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2021MEDIA KIT

Smithsonian ignites BOUNDLESS CURIOSITY.We take you places that will surprise you, introducepeople changing the world and explore issues thatdefine the past, present and future.MED I A K I T

Smithsonian Media is for those of us whoare insatiably curious about our worldand ourselves, who are open to learningnew things every day, who see challengesas opportunities, who mix a grownupappreciation of intelligence and culturewith a child’s sense of wonder.We reach millions of curious people —and provide trusted content on whatthey care about.PRI N T6,158,000D I G I TAL10,925,600E VE N T S1,200,000MED I A K I T

TOTAL PRINTAUDIENCE6,158,000RATE BASE1,575,000MALE51%FEMALE49%MEDIAN OUSEHOLDINCOME Source: MRI-Simmons Spring 2020MED I A K I T

2 0 21 PR I N T E D I TO R I AL CALE N DARJANUARY/FEBRUARYCLOSING: 11/10 ON SALE: 12/29HISTORY Unknown Yellowstone Icon: Peanut Butter Black History Month:First African Americanelected to Congress Rosalie Barrow Edge,conservationist whoprotects birds of preyfrom hunters Photo spread featuringconservation in Ecuador National Treasure:Panamaniangolden frogARTS Artisan AmericaMAY National Treasure:Black Panther costumeTRAVEL ISSUECLOSING: 3/9 ON SALE: 4/27TRAVEL Snow Monkeys in JapanTRAVEL Hiking the WPA Trailin OregonMARCH Photo essay onLanzarote, SpainCLOSING: 1/5 ON SALE: 2/23HISTORY Women’s History Month:Woman who led theNSA during the CubanMissile Crisis National Treasure:Martha Washington’sdress Peace Corps 60anniversarythSCIENCE Polar Bears Photo Essay: Navajodoctors on the C-19frontlinesCLOSING: 7/6 ON SALE: 8/24HISTORY Roquefort cheeseSCIENCE Swimming with Orcasin NorwayOCTOBERCLOSING: 8/10 ON SALE: 9/28SCIENCE Futures exhibitHISTORY Food HistoryNOVEMBERCLOSING: 9/7 ON SALE: 10/26ARTS Smithsonian PhotoContestSCIENCE John Deere and theFuture of Agriculture Excerpt of Mom Genes,by Abigail TuckerJUNE The Future of Coding—profile of Mitch Resnick,creator of computerprogramminglanguage ScratchSCIENCEDECEMBERCLOSING: 4/6 ON SALE: 5/25 Growing Truffles inNorth CarolinaTRAVEL Rebuilding villagesin ItalyTRAVEL Pizza in Italy Photo essay: Odysseyacross Zagros mountainin IranAPRILJULY/AUGUSTHISTORY History of OklahomaHISTORY Smithsonian at 175 Tulsa Race Massacre Sacred SaqqaraSCIENCE: PLANET POSITIVE Wolves Make aComeback in CaliforniaCULTURE 2020 Olympicscoverage:Karate’s debutCLOSING: 2/2 ON SALE: 3/23SEPTEMBERCLOSING: 10/5 ON SALE: 11/23TRAVEL Italian VillagesSCIENCE ElephantsCLOSING: 5/11 ON SALE: 6/29NOTE: Editorial and timingsubject to changeMED I A K I T

2021 PRINT GROSS RATES2021 PRINT CLOSING DATESIssueAdCloseMaterialDue DateSuppliedInserts Due*On SaleNewsstandDigitalReplicas Live 323,800January/FebruaryNov 10Nov 18Dec 2Dec 29Dec 18 129,500MarchJan 5Jan 13Jan 27Feb 23Feb 19Feb 2Feb 10Feb 24Mar 23Mar 19B&W4 ColorPage 110,600 161,900Spread 221,2002/3 Page 88,5001/2 Page 66,400 97,100April1/3 Page 44,200 64,800MayMar 9Mar 17Mar 31Apr 27Apr 231/6 Page 22,100 32,400JuneApr 6Apr 14Apr 28May 25May 21Cover 2, Page 1 364,300July/AugustMay 11May 19June 2June 29June 25SeptemberJuly 6July 14Jul 28Aug 24Aug 20Cover 2 202,400OctoberAug 10Aug 18Sept 1Sept 28Sept 243rd Cover 178,100NovemberSept 7Sept 15Sept 29Oct 26Oct 224th Cover 202,400DecemberOct 5Oct 13Oct 27Nov 23Nov 19Jan/Feb 2022Nov 9Nov 16Dec 1Dec 28Dec 17No charge for bleedNOTE: Preprinted inserts should arrive at Quad on the due dates posted – there will be NO EXTENSIONS onthese dates.*Call Production for spoilage amount needed for supplied inserts.MED I A K I T

