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VISUALIDENTITYGUIDELOGOSThis visual identity guide falls under the greater umbrella of the University VisualIdentity Program and is subject to change as the university program changes.For questions contact: heidi.adams@usu.edu or aimee.brunson@usu.edu
GUIDELINES01.1 Primary marks01 Graphics01.101.201.301.401.5Primary logosSecondary markPaired logosArea of isolationSocial Media02030405ColorsTypefaceIdentity KitExtrasAll marks use must adhere to Utah State University’s Visual Identity Program (VIP), follow university policies, andbrand standards. Appropriate presentations of the primary paired mark are below. Marks may not be stretched,obscured, combined with other marks, or modified in any way. Pairing text or other elements with official marks, isconsidered alteration of marks and is not allowed.The primary mark must be placed on all printed and electronic communications, both internal and external, forinstant brand recognition. If the primary paired mark does not appear on the front of printed items, it must beused on the back of every item. This requirement applies to all publications and branded goods. Please note ifthe primary mark is not on the front of the item, the university name (Utah State University, USU, or Utah State,etc.) should always be placed on the front. This helps to quickly identify the university, a primary function of theuniversity brand identity program.The university mark must have a proportionally weighted role. As the publication size increases, the minimumsize of the mark should increase proportionally. The mark must be sized to 25% width of the longest dimensionfor the visible area. The mark should never be smaller than 5/8 of an inch tall for the vertical mark and 1/2-inch tallfor the horizontal logo.Primary marks should only be printed in black, white, or Aggie Blue (PMS 539). For exceptions please contact theTrademark Licensing office.UTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE01.1
GUIDELINES01.2 Secondary logo01 Graphics01.101.201.301.401.5Primary logosSecondary markPaired logosArea of isolationSocial Media02030405ColorsTypefaceIdentity KitExtrasThe Utah State University Eastern primary wordmark is the default identification symbol for official universityusage. Secondary logos can only be used in conjunction with a primary university mark, but the two cannotbe combined or used in close proximity. Please contact Heidi Adams, Director, Trademark Licensing atheidi.adams@usu.edu for more details. This logo may be used in all print and web communications, and forapparel and merchandise. Please be discerning in use, bearing in mind that this mark needs to complementthe primary wordmark with proper weight always being given to the Utah State University Eastern primarywordmark.Secondary logos are not to be used as part of a web header. For information on web branding please seethe USU Web Identity Standards and Guidelines here.Secondary logos must adhere to the same color, and area of isolation guidelines as the “primary mark”.LOGOSUTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE01.2
GUIDELINES01.3 Paired wordmarks01 Graphics01.101.201.301.401.5Primary LogosSecondary markPaired logosArea of isolationSocial Media02030405ColorsTypefaceIdentity KitExtrasNew pairings can ONLY be created by University Marketing and Communications. New pairings will only becreated when the request is made by a Department Head, Director, Executive Director, Vice President, Dean,or university administration.EASTERNCAREER & TECHNICAL EDUCATIONLOGO REQUESTSSend logo requests toAimee Brunson,Trademark Coordinator ataimee.brunson@usu.edu.EASTERNALUMNI ASSOCIATIONEASTERNUTAH STATE UNIVERSITY EASTERN/ Utah State UniversityVISUAL IDENTITY GUIDE01.3
