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Is Open Source the right model in the Cloud Rush API,AlfrescoSo,ware@mindthegabz

2The Open Source Cloud JourneyA look at our presentation agendaBorn in the eTrends of the Cloud lue- ‐basedofferings

3Open Source vs. en Source vement,theGithubgenera:onOSS as a business deraThe Commoditization :zedhardware

hepartyouwanttoremember!:)The EndA look at our presentation agenda

BornintheOSSDoubts of an open source fundamentalist in the SaaS world

6-Gabriele So,ware”Grown in the flourishing Open Source Enterprise ecosystem of the last decade, bringing a wealth of expertise on ECM, ApplicationLifecycle Management, Developer ergonomics, SaaS and PaaS architectures, both in terms of Product and People leadership”

TheearlyintegratordaysApacheCon EU Dublin 2006

TheearlyproductdaysIn the end, you don’t want it to be ‘just work’ - John Powell, Alfresco CEO 2010

TheApacheWayWorking up the meritocracy ladder

10And then came the CloudWith all its goods and badsNo more software downloads?Wait no more hardware either?Where’s my source?Is the Open Source model even still relevant?

11The Open Source Model?A persona driven view on Open SourceFor the ioFor the End productwithnochargeFor the oductorservicescompanyprofitablebusinessmodel

ChroniclesfromtheCloudRushEraTrends and data on Cloud and Open Source

Report.pdf

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Cloud-Report.pdf

16Value based pricingTimothy Mantanovic - Technology Services Industry mantanovichValuepricingisanorganiza business,i.e.,theeconomicvaluedelivered,rela vetocompe vealterna ves.

FastestgrowingSaaSembracevalue- -pricing-survey-growth-leaders-sell-value/

18The rush for SaaSificationNo SaaS, no party1. .2015isakeyyear.2. peteoninnova:onwithpureSaaSplayers3. paniesenteringthebravenewworld4. ce

SoisCloudkillingtheOpenSourcemodel?

35633437612e706e67

d%7D 2014SurveyResults july-14-14.pdf

y-results-revealed

23An Open Source Cloud infrastructure armyThe Cloud would not exist without Open Source”Facebookisbuiltonopensourcefromtoptobo om,andcouldnotexistwithoutit”- ‐h ps://www.facebook.com/notes/facebook- ‐engineering/folly- ‐the- ‐facebook- ‐open- ‐source- outopensource”- ‐JimWhitehursth p://thevarguy.com/var- ‐guy/red- ‐hat- ‐ceo- ‐cloud- ‐cant- ‐exist- ‐without- ‐open- ‐source

24And what about the Public Cloud itself?Public and Private clouds live and breathe open source

25And private Clouds?Public and Private clouds live and breathe open source

26So it’s Open Source Cloud!The rationale behind this is twofoldScale eCultural ��bazaar”

27And what about the User?Stephen O’Grady - neasiertodownloadnothingatallandmakesetup,opera onandbackupofthatdatabasesomeoneelse’sproblem.

28The Open Source Model?A persona driven view on Open SourceFor the ioFor the End productwithnochargeFor the oductorservicescompanyprofitablebusinessmodel

Open Source business model historySo is Open Source dead as a business model?19931994FirstRedhatLinuxdistribu:onRedhat NYSE kexchangelis:ng29

302008Mysql AcquisitionBoughtfor 1B(althoughrumorssayrevenuewasonly 65Matthe:meofacquisi:on)Alfresco 0“TheworldfastestgrowingopensourceCRMcompany”

312011Matthew Aslett - 451 differen:ator”Matt Asayh e- ‐decline- ‐of- ‐open- ‐source- ‐as- ‐an- ‐iden:fying- world!h p://www.infoworld.com/ar:cle/2608576/open- ‐source- ‐so,ware/open- ‐source- ‐so,ware- ‐we- ‐re- ‐living- ‐in- ‐a- ‐post- ‐open- ‐source- ‐world.html2015

omics-of-open-source/

33Considerations on commercial Open Sourcewhy Open Source per se does not make sense as a business model1. OpenSourceseemedhaswonba . ghigh- asing3. SaaSisdrivingtheswitchtovalue- ’snature,butonvalue4. renotOpenSourcecompanies,northeysellso,ware.6. TandBusinessdepartmentsasakeydifferen:ator

34Open Standards on Open Source1. OpenStandardsarebe orateinterests2. HTTPdorChemistryOpenCMIS3. opensourceprotocols.#ApacheCon4. .

35The Open Source Model?A persona driven view on Open SourceFor the ioFor the End productwithnochargeFor the productorservicescompanyprofitablebusinessmodel

36So ultimately True Open Source won venueisa achedtovalue- nonmereone- ‐size- ‐fit- ‐allmaintenanceandservicepricetagsforOSSprojects

Conclusionsandtake- ‐awaysOk, this is really somewhat important for you to listen to :)

38Take-awaysJust not to forgetOpen Source CloudIt’snotopensourcevs.*aaS,openSource *aaSforthewin!Open Source is table stakes in the Cloud di:zedworldThere’s no cloud without open sourceOpen Standards are the real shighqualityandadop:onofstandardsBut Cloud is giving backThe new open source cloud business e- ‐factostandardofcustomer- ‐drivenandsuccessfulSaaScompanies

39Any Question?Or comment, suggestion, praise, applause, yawn or wildly positive/negative feedback?WHATWHYWHEREWHENWHOHOW

rce-survey-results-revealed

41Thank you for listening!Gabriele ColumbroSr. Product Manager, Core Platform / briele@apache.org@mindthegabz

om" consolida:on"of"open"source"projects. 35 A persona driven view on Open Source The Open Source Model? For the Developer A"so,ware"developmentapproa