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PepsiCoLast Updated Saturday, 02 October 2021 11:28PepsiCoParent CompanyPepsiCo LtdCategoryBeverages and foodsSectorFood and BeveragesTagline/ SloganLive for Now; Every Generation Refreshes The World; Something for EveryoneUSP1/6
PepsiCoLast Updated Saturday, 02 October 2021 11:28One of the most popular global brands in the foods and beverages sector targeting the youthSTPSegmentMiddle and upper middle class peopleTarget GroupThe younger generation (15 to 35 years of age)PositioningAs a food and beverage brand with multiple products catering to the youthProduct PortfolioBrands2/6
PepsiCoLast Updated Saturday, 02 October 2021 11:281. Pepsi2. Diet Pepsi3. 7UP4. Mirinda5. Aquafina6. Tropicana7. Lays8. GatoradeSWOT AnalysisStrengths1. Pepsi is one of the most popular and globally recognized brands in foods and beverages3/6
PepsiCoLast Updated Saturday, 02 October 2021 11:282. One of the most diversified product portfolio3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc.4. PepsiCo has Global reach with presence in over 200 countries5. An employee strength of around 300,000 people6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society8. Strong and efficient supply chain network, ensuring that all the products are available even in the mos9. One of Pepsi's strengths is excellent branding and advertising with global celebrity as brand ambassa10. Tie-ups, sponsorships with global sports events, music concerts, etc. has been a stronghold of PepsWeaknesses1. Strong competition in the aerated drinks segment from Coca Cola means high brand switching2. Cases against products have been blown out of proportion, thereby affecting brand image4/6
PepsiCoLast Updated Saturday, 02 October 2021 11:28Opportunities1. Pepsi should increase growth in developing countries and capture their market2. Increase its product portfolio by acquisition of other brands3. PepsiCo can expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities4. To improve its brand image by involving in more CSR activities to benefit the localsThreats1. Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets2. Compliance with different government regulations and norms in different countries3. Inflation, economic slowdown and instability causes decline in the purchasing power of consumers4. Strong competition from other brands in each segment of its operation can be a threat for PepsiCoCompetition5/6
PepsiCoLast Updated Saturday, 02 October 2021 11:28Competitors1. Coca Cola2. Kraft Foods3. Dr Pepper4. ITC Limited5. Unilever6. Nestle7. Procter and Gamble8. Red Bull6/6
Coca Cola 2. Kraft Foods 3. Dr Pepper 4. ITC Limited 5. Unilever 6. Nestle 7. Procter and Gamble 8. Red Bull 6 / 6. Title: PepsiCo Subject: Pepsi Co is evaluated in terms of its swot analysis, segmentation, targeting, positioning, competition. Analysis also covers its tagline/slogan and USP along with its sector Keywords: Pepsi, Co, swot, stp .
