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Technology is complex.Desktops-as-a-Service is not.Citrix Virtual Apps andDesktops Standard for Azuresimplifies IT operationsso you can do more

Is your tech dragging you down?Your Windows desktop and Microsoft productivityapplications are the technology lifeblood of yourbusiness. It’s where you run your business and howyour employees get work done. From communicatingwith customers and processing orders to managingfinances and working on your most sensitivedocuments—Microsoft is front and center.But when your ability to get things done plummets themoment you step away from your traditional Windowsdesktop, leaving you unable to work on-the-go,it’s far from ideal. And most work these days iscompleted out of the office. A Gallup “State of theAmerican Workplace” report found that 43% of theworkforce now work remotely.Citrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 2020404Add to that the fact that the top 3 SMB ITchallenges are #1 security, #2 infrastructuremaintenance, and #3 budget constraints,it’s no wonder you might be thinking, “therehas to be a better way!”1What if there was an affordabletechnology that helped run your businessas smoothly as your favorite SaaS app?Citrix has partnered with Microsoft toprovide a fully-managed cloud-hostedvirtual desktop solution for you.1

Desktops-as-a-Servicecould be the answerDesktops-as-a-Service—or simply DaaS—securely delivers virtual appsand desktops from the cloud to any device or location. DaaS uses asimple and predictable pay-as-a-go subscription model,making it easy to scale up or down on-demand.Best of all, with DaaS, a cloud partner handles day-to-daymanagement and support for you, freeing up yourcompanies’ IT team.Sound impressive? That’s whybusinesses of all sizes, from SMBsto enterprises are adopting DaaS sofast that the market is growing atan impressive 49.38% CAGR.2“Desktop-as-a-Servicereduces hardwarecapital expenditure by56% annually.”3— IDCCitrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 20202

Citrix Virtual Apps and DesktopsStandard for Azure: DaaS designedfor today’s businessCitrix Virtual Apps and Desktops Standard for Azure is a DaaS solution thatenables small, mid-size, and enterprise-level businesses to deliver cloud-hostedvirtual desktops and apps to any device from anywhere, securely from MicrosoftAzure. It is subscription- based with a predictable per user fee structure and easyto manage because there are no software updates, installs, or security patchesfor IT (or you) to maintain.Citrix Virtual Apps and Desktops Standard for Azure offers many advantagesover traditional desktop operating systems, and gives businesses the abilityto compete on par with larger enterprises.Citrix Virtual Apps and Desktops Standard for Azure gives you a competitive edge by:Delivering Windows desktops and apps instantaneouslyfrom the cloud to any PC, tablet or mobile device.Handling security and administration issues, taking on thedifficult IT challenges for you.Simplifying complex, specialized infrastructure andnetworking operations.Citrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 2020“62% of small businesses are already usingcloud-based services because they areeasier to access, more secure, and reliable.”4— Gartner3

How Citrix Virtual Apps andDesktops Standard for Azureworks in five easy stepsVirtualization of desktops and apps sounds more complicated thanit actually is. These five steps describe how Citrix Virtual Apps andDesktops Standard for Azure works in simple terms.1. A Citrix partner handles the setup, migration, and management for you.2. Users can access their apps and desktops from any device using anHTML browser or simple, intuitive app.3. Citrix Virtual Apps and Desktops Standard for Azure offers a trueWindows 10 experience your employees will enjoy. Customers caneasily incorporate Office 365, email or other SaaS apps directly intoyour cloud desktop.4. Apps and data are stored in the cloud, not on the device, eliminatingthe risk of lost data due to endpoint theft, loss or damage.5. With Desktops as a Service you always have the latest updatedWindows 10 version available to keep your desktop and app up to date.Sound simple? It is!Citrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 2020What’s virtualization?Software virtualization allows an applicationor desktop operating system (OS) to securelyrun in the cloud or datacenter, not on a localdevice like a laptop. The virtualizationsoftware runs the workload on a server andpresents the users with a virtual instance ofthe app or OS on their device, sending onlyscreen, keyboard, and mouse updates overthe network. Multiple users canaccess the same virtual application,which is always up-to-date withthe latest version and settings,eliminating the need for installingsoftware on every laptop or PC.“Over 75% oforganizations utilizesome formof virtualization.”5— TechGenix4

Citrix and Microsoft —the best way to delivervirtual desktopsFor businesses with branch offices and remotesites, Citrix SD-WAN overcomes the challengesassociated with accessing cloud and SaaSworkloads over a Wide Area Network (WAN).Citrix SD-WAN prioritizes and reroutes Azure,Office 365, and Teams traffic directly to thenearest Microsoft point of presence—notCitrix Virtual Apps and Desktops Standard for Azure runs on Microsoftthrough the virtual desktop or across the WAN.Azure, the strategic cloud partner of Citrix. With built-in integration,The result: better performance, flawless userAzure capacity management and provisioning are automated, saving timeexperience, and less congestion on the WAN.and money. But the benefits don’t stop there.By accessing Office 365 and Microsoft Teams through Citrix Virtual Apps andDesktops Standard for Azure, employees gain an even greater user experience.Desktop versions of Office apps and Teams along with OneDrive files inside the“More than 200 millionorganizations use Office 365”6— Microsoftvirtual desktop give everyone the no-compromise, full-app experience theywant. When it’s time to collaborate, Citrix HDX technology delivers a crystal-With high-value, deeply integrated solutions likeclear Teams video and VoIP experience no matter the device or location.these, it’s no wonder Citrix and Microsoft havebeen partnering for 30 years to give businessesthe best Windows desktop and applicationexperience. Since the inception of MicrosoftRemote Desktop Services (RDS) and virtualizationsoftware, Citrix and Microsoft have given over500,000 joint customers a better way to work.Citrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 20205

