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CITY MANAGER’S UPDATEFrom: Henry Garcia, City Managersuccessful and KABC-7 News was in attendance. Therewill be a special report on the next episode of the NewsCenter relating to the Nason improvements. Photos ofthe event are available on the City’s Facebook page.CITY MANAGER’S OFFICEAdministrationExecutive Team MeetingA half-day meeting of the Executive ManagementTeam was held on December 15 to review the status ofour ongoing initiatives and develop our 2012 workplan. The topics of discussion included the following: Long Range Business Plan DEP follow up items Status of the City Council Prioritized Goals andAction Items Economic Development Action Plan update Mid-Year budget adjustments Proposed Jobs & Education Initiative Lt. Governor's Economic Growth & CompetitivenessAgenda Implementation of the new ERP Financial SoftwareSystem Box Springs Water Issue Strategy for Future Ballot InitiativesCouncil Connection Town Hall Meetings CoordinatedLast May, the City Council prioritized improvingcommunication with our residents. To do this, the CityManager’s Office coordinated five Town Hall Meetings one in each Council district. The meetings included timefor our residents to hear updates from their CouncilMember and the City Manager, learn about projectscoming to their Council District, and ask questions. Thefinal Town Hall Meeting for 2011 was hosted in District1 on December 7.Media & CommunicationsWe will also finalize the work plan calendar for the first6 months of 2012 with goals, tasks, important Councilaction items, events, etc.Economic Development Newsletter AssistanceThe City Manager’s Office provided critical assistance indrafting a new template and creating the ConstantContact Subscriber database for the issuance of the firstedition of the new Economic Development E-Newsletterin late November. Staff is looking forward to assistingCEDD with their quarterly editions and promotingMoreno Valley as a Best Place to do Business!SR-60 / Nason Street Milestone CelebrationThe City Manager’s Office coordinated the celebrationof the significant progress made on the SR-60 / Nason St.interchange ramps. Working to help the traffic getthrough this intersection, the City’s Capital ProjectsDivision took extraordinary efforts to minimize the rampclosures and ensure that they re-opened in time for theNovember holiday season. The City Council, SupervisorMarion Ashley, the City Manager, and representativesfrom many involved agencies took time out on Monday,December 5, 2011 to recognize the project team’ssignificant accomplishment at this mid-point in theproject schedule. MVTV-3 was there to set up the eventand provide audio/video support. The event was quiteVolume 5, No. 0012Page 1of12Website UpdatesThe City’s social media sites are receiving moreinteractive and engaging updates. Just recently, MVTV3 photographed the stunning fall foliage in front of CityHall and posted the pictures directly to Facebook andplaced their links on Twitter. To see photos in the “CityHall in the Fall” photo album, visit the City’s Facebookpage at http://www.facebook.com/cityofmorenovalley.Audio Video CoverageOn Monday December 5th, MVTV-3 provided livetelevision coverage for Santa Live. This program allowsMoreno Valley children to call-in live and speak to SantaClaus during the broadcast.On Saturday December 3rd MVTV-3 was on hand at thePet in the Park Adoption Day Event. Photographs arenow available on the City’s Facebook page. The nextepisode of News Center will also feature a special storyon this fun event.MVTV-3 also created a unique presentation andprovided visual support for the Moreno Valley Chamberof Commerce “Wake Up” meeting held on November30th.New Programming“Spotlight on Moreno Valley Business” – This monthMoreno Valley highlights Margarita’s Grill and theSocial Security Administration. This program airs dailyat 8:00 a.m., 5:00 p.m., and 8:00 p.m. All Moreno ValleySpotlight on Business episodes are available online December 2011
“Pets of the Week Featuring: Bill & April”- Pets of theWeek airs on MVTV-3 at 8:30 a.m., 4:30 p.m. and 8:30p.m. Visit the Pets of the Week website or l.org/resident services/animal/petweek.shtml.COMMUNITY & ECONOMIC DEVELOPMENTDEPARTMENTAdministrationRound 1The Moreno Valley Mall is finalizing a Lease forexecution with Round 1 Bowling and Amusement toallow for the development of an exciting new sportsentertainment concept. Tenant improvement plans arebeing finalized for Round 1 to occupy a 42,000 S.F.space on the upper level of the Moreno Valley Mall. Theconcept will include: 18 bowling lanesGame-arcade area with 200 machinesParty rooms with karaoke capabilityBilliard area with 6 pool tablesPing pong and darts areaFood and beverage loungeThe new Moreno Valley location will be just the secondU.S. facility for Round 1, but they have 109 sportsentertainment centers in Japan. Currently the only Round1 in the U.S. is situated at the Puente Hills Mall in theCity of Industry. No operational problems have beenassociated