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SOMNATH BANERJEENorth Dakota State UniversityCollege of Business811 2nd Avenue N, Barry Hall, Room 328Fargo, ND 58102Cell Phone: 1 (407) 284-8259Office Phone: 1 (701) 231-6719Email: s.banerjee@ndsu.eduACADEMIC WORK EXPERIENCEAugust 2015 –Assistant Professor of Marketing, North Dakota State UniversityAugust 2010 – July 2015Graduate Assistant/Associate, University of Central FloridaEDUCATIONPhD, Business Administration (Marketing), 2015University of Central FloridaDissertation Title: “Essays on Sales Force Career Incentives”Dissertation Committee: Axel Stock (Chair), Amit Joshi, Anand Krishnamoorthy,Wilfred Amaldoss (Duke University)MBA, Marketing, 2005International Management Institute (IMI), IndiaB.Sc. Physics (Honors), 2002Patna University, IndiaHONORS & 112010-20112010-2014AMA-Sheth Doctoral Consortium Fellow, Northwestern UniversityNominated for Graduate Teaching Award by Department of Marketing,University of Central FloridaINFORMS Marketing Science Doctoral Consortium Fellow, Emory UniversityGraduate Research Excellence Fellowship, University of Central FloridaSociety for Marketing Advances Doctoral Consortium Fellow, FloridaINFORMS Marketing Science Doctoral Consortium Fellow, Boston UniversityGraduate Travel Fellowship, University of Central FloridaInducted in Phi Kappa Phi Honor Society (Top 10% of graduate students at UCF)Passed Qualifying Examination with Distinction, Department of Marketing,University of Central FloridaDough Mowry International Scholarship, University of Central FloridaGraduate Deans Fellowship, University of Central FloridaRESEARCH INTERESTSSales Management, Sales Incentives, Sales-Marketing Interface, Online Marketing, Incentives inOnline Marketing, Competitive Marketing Strategy, Quantitative Marketing.1
WORKING PAPERS (Research papers are available on request)Somnath Banerjee and Axel Stock, “Forced Ranking Policies: Why and How to Implement them toMotivate the Sales Force” (Revise and Resubmit at Marketing Science).Somnath Banerjee and Pradeep Bhardwaj, “Aligning Marketing and Sales: The Case of Online SalesLead Management”, (Invited resubmission as a fresh submission at Marketing Science).Somnath Banerjee and Axel Stock, “Peter Principle in Sales Managerial Promotions: An AlternativeExplanation”.Somnath Banerjee and Axel Stock, “Firm Competition for Sales Force Owned Customer Loyalty”.WORK IN PROGRESSSomnath Banerjee and Axel Stock, “Dominant Retailer, Lower Product Quality and UninformedCustomers”.Somnath Banerjee and Axel Stock, “Hunter-Farmer or Hybrid: An Analysis of Sales AccountManagement Models”.CONFERENCE PRESENTATIONSSomnath Banerjee and Axel Stock, “Peter Principle in Sales Managerial Promotions: An AlternativeExplanation”, 5th Biennial Enhancing Sales Force Productivity Conference, Georgia Tech, Atlanta,June 2015.Somnath Banerjee and Axel Stock, “Hunter-Farmer or Hybrid: An Analysis of Sales AccountManagement Models”, INFORMS Marketing Science Conference, Atlanta, June 2014.Somnath Banerjee and Axel Stock, “Hunter-Farmer or Hybrid: An Analysis of Sales AccountManagement Models”, 9th Annual Graduate Research Forum, University of Central Florida, FL, April2014.Somnath Banerjee and Pradeep Bhardwaj, “Aligning Marketing Campaigns and SalesForce”, INFORMS Marketing Science Conference, Istanbul, Turkey, July 2013.Somnath Banerjee and Axel Stock, “Sales Force Career Tournaments” INFORMSMarketing Science Conference, Boston, MA, June 2012.Somnath Banerjee and Axel Stock, “Sales Force Career Tournaments”, 7th Annual GraduateResearch Forum, University of Central Florida, FL, April 2012.OTHER PRESENTATIONSSomnath Banerjee and Axel Stock, “Designing Forced Ranking Policies for Sales Force”,Department of Marketing Brownbag Seminar, University of Central Florida, FL, November 2012.Somnath Banerjee and Pradeep Bhardwaj, “Aligning Marketing and Sales: The Case of Sales LeadManagement”, Department of Marketing Brownbag Seminar, University of Central Florida, FL,February 2014.TEACHING INTERESTS2
