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USD Website Redesign
OVERVIEWIntroductionUSD Redesign ProjectA Mobile-First InitiativeResearch and Discovery FindingsNext StepsQuestions/CommentsUSD Website Redesign
INTRODUCTIONUSD Redesign ProjectCore Committee RoleMobile-FirstResponsive DesignCampus Redesign CyclesWeb StandardsUSD Website Redesign
UNIVERSITY WEB SERVICES TEAM!Michael O’Brien! DirectorSeniorJoy Brunetti!Web Coordinator!!!!!!!John Callery!Web Developer!!!!!!!Cristina Cruz!!!!!!!Web DeveloperJennifer DandleWeb Developer!!USD Website Redesign!!!!!!Bryan TeagueSenior Web AdministratorChris HepnerWeb Developer!!Shay Pessah!!!Roberta Roebuck!!!Web DeveloperSenior Web Developer!
TIMELINE/PHASESUSD Website Redesign
TIMELINE/PHASESResearch &DiscoveryBrandingContent& IADesignBuildLaunchesUSD Website Redesign
LAUNCHESAdmissionsUSDPresidentProvostGivingUg. cial AidFinance OfficeStudent Accts.One-StopParent RelationsRegistrarDepartmentWebsites! !130 sitesCollege ofArts &Sciences
dsFinal ReviewDesignUSD Website Redesign
RESEARCH & DISCOVERYUnderstanding Mobile BehaviorKnowing Our UsersCompetitive AnalysisUSD Website Redesign
TERMINOLOGYMillennial: Generation Y; 1980s to the early 2000sUser experience: how a person interacts and behaves with aproduct or website and their experience with it; aimed to provideease of use and satisfactionMobile-first: designing for devices; specifying unique designconsiderations for web organization, layout, behaviors, and inputResponsive: a web design approach aimed to provide an optimalviewing experience across a wide range of devices
A MOBILE-FIRST INITIATIVEWhy mobile?USD’s mobile-first initiativeMobile/tablet usageWeb/device analytics
The Mobile MomentUSD Website RedesignLuke Wroblewski: Screen Time he-world/
USD Website RedesignLuke Wroblewski: Screen Time he-world/
MOBILE BEHAVIOR!Average Hours SpentOn SmartphoneUSD Website RedesignAverage Hours SpentOn TabletExact Target Research, f
MOBILE BEHAVIOR!9/10feel that it is somewhat important or veryimportant to have access to contenthowever they want it!83%27%will leave a websiteif it’s not optimizedfor devicessay it is very important to have a seamlessexperience across all devicesUSD Website RedesignExact Target Research, f
A MOBILE-FIRST APPROACH!Responsive websiteUnderstanding user experience and behaviorHuman ergonomics and device uses 29 years of PC 6 years of mobileFocus on mobile behaviors!!!USD Website Redesign
RESEARCH & DISCOVERYUnderstanding Mobile BehaviorKnowing Our UsersCompetitive AnalysisUSD Website Redesign
!GOOGLE ANALYTICS!USD Website!!!!July 1, 2012 - July 1, 201386.86% Desktop13.13% Mobile TabletSOLES2011 - 2012: 9.63%2012 - 2013: 17.44%2013 - 2014: 24.06% /- .01% Error!Mobile Use for Main USD Website!July 1, 2013 - July 1, 201480.66% Desktop19.33% Mobile Tablet /- .01% Error!!!!47.2% Increase!BUSINESS 6.20%! 503,000!!LAW2011 - 2012: 8.16%2012 - 2013: 14.00%2013 - 2014: 27.75%2011 - 2012: 8.74%sessionsa year2012- 2013: 18.31%2013 - 2014: 23.76%!!!!!!!!!USD Website RedesignPEACE* Launched April 2014!ENGINEERING* Launched August 2014Google Analytics: Off Campus Data
GOOGLE ANALYTICS!!Mobile Tablet Users! 45.60% New Users (1,277,660 Sessions) Average of 4:27 per session!Device Types 54.48% iPhone 26.34% iPad 1.13% Samsung Galaxy S4 1.09% iPod 1.03% Samsung Galaxy S3 0.52% HTC One X 0.51% Droid Razr 700 other devices!!!!USD Website RedesignGoogle Analytics: Off Campus Data July 1, 2013 - Jul 1 2014
SCREEN SIZESUniversity Website RedesignLuke Wroblewski: Screen Time he-world/
USER PROFILE: Google AnalyticsFemale 41.20%Male 58.80%University Website RedesignGoogle Analytics: Off Campus Data July 1, 2013 - Jul 1 2014
MOBILE BEHAVIOR!Average Hours SpentOn SmartphoneUSD Website RedesignAverage Hours SpentOn TabletExact Target Research, f
USER PROFILE: LOCATIONUniversity Website RedesignInstitutional Research & Planning Data: UG Student Body Profile
TARGET AUDIENCE: Main USD WebsiteUniversity Website Redesign
