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3.9 millionUNIQUE VISITORS5,447,000VISITS15 millionPAGEVIEWSSource: comScore Multi-PlatformSeptember 2014; Ooyala September 2014Smithsonian.com ranks #1:“MOST INTERESTING”Smithsonian.com ranksin the top five for:“MOST BELIEVABLE”“MOST AUTHORITATIVE”“MOST TRUSTED”Source: Affinity’s Spring 2011 semi-annualSMITHSONIAN.COM celebrates the creators, innovators and idea-makers who drive usforward to the future. Furthering the Smithsonian mission “to increase and diffuse knowledge,”Smithsonian.com reaches influentials across the web, engages themwith what they want andneed to know now, and gives them inspirational ideas, insights, and information to share.2014/2015 ONLINE EDITORIAL CALENDARNew Photo Contest Community Portal October 2014 (Photography)Anthropocene October 2014 (Science)American Ingenuity Awards November 2014 (Innovation)Holiday Gift Guides November 2014 (All Sections)Winter Getaway Guide November/December 2014 (Travel)Best of the Year Lists December 2014 (All Sections)What to See/Where to Travel in 2015 January 2015 (Travel/Arts & Culture)Evotourism January 2015 (Travel)Today in History January 2015 (History)Photo Contest Finalists February 2015 (Photography)Best Small Towns May 2015 (Travel)The Future is Here May 2015 (Innovation)Lincoln Assassination Commemoration February/March 2015 (History)VE Day Commemoration (Air & Space) May 2015 (History)*Editorial subject to change
AUDIENCE PROFILETotal Visitors: 6,469,097MenWomenHOUSEHOLD INCOMEHHI 75,000 HHI 100,000 Median HHIEDUCATIONCollege Educated Grad Coll Completed Grad SchoolAGEAge 25-34Age 25-49Age 25-54Age 35-49Age 35-54Median AgeMarried/PartneredSource: comScore % comp and medians; Google Analytics MUV, May 2014% COMP50.9%49.1%62.1%45.8% 87,50071.5%43.1%10.5%19.7%50.1%57.1%30.4%37.4%43 years53.1%7/14
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SMITHSONIAN MULTI-PLATFORMSmithsonian has doubled its online audience by reaching itsreaders where they are. With over 30% of our audience accessingour content from mobile devices, Smithsonian has a responsivedesign website, optimized for all screen sizes, as well as iPadapps and full magazine replicas on Kindle, Nook, and Googlenewsstand. Advertisers can reach our audience through in-appinteractive ads, custom tablet ads, and media that reachescross-platform or mobile-only. Standard units can be modifiedto support IAB Mobile ‘Rising Stars.’Please contact us to learn more about custom cross-platformsolutions.THE VISITORS GUIDE APPTHE SPACE SHUTTLE APPSmithsonian editors offer acurated ‘Greatest Hits’ app forvisitors to the museumsof the Smithsonian Institution.Featuring a new tour everyseason, visitors can customizetheir own trip by age groupor interest area.Air & Space Smithsonianmagazine presents a celebrationof the 30-year history of the U.S.Space Shuttle, which launchedmore people into space thanany other spacecraft. Fromcustom videos to breathtakingphotos, space history as onlythe Smithsonian can tell it.THE SPACE SHUTTLE APP WAS A WEBBY AWARD HONOREE
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Connect with the SmithsonianMedia Community throughour monthly eNewslettersSmithsonian Media Digital Network givesadvertisers a variety of ways to reach the inboxesof our audience with their advertising message.Each eNewsletter speaks to a different enthusiast, allowing advertisers the abilityto target their brand exposure.Smithsonian Weekend eNewsletterScience & Wildlife eNewsletterCoverage of cultural and scientific news,extended features from Smithsonianmagazine and exclusive features fromSmithsonian.com with engaging trivia,opinion polls, destination updates,stunning photography, and more.Highlights science and wildlife articlesthat are available on Smithsonian.comand mirror what is going on in ourworld today. Delivered to 575,000opt-in subscribersDeploys–SundaysAir & Space eNewsletterCoverage of aviation and aerospacenews, bonus features from Air & Spacemagazine and exclusive featuresfrom AirSpaceMag.com. Delivered to 445,000opt-in subscribersDeploys–January: 1/23, February: 2/20,March: 3/20, April: 4/24, May: 5/22, June:6/19, July: 7/17, August: 8/21, September:9/18, October: 10/22, November: 11/20,December: 12/18At the Smithsonian eNewsletterHighlights timely openings/closings,new exhibits, and rotating museumfeatures, giving recipients the insidetrack to Washington, D.C. Delivered to 160,000opt-in subscribersDeploys– January: 12/31, February: 2/4,March: 3/4, April: 4/1, May: 4/29, June:5/27, July: 7/1, August: 7/29, September:9/2, October: 9/30, November: 10/28,December: 12/2ADVERTISINGOPPORTUNITIES:Premium Ad Placement160x600, 300x250no 3rd party serving Value: 20 CPM Delivered to 280,000opt-in subscribersDeploys–January: 1/14, February: 2/18,March: 3/18, April: 4/15, May: 5/13, June:6/17, July: 7/15, August: 8/12, September:9/16, October: 10/14, November: 11/11,December: 12/16History & Archaeology eNewsletterCoverage of the latest archaeologicaldiscoveries, historically significantevents, and ideas from Smithsonian.com. Delivered to 340,000opt-in subscribersDeploys–January: 1/7, February: 2/11,March: 3/11, April: 4/8, May: 5/6, June:6/10, July: 7/8, August: 8/5, September:9/9, October: 10/7, November: 11/4,December: 12/9Travel & Culture eNewsletterCoverage of exotic travel stories,hometown highlights, interestingand thoughtful news and inspirationfor future travel endeavors. Delivered to 280,000opt-in subscribersDeploys–January: 1/21, February: 2/25,March: 3/25, April: 4/22, May: 5/20, June:6/24, July: 7/22, August: 8/19, September:9/23, October: 10/21, November: 11/18,December: 12/2312/14
TravelWireShare your travel opportunities year-roundin Smithsonian.com’s monthly travel e-alert.TravelWire features promotions and special offers designedto appeal to the active and passionate traveler.Smithsonian.com’s dynamic travel edit engages our audiencethrough enriched coverage International and domestic travel stories Blogs Photo galleries / video160x600300x250 Dedicated travel section and departmentsDeployment: MonthlyDelivered to 45,000 opt-in subscribersDeploys–January: 1/2, February: 2/6, March: 3/6, April: 4/3, May: 5/1, June: 6/5, July: 7/3,August: 7/31, September: 9/4, October: 10/2, November: 11/6, December: 12/4Advertising OpportunityPremium Ads 170x90 160x600 300x250Value: 20 CPM12/14
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Smithsonian Weekend eNewsletter Coverage of cultural and scientific news, extended features from Smithsonian magazine and exclusive features from Smithsonian.com with engaging trivia, opinion polls, destination updates, stunning photography, and more. Delivered to 575,000 opt-in subscribers Deploys–Sundays Air & Space eNewsletter