GUIDELINES01.4 Area of isolation01.101.201.301.401.5Primary logosSecondary markPaired logosArea of isolationSocial Media02030405ColorsTypefaceIdentity KitExtrasHOME OF USU EASTERNXXArea of isolation“X” is equal to theheight of the “U”in the wordmarkEAGLESX01 GraphicsTo maintain the integrity of the university logos and wordmarks, space around the marks must be kept clearof competing visual elements and wording to prevent confusion and competition. As a general rule, do notincorporate university logos/wordmarks, or text, that overlaps, or begins to blend, with the university’smark(s).LOGOSEASTERNALUMNI ASSOCIATIONXUTAH STATE UNIVERSITY EASTERN / Utah State UniversityEASTERNVISUAL IDENTITY GUIDE01.4
GUIDELINES01.5 Social Media01 Graphics01.101.201.301.401.5Primary logosSecondary markPaired logosArea of isolationSocial Media02030405ColorsTypefaceIdentity KitExtrasThe university Visual Identity Program requires officialsocial avatars to be used on all university social mediaaccounts, replacing all avatars and social media profilepictures.Appropriate presentations of the USU social media avatars:Social media guidelines and best practices are availablethrough the USU Social Media Style Guide and online:usu.edu/prm/identity/socialmedia.cfmAVATAR USE - All uses of Utah State’s social media avatarsmust adhere to Utah State’s Visual Identity Program andfollow university policies on brand standards. The avatarsmay not be stretched, obscured, modified, or combinedwith other logos.SOCIAL MEDIA GUIDELINESUniversity social media avatars are not to be used in placeof official university logos and are only to be used as socialmedia profile pictures. Social avatars are not logos ordesign elements and should not be used as such. Social Media UNT NAMES - All official Utah State social mediaaccounts must include “USU,” “Utah State,” or “UtahState University” in the social media account’s nameand description. Departments and programs should alsoinclude their college’s full name in their account descriptionor bio.ACCOUNT CREATION - Creation of new Utah Stateaffiliated social media accounts require pre-approval fromUtah State’s Social Media Coordinator. All account creationrequests are promptly responded to: social@usu.edu. Practices & Tips for Effective lmedia-guidelines.cfm Social Media cialMedia-Accessibility.pdf USU tags.pdf Social Media Audit Media-Audit-Checklist.pdfUTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE01.5
GUIDELINES02.1 Official USU color palette01 Graphics02 k & White03 Typeface04 Stationary Design05 ExtrasPMS 539CMYK 100-65-22-80RGB 0-38-58HEX #00263APMS 877CMYK 45-34-34-0RGB 138-141-143HEX #8A8D8FAggie bluegraywhitePMS 7700CMYK 92-62-32-13RGB 28-90-125HEX #1C5A7CPMS 7689CMYK 78-33-8-0RGB 40-141-193HEX #288DC0PMS Cool Gray 10CMYK 61-53-48-19RGB 100-101-105HEX #646469deep bluesky bluesilverPMS 421CMYK 31-24-25-0RGB 179-180-179HEX #B2B3B3PMS 427CMYK 17-12-13-0RGB 209-211-211HEX #D0D2D3BLACKCMYK 0-0-0-100RGB 0-0-0HEX #000000graylight grayblack02.2 Secondary ColorsUTAH STATE UNIVERSITY EASTERN / Utah State UniversityTINTS OF THEAPPROVEDCOLORS MAYBE USED.VISUAL IDENTITY GUIDE02.1/02.2
GUIDELINES02.1 Color variationsBLUE01 Graphics02 ack & White03 Typeface04 Stationary Design05 ExtrasFULL COLORLOGOSWHITESIMPLIFIEDFor Embroidery &Screen PrintingLOGOSBLACKUTAH STATE UNIVERSITY EASTERN / Utah State UniversityTWO-COLORAlso Black & WhiteVISUAL IDENTITY GUIDE02.3/02.4E
ry DesignExtras03 TypefacePRIMARY TYPEFACESSelecting the appropriate typeface forpublications is essential, depending onthe purpose of the publication and theaudience it targets. When producingcommunication materials, variousweights of fonts should be used forheadlines, body copy, captions, etc. Theexamples shown are a small selection ofthe many variations available.Use Univers font family for all brand communications. Univers alsoincludes condensed and non-condensed families that may be usedin combination. Contact Aimee Brunson, Trademark Coordinatorat aimee.brunson@usu.edu for information or for a copy of theUnivers font that has been licensed for use by the university.When mixing fonts, it is key to maintainconsistency and limit their uses. Forexample, it is not recommended thatall fonts be used at once. You are encouraged to limit your selection to twocontrasting fonts on any publication.By choosing certain fonts and stayingwith them, you help to create a “familylook” for your publications and brandedgoods.Other fonts may be used but theseshould be used as a base for YZabcdefghijklmnopqrstuvwxyz0123456789Gotham (Recruitment Use pqrstuvwxyz0123456789BODY COPY TYPEFACESUse one of the following six typefaces for body copy on day-to-daybusiness publications. Univers Gotham Helvetica Arial Garamond TimesUTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE03
