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COURSE DURATIONINDUSTRY RELEVANCEDepending on your background and study needs, the Masterof International Sustainable Tourism Management (MISTM)can be taken over two years (96 points), eighteen months(72 points) or one year (48 points).Tourism is regarded as one of the world’s fastest growingindustries, and the Asia-Pacific region has been identifiedby the United Nations as the fastest growing zone. Australiais widely recognised internationally for its skill in the strategicmanagement and marketing of the industry and is thereforethe logical base for you to study.Your required course duration can be reduced from the fulltwo years by accessing credit to a maximum of 50 per centof the course requirements for previous graduate level studies.Credit or exemptions up to a maximum of 24 points is availablefor a bachelor degree level qualification in a related discipline(an arts, humanities or business degree). No previous studyof tourism is required. A further 24 credit points is availablefor an honours degree level qualification in a related discipline.You have the option of accepting credit as applicable to yourcircumstances, or you can elect to complete the full two year(96 point) degree.OUTSTANDING GRADUATE OUTCOMESOur graduates have found employment in government, private sector tourism organisations orbecome young entrepreneurs establishing their own firms both in Australia and internationally.Employment outcomes include:– State, regional and national tourism offices– Cultural attractions (e.g: galleries, museums)– Entrepreneurs in establishing tourism firms– Internet communication companiesSome of the key issues addressed in the Graduate TourismProgram include:– Management consultancy firms– Media and TV research/journalism– Advertising and digital marketing agencies– Airlines, airports and tour operators– Where will this growth in the global industry come from?– Market research / information technology firms– Local government tourism agencies– What is the right mix of tourists to attract to specificdestinations?– Adventure tourism companies– International education industry– The convention and incentive industry– Banking and finance industry.– What role can sustainable tourism play in development?– What segments of the market offer the greatest growthprospects?– Special events management– What are the developmental and planning issuesassociated with managing this growth?– How do we manage “overtourism” in specific destinations?– What role will “smart tourism” play in making the industrysustainable.The opportunities on offer during this course aresecond to none. The combination of practical theory,field schools and hearing from industry professionalsprovides valuable insights into the tourism industryboth in Australia and abroad. Through attending ITBBerlin and networking with members of the industry,I was able to pursue an internship with an advertisingagency in London, where I worked with a number ofinternational tourism boards on trade and consumermarketing campaigns.”SARAH HARRISONACCELERATED PROFESSIONAL PROGRAM(ONE YEAR)Students in the 72 point degree have the opportunity toaccelerate their degree and complete their studies in oneyear. You accelerate your program by taking intensive unitsover the winter break (Late June/July) and summer A semester.You commence this program in late February each year(Semester 1) and by mid December your coursework programis completed with an intensive industry field school to anemerging economy taken over summer semester (APG5390).Alternatively students can complete a Research Project orInternship over summer semester.This professional program is specifically suited forindustry professionals who wish to take a limited timeout of the workforce.GRADUATE CERTIFICATE (ONE SEMESTER)A graduate certificate is also available over one semesterfull time for both domestic and international students and 2semesters part time for domestic students. In this programstudents take two of the four compulsory core units for 24points of study (APG5389, APG5717, APG5077, APG5555).This is a perfect option for current industry executiveslooking to upgrade their qualifications.– What are the associated impacts of tourism on theenvironment?