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Patricia Bragg and Paul C. Bragg (authorsfind hundreds of books on juicing. Thereout there, because we, as a society, are allNature provides, and avoid the commonof Bragg Healthy Lifestyle), Jay Kordichare juice shops on every corner, it seems,addicted to sugar.pitfalls and ticking sugar bombs that we(author of The Juiceman’s Power of Juicing),and a juicing infomercial airing every hourAnn Wigmore (author of The Wheatgrasson television. But the frustrating part, fromsessions with clients, when it comes to juic-Book), Kris Carr (author of the Crazy Sexya true healing perspective, is that many ofing, I always say, “EatCancer book series), and the directors ofthem are missing a crucial component.your fruit; juice yourthe Hippocrates Health Institute, Drs. BrianThe Rainbow Juice Cleanse boldlyveggies.” In this bookand Anna Maria Clement (who have maderevamps the entire thought process behindraw green juices a staple of the nutritionalthe popular juicing trend because it isprotocol for their guests) have all put theirwritten from the perspective of how juic-Juice Cleanse is aown “squeeze” on the healing powersing fruit and a few popular high-glycemicrevolutionary programof juicing. Politicalleaders, clergy, athletes, supermodels,and, more recently,cancer survivors andJuicing fruit and a few popularhigh-glycemic vegetables affect theintricate physiology of the body.talk show hosts likeyou will learn why.The Rainbowoften ignore, to the detriment of our health.It guides you on how to “drink the rainbow”with a plan thatThe Rainbow Juice Cleanse is arevolutionary program thatemploys the nutritious, slimming,and healing properties of juicingdelicious vegetables, not fruit,to kick-start weight lossand improve health.entails consumingphytonutrient-rich,colorful juices anddrinking a differentcolor each day ofthe cleanse. It thenvegetables affect thethat employs theshows you how tointricate physiologynutritious, slimming,of the body. Weightand healing propertiesloss, detoxification,of juicing delicious vegetables, not fruit, tothe rainbow after just seven days. It’s a jumpand even reversingkick-start weight loss and improve health.start on losing weight, detoxifying yourthe progress of dis-reach your pot ofgold at the end ofIn just seven days, you will begin to detox-body, countering the effects of aging, gain-Dr. Mehmet Oz have all made a significantease cannot take place without this basicify your body and lose up to seven pounds!ing abundant energy, reversing the progressimpact by helping others learn about theunderstanding, but sadly most popular juic-Each day of the program focuses on a dif-of disease, and balancing your body and itspower of juicing.ing books neglect to address it.ferent color of the rainbow, utilizing savorypH overall.As I progressed through my own career12In my health seminars and my privateIf you want to lose weight and detox-veggies and detoxifying herbs and spicesas a health and healing expert and passion-ify your body, if you have diabetes or anyyou may never have thought of juicing, ascleanse before, two options are offeredately learned and witnessed firsthandtype of blood-sugar issue, or even if youwell as Rainbow boosts you can add to yourbefore you transition into the juice-only,how juices and “real” food can radicallyhave a disease like cancer—you should notjuice (pages 62-65), ensuring the best pos-seven-day Rainbow Juice Cleanse.transform one’s health, weight, family, andbe juicing fruit. Juiced fruit is basically asible nutritional profile and guaranteeingentire life, I decided to make a consciousglass of sugar, and yet fruit is usually thepositive results.choice to look at everything I eat and drinkmajor component—and sometimes thefrom a healing mind-set. And that’s howonly component—in almost all the recipesthe right juicer, properly shop the rainbowsome major encouragement to give somethe idea for this book began. Today, you canin the popular juicing books and juice barsof nutritious, alkaline produce that MotherRainbow food recipes a try), and you alsoTHE RAINBOW JUICE CLEANSEThis book will teach you how to chooseFor those who have never tried a juiceThe first option is a two-week programcalled the Rainbow Warm-Up, during whichyou continue with your regular diet (withWHAT’S UP WITH JUICING?13

