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Cisco Spark:Redefining the where, when, and how of work

What’s inside:0102Redefining the where,when, and how of workBuilding a culturefor innovators0304Collaborationat its bestTable of contentsThe best collaboration experiencefor today and tomorrow2

01Redefining the where,when, and how of workNo matter the type of organization, digital transformation isdriving big changes. Banks, schools, retailers, manufacturers,83%of HR leaders saidemployee experience isimportant for success.and even hospitals are reimagining how they can collectivelyaccomplish more in response to fast-shifting business goals.Accenture refers to these workforces as “liquid,” meaning thatin order to drive change, they need to become agile at eachand every level of their business.1 It’s not just changing whatbusinesses do, it’s changing how they do it.Chapter 1: Redefining the where, when, and how of work56%51%are investing inmore training.are improvingwork spaces.47%are giving2more rewards.1. Technology Vision 2017: Technology For People, Accenture, 2017.2. “The Employee Experience Is the Future of Work: 10 HR Trends for 2017,” Forbes, Jan. 2017.3

Time is of the essence in this rapidly changing marketplace. According to a recent PwC report, “Mobility opportunities arenow recognized as key to attracting, developing, and engaging talent. Diverse preferences and expectations will need carefulmanagement.”1 That means really listening and responding to where, when, and how people prefer to work. It’s a great opportunity forteams and organizations of all types and sizes to reimagine their work environment.Currently:53 millionAmericans,or 34% of the total workforce,are independent workers.2Chapter 1: Redefining the where, when, and how of workBy 2020:50%50%of the global workforcewill be Millennials.31.2.3.4.of all U.S. employeeswill work remotely.350%of the workforce willbe independent workers.4Talent Mobility: 2020 and beyond, PwC, 2012.“53 million Americans are freelancing, new survey finds,” Freelancers Union, Sept. 4, 2014.Millenials at work: Reshaping the workplace, PwC, 2011.“Analyst Report: Why videoconferencing is critical to business collaboration,” Gigaom.4

The workplace is wherever you are.People want to work the way they live. As social channels andWhile flexible work options are increasingly popular, remotevideo communication become more prevalent in our personalworkers can feel disconnected without the right tools. Theylives, the desire to communicate the same way with coworkers,need to easily connect with their peers, partners, vendors, andcustomers, and partners is natural. The view of the traditionalcustomers whether in the office or on the go. And they wantoffice is changing. Rush hour is disappearing. Work-from-the ability to engage in a variety of ways, from the device ofhome policies are increasingly standard. The popularity oftheir choice. Access to tools like video conferencing, real-timeco-working spaces is on the rise. People increasingly expectmessaging, and file sharing is critical to maintaining that sensethat the workplace isn’t somewhere you need to be—work canof “team” and professional comradery.7happen wherever you are.87%of remote users feel more connectedto their team and process whenusing video conferencing.1Chapter 1: Redefining the where, when, and how of work1. “Analyst Report: Why videoconferencing is critical to business collaboration,” Gigaom.5

02Building a culturefor innovatorsThe secret to successful workplace transformation greatly depends onembracing flexibility and change. Advanced technology is freeing us up toreimagine what an office can look like—and what might take place within oraround a borderless, wireless space. According to a 2015 global executivestudy by Deloitte and MIT Sloan Management Review, digitally maturingorganizations are more comfortable taking risks than their less digitallymature peers. Comfort with risk and creating collaborative work styles arekey drivers of innovation.1 Consider the many innovative entrepreneurs whoput a spin on traditional industry standards to create fresh new business“Collaboration can turn into somethingmore contextualized and moreimpactful in terms of the business.This new collaboration is going tobe a differentiating factor for thecompetitiveness of your2company going forward.”— Monica Basso, research vice president, Gartnermodels, including Lyft, Airbnb, and Warby Parker.Chapter 2: Building a culture for innovators1. “Strategy, not Technology, Drives Digital Transformation,” MIT Sloan Management Review, 2015.2. “Gartner Tells IT Executives How to Enable Enterprise Collaboration,” CIO, May 13, 2014.6

According to Tech at Bloomberg, “Warby Parker is constantlyEach of these examples shares a common desire to useexploring new technologies to improve the customertechnology to change traditional business models. Gartnerexperience, including the potential for developing an appencourages organizations to think more broadly and holisticallythat would allow vision screenings and other eye tests to beabout a digital workplace driven by mobile, social, and cloud-performed on a mobile device.”1data technologies.2Chapter 2: Building a culture for innovators1. “ How Warby Parker Is Turning Affordable Eyewear into a Long-Lasting Legacy,” Tech at Bloomberg, Dec.16, 2016.2. “Create a Digital Workplace Manifesto for Executives and Employees,” Gartner, May 18, 2015.7