– How will technologies such as the internet and socialmedia impact on the structure of the growth of the industry?I have hired a number of Monash graduates in recentyears to work in our digital branding agency. I have beenimpressed with the level of industry integration offeredin the program, such as the opportunity to attend ITBBerlin or to undertake an internship in Estonia, as itproduces graduates with job ready skills and a strategicindustry perspective.”KEVIN HARRIS, MANAGING DIRECTOR, MDS IDEASLONDON, UK (MDSG.EU)INTERNATIONAL EXCHANGES AND INDUSTRYRESEARCH INTERNSHIPSLike the industry, the Graduate Tourism Program is highlyinternationalised and gives you the opportunity to apply toundertake a semester of your studies overseas on a uniqueprogram that combines a Monash supervised internationalindustry internship with an exchange semester.Whilst studying MBA elective units at our European partnerinstitution, students participate in a Monash supervisedindustry research consultancy project. (Only available fromSeptember – December each year). All students who studyfor part of their degree overseas are eligible to receive aMonash Abroad grant from the university.– Estonian Business School (Tallinn), EstoniaGraduate Ms Chervil Tan speaks about her internationalinternship experience: youtube.com/watch?v p32Om7XmVZwField School: Nacula Island, Yasawa Islands, Fiji.Our students have progressed to work for the following companies:– Tourism Australia (Australia, UK, HongKong, USA and Germany),– United Nations World TourismOrganization (Spain),– UNESCO (Paris),– Tourism Ireland (Australia),– Visit Victoria (Australia, UK, Germany),– Tourism Tasmania,– Tourism Northern Territory,– Gold Coast Tourism,– Tourism Noosa,– Tourism Queensland,– Destination Gippsland,– Federal Department of Tourismand Resources,– Federal Department of Immigration,– Lonely Planet Publications,– Melbourne Airport,– Qantas Airlines,– Jetstar Airlines,– Healsville Sanctuary,– Parks Victoria,– Tourism Ireland (USA),– Abu Dhabi Tourism Authority,– Hills Balfour PR (UK),– Tourism Alliance Victoria,– Melbourne Museum,– Melbourne Convention andExhibition Centre,– Geelong Otway Tourism,– Eco Beach Wilderness Retreat,– Melbourne University Recruitment,– Monash International Recruitment,– SNV (Dutch aid organization),– Roy Morgan Research,– Melbourne Cricket Club,– Exotissimo (S. Asia)– Ministry of Tourism (Tonga),– Ministry of Tourism (Tanzania),– Sheraton Hotels and Resorts,– Intrepid Tours,– Tourism Chile,– Stockholm Convention Bureau,– MDS Ideas (UK) and many more.Position titles of our alumni include:– Manager Distribution Partnerships,– Marketing Manager,– Executive Director Marketingand Communications,– Business Development Manager:Youth Tourism,– Head of Airline Business Development,– Online Product Manager,– Brand Development Manager,– Market Analyst,– Manager, Tourism Development,– Manager International Marketing,– Group and Event Manager,– Director Global Marketing,– Manager Brand Strategy,– Tourism and Major Events Advisor,– North American Market Manager,– Head of Strategic Partnerships andEmerging Markets,– Regional Development Manager,– Advertising and Media ServicesCo-Ordinator.Further information can be found tml0203

COURSE STRUCTUREStructure shown for students undertaking a 72 point, 18 month, 3 semester degree with a bachelors degree in a relateddiscipline in the humanities, science or business. (You can commence in either semester one or two. All core units areoffered in a semi intensive block mode over 6 weeks. You will take two block mode units per semester.)COMPULSORY CORE UNITSYou will complete the following 4 core units in block modeduring your first year.:– APG5389 Tourism Industry and Marketing– APG5717 Applied Industry Research and Practice– APG5077 Cultural and Nature Based ProductManagement– APG5555 Digital Tourism EconomyIn semester one you will take two integrated core unitsaddressing the demand and marketing perspective of theindustry.The core unit APG5389 Tourism Industry and Marketingexplores the structure of the global industry with an emphasison analysing the key driving forces stimulating growth. Inaddition, the unit addresses the role of destinations andindividual companies in stimulating demand through marketing.(This unit includes a compulsory industry field schoolto Sydney that is funded by Monash.)In the second core unit, APG5717 Applied IndustryResearch and Practice, students will be introduced toexisting secondary research resources in tourism and theprocesses of managing and conducting primary researchfrom project conception to completion.In the second semester students take two core units thatfocus on product and destination development and the riseof the digital economy. APG5077 Cultural Tourism andNature Based Product Development explores the use ofhistory and culture in the creation of unique tourism productsand the increasingly important role played by the naturalenvironment. (This unit includes a compulsory industryfield school to Tasmania that is funded by Monash.)APG5555 Digital Tourism Economy This unit looks at theimpact the rise of the digital economy is having on the globaltourism industry. Topics include, social media marketing, bigdata analysis, smart tourism, virtual reality tourism and theimpact of digital business models on industry disruption.KEY TOURISM ELECTIVE UNITSStudents have the opportunity to take the elective unitAPG5609 Sustainable Tourism Development andPlanning in intensive mode.This unit explores the supply side of the tourism industryincluding the role of tourism infrastructure, transport, planningand visitor management for sustainable tourism destinationdevelopment. The issues associated that drive both undertourismand overtourism in destinations are reviewed. (This unit willinclude a subsidised field school within Australia.)