with the Round 1 at the Puente Hills Mall,which has been open for business for nearly 1 ½ years.The business concept including the company mission forRound 1 is “to provide excitement and qualityentertainment for all generations of people.”The breakdown of revenues generated from a typicalRound 1 operation include 50% from arcade games, 30%from bowling, 15% from food operations and 5% frombeverage service. Round 1 envisions a 6 millioninvestment into opening the new Moreno Valley facilityand estimates employing 50 people. A summer openingis being targeted for Round 1 at the Moreno Valley Mall.To accomplish this, staff will work with Round 1 and theMoreno Valley Mall in processing a Conditional UsePermit for consideration by the Planning Commission inJanuary.Family DollarNational discount chain—Family Dollar is moving intothe California marketplace, with a major push towardsopening new stores in the Inland Region. North CarolinaVolume 5, No. 0012Page 2 of 12based, Family Dollar recently opened its initial fourstores in California in Fontana, Ontario, Rialto andRiverside. Another 50 Family Dollar stores are plannedfor California within the next year, including at least fourstores slated for Moreno Valley.Family Dollar operates more than 7,000 stores nationallyin 44 states, but just targeted coming to the Californiamarket within the past year. Another national discountretailer—Dollar General announced this past summerthat it would also begin opening California stores, buthasn’t specified target market areas—even thoughseveral locations in Moreno Valley have been rumored tobe possible Dollar General sites. Both Family Dollar andDollar General are similar in concept to Commercebased 99 Cents Only Stores. The Family Dollar conceptuses a 7,000 to 9,000 S.F. store format, which allows itto locate in smaller shopping centers or with a freestanding store, closer to where people live. FamilyDollar, which was founded in 1953, offers name brandmerchandise at prices that range from 1 or more, buttypically below a 10 price point.The first Family Dollar location in Moreno Valley willbe situated at Moreno Valley Plaza, at the SW corner ofHeacock and Sunnymead. Family Dollar will assume thespace soon to be vacated by Fashion Bug, which chose tonot renew its lease. The plan check process for TenantImprovements (TI’s) for an 8,023 S.F. space isunderway, with a store opening envisioned for early in2012. Two Family Dollar stores are being planned forthe Perris Blvd. corridor, including 1) the reuse of aformer thrift store building at 13473 Perris Blvd in theHometown Square at the SW corner of Perris/Dracaeaand 2) the construction of a new 8,320 S.F. store—justsouth of the CVS at the SW corner of Perris/JFK.Preliminary plans for both of these projects have beensubmitted to City staff for review. Lease negotiations arealso underway for another Family Dollar store locationnorth of SR 60 to be situated within an existingneighborhood shopping center.Wizard’s Party HousePlans have been submitted for the next phase ofdevelopment for Wizard’s Party House. Preliminaryplans for the unused 8,800 S.F. space call for the creationof a jumper-game area, along with a party room.Representatives from Wizard’s utilized a pre-applicationprocess coordinated by Barry Foster to meet with thePlanning Official, Building Official and Fire Marshal tohelp in formulating plans for the new business operation,which will be targeted for birthday parties and specialevents for children, aged 5 to 12. Look for tenantimprovement work to start early in 2012, with anopening by spring break.December 2011
Marinello School of BeautyThe Moreno Valley location for Marinello School ofBeauty continues to be a huge success. Since opening,the Moreno Valley location at 24741 AlessandroBoulevard has already expanded—adding an additional4,500 S.F. and is currently the top performing locationfor Marinello of all its 45 facilities in five WesternStates. Marinello School of Beauty, which wasestablished in 1905 and is based in Beverly Hills, isconsidered one of the leading chains of beauty schoolson the West Coast. In addition to Moreno Valley,Marinello has other school locations in the Inland Regionin Cathedral City, Hemet, Murrieta, Ontario, SanBernardino and Victorville. Besides offering educationand training opportunities for its students, MarinelloSchools of Beauty offer a full range of hair, barberingand manicure services to the public at discounted rates.Check out Marinello.March JPAWork continues at March JPA on a number of projectsaimed at producing new jobs for the area. AMROFabricatingCorporation—AMRO,which is a leading aerospace subcontractor isgearing up to open a new operation within 35% ofthe former DHL building. Tenant improvementwork is underway for the 100,322 S.F. space andemployment recruitment is underway for aworkforce that is expected to eventually reach 115.Look for AMRO to start up operations at March bythe end of the year.SYSCO Foods DC—Work is progressing on thedevelopment of a new 515,000 S.F. DistributionCenter