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Juice PalmA Cold-Press Juice Company[Insert name here]The goal of a business plan is usually one of two things: you’re trying to secure investorsor to set strategies in a concise, yet structured manner.That said, a business plan thesis will look very different from a research thesis. Thesections given here are a minimum of what your business plan should be. Be aware thatyour advisor might ask you to supplement what’s here – add a literature review, containmore financial projections, and so forth.

ContentsOverview . 2Consumer Trends . 2The Market . 3Future Plans . 3Management. 3Menu . 4Information on the Business: . 4A. Type of Business and Product . 4Hours of operation . 5Community Involvement . 5B. Location. 6Interior Design . 7Footprint . 7C. Personnel . 9D. Accounting . 9E. Future Plans . 10F. Legal . 10Market Analysis:. 10A. Customer (Market) . 10B. Environment . 11C. Competition . 12D. Competitive Advantage . 12Disadvantages . 13E. Projections . 13Market Strategy: . 13A. Sales Strategy. 13B. Promotion Strategy . 14Direct Marketing . 15Management. 15While a Table of Contents is not required per se, it is a useful guide for readers who might only be interested incertain areas such as financials or strategy.1

Executive SummaryYour executive summary should cover the mainpoints of your business plan quickly. Think of theexecutive summary as a decision-making tool thathelps readers decide whether they will keepreading/learn more about your business.OverviewJuice Palm proposes to open a raw, organic cold-press juice company in Northwest Arkansas focused onretail juice and craft cocktails. Juice Palm’s mantra “Feel restored” is inspired by the rejuvenating effectof a healthy meal and a quality cocktail. All products will be manufactured in-house using USDAcertified Organic produce and sustainable vessels and practices to minimize waste and environmentalfootprint. Juice Palm will also incorporate a nightlife element to its model using thefreshly-pressed juices as main components of the craft cocktails. The rapidly-growingtrends of cold-press juice and fresh craft cocktails will allow Juice Palm to appeal to ahealth-conscious audience who enjoys the social aspects of grabbing a drink.Your overview should tellme who you are, providean inkling of what makesyour business different,and briefly answer twokey questions: why thisand why now?Consumer TrendsThe market as a whole is moving from fast-food to fast-casual preferences. According to ConsumerReports, “The customers indicated that the quality of the food has become more important to them thanrespondents of Consumer Reports’ 2011 survey.” Millennials in particular, a generation with 200 billionin annual buying power, are willing to spend more money for higher quality goods. Organic products,currently a 43.3-Billion-dollar industry, has been seeing double digit growth over the last couple years.Cold-press juice, a 492-Million-dollar industry, falls in line with the organic andhealth conscious trends and is predicted to have a CAGR of 7-10% by 2022.Likewise, experts in the craft cocktail industry are predicting shifts towards moreThis section should expandupon the “why this business”and “why now” pointsreferenced above.greens and house-made mixes for cocktail menus.2

The MarketNorthwest Arkansas has boasted tremendous population booms in its 4 major cities. Benton andWashington County have doubled their populations over the last 15 years. Rogers, AR has undergone atremendous spike over the last 14 years, boasting a 58% growth in population and a 37% increase inmedian household income. The Northwest Arkansas economy’s growth rate will rank No. 5 nationallythrough 2021, researchers with IHS Global Insight predict. The same economic analysis, which wasprepared for the U.S. Conference of Mayors, predicts Northwest Arkansas will rank No. 8 in the U.S. inits job growth rate in 2017. All 4 major cities have an average age below the national average and fall intothe Millennial generation age range.Future PlansJuice Palm plans to expand to 5 locations over the next 5 years. This includes locations in Fayetteville,Rogers, Bentonville, and the University of Arkansas. Working with the Walton College of Business, JuicePalm proposes to build a working relationship with the university to provide a real-world businesssimulation to students interested in small business/entrepreneurship. Future locations will have a footprintof no more than 1000 square feet and will expand offerings to acai bowls, smoothies, salads, and otherhealth-conscious eats.ManagementOmar Kasim will be the managing member of Juice Palm and its holding company. Starting Con Quesosin 2015, Omar has experience in building a successfulrestaurant startup--after a year of service, Con Quesos wasawarded numerous accolades and maintained a 17% profitThis section should tell readers who the key playersare; knowing who will be “running the show” willhelp potential investors decide whether to buy inor will help readers understand who will beresponsible for what strategic tasks.margin. His attentiveness to quality, presentation, design,branding, and overall experience makes him an excellent candidate to run operations. Additionally, Omarhas mentorship and connections with some of the fastest growing Fast-Casual teams in the nation.3