* The field school destination for APG5609 will be confirmedat the start of each academic year.Over the summer semester (November – December) youhave the opportunity to take the elective unit APG5390Contemporary Tourism and Development in EmergingEconomies in intensive mode (Monash Abroad Travel Grant04MASTER OF INTERNATIONAL SUSTAINABLE TOURISM MANAGEMENT (MISTM)(COURSE CODE: A6012)COMPULSORY CORE UNITSavailable). Students examine the dynamic internal and externalfactors that influence destination development and the role ofthe tourism industry in regional ecomonomic growth. (This unitincludes a university subsidised industry field school toan emerging destination such as Fiji*.)In semester one each year you have the opportunity to takeAPG5183 International Tourism Marketing Research Project(ITB Berlin). This research focused unit will take you to theworld’s largest symposium and travel fair in Berlin and to someof Europe’s fasted growing tourism economies. This fieldschool to Europe is subsidised by Monash and all studentsalso obtain an additional Monash Abroad travel grant.CAPSTONE UNITS FOR BOTH DEGREESStudents in both degrees must take one of the following‘capstone units’ towards the end of their degree:– APG5390 Contemporary tourism developmentin emerging economies– APG5044 Professional internship– APG5856 Research project– APG5183 International tourism marketing researchproject (ITB Berlin)POPULAR CROSS FACULTY ELECTIVE UNITSYou have the opportunity to select a wide range of electivesin both the Faculty of Arts and Faculty of Business andEconomics. The following are popular elective units:(Taken in first year)48 credit pointsCOMPULSORY CAPSTONE(12 credit points)(12 credit points)The following four core units:One of the following capstone units:One of the following compulsory units:APG5389Tourism Industry and Marketing(12 points)APG5390 Contemporary Tourism andDevelopment in Emerging Economies(12 points)APG5609 Sustainable TourismDevelopment and Planning(12 points)APG5717APG5044 Professional InternshipApplied Industry Research and Practice (12 points)(12 points)APG5856 Research ProjectAPG5077(Individual topic)Cultural and Nature Based Product(12 points)ManagementAPG5183 International Tourism(12 points)Marketing Research Project (ITB Berlin)APG5555(12 points)Digital Tourism Economy(12 points)ENS5010Global challenges and sustainability(12 points)ENS5020 Perspectiveson sustainability(12 points)2 YEAR DEGREE*(96 Credit points)Note: Students can also select additional Sustainability or Capstone units.APG5390 Contemporary Tourism and Development in Emerging Economies (12 points)APG5044 Professional Internship (12 points)APG5856 Research Project (Individual topic) (12 points)APG5183 International Tourism Marketing Research Project (ITB Berlin) (12 points)APG5366 - Strategic communications in a digital era.This unit develops knowledge and skills in strategiccommunications across public, private and non-profit sectors.In today’s world, everyone from politicians, to businessleaders, to environmental and human rights groups, lookto the fields of communications and media to advance theirstrategic aims and goals. In a digitally-integrated era, thetechnologies of global communications are increasinglyin everyone’s hands. 24 points of additional free elective unitsAPG5805 – Project planning and managementin international development.The unit cultivates knowledge of development managementskills such as participatory appraisal, stakeholder analysis,gender analysis and gender-sensitive strategies, participatoryplanning, the logical framework (logframe) approach, projectproposal writing, monitoring and evaluation.APG5182 Digital Management and Production (12 points)INDUSTRY INTEGRATIONAPG5381 Crisis communications and issues management (6 points)The Graduate Tourism Program has an international industryadvisory board that reviews the direction of the program toensure it remains on the cutting-edge of industry developments.COMPULSORYSUSTAINABILITY UNITAPG5471 Leadership in Intercultural Environments (6 points)APG5470 Managing Multicultural Teams (6 points)MKF5926 Integrated marketing communication (6 points)APG5900 Cultural economy (12 points)APG5662 Cultural and creative industries (12 points)APG5805 Project planning and management in international developmentAPG5366 Strategic communications in a digital era (6 points)APG5374 Data analytics in communications (6 points)APG5380 Public relations in a global context (6 points)*2 year degree option with a related undergraduate degree. **18 month degree taken with a semester of credit granted for a related undergraduate degree.The advisory board includes representatives from thegovernment, international universities, the private sector,management consultants, operators and media companies.To provide students with relevant industry experience, arange of guest speakers are invited to present ‘industryseminars’ throughout the year.05