Marketing Strategy, Marketing Management, Marketing Research and Analytics, Internet Marketing,Sales Management, Customer Relationship Management, Principles of Marketing.TEACHING EXPERIENCENorth Dakota State UniversityFaculty, Marketing Strategy (MRKT 460), Fall 2015 (scheduled)Faculty, Foundations of Marketing (MRKT 320), Fall 2015 (scheduled)University of Central FloridaInstructor, Marketing Strategy (MAR 4804), Senior Undergraduate Capstone Course (case based)Instructor, International Marketing (MAR 4156), Undergraduate ElectiveCourseMarketing StrategyInternational MarketingSemesterEnrollmentSummer 2015Summer 2013 Section 1Summer 2013 Section 2Summer 2012Spring 2012Spring 2013Fall 201260274352436671Overall 76Teaching Assistant, Strategic Marketing Management (MBA, EMBA), Dr. Amit JoshiTeaching Assistant, Marketing Strategy, Dr. Pradeep Bhardwaj and Dr. Amit JoshiTeaching Assistant, Marketing Management, Dr. Axel StockTeaching Assistant, Integrated Marketing Communications, Dr. Huifang MaoTeaching Assistant, Consumer Behavior, Dr. Xin HeINDUSTRY WORK EXPERIENCEFeb 2010 – May 2010Manager – Sales and Distribution, Citicorp Finance, India (A CitigroupCompany previously known as CitiFinancial Consumer Finance corpfinance.htmJan 2006 – Jan 2010Assistant Manager – Sales and Distribution, Citicorp Finance, India 1Functional Designations included Branch Manager andRelationship Manager.Responsibilities included branch sales, marketing and servicemanagement, and management of on roll and outsourced salesand customer service employees.Achievements included “You Made a Difference” and DebtConsolidation Champion awards.Rating Scale – Excellent 5, Very Good 4, Good 3, Fair 2, Poor 1.3
May 2005 – Jan 2006Management Trainee, IndusInd Bank Ltd, India, www.indusind.com Dec 2003 – Jan 2004Responsibilities included retail bank operations and customerrelationship management.Intern, A T Kearney India, http://www.atkearney.in/EDITORIAL SERVICEAd Hoc ReviewerAMA Winter Marketing Educators’ Conference (2016)AMA Summer Marketing Educators’ Conference (2015)AMA Winter Marketing Educators’ Conference (2015)AMA Summer Marketing Educators’ Conference (2014)Journal of Air Transport ManagementDOCTORAL COURSEWORKOverall GPA – 3.958/4MarketingSeminar on Marketing Models I and IISeminar on Marketing Strategy I and IISeminar on Consumer BehaviorMeasurement, Theory and ScalingMarketing Decision Models (University of Florida)Axel StockGautham VadakkepattXin HeHuifang MaoSteven ShuganEconomics, Statistics and MathematicsMathematical EconomicsMicroeconomic Theory IMicroeconomic Theory IIMeasure and Probability TheoryMathematical Statistics (Attended)Econometrics IEconometrics IIScientific Computing (Attended)Multivariate ResearchMichael CaputoMichael CaputoGeoffrey TurnbullMarianna PenskyMarianna PenskyRichard HoflerShelby GerkingBrian MooreSteve SivoSOFTWAREMathematica, STATA, MATLAB, SPSS, LyXACADEMIC AFFILIATIONSAmerican Marketing Association (AMA)Institute for Operations Research and the Management Sciences (INFORMS)Marketing Science Institute (MSI)4
REFERENCESDr. Axel StockAssociate Professor,Department of Marketing,Dr. Anand KrishnamoorthyAssociate Professor,Department of Marketing,College of Business Administration,University of Central Florida,4000 Central Florida Blvd,Orlando, FL 32816Phone: (407) 823-1418Email: Axel.Stock@ucf.eduCollege of Business Administration,University of Central Florida,4000 Central Florida Blvd,Orlando, FL 32816Phone: (407) 823-1330Email: kandy@ucf.eduDr. Pradeep BhardwajGalloway Professor of MarketingAssociate Professor & PhD ProgramCoordinator,Department of Marketing,Dr. Ronald MichaelsChair & Professor,Department of Marketing,College of Business Administration,University of Central Florida,4000 Central Florida Blvd,Orlando, FL 32816Phone: (407) 823-2941Email: rmichaels@ucf.eduCollege of Business Administration,University of Central Florida,4000 Central Florida Blvd,Orlando, FL 32816Phone: (407) 823-5053Email: Pradeep.Bhardwaj@ucf.eduCurriculum Vitae last updated on August 25, 2015.5
MBA, Marketing, 2005 International Management Institute (IMI), India B.Sc. Physics (Honors), 2002 Patna University, India HONORS & AWARDS 2014 AMA-Sheth Doctoral Consortium Fellow, Northwestern University 2014 Nominated for Graduate Teaching Award by Department of Marketing, University of Central Florida