for SYSCO Foods at the Meridian BusinessPark that is expected to employ up to 280 people.Grading is underway on the 45-acre site and LNRis working on the construction of MeridianParkway to connect Cactus Avenue with VanBuren Blvd.I-215/Van Buren Interchange—Construction istargeted to start early in 2012 on the upgrade of thefreeway interchange at I-215 and Van Buren Blvd.Riverside County is the lead agency, with helpfrom March JPA on this capital improvementproject.World Logistics CenterHighland Fairview has submitted an exciting newdevelopment plan for the eastern area of Moreno Valley.The new development concept—to be called the WorldLogistics Center will replace the nearly twenty year oldexpiring Specific Plan for this area—the MorenoHighlands Specific Plan. With a proposed 40 millionsquare feet of corporate logistics and state of the artVolume 5, No. 0012Page 3 of 12distribution facilities, the World Logistics Center will bethe largest master-planned corporate park to be situatedin the number one logistics marketplace in the U.S.Highland Fairview has assembled a world-classconsulting team to assist in developing the conceptualplans, along with helping navigate the planning andentitlement process. A community forum is scheduledfor Wednesday, January 18, at the CRC to unveil theproject to the public.Automobile Purchase Local-PR CampaignThe public relations campaign to market the need forresidents to purchase new vehicles in Riverside Countyis back underway. Riverside County’s Board ofSupervisors recently approved a community serviceagreement with Enterprise Media to help guide the PRefforts.The City of Moreno Valley and Moss Bros. AutoGrouphave participated in the program since its start up. Otherparticipating jurisdictions besides Moreno Valley and theCounty of Riverside include—Corona, Norco, and theCity of Riverside. Look for more cities in RiversideCountytojointheeffort.ThePressEnterprise isproviding adsforthepurchaselocalcampaign atNOcost.Attached arethe ads thatran in two ofthe Sunday PE newspapers on 11/27 and 12/5.The PR campaign stresses the importance and benefits ofresidents purchasing their vehicles locally. The ads andoverall theme focus on the many important servicesfunded through sales tax generation including publicsafety, recreation programs and infrastructureimprovements. Why is it so important to shop local? In2010, nearly 40% of all vehicles purchased by RiversideCounty residents were done outside of RiversideCounty—thereby providing NO sales tax revenueopportunity within Riverside County. This has a hugeimpact on funding City services.Business SpotlightThe Spotlight on Moreno Valley Business program seeksto increase the community’s awareness of the many anddiverse businesses that operate in Moreno Valley. TheDecember 2011
businesses showcased at the November 8 City Councilmeeting were Visterra Credit Union and Bud’s Tire Pro.The Spotlight businesses for the December 13 CityCouncil meeting will be the Social SecurityAdministration Office and Margarita’s Grill & Catering.out of the 26 cities in Riverside County enjoyed a salestax increase for 3rd Qtr. 2011. Overall, Riverside Countyrealized a 10.19% increase. Moreno Valley’s 8.24%increase compared favorably with other nearbycommunities including Corona (16.07%), Murrieta(13.16%), Perris (11.50%), Riverside (11.43%), SanJacinto (9.98%), Banning (8.30%), Moreno Valley(8.24%), Beaumont (6.56%), Temecula (5.91%) andHemet (2.59%). A more detailed report, including anyadjustments will be provided by HdL in January.Hopefully, the trend of sales tax increases will continuefor 4th Qtr. 2011, which includes the holiday shoppingperiod.The Spotlight program also wishes to alert the CityCouncil of some of the new businesses having justopened in the community. Recent opening include: Mattress for Less—is a recently opened bed andmattress discount store located at 24150Sunnymead Boulevard. Marinaji Banquet & Events Center—is a newfull service catering and special events facilitysituated at 22445 Alessandro Boulevard in theElsworth Plaza. Building & Safety DivisionAlbertitas Mexican Food—is a new restaurantlocated at 12256 Perris Boulevard in thecommunity shopping center situated at the NEcorner of Perris and Hemlock.Economic Development Summary-December 2011The Economic Development Summary has been updatedfor December and is available on the City’s website orvia hard copy in the information rack on the 2nd floor ofCity Hall.Moreno Valley – On the MoveThe initial City Economic Development e-Newsletterwas distributed in November. The newsletter, calledMoreno Valley – On the Move was emailed to 610developers, real estate brokers, businesses, and siteselectors. City staff received a report from social mediaconsultant – Constant Contact that the newsletter wasreceived by 610 and that 171 people opened thedocument, which is a 28% response. 