WHAT OUR ALUMNI THINKStudents from emerging economies may be able to apply for fully funded scholarships fromthe Australian Government including return airfares under the ‘Australia Awards’ scheme. Wehave had a number of Australia Award alumni from countries such as Bhutan, Botswana, Indonesia,Maldives, Mongolia, Tahiti, Tanzania, Tonga and Vietnam who are now working in tourism anddevelopment. Please contact the Australian Embassy in your own country for further informationaustraliaawards.gov.auThe challenge of managing tourism growth in emerging economies.INTERNATIONAL ALUMNIAlthough based in Australia, the course is highly internationalised. Over the lastfew years our alumni includes students from the following malaHondurasHong Kong olandRussiaSaudi ArabiaSri LankaBLAKE HUTCHISONKIPREEN AHO (TONGA)“During my time as a student in theGraduate Tourism Program I benefitedfrom gaining a greater understandingof the structure and dynamism of theglobal tourism industry. Upon my returnto China I found a job quite easily asa marketing director for an inboundadventure tourism operator. Duringthe interview, my overseas living andeducation experiences gained at Monashas well as my understanding of howmarketing strategy is applied in the travelindustry made me stand out. I amcurrently responsible for the internationalmarketing of our tours to overseaswholesalers and customers directly.”“As someone looking to betterunderstand the complexities of theinternational tourism industry the mastersprogram equipped me with the requiredknowledge and confidence to pursuea career within it.”“Studying in the Graduate TourismProgram at Monash University wasprobably the best development choiceI have made in my life. During the courseI had the opportunity to participate inan industry study tour to Fiji. Duringthe trip we interacted with key industryleaders and analysed the industry from aglobal tourism perspective and discussedthe appropriate directions of the broaderdevelopment of the industry in the Pacific.”NIELS OLSEN (ECUADOR)SCHOLARSHIP BrazilBruneiCambodiaCanadaCape VerdeChileChinaCzech RepublicColombiaEcuadorEl SalvadorLU NA (CHINA)SingaporeSouth AfricaSouth nited KingdomUnited ArabEmiratesUnited StatesVanuatuVenezuelaVietnamINDUSTRY INTEGRATEDTEACHINGOur teaching staff members,led by Dr Jeff Jarvis andAssociate Professor Vicki Peelcontinue to undertake industryfunded research projects, bothlocally and internationally. Theseactive industry links shape ourcurriculum and ensure itscontemporary relevance. Theyalso ensure that you will beexposed to the very latestdevelopments in the field andbe taught by academic staff atthe forefront of their industry.“The hands-on industry focusedexperience in the degree was fantastic!The highlights of my program includedhaving professional classmates fromdifferent nationalities, learning fromprofessors with a broad knowledgeand practical experience in the industryand finally, living in Melbourne. Duringmy final semester, I completed a researchinternship with a major industry operatorin Fiji where I was able to put into practicewhat I learnt. Without a doubt, thismasters has given me a competitiveadvantage in building my career inthe industry.”JO DEVINE“The Program is supported by a networkof experts and involves both domesticand international field trips where studentshave the chance to experience first handhow the industry really works. Thenetworking opportunities I gainedthrough the program also helped me tosecure a position at the World TourismOrganization (UNWTO) in Spain.”BREDA DARMODY“The Graduate Tourism Program atMonash University was quite seriouslythe greatest career decision I couldhave ever made! At the completionof the course I was able to securefull-time work with Tourism Victoria intheir London Office. My role involveda high level of liaison with the UK andScandinavian trade in both a trainingcapacity as well as a public relations role.”SARAH LEAMAN“It provides students with a perfectbalance of theory and opportunitiesto meet and learn directly from industryprofessionals; on field trips or fromindustry seminars. You can not get thatfrom a text book. I had the opportunityto study a semester in Estonia, whereinternational tourism is only a recentphenomenon.”JUAN LOPEZ (CHILE)“The course combined contemporarytheory with