Transcription
E’sTwo- berlyA.SchwaarBiolaUniversity
E’sTwo- oughoutthemodern- racy.Itwas
laid- - ndagile’ iverestructuring,anditincreasedfrom 1.6billionto 2.4billioninfouryears.
pany’sdecisions.Thiswasdonethroughtwocompany- ‐wideinitiatives:“Work- vertwo- ‐thirdsoftheworkforcehadparticipatedbymid- venuesincreasedto withGE,Welchbelievedthatprofessional- sdepartmentassisted
gwithanimpressive360 meanextremelyinfluentialanddeeply- ice- ncouragedGEtopursueit.By1996,GEhadbuiltan nuedforGEin1997,when20service- sshiftinthecompany.
lchbegantomakethemovetowardcompany- inginAprilof1999,heannouncedthatthe 500millioninvestmenthadalreadyreturned 750million,withanexpectationofa :E- ive:e- “along- nessthatheestablished:E- ‐Commerce.
rementforE- ‐Commerceasanewbusinesssector.1. geinitiativesorpursuehisfinalpushforE- ‐Commerceasanewbusinesssector.2. nitiativesandfollowshisfinalpushforE- ‐Commerce,pursuingitasanewbusinesssector.3. geinitiatives,butdoesfollowhisfinalpushforE- ‐Commerce,pursuingitasanewbusinesssector.4. nitiatives,butdoesnotpursuehisfinalpushforE- OprovidedahugebenefittoGE
rchangeinitiativesandfollowshisfinalpushforE- ompany,andcontinuationofthepursuitofE- ldlysuccessfulpatternsthathesetwillcontinue.
antedgrowth.
ofE- ‐CommerceWhileWelchhadverylittletimetoexploreE- ateover usthatE- EOthatwillcontinuetopursueE- ‐Commerceasanewbusinesssector.
FOLLOWINGJACKWELCH11References1998- /www.ge.com/about- ‐us/history/1998- Wozny."GE'sTwo- vardBusinessSchoolCase399- 01).ManagingPeopleinanE- lElectricFormsE- iness/general- ‐electric- ‐forms- ‐e- ‐commerce- adetransformation- .slideshare.net/meghaiyer1988/ges- ‐two- ‐decade- ‐transfor
ack(Welch’s(Leadership ( sknownasoneof the(most( (of(the(most(widely(known(and(respected(