start incorporating one Rainbow Cleanseyou may be feeling braver and start withjuice per day into your diet.the rev-up and then proceed to the Rain-The second option is the one-weekRainbow Rev-Up, during which you con-to skip both beginner phases altogethersume one juice per day (or more if youand jump right into the juice-only Rainbowlike), and consume only the RainbowCleanse. Any one of these options is fine—foods and the Rainbow food recipes. Withdo what works for you!this approach, you do away with all yourBut when you move on to the juice-unhealthy food habits and no longer fol-only, seven-day Rainbow Juice Cleanse,low the Standard American Diet (SAD)—athe Rainbow rewards really kick into highhighly appropriate acronym, don’t yougear. For four days before and four daysthink? For one day a week during theafter the cleanse, you will eat very easilyRainbow Rev-Up phase, you will consumedigestible foods from the Rainbow foodsonly juice the entire day—as much as youlist as you ease into and then ease out ofwant—a little taste, if you will, of what tothe juice cleanse.expect during the full seven-day RainbowJuice Cleanse.You may choose to start with thewarm-up and then ease into the rev-up, or14bow Juice Cleanse. Or, you may just wantTHE RAINBOW JUICE CLEANSEOK, are you ready? You’re about toturn into a rainbow juicing trailblazer inyour own home and community. Let’s go;let’s learn; let’s juice!CHAPTER TITLE15

CHAPTERWHY THE RAINBOW?ALTHOUGH SIR ISAAC NEWTON WAS THE FIRST to understand therainbow from a scientific perspective, for centuries, in many cultures,there have been countless myths and legends surrounding their power. Therainbow has historically been a symbol of hope, faith, and the promise of abrighter future ahead.I even have memories of childhood eldersindigo, and violet—indeed can lead to thesaying, “Eat the colors of the rainbow, andpromise of a brighter future for both ouryou will allow the sunlight to shine throughweight and our overall health.you,” or “Eat the colors of the rainbowand watch your life explode with beautyand color.”As an adult and a physician who hasextensively studied food, nutrition, disease,16THE RAINBOW JUICE CLEANSEWhy Color?One word: phytonutrients.Nature’s naturally colored plantand the human body, I can say that both thefoods—with their vibrant red, orange,symbolism and the childhood sayings ringyellow, green, and other bright colors—true. Eating the foods of the colors of thecontain phytonutrients (also known asrainbow—red, orange, yellow, green, blue,phytochemicals). These are classes of17

active plant chemicals that offer above andCount Colors, Not Caloriesbeyond the basic vitamins and minerals,Nature’s foods of the same color do notfats, proteins, and carbs, and superchargenecessarily contain the exact same vita-our health. There are tens of thousandsmins, minerals, or phytonutrients, but manyof phytonutrients in nature’s foods, anddo share predominant phytonutrients.each is known to have a different and veryOftentimes, the phytonutrient gives thepotent biological effect. Phytonutrients areproduce its vibrant color. So clustering col-said to protect the body from a wide arrayors together, as the Rainbow Juice Cleanseof illnesses and modern diseases, such asdoes, not only loads the body with essentialcancer, diabetes, heart disease, high bloodvitamins and minerals, but also superchargespressure, stroke, and other serious healthit with the dominant phytonutrients (andchallenges. In addition, some enhancethere are lots of them) of that color. Keepimmunity; some are anti-inflammatory;in mind that it’s not about eating just twosome work as potent antioxidants and evenor three superfoods; it’s about consumingrepair DNA; and some are fat-burning anda diet comprising a wide array of colorfulanti-aging powerhouses.plant foods on a daily basis because theyYou may already be familiar