PRINT SPECSPRINT AD SIZE (in inches)Non-BleedBleedTrims toImage Safety (live)Spread15 x 9-3/416 x 10-3/415-3/4 x 10-1/215-1/4 x 10Page7 x 9-3/48-1/8 x 10-3/47-7/8 x 10-1/27-3/8 x 10Digest4-5/8 x 75-3/8 x 7-5/85-1/8 x 7-3/84-5/8 x 6-3/42/3 Page (vertical)4-5/8 x 9-3/45-3/8 x 10-3/45-1/8 x 10-1/24-5/8 x 101/2 Page Spread15 x 4-3/416 x 5-3/815-3/4 x 5-1/815-1/4 x 4-5/81/2 Page (horizontal)7 x 4-3/48-1/8 x 5-3/87-7/8 x 5-1/87-3/8 x 4-5/81/3 Page (vertical)2-1/4 x 9-3/43 x 10-3/42-3/4 x 10-1/22-1/4 x 101/3 Page (square)4-5/8 Wide x 4-3/4 Tall———1/6 Page (vertical)2-1/4 x 4-3/4———Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4”from the edge of the ads. B inding: Saddle wire. Page trim size: 7-7/8 x 10-1/2”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” (Whena headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide. ue to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand nearDperfect alignment.ALL ELECTRONICALLY-DELIVERED ADSMUST BE SUBMITTED THROUGH ADSHUTTLE1. Log on to www.adshuttle.com2. Sign into or create your account3. Click on “Ad Submission”4. Select our magazine from the drop down menu5. You will be guided through the delivery processE-mailing files is not an acceptable method of delivery.Media: Media and proofs can still be sent (UPS or FedEx only).USPS packages are delayed and X-rayed. MAC-formattedmedia only. Please clearly label.Resolution: All images/files should be high resolution 300 DPI.Total Area or Ink Density is 300%. The print line screen is 150.144 ppi or higherFile Type: JPEG or PNGColor Space: RGB Ad must be designed to specs to fit perfectlywithin 4:3 & 16:9 tablets. Ad can have only one web-element/URL. Linkwill be activated by Smithsonian. Flash is notsupported on all devices and it would be bestto avoid any links that attempt to run Flash.HTML5 is now universally supported on bothiOS and Android devices. Ad converted to DFT must be consistent withprint and have the same brand/product messaging in the creative. A spread ad can be re-designed to perfectlyfit tablet in portrait orientation or can be keptas a scrollable spread. User will see the LHP firstand must swipe to reveal RHP. The web page will display as soon as the usertaps the web-enabled area button in the adpage.DELIVERYElectronic advertising file delivery is now available viaAdShuttle. Please navigate to: adshuttle.com to submityour press-ready PDFs.IPAD & OTHER TABLETS (in pixels)Page: 1536 Wide x 2048 Tall (vertical only) Tablet device will display the site in its in-appbuilt-in browser.File Format: PDF/X-1a:2001 Compliant or EPS files.Please generate PDFs that are version 1.4 or later if possible.PDF version 1.3 may not render correctly when placed in ourdigital editions of the magazines. Web content is the legal responsibility of theadvertiser.Colors: Only use CMYK colors; convert spot colors to process.No RGB, LAB or ICC profiles.CONTACTSFonts: Always embed all fonts. Do not allow font substitutions.Do not use True Type fonts.Transparency: All transparent objects must be flattened at ahigh resolution. Avoid placing transparent objects on top oftext of other critical vector objects.Proofs: Every ad must have one contract (SWOP) proof oryou must sign the color waiver available on AdShuttle.Proofs should be sent to: Smithsonian Media Group ProductionDepartment Attn: Penie Atherton-Hunt, 600 Maryland AvenueS.W., Suite 6001, Washington, D.C. 20024 Content is available only when user is online.Production: If you have any questionsabout AdShuttle or material specs,please call Production.Penie Atherton-Hunt: athertonp@si.edu,202-633-5974. Fax: 202-633-6097Payments: For credit card payments,contact Accounts Receivable: 202-633-4957.We accept Visa, MasterCard, Discover andAmerican Express. For all other paymentquestions contact Accounts Receivable:202-633-4957 or (Fax) 202-633-4999MED I A K I T