5 ways Citrix Virtual Apps and Desktops Standardfor Azure can benefit your businessOffloading day-to-day IT responsibilities to a Citrix partner is immensely appealing to a business owner, for many reasons.Here are five ways Citrix Virtual Apps and Desktops Standard for Azure can benefit your formance4.Networkconnectivity5.Security andcomplianceA turnkey service thatEverything a businessCitrix HDX technologyIt’s easy to connect toStore sensitive datadelivers apps and desktopsneeds to deliver apps,gives employees ayour business resourcessecurely in the cloud, notin the simplest waydesktops, and data withhigh-definition, optimizedand data at all times with aon devices or file servers.possible. Anyone, regardlessminimal assembly orexperience with crystal-single sign-on experience.If a device is lost, stolen,of IT experience, can delivermaintenance required.clear audio and theEnter your user credentialsor becomes infected bya virtual workspace to theirnecessary bandwidth foronce and you’re in, readya virus, your company’sworkers on demand.uninterrupted video.to start working.valuable data remainsunaffected.Citrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 20206

Common use cases for Desktops-as-a-Service.Do any of these look familiar?DaaS is used by organizations of all sizes, with large or small budgets, in every industry. A few of these use cases are:Temporary workforceMergers and acquisitionsCitrix Virtual Apps and Desktops Standard for Azure makes itMergers and acquisitions have layer upon layer ofeasy to rapidly scale up or down temporary workers andcomplexity, and can seemingly happen overnight.contractors, perfect for situations like tax season or seasonalCitrix Virtual Apps and Desktops Standard for Azurehiring. Once the busy season is complete, you can shut downhelps the transition run smoothly, by giving everyonethose desktops and only have to pay for what you used.equal access to shared company resources.Expanding workforceOperating during an adverse eventYour business is growing, with offices opening up inWhether it’s a hurricane, snow storm, or even a majornew territories or even new countries. Now you can usesporting event coming to town, there are times whenCitrix Virtual Apps and Desktops Standard for Azure toit is next to impossible to get to the office. Withinstantly provision desktops without the time andCitrix Virtual Apps and Desktops Standard for Azurecomplexity of setting up local IT resources. New locationsemployees can safely work from home until things returnare ready to get to work on day 1.to normal.Running a business 24/7Predictable IT expensesRunning a business 9 to 5 is the old norm. Today it isSubscription-based DaaS makes operational spendingnonstop 24/7/365 with little to no downtime. Citrix Virtualmore predictable and reduces IT costs. CIOs and financeApps and Desktops Standard for Azure keeps yourdepartments will love it because it means not havingbusiness always-on for you, providing access to theunnecessary hardware and software expenditures oncollaboration, productivity, and communication toolsthe books.needed to run a modern business.Citrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 20207

Citrix Virtual Apps and Desktops Standard for Azureworks for all businesses regardlessof budget or IT resourcesYou’ve struggled too long to meetthe demands of ever-changingtechnology trends and your demandingemployees. Investing in cloud-basedCitrix Virtual Apps and Desktops Standard for Azure allowsyou to meet and exceed these expectations, with theability to grow and scale your business as needed.Citrix Virtual Apps and Desktops Standard for Azure gives you theflexibility of delivering virtual Windows apps and desktops to employeeslocated anywhere around the world, at any time, with the added benefitof IT management and robust security handled by the public cloudservice provider. Start simplifying IT and get back to what you dobest—delighting your customers and growing your business.Learn moreTry a demoTalk to an expertFind a Citrix partnermore.citrix.com/managed-desktopsCitrix.com e-book Technology is complex. Desktops-as-a-Service is not. Citrix 20208

Sources: 1.Sources:Techtarget,1. TechAisleThree VDITopchallenges10 SMB Challengesthat can derailof 2019any 2.projectHTF 3.2.IDCYoutube,4. GartnerCitrix mVirtual Desktop (2019)Copyright 20202019 Citrix Systems, Inc. All rights reserved. Citrix, the Citrix logo, and other marks appearing herein are property of Citrix Systems, Inc. and/or one or more ofits subsidiaries, and may be registered with the U.S. Patent and Trademark Office and in other countries. All other marks are the property of their respective owner/s.CIT-311

Citrix Virtual Apps and Desktops Standard for Azure runs on Microsoft Azure, the strategic cloud partner of Citrix. With built-in integration, Azure capacity management and provisioning are automated, saving time and money. But the benefits don't stop there. By accessing Office 365 and Microsoft Teams through Citrix Virtual Apps and