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Product Creation BootcampHey Everybody!Kim Roach here and welcome to Product Creation Bootcamp.Over the next few hours, you're going to learn step-by-step how to find a hot-selling topic, howto create your own product in under 48 hours (so the actual nitty gritty product creation process),and finally how to create a download area and start taking payments online.Never before have I gone into THIS much detail about the product creation process. Fromchoosing your topic, creating the product itself, and launching it to the world.Plus, one of the reasons that I'm incredibly excited to be teaching you about product creationtoday is because of all the new platforms that have become available in just the past few years.We now have multiple platforms available that allow you to start selling your product faster thanever before.Payment gateways like Stripe that allow you to start taking credit card payments in the next 10minutes WITHOUT having to have a merchant account.Platforms like GumRoad that allow you to setup your product and have it for sale in literally 5minutes flat. You’ll actually see that LIVE on today’s call.There is nothing more profitable online than creating your own product.Unfortunately, most people NEVER even create their first product because they think it's tootime consuming, too hard, or just plain intimidating.But I've discovered very simple shortcuts (and because of new technology) that will allow you tocreate incredibly high-value products in under 48 hours. And I’m going to show you the entireprocess LIVE on today’s call.But first I want to talk a little bit about the BENEFITS of Having Your own Product.* Builds YOUR brand and YOUR authority in the marketplace.Simply having your own product positions you as an expert within your marketplace.People take you more seriously when you have products to sell.

It's kind of like book authors. Your authority on the topic goes up immediately simply becauseyou've published a book.Creating your own product is also extremely profitable. It’s one of the best ways to build a sixfigure business online.It’s actually QUITE difficult to make a full-time income with just affiliate marketing. Now I’mnot saying it can’t be done. But it’s a LOT harder.A lot of people think that affiliate marketing would be easier than creating your own productsbecause you simply promote someone else’s product and get paid a percentage.However – it’s actually a lot harder than it sounds. And you’ll always make a LOT more moneyfrom your OWN products.Your subscribers know, like and trust YOU. Making them more likely to buy your product vs.someone they’re not familiar with.It's kind of like owning Park Place and Boardwalk in Monopoly.Plus having a bunch of hotels on those properties. For those of you who have played Monopoly,you'll know exactly what I'm talking about.And MOST importantly,You can now leverage OTHER people's traffic.With your own product you can now have your own affiliate program and get other people topromote your product for you.Having an affiliate program is like having a HUGE sales force without any risk on your part.And in today's call I'm going to specifically show you how to setup a 100% commissionaffiliate program in order to add 1,000's of new subscribers to your list.*** Finding HOT product ideas ***(I like to target markets where we can go deep.)Where people are passionate and are going to want multiple solutions.Look for problems. Problems are an entrepreneurs best friend.

Because problems lucrative product ideas.Look for problems you encounter during your week.For example, let's think about the IM market. One of the things that many online businessowners struggle with is being able to create squeeze pages quickly.Now - some people looked at this problem and thought. "Geez - it sure is difficult to create asqueeze page online."While others saw it as an opportunity to create a solution.Problems Product Ideas(Most products online are actually a solution to a problem. In fact almost ALL products are asolution to a problem.)Clay Collins took this to an entirely new level when he created Lead Pages.Which has become the easiest solution online for creating point-and-click squeeze pages, salespages, thank-you pages, webinar pages, etc.Now I'm not saying that you necessarily need to go out and create software.That can be quite a massive undertaking.But the FRAMEWORK is what's important here.Problems Product IdeasProblems are like candy for an entrepreneur.Focus on solving a problem in a meaningful and elegant way.*** I also highly recommend you look at what's ALREADY selling.I'm all about PROVEN product ideas.What topics have already sold well within your market.Take that overall topic and then put your twist on it.ClickbankAppSumo

UdemyMightyDealsMeetup.com* Survey your audience.If you already have a subscriber list, then this becomes REALLY easy.You can setup a simple survey inside SurveyMonkey to find out what your market's biggestproblems and frustrations are.Or, you can simply send an email to your list asking:Hey. What is your #1 frustration in regards to building your business online?By involving your customer in the creation process, you'll get much more buy-in.When someone first joins your list, use that first email to start ENGAGING with yoursubscribers.This is super simple and it immediately shifts the relationship.So the first email goes something like this.Hey there!Thanks forIf you have two seconds, please respond to this email.What is the #1 frustration you have in your business?I create new articles and videos every week and one of thebiggest struggles that I have is coming up with newcontent ideas.So you'll be doing me a HUGE favor if you could let meknow what sort of topics you'd like me to cover inupcoming emails.And if you have like another three seconds, let me knowyour website address and I'd love to take a quick look :)Cheers,

