LIFESTYLE Entertainment - Listed Company

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LIFESTYLEentertainmentQuarterly Briefing2Q15MAJOR CINEPLEX GROUP PLC.Analyst Meeting 2Q15Paragon Cineplex, 10th August 2015

2Q15 QUARTERLY BRIEFINGFinancial HighlightsgrowthBt.Million2Q142Q15Revenue2,643 100% 2,666 100%Gross margin1,027Amt.1H14%231%growth1H15Amt.4,347 100% 4,415 100%%682%39% 1,01338%(14)-1%1,61537% 1,61737%20%28% 2%65625%7212%81019%94721%13717%Net Profit44617%49118%4510%58613%68916%10318% Revenue growth from Blockbustermovies, New branches, Cambodia( Opened29Jun14) & price increased. Gross margin dropped mainly from Moviecontents business.Net profit improved from ; Efficiency expenses management. Profit from divestment in SF. High profit from portfolio.

2Q15 QUARTERLY BRIEFINGBt.millionNet profitRevenue Gross margin dropped from444430(14mb.)Net profit2Q15Cinema : from costs in 9 branchesexpansion and 1 branch in Cambodia.Advertising : from more events andgrand opening in Quatier Cineart.Bowling : from Ice skate business.-3%Excl.gain ondivest. in SF2Q142,666 10% (45mb.)4914462,643 1% (23mb.)2Q142Q15Movie contents : from one timerevenue in 2Q14 from sold movielicense to Mono channel and MVDrevenue droppedMarginsAdmissionsConcessionsAdvertising servicesBowling groupRentals & servicesMovie ContentsConsol2Q1424%70%87%35%18%24%39%2Q15 )

2Q15 QUARTERLY BRIEFINGAdmissions 7%(96mb.) Concession 1% Movie content dropped from Filmrights distribution and VCD/DVDsales.(5mb.) Advertising 17%MovieContent-3%-53%Retails 3%(4mb.)2Q142Q15129110(-3mb.)2Q14 2Q15 2Q14 2Q15 2Q14 2Q15 2Q14 2Q15 2Q14 4521,4162,6662,643 1%(23mb.)1,512Revenue Revenue growth in main corebusinesses and also cinema inCambodia.113Bt.millionRevenue Breakdown2Q14 2Q15

2Q15 QUARTERLY BRIEFINGNo.of ScreensAdmissions sale4795202Q15 53 new screens542489 53413screens1,5121,416 7%(96mb.) 9 branches( 46 screens) Cambodia( 7 screens)(opened 29 Jun14)2012201320142Q142Q15Guest Count & ATP171146Excl.ComplementaryBt.millionRevenue : Admissions Sale2Q142Q151521571601479.97.55.91Q149.07.45.42Q14 13%(19bt.)3Q144Q141Q152Q15-9%(0.9m)ATP increasedfrom up price andmanage price tiersand promotionin each locations.

2Q15 QUARTERLY BRIEFINGBt.millionRevenue : Admissions Sale3 blockbuster films whichgenerated more than 200MBfor each movie.Admissions sale2Q141,5121,416 8

2Q15 QUARTERLY BRIEFINGBt.millionRevenue : Concession2Q15 Concession sales slightly growth fromvariety of bucket sets less than 2Q14.Concession sale Maintain margin from cost control. 1% (5mb.)Concession 2%%Concession margins2Q143Q14Concession Sales4Q141Q152Q15%Concession margins2Q14

2Q15 QUARTERLY BRIEFINGBt.millionRevenue : Advertising Revenue growth from movie highlight, expansionscreens and new flagship store. (Quatier 0501Q142Q157602Q1480274341292 17% (49mb.) Gross margin dropped from more events and grandopening at Quatier Cineart.349Advertising sale2Q143Q144Q14Advertising revenue1Q15Margin2Q15

Advertising BusinessAdvertising Revenue Event14%Beside of Screen advertising , Majorget what we called “Engagementpackage”, Agency can customizeadvertising package to match withtheir target group, interactive withcustomers by using Major’s socialmedia, cross promotion, event.Sponcership21%2Q142Q15CategoriesScreen AdvertisingSponcershipEventProduction(Royal Anthem)Outdoor Media(Digital Media, LED, etc.)1H15 1H1449%56%21%20%14%15%4%5%12%4%

Advertising BusinessThe Revenue Review: Ad-spending by CategoryTop 3 advertising spender in the last 3 YearsNo.LIFESTYLEentertainment(Data as of 1H15)201320141H151Food & BeverageFood & BeverageAutomotive & Petrol2Automotive & PetrolAutomotive & PetrolFood & Beverage3Electronic & Communication Electronic & Communication Electronic & Communication

2Q15 QUARTERLY BRIEFING Ice skate revenue & gross margin less than 2Q14. Gross margin improve from 1Q15 by efficiency costmanagement (mainly from utility & rental cost).300250Bowling group sale-3% 0411011050113Bt.millionRevenue : Bowling Group2Q142Q150101Q14 2Q14 3Q14 4Q14 1Q15 2Q15Bowling group revenuesmargins

