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Brussels, BelgiumApril 18th, 2013Cisco Cloud IntelligentNetworkEvolve your Wide Area Network to take full advantage of theCloudFabrizio Pappalardo, Manager Sales Business Developmentfpappala@cisco.com 20132011 Cisco and/or its affiliates. All rights reserved.Cisco Connect1
Agenda1The Need For A Cloud ntCloud IntelligentSolutionNetwork Set The Criteria To Win3Customer Examples4Reasons For Cloud IntelligentNetwork
Why do Customers Want Cloud?ResourcePoolingOn-DemandSelf-ServiceSources: Booz Allen Hamilton, 2010 and Deloitte, 2011MeasuredServiceBroad NetworkAccess
What Your Customers Think TheyNeed For Transitioning To Cloud*37%Cloud-Ready Network28%21%Cloud-ready networkhas been indicated* asthe biggest infrastructureelement required forfurther clouddeployments,ahead of a virtualized datacenter or a service-levelagreement from a cloudservice provider.*1300 Global IT professionals across 13countriesVirtualized Data CenterService-Level Agreement
Network Is The Critical Path to licPrivateCloud ReadyNetwork
The Cloud Bottleneck ChangesThe Role of The NetworkIncreased focus on Intelligence than on “brutal” bandwidth forceLessConnectivityMoreApplication CentralizationApplication PerformanceBandwidthBusiness Continuity
Lack of Applications Visibility and ControlUnpredictabilityof User experienceCloud ReadyNetworkLack of Applications SurvivabilityCustomer 2012 Cisco and/or its affiliates. All rights reserved.CloudCloudBenefitsCisco Connect7
Cloud Ready NetworkCloudOperational EfficiencyCloudBenefitsCustomerBusiness ContinuityApplication Performance 2012 Cisco and/or its affiliates. All rights reserved.Cisco Connect8
Time To Reveal The Cisco Silver Bullet .Cisco Cloud Intelligent Network (CIN) is “ Cisco can tell a story thatno other competitor can.”Internal Only- Bjarne Munch, Gartner,February 2012 in a briefing with CiscoThe Solution toAchieve CloudOperational EfficiencyThe Access toCloud with embeddedBusiness ContinuityThe Enablerfor CentralizedApplication Delivery
Agenda1The Need For A Cloud ntCloud IntelligentSolutionNetwork Set The Criteria To Win3Customer Examples4Reasons For Cloud IntelligentNetwork
Criteria that qualify a Cloud Intelligent NetworkOperational EfficiencyBusiness ContinuityApplication Performance
InternetPublic CloudEnterpriseWANPublic CloudApplicationUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Private CloudPublic CloudCisco Connect12
InternetPublic CloudKey issues: Unpredictable NetworkTopologyEnterprise No End-to-End NetworkWAN Security No Network VisibilityPublic CloudApplicationUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Private CloudPublic CloudCisco Connect13
InternetPublic CloudVirtual RouterEnterpriseWANPublic CloudApplicationVirtual RouterVirtual RouterUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Public CloudPrivate CloudVirtual RouterCisco Connect14
InternetPublic CloudCloud ServicesRouterEnterpriseWANPublic CloudApplicationCloud ServicesRouterCloud ServicesRouterUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Public CloudPrivate CloudCloud ServicesRouterCisco Connect15
How to solve withCisco differentiatorCloudServicesRouterWhy Cisco is different Unique Virtual Router in themarket Cisco IOS ility 2012 Cisco and/or its affiliates. All rights reserved. Native support in ourRouting platforms No third party sensorsneededCisco Connect16
InternetPublic CloudKey issues: Local survivability ofapplicationEnterprise Hosting of local applicationsWAN Enable cloud services at any locationCloud ServiceRouterPublic CloudApplicationCloud ServiceRouterCloud ServiceRouterUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Public CloudPrivate CloudCloud ServiceRouterCisco Connect17
InternetPublic CloudEnterpriseWANCloud ServiceRouterPublic CloudApplicationCloud ServiceRouterCloud ServiceRouterUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Public CloudPrivate CloudCloud ServiceRouterCisco Connect18
InternetLocal CloudPublic CloudUCS-E-SeriesApplicationEnterpriseWANCloud ServiceRouterISR G2ISR AXPublic CloudCloud ServiceRouterCloud ServiceRouterUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Public CloudPrivate CloudCloud ServiceRouterCisco Connect19
InternetLocal CloudPublic iseWANCloud ServiceRouterISR G2ISR AXPublic CloudCloud ServiceRouterCloud ServiceRouterUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Public CloudPrivate CloudCloud ServiceRouterCisco Connect20
Customer challengesHow to solve withCisco differentiatorUCS-ESeriesWhy Cisco is different Integrated UCS on CiscoNetworking platforms Local delivery with tors 2012 Cisco and/or its affiliates. All rights reserved. Unique solutionin the market Enable or enhancea Cloud service Cisco or 3rd partyCisco Connect21
Better Connections to the Cloud Custom cloud connectors run in aCloudConnectorVMVMVMVirtual Machine within router.UCS ExpressISR G2 Branch Router 2012 Cisco and/or its affiliates. All rights reserved.CloudConnectedServiceONE PKCloudService Familiar set of applicationdeployment and management toolsfrom VMWare. Rich network integration andawareness through standardizedAPICisco Connect22