15 individualseither shared the newsletter with someone else orcontacted the City to provide compliments on the qualitylook of and the effectiveness of the informationprovided. Only 2 individuals utilized the command todiscontinue receiving the newsletter in the future. Thenewsletter will be distributed quarterly.Sales Tax-3rd Quarter 2011More good news from a revenue standpoint—salesrevenue was up for the 3rd Qtr. 2011. Sales tax allocationdata just reported by the City’s sales tax consultant—theHdL Companies, shows an 8.24 % increase for MorenoValley for 3rd Qtr. 2011 as compared to 3rd Qtr. 2010.Moreno Valley’s sales tax allocation was 3,111,181 ascompared to 2,874,413 the previous year, which is anincrease of 236,768 in sales tax revenue for the City. 24Volume 5, No. 0012Page 4 of 12Development ActivityThe following represents a summary of developmentactivity currently being worked on by the Building &Safety Division: Certificate of Occupancy IssuedFamily Services Association Building Temporary Certificate of OccupancySkechers USA-Highland Fairview Corporate ParkHarbor Freight Tools-Distribution Center Buildings Permit Issued-Under ConstructionFirst Inland Logistics Center-First Industrial RealtyTrustNandina Distribution Center-IDS RE GroupKaiser Permanente Medical Office BuildingRobertson’s Ready Mix Concrete PlantTaco BellMorrison Fire Station Tenant Improvements UnderwayMoss VolkswagenI-HerbHarbor Freight Tools-Retail Store Plan Check Underway for New BuildingsInland Empire Global Logistics Center-PanattoniDevelopmentI-215 Logistics Center-Trammell Crow Co.Alere Property GroupOMP Centerpointe-Overton Moore PropertiesHemlock Apartments-Rancho Belago DevelopersRancho Dorado Apartments (Phase II)-Palm Communities Plan Check Underway for Tenant ImprovementsFamily DollarWizards Party HouseMoss GMC/BuickQuick StatsThe following represents the business activity inBuilding & Safety for the month of November 2011.December 2011
Counter Customer VisitsBuilding Permits IssuedCertificate of Occupancy IssuedPlan Checks ProcessedNo. of InspectionsMonthly Revenue(36% over monthly target of 136,100)5751588115630 185,080Holiday CoverageSeveral projects (Kaiser, First Industrial, and IDS) haverequested the need for building inspection service duringthe City’s scheduled holiday break. On-call inspectorsfrom Building & Safety were made available on an ‘asneeded’ basis from December 23 through December 31. Grading Permits Issued First Inland Logistics Center-First IndustrialRealty Trust Nandina Distribution Center-IDS Real EstateGroup I-215 Logistics Center – Trammell Crow Co. Kaiser Permanente Medical Office Building Robertson’s Ready Mix Concrete Plant Taco Bell Morrison Fire Station Hemlock Family Apartments – Rancho BelagoDevelopers Plan Check Underway for Grading Plans Inland Empire Global Logistics Center-PanattoniDevelopment Alere Property Group OMP Centerpointe-Overton Moore Properties Rancho Dorado Apartments (Phase II)-PalmCommunitiesCode & Neighborhoods Services DivisionUnlicensed businessesAs previously reported, the Code & NeighborhoodServices Division implemented a pilot program on July1, 2011, to address unlicensed businesses Citywide. Theprogram was developed in response to several citizenconcerns received by Code staff alleging favoritism andunfair business practices.Since the initiation of this program, Code staff hascontacted approximately 180 business owners, resultingin approximately 22,000 in unanticipated revenue. Itshould be noted that all businesses that obtain a licenseas a result of Code Compliance’s efforts are exempt frombusiness license penalties in accordance with the City’sBusiness License Amnesty program, which continuesthrough January 31, 2012.Shopping Cart Containment OrdinanceCode Compliance staff has completed the draft of theshopping cart containment ordinance as requested by theCity Council. The proposed ordinance will require allnew markets, stores or shops which provide ten or moreshopping carts to their patrons to either install or employa method to contain their carts within the store premises.This ordinance will apply to existing markets when thereis a change in ownership.The ordinance was reviewed by the PlanningCommission at the meeting on December 8, 2011. It willbe brought before the City Council for approval inJanuary 2012.Land Development DivisionDevelopment ActivityThe following represents a summary of the developmentactivity currently being worked on by the LandDevelopment Division:Volume 5, No. 0012Page 5 of 12I-215 Logistics CenterTrammell Crow Co. has pulled the grading permit for theI-215 Logistics Center to be situated at the NE corner ofHeacock and Nandina. This 74-acre project will includea 1.25 million square foot logistics - distributionbuilding, which is final building plan check.Quick StatsThe following represents a summary of activity in LandDevelo
Marinello has other school locations in the Inland Region in Cathedral City, Hemet, Murrieta, Ontario, San Bernardino and Victorville. Besides offering education and training opportunities for its students, Marinello Schools of Beauty offer a full range of hair, barbering
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