with phy-are all super for health, vitality, cleansing,tonutrients and not realize it. One of theand weight loss. Most of us don’t consumebest-known families of phytonutrients areenough fruits and veggies on a daily basis,the carotenoids, of which there are over sixwhich means most of us don’t consumehundred. Beta-carotene, found in carrotsenough phytonutrients. In fact, 76 percentand recognized for being good for the eyes,of us are not getting enough of them inis the most familiar. But nature abounds inour diet; that’s eight out of ten Americansphytonutrients, many of which have yet toshortchanging themselves of these vitalbe discovered. Scientists are continuing tonutrients. Clustering colors creates a fununmask more and more benefits of theseway to remind us that colors equal health. Byamazing health boosters and their transfor-consuming a different color each day, youmative effects on the body.will be sure to get all the colors of the rainbow in just seven days.18THE RAINBOW JUICE CLEANSETHE COLOR GROUPSBelow are the colors we use for the Rainbow Juice Cleanse with some of their most important phytonutrients, benefits, and the foods where they’re found listed for each one, as wellas the percentage of American adults not consuming adequate amounts of these life- andhealth-giving ENTS:PHYTONUTRIENTS: LycopeneCarotenoidsEllagic acidQuercetinHesperidinAnthocyanins BENEFITS: BENEFITS: Supports urinarytract, prostate, andDNA healthProtects against heartdisease and cancerFOUND IN: TomatoesRaspberriesRed cabbageCranberriesRed inSupports eye health,healthy immunefunction, and overallhealth, growth, anddevelopmentFOUND IN: CarrotsOrange peppersSweet potatoesPumpkinTurmericGinger LuteinZeaxanthinBENEFITS: Supports retinal andoverall eye healthFOUND IN: Spaghetti squashYellow peppersLemonsPineapple80% fall short80% fall short74% fall shortWHY THE RAINBOW?19

GREENPHYTONUTRIENTS: SulforaphaneChlorophyllIndolesLuteinEGCG BENEFITS: Supports arteryfunction, liver function,eye health, andcell health PHYTONUTRIENTS:PHYTONUTRIENTS: ResveratrolFlavonoidsAnthocyaninsBENEFITS: Supports brain,bone, heart, andartery healthProtects againstcancerKeeps bones andteeth strongFOUND IN:Leafy greensSprouted grassesand algaeCucumberZucchiniPeasAvocadoAsparagusTHE RAINBOW JUICE CLEANSE Counters agingPurple cabbageBlueberriesBlackberriesEggplantBeets75% fall shortAllicinSulfidesAnthoxanthinsBENEFITS: Boosts memory 69% fall short20WHITE/TAN/BROWNPromotes gum healthand wound healingFOUND IN: BLUE/INDIGO/VIOLETAnticancer and antiinflammatory properties, boosts immunity,helps to lower bloodpressure and cholesterolFOUND IN: ngerSlimming Colorsconsuming large quantities of phytonutri-The Rainbow Juice Cleanse strips awayents, as we do in the Rainbow Juice Cleanse,pounds, eliminates nasty toxins, and slowswill help promote weight loss.down the aging process by establishing theand sustained weight loss, detoxification,ALKALINITY, HYDRATION, ANDDETOXIFICATIONand anti-aging. In addition, it promotesRemember high school chemistry and thegreat health overall. The cleanse accom-pH scale? Believe it or not, the pH scaleplishes this in several ways.has important implications for both healthright environment in the body for naturaland weight loss. If you recall, the scalePHYTONUTRIENTSruns from 0 to 14, with 7 being neutral.More and more studies are showing thatThe numbers below 7 are considered acidicphytonutrients aid in weight loss. A studyand those above 7 are considered alkaline.published in a 2008 issue of the Journal ofYour body likes to be just slightly alkaline,Agricultural and Food Chemistry shows thatat a pH of about 7.36–7.45, and it can be ifthe class of phytonutrients called anthocya-you consume nature’s foods in their leastnins helps stimulate the fat-burning processprocessed form. Unfortunately, most ofand significantly countersobesity. Another study inthe November–December2010 issue of Biofactorsus are very acidic andPhytonutrients will helppromote weight loss.dehydrated, due to anunhealthy lifestyle involving stress, no exercise, and83% fall shortfound that