University Website Redesign
University Website Redesign
GOOGLE ANALYTICS: PAGE DETAILS!!!!Most Searched:Most Frequented URLs:!! /library academic calendar study abroad /admissions tuition /directory transcripts /jobs housing /academics library /law career services registrar financial aid bookstore!USD Website RedesignGoogle Analytics: Off Campus Data July 1, 2013 - Jul 1 2014
SURVEY RESPONSES!Prospective Undergraduate Students3,232 Respondents!Prospective Graduate Students4 Respondents!Current Students1,101 Respondents!Alumni97 Respondents!USD Employees473 Respondents!Faculty213 Respondents78%4,008 Completed Survey Responses!USD Leadership16 Respondents!!University Website RedesignITS Developed Surveys June, - August 2014
SURVEY DATA: Website UsageMost Visited Sections AcademicsTop Information Searched byProspective Students Directory Admissions Academic Units Tuition Admissions Location About USD Financial Aid CoursesDifficulties Finding Information Academic Calendar Financial Aid Requirements/Course Info Cost Majors Offered Academics Programs Directory HousingUSD Website RedesignITS Developed Surveys June, - August 2014
SURVEY DATA: Preference User Profile!!!Social MediaWho Are Our UsersMusic Positive Facebook Rock Eco-conscious Twitter Country Prefer to be outdoors Pinterest Classical Fast-paced environments Instagram Hip-Hop Value family & friends LinkedIn Indie Take pride in experiences Alternative Pop ElectronicUSD Website RedesignITS Developed Surveys June, - August 2014
VICE PRESIDENT INTERVIEWS!!Interested in quality students, not quantityRaising awareness of catholic identityInternationalization; global presenceChangemakingIncorporate idea of communityTransparency in services to users, regardlessof division, department or unitUSD Website RedesignITS Developed Surveys June, - August 2014
KEY VALUESUniversity Website Redesign
APPEAL TO USD!!!!University Website Redesign
RESEARCH & DISCOVERYUnderstanding Mobile BehaviorKnowing Our UsersCompetitive AnalysisUSD Website Redesign
COMPETITIVE ANALYSIS: UNDERGRADUATE!!!CALIFORNIA SCHOOLSSCHOOLS IN OTHER STATESLoyola Marymount UniversityFordham UniversityPepperdine UniversityDrexel UniversitySt. Mary’s College of CaliforniaBaylor UniversitySanta Clara UniversityTexas Christian UniversityUniversity of San FranciscoWake Forest UniversityUniversity of Southern CaliforniaUniversity of St. ThomasASPIRATIONAL SCHOOLSGeorgetown UniversityNotre DameBoston CollegeUniversity Website RedesignUndergraduate Comparison Group Peer group updated Spring 2014
COMPETITIVE ANALYSIS: UNDERGRADUATE!!90%#80%#Top sity#University#of#San#Francisco#University Website University#Drexel#University# orest#University#University#of#St.# University#of#San#Thomas#Diego#US News and World Report; Captured July 2014
COMPETITIVE ANALYSISHigh 4-Year UG. Graduation Rate!90%!GeorgetownBostonU ofUniversityCollegeNotre DameSanta tyPepperdineUniversityU ofSouthernCaliforniaUSDU ofSt. ThomasLow Cost rUniversityUniversity ofSFHigh Cost 48,000St. Mary’sCollegeof CADrexelUniversityAspirational SchoolsUniversity of San DiegoPeer SchoolsLow 4-Year UG. Graduation Rate20%University Website RedesignUS News and World Report; Captured July 2014
COMPETITIVE ANALYSIS!100%!!4-Year UG. Graduation Rate90%U ofGeorgetownNotre Dame ta ClaraUniversity!FordhamUniversityU ofSouthernCaliforniaPepperdineUniversity70%!USD60% 40k 41k 42k 43k 44k 45k 46k 47kAspirational SchoolsUniversity of San DiegoPeer SchoolsUniversity Website RedesignUS News and World Report; Captured July 2014
NEXT STEPSBranding & web standards next phase in collaboration with University Relations!USD Redesign Project: www.sandiego.edu/redesign!Presentation online after meetingUSD Website Redesign
QUESTIONS/COMMENTSUSD Website Redesign
USD Employees 473 Respondents ! Faculty 213 Respondents ! USD Leadership 16 Respondents !! 78% . About USD Difficulties Finding Information Academic Calendar . University of San Diego P