2Q15 QUARTERLY BRIEFING Revenue increased from Center point at Ratchayothin andMini mall at Aomyai and up price in Metropolis. Occupancy increase from 90.3% to 91.5% Gross margin variance from Utility cost.22%18% 19%23% 24% 21%3020100%Retails sale Revenue : Retails2Q142Q15-51Q14 2Q14 3Q14 4Q14 1Q15 2Q15Rental&services Rev.margins

2Q15 QUARTERLY BRIEFINGRevenue dropped from ; One time revenue in 2Q14 from sold movielicense to Mono channel and M Channel sold tooutsider.Movie content sale241-53% (-128mb.)2Q14 More highlight movies in 2Q14 effect to Filmright distribution and sales of VCD/DVDdropped.2Q14 2Q15113Bt.millionRevenue : Movie Contents2Q15

2Q15 QUARTERLY BRIEFINGB/S SnapshotBt.millionAssetsLiabilitiesEquityDec 31,1413,9327,5466,387Dec 31,1413,9327,546Jun 30,15%chg13,990 0.4%7,408 -1.8%6,582 3.1%Jun 30,1513,990Slightly decrease D/E ratioNet interest-bearing QUITYNet 140.580.561Q152Q15

2Q15 QUARTERLY BRIEFINGInvestments Portfoliovs. Interest-bearing debtsBt.millionInvestments%Share (as of4 Aug'15)Cost 4.57%120.458186,447Interest-bearing debtsMajor's Cost Gain(Loss)Siam FutureTotalBt.million2295904,3162,131Jun 30,1513,9907,408LIABILITIES*% Share & Closing price on 6 Aug'15 Investment portfolio as of 6 August 2015:EQUITY6,582ASSETS 92.46% in M Pictures Entertainment Plc. (MPIC) 22.46% in Siam Future Development Plc. (SF) 33.00% in Major Cineplex LifestyleLeasehold Property Fund (MJLF) 40.00% in ThaiTicketMajor Co., Ltd. 4.57% in PVR Limited (PVRL) 49.00% in PVR blu-O Entertainment Limited 70.00% in Major Platinum CineplexCo.,ltd.(Cambodia)Jun 30,15Bank OD & ST loans2,093CP of LT borrowings917LT borrowings-471Debentures1,800Total4,340

2Q15 QUARTERLY BRIEFINGDividend payoutNet Profit (Bt.Million)% Dividend Payout2nd dividend pay of Bt 5.9500689.43001H15Net Profit (Bt.Million)464.94740.88585.93689.41% Dividend Payout73.58%60.24%75.75%71.02%EPS (Bahts)0.530.830.660.77DPS (Bahts)0.390.500.500.5515.3019.6018.8033.75Closed price(Bt.) as of 30 June740.91H1480.00%60.24%1,1001H1340.00%Dividend yield (%)2.5%2.6%2.7%1.6%Dividend payment is about Bt 490.66 millionon September 4, 201520.00%100-1001H13FY101H14FY111H15FY120.00%16

LIFESTYLEentertainmentGROWTH POTENTIALS

GROWTH POTENTIALSLIFESTYLEentertainmentPopulation and Screen diaUSIndonesiaPhilippinesThailandSouth KoreaMalaysiaHong Population 2014e(million)Screens 2014e45,00040,000Source: Marche Du Film, data as of 2014e

GROWTHPOTENTIALSGDP per Capita and Average Ticket Price (ATP) 00.610,000-SingaporeUSHong KongSouth 31,6267.38.18.46.93.55.84.62.92.10.6GDP per capita 2014e (USD)Average ticket price 2014e (USD)Source: Marche Du Film, data as of 2014e

GROWTH POTENTIALS3Q15 Blockbuster Highlight3Q15Mission: Impossible 5 (UIP)Ant-Man (Sony)Terminator: Genisys (UIP)Minions (UIP)The Fantastic Four (Warner)Maze Runner (Warner)Ted 2 (UIP)Inside Out (Sony)Transporter Refueled (Mongkol)Everest (UIP)Hitman : Agent 47 (Warner)Pixels (Sony)Thai MovieFreelance (GTH)Jo Watermellon (MPIC)*Please note that release dates are subject to change.LIFESTYLEentertainment

GROWTH POTENTIALS4Q15 Blockbuster Highlight4Q15Bond 24: 007: Spectre (Sony)Star Wars: Episode VII (Sony)The Hunger Games: Mockingjay, Part 2Victor Frankenstein (Warner)Fallen (MPIC)Attack on Titan: Part 2 (M Pictures)Crimson Peak (UIP)In the Heart of the Sea (Warner)Hotel Transylvania 2 (Sony)Doraemon the Movie 2015The Good Dinosaur (Disney)Pan (Warner)Everest (UIP)Jem and the Holograms (UIP)The 33 (Warner)Thai MovieMay Who (GTH)JYT (MPIC)*Please note that release dates are subject to change.LIFESTYLEentertainment