industry seminars and fieldtrips, which was a great approach tounderstanding the practicalities of workingin the industry. Personally, I also enjoyedthe fact that I had classmates fromAustralia and all over the world, whichcreated interesting seminar discussions.”NIKOS GOLFINOPOULOS (GREECE)“As tourism becomes a leading driver ofglobal-growth, the Master of InternationalSustainable Tourism Management givesyou the skill set to become a world-classtourism professional. Strongly focusedon research and hands-on experience,the course challenged me to achievenew heights and thoroughly understandhow tourism interconnects with adestination’s economic, social, andenvironmental aspects. In three words;International, Cutting-edge, Industrylinked. Upon completion I securedemployment with the UNWTO in Spainworking on the Silk Road Programme.”ANDREW MEEK“The Graduate Tourism Program atMonash has instilled in me a depth ofknowledge and interest in the industry.The innovative nature of the course hasprovided me with rare and valuableinsights into the industry on a globallevel. I was fortunate enough to studyin Estonia for one semester. This valuablelearning opportunity was a great finish toa truly unique postgraduate program. Ihave now established my own tourismcompany in Europe.”INGA FIXON (GERMANY)“As an international student fromGermany, the Graduate Tourism Programexpanded my knowledge of the globalindustry and provided me with strategicinsights into the high yielding independenttraveller sector. The fieldwork trip totropical northern Australia was a greatopportunity to hear from industryprofessionals directly.”ZULAIKA ZAKARIAH (MALAYSIA)“The Graduate Tourism Programincreased my knowledge andunderstanding of the importance ofresearch to the tourism development ofa destination. The course provided mewith a perfect balance of theory andpractical experience through lectures,study tours and seminars withprofessionals working in the industry.”ANTHONY MCINTOSH“As in many industries, it’s critical toestablish professional contacts withintourism circles and the program providesmany opportunities for students toengage with employees and employersacross a scope of tourism businessesand government. Refreshingly, theGraduate Tourism Program is not acourse anchored in textbook learning.”DANIELA RUIZ (CHILE)“When your passion is sustainabletourism and marketing, the GraduateTourism Program gave me the perfectbalance of contemporary industryknowledge and relevant academicskills to prepare me for a career in theindustry. After graduation I secured fulltime employment in Australia for a statetourism marketing department”.07

STAFF ASSOCIATED WITH THE PROGRAMPROGRAM DIRECTOR:DR JEFF JARVISDr Jarvis has an industry background ininternational marketing and advertisingand has developed an internationalresearch reputation in the high yielding segment of independenttravellers and backpacker tourism following the publicationof his report The Billion Dollar Backpackers. He has deliveredkeynote presentations at the national tourism conferencesof Australia, Estonia, Fiji and Kenya. He has been invitedby the UNWTO to present at the World Tourism Conferenceand at ITB Berlin on the role independent travellers play in thedevelopment of emerging economies. Jeff has also workedin association with the Aga Kahn Development Network (AKDN)on tourism education and development in East Africa. Jeff haspublished research projects in association with industry partnerson patterns of tourism development throughout Australia as wellinternationally on Fiji, Bosnia, Cambodia, Estonia and Vietnam.He has regularly been invited to provide input to the strategicplanning process of organisations such as Visit Victoria, theCommittee for Melbourne, Tourism Australia and Tourism Fijias well as professional media commentary on the tourismindustry for the Australian Broadcasting Commission (ABC),Radio National, Radio Australia, Estonian Public Broadcasting(ETV), Sky News UK, The Age, The Herald Sun, The Australianand CNN amongst others. Jeff has published in TourismManagement and Tourism Geographies amongst others.Tallinn, Estonia, a “professional internship” study abroad location and a UNESCO world heritage site.TAILORED MASTER’SIf you’re enrolled in a 96-point (2 years full-time)program, you can tailor your course to suityour needs, by taking up to 24 credit points ofcomplementary electives from any other Artsmaster’s by coursework program.ACCELERATED1 YEAR MASTER’SPROFESSIONALINTERNSHIPSIf you’re eligible to enrol in a 72-point (1.5 yearsfull-time) program, you may also have the optionof completing the course via intensive modeover a 10-month p

– Lonely Planet Publications, – Melbourne Airport, – Qantas Airlines, – Jetstar Airlines, – Healsville Sanctuary, Parks Victoria, . – Tourism Chile, – Stockholm Convention Bureau, – MDS Ideas (