Digital TourismEconomyIncluding othercapstone units notyet completed(APG5390, APG5044,APG5856, APG5183)*2 year degree option with a related undergraduate degree. **18 month degree taken with a semester of credit granted for a related undergraduate degree.POST STUDY WORK VISA(INTERNATIONAL STUDENTS)The completion of the 96 point degree optioncan provide international students with atwo year post study work visa for Australia.For more information please go to theAustralian Government website:www.border.gov.au/Trav/Stud/PostINDUSTRY INTEGRATIONThe Graduate Tourism Program has aninternational industry advisory board that reviewsthe direction of the program to ensure it remainson the cutting-edge of industry developments.The advisory board includes representativesfrom the government, international universities,the private sector, management consultants,operators and media companies. To providestudents with relevant industry experience, arange of guest speakers are invited to present‘industry seminars’ throughout the year.The challenge of managing tourism growth in emerging economies.4

Field School: Nacula Island, Yasawa Islands, Fiji.WHAT OUR ALUMNI THINKLu Na (China)“During my time as a student in the GraduateTourism Program I benefited from gaining agreater understanding of the structure anddynamism of the global tourism industry. Uponmy return to China I found a job quite easily asa marketing director for an inbound adventuretourism operator. During the interview, myoverseas living and education experiences gainedat Monash as well as my understanding of howmarketing strategy is applied in the travel industrymade me stand out. I am currently responsiblefor the international marketing of our tours tooverseas wholesalers and customers directly.”Niels Olsen (Ecuador)“The hands-on industry focused experiencein the degree was fantastic! The highlightsof my program included having professionalclassmates from different nationalities, learningfrom professors with a broad knowledge andpractical experience in the industry and finally,living in Melbourne. During my final semester,I completed a research internship with a majorindustry operator in Fiji where I was able to putinto practice what I learnt. Without a doubt, thismasters has given me a competitive advantagein building my career in the industry.”Breda Darmody“The Graduate Tourism Program at MonashUniversity was quite seriously the greatest careerdecision I could have ever made! At thecompletion of the course I was able to securefull-time work with Tourism Victoria in theirLondon Office. My role involved a high level ofliaison with the UK and Scandinavian trade inboth a training capacity as well as a publicrelations role.”Blake Hutchison“As someone looking to better understand thecomplexities of the international tourism industrythe masters program equipped me with therequired knowledge and confidence to pursuea career within it.”Jo Devine“The Program is supported by a networkof experts and involves both domestic andinternational field trips where students have thechance to experience first hand how the industryreally works. The networking opportunitiesI gained through the program also helpedme to secure a position at the World TourismOrganization (UNWTO) in Spain.”Students on a industry field school in Sydney.5Sarah Leaman“It provides students with a perfect balanceof theory and opportunities to meet and learndirectly from industry professionals; on field tripsor from industry seminars. You can not get thatfrom a text book. I had the opportunity to studya semester in Estonia, where internationaltourism is only a recent phenomenon.”Juan Lopez (Chile)“The course combined contemporary theorywith industry seminars and field trips, whichwas a great approach to understanding thepracticalities of working in the industry.Personally, I also enjoyed the fact that I hadclassmates from Australia and all over the world,which created interesting seminar discussions.”

Tallinn, Estonia, a “professional internship” study abroad location and a UNESCO world heritage site.Nikos Golfinopoulos (Greece)“As tourism becomes a leading driver ofglobal-growth, the Master of InternationalSustainable Tourism Management gives you theskill set to become a world-class tourismprofessional. Strongly focused on research andhands-on experience, the course challenged meto achieve new heights and thoroughlyunderstand how tourism interconnects with adestination’s economic, social, andenvironmental aspects. In three words;International, Cutting-edge, Industry-linked.Upon completion I secured employment with theUNWTO in Spain working on the Silk RoadProgramme.”Inga Fixon (Germany)“As an international student from Germany,the Graduate Tourism Program expanded myknowledge of the global industry and providedme with strategic insights into the high yieldingindependent traveller sector. The fieldworktrip to tropical northern Australia was agreat opportunity to hear from industryprofessionals directly.”Zulaika Zakariah (Malaysia)“The Master of Tourism program increased myknowledge and understanding of the importanceof research to the tourism development of adestination. The course provided me with aperfect balance of theory and practical experiencethrough lectures, study tours and seminars withprofessionals working in the industry.”Anthony McIntosh“As in many industries, it’s critical to establishprofessional contacts within tourism circlesand the program provides many opportunitiesfor students to engage with employees andemployers across a scope of tourism businessesand government. Refreshingly, the GraduateTourism Program is not a course anchored intextbook learning.”Andrew Meek“The Graduate Tourism Program at Monash hasinstilled in me a depth of knowledge and interestin the industry. The innovative nature of thecourse has provided me with rare and valuableinsights into the industry on a global level. I wasfortunate enough to study in Estonia for onesemester. This valuable learning opportunitywas a great finish to a truly unique postgraduateprogram. I have now established my owntourism company in Europe

Federal Department of Immigration, Lonely Planet Publications, Melbourne Airport, Qantas Airlines, Jetstar Airlines, Healsville Sanctuary, . Tourism Chile, Stockholm Convention Bureau, MDS Ideas (UK)