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20BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENT8. The self-concept is made of three critical parts:1) The selfaIDEAL. It is your idea of what constitutes.WINNERIMAGE2) Your selfyourself and the way you3) Your selfIt is how you. It is the way you seeTHINKabout yourself.ESTEEM.about yourself.FEELThe best definition of self-esteem is how much youLIKEyourself.Your self-esteem can be built up by repeating over and over:“I LIKE MYSELF9. You are born as pure!”POTENTIAL.Every child comes into the world with a high need forTOUCHINGand.LOVEChildren are born with two attributes:1) They arethe attitude, “FEARLESSI CAN, and that is expressed with!” Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

21THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACY2) They are completelyexpressed in the attitude, “SPONTANEOUS; This isI DON’T HAVE TO!”UNAFRAIDOur natural birthright is to beUNINHIBITEDand.10. Children learn in two ways:1) They learn byespecially ofIMITATION,PARENTS2) They learn by moving fromCOMFORTtoward.DISCOMFORT.Very early in life, children begin to develop negative habit patterns,DESTRUCTIVEwhich have their roots incriticism.Destructive criticism is used by parents toCONTROLandtheir children.DIRECT11. Early in life, children develop two major types of negative habit patterns:1)INHIBITIVENegative Habit Pattern. This patternI CAN’Ttriggers the response of, “” which createsFAILUREthe fear of. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

22BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENT2)COMPULSIVENegative Habit Pattern.This pattern develops when children receive “love.”Children respond with “people.CONDITIONALI HAVE TO” please otherThis compulsive negative habit pattern creates the fear ofREJECTION.This fear of rejection is experienced by adults asbehavior.I LIKE MYSELF12. If you repeat over and over, “your self-esteem increases and your fears will diminish.TYPE A,”EXERCISE: What one action are you going to take immediately as a resultof what you have learned in this lesson? Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

LESSON 4YOURSUBCONSCIOUSPOWERHOUSE

24BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTLESSON 4YOUR SUBCONSCIOUS POWERHOUSEOverviewYour subconscious mind is the powerhouse of your being, and the source ofyour ability to greatly exceed your previous levels of accomplishment. To tapinto this powerhouse you must understand the function of the conscious andsubconscious and how they interact.Key Points1. The conscious mind has specific features:1) It isOBJECTIVE.2) It isRATIONAL.3) It isDISCRIMINATING.The subconscious mind has four functions:1) ItIDENTIFIES2) ItCOMPARESincoming data.it with previous experience. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

25THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACY3) ItANALYZES4) ItDECIDESthe current situation.what action to take.DATA2. The subconscious mind is like a massiveSTOREOne of the roles of the subconscious mind is toRETRIEVEanddata.COMMANDSThe conscious mindTheSUBCONSCIOUSThe conscious mind is thethe subconscious mind is theEitherwill grow.FLOWERSbank.mind merely obeys.GARDENERGARDENor;.WEEDS3. A key role of the subconscious mind is to keep your behaviorCONSISTENTwith your previous behaviors.4. The Law ofSUBCONSCIOUS ACTIVITY.This law makes all of your words and actions fit a pattern consistentSELF-CONCEPTwith your. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

26BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENT5. The Law ofWhatever you6. The Law ofCONCENTRATIONDWELLupon, grows.SUBSTITUTIONREPLACEYou can.one thought with another.FEARDESIREvs.As you dwell on your desires, your fears diminish.7. What is the key to unlocking your mental powers?PURPOSEFUL,Begin by takingcontrol over the content of your conscious mind.Think and talk about only the things youRepeat over and over to yourself; “ISYSTEMATICWANTLIKE.myself!”EXERCISE: What one action are you going to take immediately as aresult of what you have learned in this lesson? Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

LESSON 5TAKING CHARGEOF YOUR LIFE

28BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTLESSON 5TAKING CHARGE OF YOUR LIFEOverviewSelf-responsibility means accepting the fact that you are the architect of yourdestiny. Everything you are and ever will be is up to you and you alone. Ifyou wish to achieve your full potential as a human being, it is imperative thatyou accept complete responsibility for your life.Key Points1. One of the most important decisions you ever make is to move fromCHILD TO ADULT.2. The slogan of the totally responsible person is:MEIf it’s to be, it’s up to!3. Henry Ford said: “Never complain, neverEXPLAIN.”4. There is a deep valley between maturity and immaturity called theVALLEY OF EXCUSES“.”5. The disease,EXCUSITIS, is fatal to success. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

29THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACYOPTIONAL6. Acceptance of responsibility is notMANDATORYit is.;7. The word “responsibility” can be broken down into two words:RESPONSEABILITY–.CHALLENGE RESPONSE8. TheTheory of History:Civilizations grow and decline to the degree to which they meetEFFECTIVELYchallenges and respond.9. Three areas of life where responsibility is essential:POLITICAL1) TheArea. The more you vote forpoliticians to do things for you, the more you give politiciansCONTROL.2)3)TheECONOMICWorld. (Child or Adult?)HEALTH AND WELLNESSDOCTOR: we expect theto be responsible.10. The important key is this:CHOOSEYou are always free tothe quality ofyour emotional life, your physical life, and your financial life. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

30BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTTAKING CHARGE OF YOUR LIFEEXERCISES1. In what three areas could the tendency to make excuses be holdingyou back?1)2)3)What one thing are you going to do differently as a result of this lesson? Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

LESSON 6ELIMINATINGNEGATIVEEMOTIONS

32BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTLESSON 6ELIMINATING NEGATIVE EMOTIONSOverviewThe great aim in life is to be happy, however you define happiness. The majorobstacles to your happiness are negative emotions. There is a one-to-one relationship between your acceptance of personal responsibility for everythingthat happens to you and the elimination of negative emotions.Key Points1. – Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

33THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACY2. The Negative Emotion Tree3. There are two essential factors that create negative emotions and keepthem alive:1)JUSTIFICATION– the belief that you are entitledto your negative emotions.2)IDENTIFICATION– taking things personally. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

34BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENT4. How do we starve the roots of the Negative Emotion Tree?NON-JUDGEMENTAL1) We become“Judge not that ye be not judged.”2) We dis-IDENTIFY. Practice detachment.5. The key to ridding yourself of negative emotions is to cut downBLAMEthe trunk of the tree by eliminating,which lies at the root of 99% of negative emotions.MAKES YOU ANGRY6. Nothing and no onethis is a decision you make.;7. Eliminate blame and negative emotions by using the Law ofSUBSTITUTION.Replace the blame thought with this affirmationI AM RESPONSIBLE“!”8. Responsibility vs. Blame.BACKWARDS TOWARD THE PASTBlame always looksat what cannot be changed.Responsibility always looks to theFUTURE. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

35THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACYThe question of the responsible person is:WHAT CAN WE DO FROM HERE“9. People love theirSUFFERING?”.If someone pours out his or her problems to you, listen and then respondwith the following:RESPONSIBLE“You areWhat are you going to do about it?”for your own life.NEGATIVE10. The existence of oneemotion that youwill not let go of will cause you to stay in the same place, spin yourwheels, and go in circles for the rest of your life. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

36BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTELIMINATING NEGATIVE EMOTIONSEXERCISES1. What are the three areas in your life today where you experience themost negative emotions?1)2)3)2. For your answers above, give one reason why and how you are at leastpartially responsible for the solution?1)2)3)What one action are you going to take immediately as the result of whatyou have learned in this lesson? Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

LESSON 7RELEASING YOURBRAKES

38BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTLESSON 7RELEASING YOUR BREAKSOverviewNegative emotions are not permanent and can be eliminated. Understandinghow they were created in the first place is an important starting point in effectively eliminating them.Key Points1. The starting points of the development of negative habit patterns are:1)DESTRUCTIVE CRITICISM.PRESTIGIOUS PERSONAnything said by a “PP” –(parent, sibling, older relative) is taken to be a true representation ofreality by the child.2)LACK OF LOVE.ONEONEThere is atorelationshipbetween the amount of love a child receives (quantity and quality)HEALTHYand apersonality. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

39THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACYFor children to feelmust exist:FULLY LOVED, three conditions1. Parents must loveTHEMSELVES.2. Parents must loveEACH OTHER.3. Parents must loveTHE CHILD.The only way you can really love a child is by spending a highQUANTITYof time with the child.2. If one of the three above conditions existed in combination withGUILTdestructive criticism, you will have grown up with(the feeling of not being worth very much).When we don’t feel that we are worth very much, we feelWORTHLESS.A feeling of guilt leads to a feeling ofWORTHLESSNESS.The feelings of guilt/worthlessness are expressed in the thought/attitudeI’M NOT GOOD ENOUGHof, “.”Those who have been raised with destructive criticism and lack of loveSELF-HATREDSELF-DOUBTexperience/. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

40BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENT3. Guilt is used for two reasons:1)PUNISHMENT2)CONTROL.4. The adult manifestations of guilt:INFERIORITY1) Feelings ofUNDESERVINGNESSand5).GUILT3) Easily manipulated by.GUILT AND BLAMEVICTIM LANGUAGE,.CRITICISM2) Destructive self-4) UseINADEQUACY,.5. To rid yourself of guilt:1) Eliminate2) Refuse to be3) Refuse to useDESTRUCTIVEMANIPULATEDGUILTself-criticism.by guilt.and blame. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

41THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACY4) Use the Law ofFORGIVENESS.HEALTHYYou are mentallyto the degree to whichyou can forgive and forget the grievances against you.6. The people whom you must forgive are:1)YOUR PARENTS.2)EVERYONE ELSE.Forgiveness is perfectly3)YOURSELFSELFISH.– for everything.4) If you have done something to hurt someone,APOLOGIZE. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

42BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTRELEASING YOUR BRAKESEXERCISES1. List three people you are still angry with who you are now going toforgive completely:1)2)3)What one action are you going to take immediately as a result of what youhave learned in this lesson? Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

LESSON 8THE WORRYBUSTER

44BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTLESSON 8THE WORRY BUSTEROverviewWorry – something we all experience from time to time – is negative imagination. It is what you create in yourself that causes you stress and anxiety. Itcreates fear or “fantasized experiences that appear real.” Fortunately, worryis a conditioned response – you have learned to worry, and you therefore caneliminate the behavior.Key PointsIMAGINATIONis thinking about things we1. Negativedon’t want to happen that cause enormous amounts of stress and distress.FEARWorry creates, which can be defined as“Fantasized Experiences Appearing Real.”2.WORRYINDECISIONis a sustained form of fear caused by.3. A study was done on the things people worry about:40% of the worries people had never happened. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

45THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACY30% of the things were in the past for which nothingcould be done.12% were worries about health that were needless.10% were petty worries.8% of the worries were about anything substantial.4Of that 8%, half orcontrol.% of all worries, were out of their96Therefore, research shows thatabout is a waste of emotion.% of what we worry4. To eliminate worry:1) Live2) Get theONE DAYFACTSat a time.3) Use the “Worry Buster Technique.”How to deal with worry:1.DEFINEthe worry situation clearly, in writing. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

46BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENTOUTCOME2. Determine the worst possiblesituation.3. Resolve toACCEPT4. Begin immediately to5. Worry is a form of negativeof thethe worst, should it occur.IMPROVEupon the worst.GOAL SETTING6. Worry is a sustained form of fear caused by7. The only real antidote to worry is purposeful.INDECISIONACTION.SUBSTITUTIONUse the Law of: Get so busy working onyour goals that you don’t have time to worry. Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.[PPA-13]

47THE POWER OF PERSONAL ACHIEVEMENT BRIAN TRACYTHE WORRY BUSTEREXERCISES1. List everything you are currently worried about and the worst possibleoutcome for each:WORRY SITUATIONWORST POSSIBLE OUTCOME1)1)2)2)3)3)4)4)5)5)2. What specific steps will you take to begin immediately to improveupon the worst possible outcome?1)2)3) Brian Tracy. All righ

The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy. [PPA-13] 18 BRIAN TRACY THE POWER OF PERSONAL ACHIEVEMENT LESSON 3 UNLOCKING YOUR POTENTIAL Overview Everything that you do in life is 85% attitudinal - 85% of your success is de-