MenuThe menu will consist of a variety of raw, organic juice blends, healthy bites such as organic granola barsand salads, and locally-sourced coffee from Onyx Coffee Lab. From green blends that incorporateproduce such as beets, cucumber, kale to fruit blends that use pineapple, watermelon, oranges, or apples,there are plenty of options that both taste good and are good for you. In addition to the juice blends, JuicePalm will also serve simple juices such as apple juice, orange juice, cucumber water, etc. All juices willbe juiced and produced at the University’s Food Innovation Center using a Good Nature X-1 presser to bepurchased by Juice Palm. Juices will be produced daily to maintain freshness.Information on the Business:A. Type of Business and ProductJuice Palm is a cold-pressed juice bar that provides raw, organic juiceblends, health-conscious bites, and craft cocktails that incorporate freshjuices into their recipes. Juice blends span from options as simple as pureThis section should give a high-leveloverview of your business. Youshould include information aboutwho you are, how you operate, whatyour products and services entail,who your target market will be, andwhat your goals are.orange juice to green blends that feature kale, cucumber, and celery. Juice Palm’s mantra “Feel restored”is inspired by the rejuvenating effect of a healthy meal and a quality cocktail. Our goal is to provide aquick, healthy alternative to guests who are on the go or would like to enjoy the enjoyable side ofdrinking without all the unhealthy repercussions. Below is a menu of Juice Palm’s tentative offeringsFigure 1: Menu currently being finalizedPhoto of menu should go here or should be placed in the appendices; ifa visual is vital to your overall points, then place it in the text. If it isancillary/supporting, then place it in the appendices.The main customer and consumer of Juice Palm will be females ages 21-45 who are health-conscious,active, and have a busy schedule. The frequency of repeat customers will be exceptionally high due to thebenefits of a juice-based diet as well as the popularity of juice cleanses.In the business overview section, you may also include: legal structure of your business (sole proprietorship, LLC,corporation, etc.); a brief history of your business, including the nature of your business and the needs/demands youplan to supply; an overview of your suppliers, customers, products, services and how you plan to make a profit; asummary of your company growth, including financial or market highlights; a listing of your short and long-term goals4

Hours of operationJuice Palm’s hours of operation will be from 7am-7pm for locations that do not provide craft cocktailsand 7am-11pm Sun-Thurs and 7am-12AM Fri-Sat for locations that do provide a craft cocktail element.Community InvolvementJuice Palm seeks to give back to the community by way of donations, sponsorships, and creating activeopportunities for our staff and guests. For juice bottoms that are close to expiring, Juice Palm will donateto local shelters and active centers. Seizing sponsorship opportunities for any nonprofit events that alignwith Juice Palm’s core values will allow us to contribute financially to some great causes. Finally, JuicePalm plans to host health-conscious events that help influence our guests and staff to stay active and live arefreshing lifestyle. Events ideas include morning runs, sunrise yoga, bike rides, etc. Involvement in thecommunity will build a strong brand culture and will allow Juice Palm to live its core values beyondselling juice.This section works because it provides a sense of who you are and what the business’s values are;while a section on “community involvement” is not an absolute must, a good business plan alwaysleaves the reader knowing why the business values what it values.5

B. LocationFigure 2: Map of location relative to Malco movie theaterThe other proposed location is on 3959 N Steele Blvd #102, Fayetteville, AR 72704 in the mixed useUptown apartments. The location features over 500 beds and 17,000 square feet of retail on the groundlevel. Within a 3-mile radius there is a population of 37,116, which is expected to grow to 40,229 by2020. Nearby attractions include the Northwest Arkansas Mall, Malco Razorback Theatre, and theGreenway Trail System, making Uptown a great area for bicyclists and nightlife.6

Interior DesignFootprintJuice Palm’s retail locations will be both small and an efficient use of space. Square footage needs willrange between 300 and 1000 square feet, depending on the offerings at that respective location.Refrigeration, display fridges, counter tops, seating, and a sampling bar will be needed at each retaillocation. Larger locations will feature salad statio

A. Type of Business and Product Juice Palm is a cold-pressed juice bar that provides raw, organic juice blends, health-conscious bites, and craft cocktails that incorporate fresh juices into their recipes. Juice blends span from options as simple as pure orange juice to green blends that feature kale, cucumber, and celery. Juice Palm’s mantra “Feel restored”