GUIDELINES04.1 pefaceStationary DesignLetterheadBusiness CardsEnvelopeOther Materials05 ExtrasThe primary mark must alwaysbe placed in the upper leftcorner. No other logo ispermitted in this space.Original letterhead should beused on all mailings to offcampus audiences. Photocopiesare not acceptable.DepartmentNameEASTERNWelcome back students,Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus tincidunt, neque egetultrices pharetra, nulla risus ullamcorper eros, et congue ante libero eu velit. Nunc risus.Quisque in sem sed arcu feugiat vulputate. Integer vitae orci eget nulla bibendum vualputate.Cras porttitor, velit non auctor tincidunt, turpis metus ultricies nisi, id rhoncus lacus nulla sitamet velit. Mauris pharetra tempor nunc. Praesent est eros, condimentum id, semper ut,aliquam at, eros. Vestibulum suscipit tristique lacus. Fusce fringilla odio eu ante. Vivamusquis sem. Curabitur dapibus. Mauris malesuada. Integer porttitor nisi ut arcu. Phaselluslaoreet, felis id semper lacinia, lectus sapien venenatis est, vitae varius nibh orci at augue.Morbi feugiat erat consequat orci. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.Aenean molestie tellus quis justo. Aenean magna nisi, congue vitae, blandit in, ullamcorpersit amet, risus. Mauris dolor felis, lacinia sodales, cursus sit amet, posuere id, orci.Sed egestas tincidunt libero. Phasellus vel erat tristique ligula faucibus sollicitudin. Morbicursus felis venenatis enim. Vestibulum faucibus nibh vitae sapien rhoncus condimentum.Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Fuscediam. Aenean nulla arcu, tempus at, tempor ac, suscipit sed, odio. Quisque urna neque,accumsan quis, porttitor eu, tincidunt sit amet, felis. Sed mattis blandit metus. Quisquedictum erat. Suspendisse nulla risus, condimentum at, sodales at, rutrum et, enim.Fusce ipsum mi, sagittis eget, imperdiet sit amet, rutrum varius, lectus. Maecenas sed maurisat pede consequat auctor. Integer lobortis. Praesent sollicitudin urna sit amet risus. Loremipsum dolor sit amet, consectetuer adipiscing elit. Praesent dui pede, placerat lacinia, viverraac, tempus nec, ante. Aliquam erat volutpat. Donec lorem lacus, porttitor sit amet, temporlobortis, facilisis a, nisi. Duis pretium, neque eget viverra faucibus, justo mauris vehiculaneque, quis malesuada lacus risus in pede. Vestibulum ante. Mauris vitae arcu sit amet nullaposuere lacinia. Duis euismod lorem eu pede. Donec imperdiet venenatis quam. Curabitur necmassa.Etiam vulputate. Aenean nisi nunc, elementum eget, vulputate nec, interdum at, eros. Vestibulum semper ornare nunc. Quisque ac nisl sit amet enim semper elementum. Duis sollicitudintellus id neque. Sed aliquet. Pellentesque scelerisque, tellus sed hendrerit lobortis, urna sapienvarius tortor, quis fringilla risus urna ut metus. Nullam in nulla in nunc consectetuer adipiscing. Sed porta, ligula eget posuere suscipit, arcu magna sodales odio, quis ullamcorper maurislorem a augue. Praesent pellentesque nisi vestibulum neque. Ut egestas libero vel diam. Fuscelobortis eleifend nibh. Vivamus vel justo ut mauris eleifend tempus. Nulla sollicitudin justosed pede. Phasellus tempus. Ut porttitor tellus vitae elit. Donec sapien quam, sodales ut,commodo quis, consectetuer eget, turpis. Integer viverra, enim in congue laoreet, arcu justocongue elit, sit amet fermentum massa mi vel pede. Curabitur suscipit dignissim lacus.UTAH STATE UNIVERSITY EASTERN / Utah State UniversityPrincipal InvestigatorNoelle Cockett, DeanCollege of AgricultureCooperating ScientistsDr. Paul BunyanFood Innovation Centerpaul.bunyan@usu.eduDr. Johnny AppleseedFood Innovation Centerjohnny.appleseed@usu.eduVISUAL IDENTITY GUIDE04.1