phytochemicals, particularlyconsumption of highly cooked and highlyflavonoids, potentially inhibit the trans-acidic foods, such as coffee, alcohol, pro-NOTE: Although not among thecolors of the rainbow, white/tan/brown and their corresponding foods have manyincredible health benefits andare found in the Rainbow JuiceCleanse recipes.formation of the fat cells’ precursor cellscessed meats, fried foods, chips, ice cream,into actual fat cells. They also stimulate thesodas, and artificial sweeteners. This kind ofbreakdown of fats and thereby reduce thelifestyle makes the body very acidic, whichgirth of the amount of overall fat tissue.is the ideal breeding ground for disease. InMany other phytonutrients of differentthis acidic state, you also store in your fatfamilies have similar effects. This means thatcells all the acids and toxins you consume,WHY THE RAINBOW?21

making it very difficult for you to loseglycemic index (GI) throughout the day andweight. Consuming hydrating, detoxifying,to consume the right types of sugars, as wealkaline produce, as we do in the Rainbowdo in the Rainbow Juice Cleanse. This keepsJuice Cleanse, allows the body to releaseyour blood sugar on an even keel.toxic weight easily and safely.The Rainbow Juice Cleanse juices andthe Rainbow Juice Cleanse foods are allCONSUMING THE RIGHTSUGARS AND BLOOD SUGARSTABILIZATIONloaded with very hydrating, alkaline, lower-The type of sugars we consume and ourenzymes, oxygen, and organic water, creat-blood sugar levels throughout the daying an absolutely perfect environment fordetermine whether we store the food wemassive detoxification, incredible nourish-eat as fat or burn it as energy. We will learnment, and subsequent weight loss to occurmore about this in chapter 2. The trick toin a short period.losing weight and keeping it all off are toconsume foods with what’s called a lowglycemic, fat-busting phytonutrients, aswell as vitamins, minerals, amino acids,So, let’s get started exploring the rainbow and the pot of gold that awaits you atits end!CHAPTERPITFALLS TO FINDINGTHE TREASURE AT THE ENDOF THE RAINBOWLET’S TALK ABOUT some of the pitfalls, speed bumps, and traps youmay fall into during the Rainbow Juice Cleanse program.Juices versus Smoothiesversus Shakesincorporating all three into your regularWhen you first learn about juicing, youeach in my recipes.diet over time. Everyone seems to have adifferent definition, so here is how I definemight confuse a juice with a smoothie ora shake. It’s important to differentiateJUICESamong these because, from a healing per-Fresh-made juices are made in a juicer,spective, each one has particular healthwhich extracts the juice from the fibrousbenefits associated with it. I recommendpulp, providing massive amounts of23

hydrating and highly absorbable organicinstantly; they give you immediate energy;SHAKESthe time, were taxed at a lower rate. Thewater and a concentrated form of naturallyand they are pure liquid nutrition! And, asShakes are a great way to add healthyHigh Court drew on the “ordinary” kitchenoccurring vitamins, minerals, chlorophyll,you will learn, when I say juice, I mean veg-plant-based proteins (yes, plants do havedefinitions of fruits and vegetables tophytochemicals, and enzymes. This deliversgie juice, not fruit juice.protein!) and the good-for-you fats to yourdefine a tomato, although the justices didmore nutrition than you could ever eat indiet without any of the chemical additivesconcede that a tomato, botanically speak-the form of solid food in one sitting. It isSMOOTHIESfound in commercial “muscle building” for-ing, is classified as a fruit.important to make your juices fresh and toYou’re sure to get your daily dose of fibermulas. No hormones, steroids, antibiotics,use only organic produce. Store-bought,and more in a cool, refreshing smoothie.or cholesterol in these “milk” shakes; justwere five years old how to differentiate apasteurized, processed, or refined juicesUnlike juices, smoothies are made by tossingare not comparable, forthese have added processed salt, sugar and/or artificial sweeteners,artificial colors, so-calledIt is important to make yourjuices fresh and to use onlyorganic produce.