AXI NPI Launch - BrightHouse

Transcription

AXINPI Launch

AXI

AXI – VALUE PROPOSITIONTHE FIRST ADAPTIVEWASHING MACHINECARE DOSETOTAL CAREAutomatic self-dosingSystem of Detergents, upto 21 Cycles of perfectwashing without ChoresExclusive program, alwaysthe best Washing Resultsalso mixing different Kindof Garments togetherARTIFICIAL INTELLIGENCEINNOVATIVE DESIGNPremium and Refined Stylewith Chromed details andnew Innovative SmoothTouch DisplayCutting-edge Technologycan understand your voice,give you personalized tipsand customized programs

AXI - DESIGNNEW 3D TOUCH PAD SELECTORNEW SMOOTH TOUCH DISPLAYEnhanced customer experienced andquick washing program selectionInnovative multi-digit technology displaythat disappears when turned off

AXI - DESIGNTINTED & CHROMED DOORNEW CHROMED HOOVER LOGOFocus on Outstanding and High Qualityperception to the detail.Boost HOOVER Brand Logo as a symbol ofExcellence and Performance

TOTAL CAREPROMISE Outstanding Washing Result (Class A Certified) Keep Clothes looking as good as new All fibres and all colours togetherDESCRIPTION & WHYSWith the TOTAL CARE function, the exclusive Active Caretechnology creates a perfect emulsion of water and detergentwhich expand inside the drum and deeply penetrate into thefibers, enhancing the cleaning result. You will get the most ofthe detergent power, with A class washing results.

TOTAL CARE - DETAILSHowIt worksThe Total Care program, thanks to its innovative Active Care technology,creates a perfect emulsion of water and detergent which expands inside thedrum, reaching all the surface of your laundry.Duration120 minFabricsCottons, Synthetics, MixedWashing1,03 Washing Index (Class A)Performance Temperature: max 30 CLoading50% of full loadDisclaimerThis program allows you to wash cottons, synthetics and mixed, not wool anddelicates. New coloured garments should be washed separately for at least 5 or 6washes. Large dark items such as jeans and towels should always be washedseparately. Never mix non colourfast fabrics.

CARE DOSEPROMISE Automatic Detergent dosing Maximum Precision according to your needs Forget about Loading Detergent for every CycleDESCRIPTION & WHYSHoover makes the washing more automatic and sets youfree from all chores thanks to the exclusive Care Dosesystem. This intelligent self-dosage device understands thecorrect amount and provides a dosage that is perfect to themilligram. Up to 21 cycles of outstanding washing resultswith the maximum efficiency and low environment impact.

CARE TCOMPARTMENT

MORE – ALL IN ONEPROMISE Wash all together mixed colors & fabrics Wash using the full load capacity of machine Complete your wash in just 59 minutes59’DESCRIPTION & WHYSWith the ALL IN ONE function, a pre mixed soap is sprayeddirectly and deeply into the fabrics, strongly improving theeffectiveness of the detergent. Working at a lower temperatureAXI is able to protect your garments and keep them as good asnew. Rinsing water reaches immediately the heart of thedrum, cutting drastically the rinsing time. ALL IN ONE is theperfect program to get a good washing in only 59’

MORE – QUICK/SILENT/WITH STEAMSTEAM TECHNOLOGYSteam option allows a strong reduction of ironing timeand when used as program guarantee an effectiverefreshment of your garments without washing.SILENT INVERTER TECHNOLOGYDigital inverter motor provide a long-lasting and reliableperformance, helping to reduce dramatically noise andvibration during washing.QUICK WASH 14-29-44 MINUTESFour rapid cycles, one optimized for your specific needs.The perfect solution to wash any garment with goodresults in short time. 59’ program is based on ALL IN ONEtechnology: wash all kind of garments together with fullloading.AXI

AXI – THE FIRST WITH ARTIFICIAL INTELLIGENCEUNDERSTAND Choose or Set the washingprogram just talking to the AXIApp remotely Ask suggestions about thebest washing programaccording to the garment ortype of stainFORESEE AXI can see the future andadvice the best moment to dolaundry depending on Weather AXI is able to dialogue directlywith technical service,speeding up problem diagnosisand solving during a call.LEARN AXI remembers your favoritewashing programs accordingto your daily & weekly habits Automatic suggestions aboutthe most appropriate washingprogram for each dayADD VALUE Receive information aboutwashing status, tips and usageinfo (e.g. weekly consumption) Customize any washingprogram according to dirtylevel and personal agenda