GUIDELINES04.2 Business eStationary DesignLetterheadBusiness CardsEnvelopeOther Materials05 ExtrasBusiness cards are consideredan “official document” andthe format is standard forall university colleges &departments.Business cards are availablein the following template. Anadditional name may be placedabove the address.The bottom right corner of thecard is for the programs nameand the back of the card can beused to showcase your designelementFrontEASTERNName HereJob Title Goes Here? Old Main HillLogan, UT 84322Phone: (435) 555-1895john.doe@usu.eduDepartmentNameThe back side of the businesscard may be used for program,department, or group branding.Design must be approvedthrough University Marketing &Communications.Only Aggie Blue or black ink maybe used on the front of the card.To print Utah State University stationery items, you are encouraged to place your order throughPublication, Design & Production (PDP) at 435-797-2611. PDP is the university’s approved vendorfor the university stationery system. If you choose to work with vendors off campus, pre-approval isrequired. Please provide a print or electronic sample to University Marketing and Communicationsprior to placing an order. All off-campus printing must comply with the university Visual IdentityProgram standards. Email samples to: PR@usu.edu. All review requests are promptly handled.UTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE04.2
GUIDELINES04.3 faceStationary DesignEnvelopes areconsidered an “officialdocument” and theformat is standard forall university colleges &departments.Departmentt Name7005 Old Main Hill, Logan, UT 84322-7005t. 435.797.1503 f. 435.797.3831website addressLetterheadBusiness CardsEnvelopeOther Materials05 ExtrasEASTERNDepartmentt NameEASTERN7005 Old Main Hill, Logan, UT 84322-7005t. 435.797.1503 f. 435.797.3831website addressUTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE04.3
Point Three Subpoint One Subpoint TwoPowerpoint TemplatesGUIDELINES04.4 Email phicsColorsTypefaceStationary DesignTitleDepartment Namephone number email addresswebsite addressTitleEASTERNLetterheadBusiness CardsEnvelopeOther Materials05 ExtrasEASTERNPowerpoint templates are available fromyour marketing and administration office.The official USU template may also be usedand can be downloaded here: USUPowerPoint.pptxTitle of Slide Point One Subpoint One Subpoint Two Point Two Subpoint One Subpoint Two Point Three Subpoint One Subpoint TwoNameTitleDepartment Namephone number email addresswebsite addressUTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE04.4
GUIDELINES05.1 Branded Goods0102030405GraphicsColorsTypefaceIdentity KitExtras05.1 Branded Goods05.2 Marketing materials05.3 SignagePlease note that merchandise items such as T-shirts,sweatshirts, mugs, uniforms, and other similar “brandedgoods” (swag) that are produced with Utah State University’sname and/or marks, are considered licensable and are subjectto the University’s Trademark Licensing Policies & Procedures.Maintaining a consistent high-quality look for the various“branded goods” ensures that the associations with UtahState University are appropriate and positive each time theitems are used. These guidelines are intended to reinforceproper usage of the university logo while allowing for someflexibility due to the diversity of items. All “branded goods”must have a primary mark on the item. Designs can appearon merchandise, however, the primary paired mark must alsobe included on all items in a secondary location.When applying the designs to “branded goods” universitymarks must be black, white, Aggie Blue (Pantone 593), orpewter. Do not place university marks on red products.The printing of merchandise and other branded items mustbe pre-approved. Please provide electronic artwork to theTrademark Licensing office prior to production.All review requests are promptly handled. Email designs to:trademark.licensing@usu.edu.QUICK LINKS USU Licensing Websitehttp://www.usu.edu/licensing/ Local cal Licensees.pdf Standard Licensee es by Product Category.pdf Licensee for internal products nternal Campus Suppliers.pdf New w Licensees.pdf Cancelled ncelled Licensees.pdfUTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE05.1