“natural flavors,” and toxic24You may think you’ve known since youdairy-free, creamy-blended nuts, seeds,fruit from a vegetable, but unless you are athe entire vegetable intoor sprouted grains, chock-full of highlygardener or a chef or a lawmaker, your viewa high-speed blenderabsorbable protein, vitamin E, bioavailablemay fall somewhere in between.(along with filteredcalcium, great flavor, and the good fatswater), which keeps theyour body needs. Got nut milk?According to the study of plants (botany), a fruit is the sweet and fleshy productfiber in the final product.of a tree or other plant that contains seeds.Fiber acts like a magicAll the other parts of the plant—the leaves,preservatives. In addition, many have beensponge that pulls out toxic wastes—and even“enriched” with synthetic chemical nutri-cholesterol—from our bodies. So smoothiesents and other unwanted additives.are an excellent, natural way to lower highWhat Is a Fruit?What Is a Veggie?Juices are great for pregnant and nurs-cholesterol. This is where I give you a littleThe infamous debate—Is it a fruit or atomatoes as fruits. By contrast, leafy plants,ing mothers; for people with cancer, HIV, ormore leeway in consuming fruit, although Ivegetable?—has pervaded society and evensuch as lettuce, spinach, and kale; and stemother conditions where the immune systemstill want to remind you of my mantra: Eatthe courts as far back as the 1800s. In 1893,plants, such as broccoli and celery; and rootis too compromised to extract nutrientsyour fruit; juice your veggies. If you incorpo-the law actually had to step in to decideplants, such as beets, potatoes, and jicamafrom food; and for anyone desiring energyrate fruit in your smoothie, make it less thana case regarding tomatoes, thus perhapswould all be categorized as vegetables.and a quick “boost.” Juices are also great for10 percent of your total daily calorie intake.fueling our confusion today on the tomato’sthose seeking to lose toxic weight; for, thereSmoothies give you a feeling of fullness,proper designation.is no digestive energy expended here, somore so than juices, due to their massiveyour body can focus on cleansing and nour-amounts of fiber. Refreshing, filling, ener-case, resulted in a unanimous ruling thatwhich taste less sweet and more savory,ishing, which is what we want during our sev-gy-giving, and addictive, a smoothie worksimported tomatoes should indeed be taxedare considered vegetables by the culinaryen-day cleanse. Juices are absorbed almostwell as a snack or a meal substitute.as vegetables and not as fruits, which, atworld. So chefs would classify botanicalTHE RAINBOW JUICE CLEANSEstems, and roots—are considered vegetables.By that definition, gardeners woulddefine avocados, cucumbers, squash, andFrom a culinary perspective, however,the definition is more nuanced. Foods thatNix v. Hedden, a U.S. Supreme Courtmay be botanically considered fruits, butP I T FA L L S TO F I N D I N G T H E T R E A S U R E AT T H E E N D O F T H E R A I N B O W25

fruits, such as bell peppers, eggplants, andtomatoes, as vegetables.In the Rainbow Juice Cleanse, we gen-Why? Because, most likely, your diet hasfood serving sizes) is not the best or thealways revolved around a sea of sugar, andonly factor to look at in your overall diet.The glycemic index (GI) is a measure ofwe are here to get that under control.A hot dog has a lower GI value than a pine-erally follow the chef’s definition of fruitshow fast and how high your blood sugarand veggies, and consider bell peppers,rises (and then falls) after you have eatenmic fruits and veggies (keep in mind thata hot dog or feeding one to your kids, orcucumbers, avocados, and tomatoes asa carbohydrate-rich (especially sugary)you can juice an entire bag of carrots ande

—Joel Fuhrman, MD, New York Times bestselling author of Eat to Live “The Rainbow Juice Cleanse is one of the best books of its kind and will change the way you juice. Dr. Ginger shows you how to incorporate juicing into your life the right way in this all-encompassing book. It’s a mus