UNDERSTAND - TALKING HOOVER & MOREPROMISE Full control of the washing settings by voice Receive voice messages about washing status Enhanced and esclusive Customer ExperienceDESCRIPTION & WHYSTalk to AXI to set up and launch a program and it will start itand warn you when it is completed. Ask AXI for a washingadvice and it will provide you valuable suggestions.Thanks to the Talking Hoover technology* you will have theopportunity to control the machine even without any touch,just talking. AXI will learn and adapt to your specific needs,surprising you and solving your problems.* Available languages for Talking Hoover are Italian, English, French, Spanish, German, Russian

LEARN - PREDICTIVE WASHING & MOREPROMISE Automatic washing programs according to your daily habits Manage easily and quickly your favorite washing programs Bespoke most used washing programs listDESCRIPTION & WHYSThanks to the Predictive Washing, Hoover AXI remembers thenumber, frequency and type of your washes, processes these dataand suggests the best washing solution every day and every time,following your habits and saving your time.In addition, you can easily record and organize your favoriteprograms or check your most used cycles. Laundry has never beenso automatic and bespoke for you needs.

FORESEE - ACTIVE SERVICE & MOREPROMISE Active and customized technical service support Optimize your laundry according to weather forecast Useful seasonal suggestion to manage your garmentsDESCRIPTION & WHYSThanks to the Active Service, AXI is capable to dialogue directlywith the Customer Service Database in case of malfunction. As aresult, during a service call, the operator can better diagnose theroot cause of the problem and provide a quick and effectivesolution. Using the new Delay Start function, AXI is able to suggestthe best moment for your laundry by monitoring the real timeweather forecast of your location. Seasonal Reminder functionprovides helpful tips, no more stress for managing your wardrobe.

ADD VALUE - TIME MANAGEMENTPROMISE Adaptive laundry time to consumer needs Washing can be as quick as consumer wish Automatic load quantity recognitionDESCRIPTION & WHYSAXI can follow your needs by setting the starting or the endingtime of your laundry precisely. Furthermore, Hoover washingmachine is able to adapt the cycle duration according to theload and dirty level thanks to the KG mode system. It recognizethe actual amount of laundry by adapting the amount of waterrequired and the cycle time.

ADD VALUE - CUSTOMIZED PROGRAMSPROMISE Opportunity to choose among multiple garment types More customized washing programs consumer needs Manage multiple home appliances by the same APPDESCRIPTION & WHYSThanks to new AXI you can have and use easily manyadditional features through smartphone or tablet. Makinglaundry has never been to easy and at the same timecustomizable to consumer needs

NEW AXI WDEXCLUSIVE CONSUMER BENEFIT 100% Automatic, from Dosing to Drying 100% Bespoke, from washing programs to Service 100% Care, from Total care to Low Temp TechDESCRIPTION & WHYSNew HOOVER AXI Wash&Dry has the best washingfeatures embedded in its technology. Laundry cannot be easier! AXI doses detergent automatically,suggests the best washing program, allows tocontrol and monitor remotely and finally dries yourclothes gently, keeping them fresh and beautifulas new.

AXI – SUMMARY FEATURESPREMIUM FUNCTIONSPREMIUM DESIGNNew Touch Pad SelectorNew Total Care ProgramNew Smooth TouchNew Care Dose FeatureTinted & Chrome DoorSteam TechnologyChromed HOOVER LogoSilent Inverter TechnologyQuick Wash 14-29-44-59’ARTIFICIAL INTELLIGENCECOLOR VERSIONSNew Predictive WashingAvailable Black/Anthracite VersionNew Talking Hoover Voice ControlAdvance Time ManagementPREMIUM EFFICIENCYCustomized Washing ProgramsAAA -50% TechnologyADVANCED CONNECTIVITYNew WIFI BluetoothNew Digital Butler IntegrationTECH SUPPORTNew Active ServicePREMIUM WARRANTY10 Years on Electronic Components

Manage multiple home appliances by the same APP DESCRIPTION & WHYS Thanks to new AXI you can have and use easily many additional features through smartphone or tablet. Making laundry has never been to easy and at the same time customizable to consumer needs