GROWTH POTENTIALSBlockbuster Highlight Released In 2016Year 2016Batman V Superman: Dawn of JusticeSuicide SquadCaptain America 3X-Men ApocalypseAmazing Spider-Man 3DeadpoolResident Evil: The Final ChapterThe Divergent Series: Allegiant Part 1Independence Day 2 ResurgenceTeenage Mutant Ninja Turtles 2London Has FallenKung Fu Panda 3Ice Age 5Frozen 2Finding DoryKnights of the Round Table King Arthur*Please note that release dates are subject to change.LIFESTYLEentertainmentMega Blockbuster in Year2016 are still attractive.Superhero-related, sequelsor animated films arecontinuous released.

GROWTH POTENTIALSLIFESTYLEentertainmentMajor is expert in online entertainment and interesting in online media.ID line: MajorFriends15,012,000 FriendsMobile Application5,050,000 DownloadFacebook: www.facebook.com/MajorGroup2,321,000 Fan pageTwitter: MajorGroup1,000,000 FollowersInstagram: MajorFriends189,000 FollowersYouTube Channel: Major Trailers70,000 Subscriber23

GROWTH POTENTIALSLIFESTYLEentertainmentOnline Booking: E-Ticketing, Mobile Application and Online ticketing Customers can book the ticket through many channels like E-Ticketing Machines, MobileApplication (iOS, Android), Major Cineplex’s website, also customers can pick up the ticketsby using barcode at kiosks or receive the tickets at 7-11 (Convenience store) 85% of admission revenue comes from non box office (Data as of 2Q15) Those technology will come to replace manpower in box office areas.E-Ticketing Machine454 Units in 84 Branches24

MAJOR CINEPLEX GROUPLIFESTYLEentertainmentExpansion Plan: Major will open 101 screens in year 2015No.LocationScreens1 Emquartier (Opened 1Apr)82 Lotus Nakornsrithammarat (Opend 10Apr)43 Central Rayong (Opend 27May)845678910Big C Nan (Opend 29May)Big C Udonthani (Opened 9July)Sahathai Suratthani (Opened 16July)Vientiane Center, LaosCentral West Gate (Bang Yai)Lotus SuratthaniCentral Samui11 Lotus Khon Kaen1213141516172Q1218Central East Ville (Ekamai - Ramindra)Big C RatburanahBig C RatchaburiPromanadeLotus YasothonBig C LampangLotusNadee (Udon)2Q132475126358448355Opening Date2Q15(22 Screens)3Q15(37 Screens)4Q15(37 Screens)(Data as of August 2015)

LIFESTYLEentertainmentINTERNATIONAL PROJECT

InternationalProjectIndia:PVR CinemasCurrently, PVR cinemas has got 474 Screensin 106 Locations.Major hold 4.57% of PVR Cinemas (PVRL)PVR Cinemas is now India's Largest Multiplex Chain.LIFESTYLEentertainment

InternationalProjectIndia:PVR BluOCurrently, PVR BluO has got 125 Bowling lanes in 7 Locations.LIFESTYLEentertainment

International ProjectCambodiaCambodia: Major is partnering with localpartner to operate a cinema complex located inAeon Mall in Cambodia's capital with 7 screenscomprising five standard cinemas, one VIPcinema and one 4D cinema (1,560 seats) and 14bowling lanes .The investment of 150 million baht will be madethrough a holding company of Major'sinternational joint venture with a local firm.Major hold 70% of JV.This project opened since 30th June 2014The first year since Major Cineplex Cambodiaopened, become the biggest cinema chain with70% market share and 850,000 admissions hasbeen sold.LIFESTYLEentertainment

International ProjectLaosLaos: Major will open a cinema complex called“Major Platinum Cineplex By Huawei”in Vientiane center with 5 screens (1,150 seats).The investment of 50 million baht will be madethrough a holding company of Major'sinternational joint venture with PlatinumCineplex Ltd. (Local). Major hold 60% of JV.This project opened since 7th Aug 2015.Also the second project in Laos partneringTHE LAOS World Trade Centre (WTC) andMajor Cineplex Group have signed acooperation agreement to open a new cinemacomplex in Vientiane in the signing ceremonyin Bangkok on July 24.LIFESTYLEentertainment

LIFESTYLEentertainmentThank youLIFESTYLEentertainment

Star Wars: Episode VII (Sony) The Hunger Games: Mockingjay, Part 2 Victor Frankenstein (Warner) Fallen (MPIC) Attack on Titan: Part 2 (M Pictures) Crimson Peak (UIP) In the Heart of the Sea (Warner) Hotel Transylvania 2 (Sony) Doraemon the Movie 2015 The Good Dinosaur (Disney) Pan (War