D E MOG R APH I C E D I T I O N SBusinessCirculation: 475,000 subscribing householdsMen/Women: 51%/49%Audience: 1,875,000 readersMedian HHI: 123,118Professional-Managerial: 72%Top management: 13%Smithsonian’s Business edition is a targeted edition withcirculation delivered to 475,000 business professionalsin subscribing households. These adults are qualified byoccupation, areas of responsibility and job functions fromour subscriber database.Our Business edition prototype consists of Smithsonianreaders who fall into the following targets: Topmanagement, professional, managerial, finance,legal, MIS areas, and self employed professionals andbusiness owners.GoldCirculation: 825,000Men/Women: 48%/52%Audience: 2,924,000 readersMedian HHI: 101,805Smithsonian’s Gold edition is a targeted editiondeveloped by the SESI system with circulation deliveredto 825,000 of our most affluent subscribers. Each person/household in our circulation file is assigned a SESI codebased on their address. The 825,000 subscribers havingthe highest-ranking SESI value are designated to receivethe Gold edition.MRI also uses SESI and applies a value to our respondents.This edition is audited by AAM.RATE4-Color:B&W: 98,900 (gross) 67,300 (gross)This edition is audited by AAM.RATE4-Color:B&W: 64,100 (gross) 43,600 (gross)PlatinumCirculation: 425,000Men/Women: 41%/59%Audience: 1,435,000 readersMedian HHI: 113,891Smithsonian’s Platinum edition is a targeted editiondeveloped by the SESI system with circulation deliveredto 425,000 of our most affluent subscribers. Each person/household in our circulation file is assigned a SESI codebased on their address. The 425,000 subscribers havingthe highest-ranking SESI values are designated toreceive the Platinum edition.MRI also uses SESI and applies a value to our respondents.This edition is audited by AAM.RATE4-Color:B&W: 57,300 (gross) 39,000 (gross)Men’s EditionCirculation: 787,500 subscribing householdsAudience: 3,080,000 readersMedian HHI: 93,476Smithsonian’s Men’s edition is a targeted edition withcirculation delivered to 787,500 males in subscribinghouseholds. These adults are qualified by title, nameand gender from our subscriber database.RATE4-Color:B&W: 94,400 (gross) 64,200 (gross)Women’s EditionCirculation: 787,500 subscribing householdsAudience: 3,080,000 readersMedian HHI: 82,272Smithsonian’s Women’s edition is a targeted edition withcirculation delivered to 787,500 females in subscribinghouseholds. These adults are qualified by title, nameand gender from our subscriber database.RATE4-Color:B&W:Under 55Circulation: 550,000 subscribing householdsMen/Women: 55%/45%Audience: 2,151,000 readersMedian HHI: 90,388Age Under 55: 90%Median Age: 42Smithsonian’s Under 55 edition is a targeted edition withcirculation delivered to 550,000 adults who are 18-55 insubscribing households. These adults are qualified byage from our subscriber database.RATE4-Color:B&W: 71,400 (gross) 48,600 (gross)55 Circulation: 1,025,000 subscribing householdsMen/Women: 48%/52%Audience: 4,007,000 readersMedian HHI: 85,806Age 55 : 90%Median Age: 67Smithsonian’s 55 edition is a targeted edition withcirculation delivered to 1,025,000 adults who are 55or over in subscribing households. These adults arequalified by age from our subscriber database.RATE4-Color:B&W: 122,800 (gross) 83,500 (gross) 94,400 (gross) 64,200 (gross)Source: Publisher’s estimates derived from MRI-Simmons Spring 2020MED I A K I T

AGE 25-4443%AGE 45-6432%FEMALE54%MALE46%UNIQUE VISITORS10,925,600VIEWS18,456,740Source: Google AnalyticsJuly - Sept 2020MED I A K I T