What’s possible when people learn how to collaborate rather thanjust communicate?Organizations and their people are adapting and evolving in exciting newways. Work from anywhere is becoming the new work from home. Manycompanies are opting to grow their remote workforce, cost-effectivelyexpanding their teams and broadening their talent pool. They do so byrelying on a variety of communication and collaboration tools to ensure thatthe work gets done no matter where employees are located. Technology-“Collaboration has enriched our programby opening the real world up to students.We’re providing a wealth of opportunitiesby breaking down geographical barriers to1actual industry experience.”— John Delacruz, advertising professor,San Jose State Universityenabled productivity is the key.And it’s not just young startups that are finding clever ways to leveragecollaboration technology. In respected universities, some professors areaccelerating research by connecting with colleagues in disparate collegeswithout having to travel to meet in person. They can also offer faceto-face office hours from anywhere and bring in guest lecturers to givepresentations virtually. San Jose State University uses video collaborationtechnologies to help students pitch ideas and get feedback on their workfrom leading advertising agencies in New York and London.Chapter 2: Building a culture for innovators1. “ Opening Up Higher Education with Collaboration Technology,” f8

03Collaboration at its bestGet more done, from anywhere, with Cisco Spark.A long-standing industry leader in the unifiedIn a recent report from Gartner, Ciscowas identified as a leader in fivecollaboration-focused Gartner MagicQuadrants, including web conferencingand group video systems.1communications and collaboration space, Cisco is helpingorganizations realize the promise of seamless, fluidcommunication. The company’s culture of innovation nowbrings you Cisco Spark , an app-centric cloud-basedservice that provides a complete collaboration suite forteams to create, meet, message, call, whiteboard, andshare—whether they’re together or apart.Chapter 3: Collaboration at its best1. “Cisco Collaboration a Leader in 5 Gartner Magic Quadrant Reports,” Cisco Blog, Feb. 2017.9

Cisco Spark sets a new standard for modernworkforce collaboration in one continuous workstream that allows teams to engage more freelywhen, where, and how they need. A meetingis no longer just a specific period of time with adistinctive start and finish. Cisco Spark allows theconversation to continue before, during, and afterthe meeting.“We need to stop letting the concept of a‘meeting’ determine how we connect andwhen. Collaboration happens on a continuum,not in discrete chunks dictated by someonereserving a room or writing an agenda.Meeting is part of an organic, ongoingconnection between people. The best1meetings never end.”— Rowan Trollope, senior vice president and generalmanager, IoT and applications, CiscoChapter 3: Collaboration at its best1. “The best meeting never ends.” Cisco Blog, Jan. 201710

Cisco Spark: A comprehensive collaboration experienceCisco Spark spacesOne place for everythingMeetingsMake the most of your time.Stay organized by creating a Cisco Spark space for everyBring people together for continuous collaboration fromproject. You can invite collaborators, message, share, and evenanywhere, on any device, with Cisco Spark meetings. Sharestart scheduled or impromptu meetings from within the space,ideas and get things done before, during, and after the meetingproviding high-quality video conferencing and advanced featuresin one continuous work stream in your own virtual meeting room.such as whiteboarding.Cisco Spark meetings are powered by Cisco WebEx , the globalleader in web and video conferencing. You can schedule andattend meetings for up to 200 participants within the Cisco Spark“You’re going to see us continue to drive a tremendousamount of innovation around connecting people.”1— Chuck Robbins, CEO, CiscoChapter 3: Collaboration at its bestapp or via Microsoft Outlook. Or join smaller meetings on thefly. Start the conversation before the meeting begins and keepit going after it ends as you share files and notes and addressaction items.1. “ 17 Things CEO Chuck Robbins Said About Cloud, Cisco’s Future Technology Bets and The Channel’sMonster Infrastructure Modernization Opportunity,” CRN, Nov. 3, 2016.11

MessagingGet things done in real time.CallingReach anyone from anywhere.Cisco Spark’s always-on, secure team messaging and fileCall from any device in the same space where your meetings,sharing from any device make it easy to share information andfiles, and conversations live. Cisco Spark includes a cloud-basedhave real-time discussions that accelerate decision making. Yourphone system—integrated business phone with HD voice andmessages and files live in the same space as where you startvideo calling for desktop and mobile. Answer and make callsyour meetings, and you can message privately with one personanywhere using the Cisco Spark app or your desk phone. Youror start a group discussion.contact list and call history are synced across your devices, andyour voicemail is accessible from anywhere.Accelerating decision making for a PR firmHow does a global public relations and marketing communications firm cut design review andapproval time by 50 percent? See how Golin uses Cisco Spark to speed up decision making andbecome more nimble.View the case studyChapter 3: Collaboration at its best12