EASTERNPromotional csColorsTypefaceIdentity KitExtrasEASTERNPromotional Products05.1 Branded Goods05.2 Marketing materials05.3 SignageEASTERNCAREER & TECHNICAL EDUCATIONEASTERNEASTERNEASTERNEASTERNALUMNI ASSOCIATIONEASTERNEASTERNEASTERNThe mark should be sized as large as the imprint areafor the item allows or at a minimum of 3 inches wide forlarger branded goods such as T-shirts. For additionalproportional requirements please refer to page 01.1UTAH STATE UNIVERSITY EASTERN / Utah State UniversityGUIDEVISUAL IDENTITY05.1
GUIDELINES05.2 Marketing Materials0102030405GraphicsColorsTypefaceIdentity KitExtrasWhen the design element is used, the official pairedmark must always be present.05.1 Branded Goods05.2 Marketing materials05.3 SignageUTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE05.2
4.be submitted to the Sign Committee for review andTemporary Signs Include:Procedures5.approval requests for largeOrderingscale graphicsmuct bre submitted 30 days prior to the event.Large Scale Exterior Graphics will be restricted by location:a. Notsignsallowedon anybuilding façadefacing theQuadtopor OldHill apart in an ‘A’ shape to be selfA-frame- twosignboardsattachedat theandMainspreadThe banner arm and banner material must conform to the guidelines set forth by Facilities. Light poleb. Not allowed in any landscape area visible from the Quad or Old Main Hillsupporting.banner requests must be submitted to Facilities Event Services via http://eventservices.usu.edu/requesc. Limited to 10% of the façade area (each façade)forms/banner-pole-request-form . Please contact Justin Williams at 797-9225 with questions.d. Landscape installations will be limited by location and will require a digging permit fromBannerspaper, cloth, vinyl or any other light-weight flexible material that is displayed using light posts,USU- Facilities.campus as a whole or detract from the design of the building or grounds.2.GUIDELINES3.banner arms, or ropes to support it.Banner Arm ExamplesLarge Scale Exterior Graphics will be limited by time frame:a. Durationmust not exceed1 semesterfor windowbuilding bannersKiosk- a designatedsign locationsouthwestofgraphicsEccles orConferenceCenter.b. Duration must not exceed 2 weeks for freestanding landscape panels or bannersc. Not allowed during the first week of school or during graduation week.05.3 SignageWire-Signs - signs using a wire frame to support a corrugated paper or plastic sign.The purpose of the University Signage Standards is tocreate one unified reference for all signage implementedGraphicson Utah State University’s Logan and Statewide campuses,Colorsassist in finding directions, and meet the mandates of theTypefaceAmericanswith Disabilities Act (ADA).5.Large Scale Exterior Graphics will be limited byquantity:Identity Kit a. In an effort to ensure that large scale graphics do not overwhelm or compromise theoverall look and feel of the campus, the total number of installations will be limited at anyExtrasgiven time to not exceed 8-10 total installationson the central campusarea. RequestsCATEGORIESOF SIGNSOR SIGNAGE INCLUDE:4.0102030405Large scale Exterior Graphics will be restricted by content:a. Windowgraphics andBuilding Bannerslimitedorin graphics,content to identifyuniversity, banners on buildings, andLargeScale Graphics– windowdecals,arestickerlarge hangingcollege, or departmentmission, or approved overarching themes. Events andlarge freestandingpanels identity,or banners.advertisements will not be allowed on buildings.b. Freestanding panels and banners may be used for events or promotion of USU activitiesElectionSigns – signs placed as part of the student elections, subject to election by-laws.or programs.will be taken in order and will be limited to 1 per unit per semester.05.1 Branded Goods05.2 Marketing materials6.Exceptions: Permanent signs - Any05.3 Signagea. Athletics buildings, Student Center, and Fine Arts Center areas and quantities will besigns that are attachedto buildings, structures, or landscape features; orfreestanding monument signs, permanent plaques, orInstallation:marquees,insidea. Installation