Full list at http://www.cisco.com/go/cloudconnectorConnector TypeApplicationBusiness ValueSTORAGEAmazonAccess your application storage in a secure and scalable manner.CTeraTurn your Cisco ISR G2 into a managed, cloud-enabled NAS and backupappliance for enterprise branches and SMBs.NevotekEnables hotel operators to move costly local IT operations of smaller hotels intothe cloud.Cisco SRST andESRSTMaintain your business continuity even when you lose connectivity to CiscoHosted Collaboration Services or to your private cloudWebExConnected AudioAvoid expensive toll charges for audio conference bridges.SECURITYCisco ScansafeAllow secure user web access without the agent installation complexity.VIRTUALISATIONVMWareProvides continuous access and low latency to your VDI services.IDENTITYPing IdentityProvide single sign-on, streamline access, and improve security for partners usingpublic, private, and hybrid cloud.DIGITAL SIGNAGEIndustry WeaponReliably deploy digital media to all of your Cisco networked devices.COLLABORATION 2012 Cisco and/or its affiliates. All rights reserved.Cisco Connect23
InternetPublic CloudKey issues:Local Cloud Application visibilityEnterprise Application prioritizationWAN Unpredictable network delayApplicationCloud ServiceRouterISR G2ISR AXPublic CloudCloud ServiceRouterCloud ServiceRouterUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Public CloudPrivate CloudCloud ServiceRouterCisco Connect24
InternetPublic CloudLocal Cloud100806040EnterpriseWAN20ApplicationISR G2ISR AXSAPSalesforce0ApplicationVisibility and ControlUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.YouTubeCloud ServiceRouterPublic CloudCloud ServiceRouterCloud ServiceRouterPublic CloudPrivate CloudCloud ServiceRouterCisco Connect25
InternetWAN OptimizationPublic pplicationISR G2ISR AXPublic CloudApplicationVisibility and ControlUnifiedData Center 2012 Cisco and/or its affiliates. All rights reserved.Cloud ServiceRouterCloud ServiceRouterCloud ServiceRouterPublic CloudPrivate CloudCloud ServiceRouterCisco Connect26
Customer challengesImprove ApplicationPerformanceHow to Solve withCisco differentiatorApplicationVisibility andControl(AVC)Wide AreaApplicationServices(WAAS) 2012 Cisco and/or its affiliates. All rights reserved.Why Cisco is different Over 1000 applicationsrecognized Doubles the amount of VDI/VXIusers Improves centralized appsperformance by 80%Cisco Connect27
“Wow! That is the reaction we getfrom our business customerswhen they see our Cisco-basedApplication Visibility Service inaction.”Olivier Moll, metrology product manager, SFR Business Team 20132011 Cisco and/or its affiliates. All rights reserved.CiscoCiscoConfidentialConnect28
Agenda1The Need For A Cloud ntCloud IntelligentSolutionNetwork Set The Criteria To Win3Customer Examples4Reasons For Cloud IntelligentNetwork
Sparrow HealthcareInternal OnlyBusiness NeedWho is Sparrow Largest Healthcareprovider in Michigan 2 Campuses, 2Subsidiary hospitalsand dozens ofsatellite healthcenters 7330 employees Unify multiple regionalcare centers onelectronic medical recordsystemHelp ensure speed andreliability of remotemedical imaging deliveryand other applicationsCisco’s Solution Account Team managed towin by positioning ourWAAS Solution inconjunction with our 2900Series ISR G2 with UCS-ESeries EMRs successfullyimplementedImproved patient careEnhanced physicianproductivity
Sparrow’s Lessons LearnedCIN delivers the control and speed needed to keepphysicians productiveBandwidth is never enough when using Web based or CloudApplicationsStarting the deployment from smaller locations provides asmoother migration
HDR EngineeringWho is HDR One of the largest andmost respectedemployee ownedarchitecture engineeringfirms in the UnitedStates Employs more than8000 professionals atmore than 200 locationsin the United States andCanada.Business Need Implement a new WAN tosustain company growthand provide flexiblecommunication tools forexternal partners thatneed to cooperate onprojects. Maintain and delegatesome control of missioncritical traffic to local ITstaff in branchesCisco’s Solution Cisco ASR 1004, 3900,2900 ISR G2, ApplicationVisibility and Control,WAAS and Cisco PrimeInfrastructure. Increased partner’scollaboration Faster and more reliableproject files sharing Faster troubleshooting andbetter service
HDR’s Lessons LearnedCisco CIN enables IT to meet business service levelagreementsCisco CIN makes the Network visible by telling whois using what, where and when on the NetworkCisco AVC has been used to provide local IT staff inbranches with control over their critical applications.
Agenda1The Need For A Cloud ntCloud IntelligentSolutionNetwork Set The Criteria To Win3Customer Examples4Reasons For Cloud IntelligentNetwork
Reasons For Cloud Intelligent Network1Solve the Cloud Bottleneck2Enable Cloud Benefits3Increase Employee ProductivityRemove Access barriers to any type of CloudResources pooling, On-demand capacity.Improve employee Application Experienceand make it productive
Useful links www.cisco.com/go/cin Link to the Cloud Intelligent Network resources www.cisco.com/go/cloudconnected Link to Customer to Cloud Connected resources www.cisco.com/go/cloudconnector List of all the Cloud Connectors available (updated over time) www.cisco.com/go/waas Link to all Cisco Application Optimization resources http://www.cisco.com/en/US/solutions/ns1015/global cloud survey.html Link to the Global 2012 Cisco Cloud Survey
Thank you. 2013 Cisco and/or its affiliates. All rights reserved.Cisco Connect37
CTera Turn your Cisco ISR G2 into a managed, cloud-enabled NAS and backup appliance for enterprise branches and SMBs. COLLABORATION Nevotek Enables hotel operators to move costly local IT operations of smaller hotels into the cloud. Cisco SRST and ESRST Maintain your business continuity
