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THE POWER OFCLIENTELINGBayBridgeDigital 2018
SUMMARYTHE POWER OF CLIENTELINGWHAT IS CLIENTELINGMOBILE AT THE HEART OF STORE MANAGEMENTA NEW GENERATION OF CLIENTELINGBayBridgeDigital 2018
THE POWEROF CLIENTELINGBayBridgeDigital 2018
81% of customers will step inside a storeafter researching the product onlineBecause they might not make a purchase immediately but continue to browse online oron their mobile device, the Sales Associate becomes pivotal in addressing and capturingthe customer needs and behaviors.And yet, stores are under-investing in their sales associates and potentially damaging thequality of customer experience with long lines and poor service.In a world where Amazon and Facebook are mastering the art of customer data and personalization, retailers must step up if they want to successful reconnect with their customers.That’s where clienteling solutions come into play.BayBridgeDigital 2018
What is Clienteling?Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on a 360 customer view including data about theirpreferences, behaviors, and purchases.Initially targeted towards luxury goods, but relevant for all types of retail businesses, it isa perfect tool to solve the omnichannel dilemma and revive the one-to-one relationshipcustomers used to have with their local shop.If well used, results are amazing:in data collectionrate drivein store trafficin conversion rateBayBridgeDigital 2018
MOBILE AT THE HEARTOF STORE MANAGEMENTBayBridgeDigital 2018
Clienteling apps can also provide considerablevalue besides Sales supportSince they already capture sales data, they can easily be leveraged for internal management. With the addition of a few functionalities around sales monitoring, best practicessharing, and event planning, clienteling apps become central to store operations.At the same time, they are a perfect fit for mobile-obsessed customers. According toSalesforce, 90% of customers use their smartphones to compare prices or research products while shopping in a store.Clienteling strategy must therefore work very closely with customer’s own mobile experience. Why not have the customer’s app send an alert to the Associate’s app when entering the store? That way, the Associate knows when a valuable customer steps in.All of those benefits must to be taken into account when calculating the ROI of clientelingsoftware.BayBridgeDigital 2018
A NEW GENERATIONOF CLIENTELINGBayBridgeDigital 2018
Clienteling apps can also provide considerablevalue besides Sales supportDespite the benefits of clienteling, and the number of available solutions in the market,few of us have experienced mobile assistance except in the likes of the Apple store orNordsroom. Why?Because unless retailers are “clienteling ready”, ie possess the right underlying technology platform, there is no point in introducing the solution. Readiness involves first andforemost the ability to collect valuable and omnichannel data and make it available andactionable in real time at the point of sale.In addition, retailers can’t rely on the same techniques as they always have and ignorethe impact and range of possibilities coming from digital transformation. Clienteling softwares must include new kinds of features.BayBridgeDigital 2018
Examples include:Omnichannel stock availability:Quas in collis insertas cingulis ipsis adnectunt nimia subtegminum tenuitate perflabiles,expandentes eas crebris agitationibus maximeque sinistra, ut longiores fimbriae tunicaeque perspicue luceant varietate liciorum effigiatae in species animalium multiformes.Personalised offers:Thanks to AI powered analytics, the associate can suggest items based on predicted customer behavior and is empowered to offer targeted one-time promotions, either directlyor by texting the customer who enters the store.Mobile payment:Customers are looking for seamless checkout. Whether through m-POS or self check outsessions, in-store technology such as clienteling must be used to process payments andenhance in-store experience.Needless to say that no tool can be deployed without effective training and workforceredistribution. Clienteling will reshape the role of the Sales Associate and can only be aseffective as it is well used by its users.For more information in the power clienteling: success@baybridgedigital.comBayBridgeDigital 2018
The power of clientelingBayBridgeDigital 2018
BayBridgeDigital provides the nextgeneration of Retail Clienteling AppBayBridgeDigital brings you the new generation of Clienteling and put the mobile device at theheart of your business, which means, in the hands of your sales associates. Along with disruptivefeatures such as payment capabilities and predictive analytics, our Clienteling solution willrejunevate THE One-to-one relation between your sales associates and your customers.Request a demoBayBridgeDigital 2018
About BayBridgeDigitalBayBridgeDigital is an innovative global consulting company headquartered in New York with offices in Paris,London and its Technology Hub in Tel Aviv. BayBridgeDigital helps companies in diverse industries do whatthey do better through an ever-evolving suite of digital transformation services including e-commerce, digitalmarketing, mobile solutions, business insights and analytics, artificial intelligence, salesforce integration,software development, and digital transformation.BayBridgeDigital helps retailers bridge the gap between how they sell and what customers expect in the mAbigail Schirmann, Vice President Retail & CPG cess@baybridgedigital.comUNITED STATESwww.baybridgedigital.com590 Madison Ave, 9th floor B2, New York, NY 10022UNITED KINGDOM 83 Baker Street, London, W1U 6AGFRANCE88 avenue du Général de Gaulle, 92200, Neuilly sur SeineISRAËL14 Yftah Street, Herzliya.
Clienteling apps can also provide considerable value besides Sales support Since they already capture sales data, they can easily be leveraged for internal manage-ment. With the addition of a few functionalities around sales monitoring, best practices sharing, and event plann