must not occur prior to approvals,and installation andremoval ormustoutside.becoordinated through USU Facilities for safety and to ensure that the buildings andgrounds are not damaged.52Small Temporary signs include signs 24” x 26” or smaller, placed in both designated and non-designatedareas.The kiosk is the only dedicated facility for outside signs. Signs may be posted there without permissionon a first come-first served basis. Those using the kiosk are expected to be respectful of other’s signs byplacing their signs so as not to cover any others’ current signs. Those who use the kiosk shall removeConference Center their signs after the event has concluded. Out-of-date signs may be removed or covered for space toconsidered on an as-needed basis for these buildings, due to the high level of activity inthese spaces.7.SMALL SCALE TEMPORARYSIGNAGELarge Hanging Banners Examplepost an upcoming item. At the end of each semester (3-times a year) the kiosk is cleared of all signs.Standard Banner andStandard Banner andThe placementBannerof small signsapprovalArmin non-designated areas requiresBannerArm from USU Facilities. Submitapplications through Service Now, . Submit questions to tempsigninfo@usu.edu. To receiveapproval for small temporary signs, the application must be submitted a minimum of 3 business days inadvance of the event.After reviewof anapplication, approval may be granted upon conditions regarding the placement, numWindowGraphicExampleber of signs, and time frame. Applicants will be responsible to pay for any costs or damages from failure Temporary signs - Any emblem, symbol, logo,to comply with these requirements.trademark, poster, banner, sticker, flag, pennant, awning,Section VIISection VII53A-frame sign, wire-sign, large-scale graphic, election sign,or other printed material displayed for a limited amountof time, which is designed to advertise, identify or conveyinformation.USU Credit Union BannersSection VII51Section V50 Fixed signs - Frames or enclosures for either temporaryor permanent signage.The signage standards can be found here: nage%20Standards.pdfAll signs, wall graphics, temporary, or otherwise must bepre-approved by the university signage committee.Wire Frame Signssigns using a wire frame to support acorrugated paper or plastic sign.A-frame Signstwo signboards attached at the top and spreadapart in an ‘A’ shape to be self-supporting.Jordy Guth in facilities at 435-797-3535 or visitthe web site at: http://usu.edu/facilities/Please direct any inquiries concerning campus signs toUTAH STATE UNIVERSITY EASTERN / Utah State University54VISUAL IDENTITY GUIDESection VII05.3
FAQCan our entity sell merchandise to raise funds?University organizations may sell merchandise to members outside of theuniversity as long as the following guidelines are met: All designs must be pre-approved by the Trademark Licensing office. A licensed vendor must manufacture items, and royalties must be paid.Sponsorships and Co-brandingCo-branding is defined as displaying a Utah State University logo adjacent tothe logo of a third-party outside the university. No university entity, other thanathletics, may sell co-branding sponsorship rights in connection with the UtahState Athletics logos.KEY UNIVERSITY POLICIESUtah State University Visual Identity Programhttp://www.usu.edu/prm/identity/pdf/USU Visual Identity.pdfTrademark Licensing t & Model ase/CONTACTTrademark LicensingHeidi Adams - Director, Trademark Licensingemail: heidi.adams@usu.eduOffice: 435-797-0587Logo AssistanceAimee Brunson - Trademark Coordinatoremail: aimee.brunson@usu.eduOffice: 435-797-1906MarketingLoren Milleremail: loren.miller@usu.eduOffice: 435-613-5362Social MediaCoordinator, Social Mediaemail: social@usu.eduOffice: 435-797-1351UTAH STATE UNIVERSITY EASTERN / Utah State UniversityVISUAL IDENTITY GUIDE
Prepared by the Office of Communications & Marketing - August 2019
GUIDE For questions contact: heidi.adams@usu.edu or aimee.brunson@usu.edu . include their college’s full name in their account description or bio. . s i ei ii is mes iies isi i s s si me ei is e em ese e