KimSo as soon as they opt-in to your list, they are immediately invited to interact with you. Toengage with you.This also increases the likelihood that future emails will land in their primary inbox.BEGIN the feedback loop as soon as possible.Start listening and engaging with your customers as soon as possible.From the survey - I'm only going to create this product if at least 500 people sign up for the prelaunch list.When you start really engaging with your customer, you'll be able to start using the language andexact phrases they use in your own marketing materials.You're able to start speaking directly to the frustrations and conversations that are already takingplace inside their head.* What are the hot topics & questions being discussed in forums.Show example: Google Search – Dating Advice ForumPeople will pour their heart out on these forums.* What are the most popular blog posts within your market. (Topsy.com)Site:nerdfitness.comFrom there, we're going to turn this into a framework."How to do X in X amount of time."Popcorn Products:Start simple.Headline Framework / Formula:How to do X in a specific amount of time.

100% Commissions - Viral traffic effect.The first, and most common type of information product you can create in 48 hours orless is an ebook. And I'm sure that everyone the call here is very familiar with ebooks.But how do you go from a product idea to a full-fledged ebook?Well, the key is to break it down into bite-sized pieces.First, let’s give it a name. And this is where I use a VERY specific framework My Product Formula Specific Result Specific Time Frame A Unique HookSimplified Version: How to do X in a specific amount of time.Little-Known Feature in Gmail Generates 10,497 Visitors in Just 30 Days.How Write Your Next Article in 15 Minutes or Less.How to get 3 dates this week (even if you're shy, ackward, and not sure what to say)How to Lose 10 Pounds and Double Your Energy in the Next 30 Days.How to Publish a Kindle Book in 7 DaysThis is going to be based around our previous research.From there you’re going to start creating the product itself.To begin this process I start with a mind map.This is a critical step because it's going to allow you organize and collaborate the entireproduct creation process.On the mindmap, I place my core-central topic in the middle and then I build branchesoff of that for each topic that I want to cover in the ebook.(Show Mindmap)This is going to allow you to get a crystal clear picture of your new product and it will make theproduct creation go even faster.I personally use FreeMind for my own mindmapping, which you can download for free.Once you've outlined your entire project, you then start cranking.

What I like to do is simply set a timer for 33-minute power blocks where all I do is write.I don't check email. I don't check Facebook. I set the timer for 33-minutes and focus on ONEtask.This is one of the best ways I've found to catapult your productivity.Now, whenever you start the timer, you need to write about one topic that will be in your ebook.You've got to break things down. So start with a topic and just go to town. Start the timer andresearch and write about that topic exclusively.Then, when your finished, start the timer again and do another 33-minute blitz.Lock yourself in a room and you could easily crank this out over a weekend.You can create the product right inside of Microsoft Word or Open Office and then convert it toa PDF using Zamzar.com. Open Office has a built-in PDF generator.Now, if you want to get really fancy, you can have someone create a customized layout for theinterior of your ebook at MicroLancer.com.20 OpenOffice TemplatesOnce your product is completed, it’s now time to sell your product How to Sell Your Popcorn Product:Again with the popcorn product in particular, we are focused on speed and simplicity.GumRoad - If you're looking to have your product for sale in record time, then I highlyrecommend GumRoad. This is for those who want ZERO technical hassle.And Gumroad has a gorgeous, seamless checkout process.Fees: 5% 25 per transactionGumRoad does have slightly higher fees but they literally take care of the ENTIRE process. Yousimply upload your product to their servers, select a price, add a description, and hit the publishbutton. It's that easy.If you want to be selling your product within the next 10 minutes, this is the one for you.Keep in mind though that because of the ultra simplicity - you don't have some of the additionalfeatures like direct integration with your autoresponder, upsells or an affiliate program. So it allcomes down on the specific needs of your business and that particular product.